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Facebook to Meta: A new name but the same old problems

Plagued by scandals, Facebook rebrands itself as Meta. The tech giant still must earn back our trust.

Facebook’s iconic thumbs-up sign at its Menlo Park, California, headquarters now bears a blue infinity-shaped symbol along with a new name: Meta.

The corporate rebranding, unveiled Thursday at Facebook’s Connect conference, is part of Facebook’s headlong sprint into the metaverse, a virtual environment where people could work, play, learn and socialize with one another. CEO Mark Zuckerberg called the metaverse, which at this point is largely hypothetical, «the successor to the mobile internet.»

In barreling headlong into the metaverse, however, Facebook may be repeating the practices that got it into trouble in the first place. The company’s former mantra — «Move fast and break things» — encouraged a culture that rewarded new ideas without careful consideration of the risks. The metaverse will create an entirely new environment for Facebook’s legacy problems to take root.

Facebook’s hard-charging attitude has contributed to it racking up a seemingly endless list of scandals around data privacy, hate speech and misinformation. It’s been blamed for destroying democracy and for body shaming. The company’s latest controversy, which involves leaked documents gathered by former Facebook product manager Frances Haugen, has proved especially damaging. Haugen alleges the company has misled the public and investors about its role in perpetuating hate speech, misinformation and other harmful content.

Facebook denies the accusations, noting that it has more than 40,000 people working on safety and security. About 3.58 billion people use Facebook and its services every month.

Analysts say a clever rebranding won’t help Facebook distance itself from its many problems.

«A name change doesn’t suddenly erase the systemic issues plaguing the company,» Forrester vice president and research director Mike Proulx said in a statement. «If Meta doesn’t address its issues beyond a defensive and superficial attitude, those same issues will occupy the metaverse.»

Forrester, which surveyed 745 people across the US, Canada and the UK, said 75% of those polled disagreed that a new company name will increase their trust in Facebook.

The company says the rebranding is a refocusing of its corporate priorities. Founded in 2004 in a Harvard dorm room, Facebook has spread beyond its roots as a social network. The tech giant now has virtual reality headsets, smart glasses and video chat devices. It’s also dabbling in finance with its Novi cryptocurrency wallet.

During the Connect keynote, Zuckerberg said he’s well aware of the risks that come with entering a new field. Facebook doesn’t have a great track record when it comes to protecting the privacy and safety of its users, and those issues won’t vanish in the metaverse.

«Every chapter brings new voices and new ideas but also new challenges, risks and disruption of established interests,» he said. «We’ll need to work together, from the beginning, to bring the best possible version of this future to life.»

A future utopia or dystopia?

Zuckerberg’s presentation painted a hopeful vision of the metaverse, filled with digital spaces for people to gather. Friends could fence using virtual swords, attend concerts from their homes or simply work together in virtual offices.

But Facebook will also have to deal with the same issues it grapples with on social media, including data privacy, security, child-exploitation dangers, and content moderation. Misinformation has been a widespread problem on Facebook’s namesake social network. Lies that spread on the platform have been blamed for the Jan. 6 insurrection and for hesitancy to get COVID vaccinations.

That wasn’t lost on lawmakers, who’ve been studying ways to regulate the company and its Big Tech peers.

«Meta as in ‘we are a cancer to democracy metastasizing into a global surveillance and propaganda machine for boosting authoritarian regimes and destroying civil society… for profit!'» tweeted Rep. Alexandria Ocasio-Cortez, a Democrat from New York.

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Sens. Richard Blumenthal, a Connecticut Democrat, and Marsha Blackburn, a Tennessee Republican, also warned Zuckerberg a name change wouldn’t deter lawmakers from pursuing Facebook. The two senators lead a subcommittee that recently met with Haugen to discuss her concerns about the social network.

Virtual worlds existed long before Facebook ramped up investment in VR and augmented reality after its purchase of headset maker Oculus in 2014. And the world of virtual reality already has a harassment problem. In 2007, Belgian police were looking into whether an avatar allegedly raped another character in Second Life, a virtual world developed by Linden Lab, according to The Washington Post.

Andrew «Boz» Bosworth, who’ll become the company’s new chief technology officer in 2022, said in a video chat before the conference that muting another user could help give people more control over their surroundings in VR if they’re being harassed. Facebook is also exploring ideas such as allowing users to share with authorities the last 10 to 15 seconds of a VR interaction they’ve had with another person. The company, though, will have to weigh the trade-offs between privacy and user safety, a dilemma it’s confronted before with end-to-end encrypted chats on messaging apps.

Another issue that may pop up is the use of avatars to impersonate others. One solution could be tying the avatar to an authenticated account or verifying identity in some other way.

A new name, however, won’t help Facebook dodge its old problems. Lawmakers, celebrities and critics took swings at the company after its big reveal.

«Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,» said the Real Facebook Oversight Board, a group of well-known critics. «Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.»

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War for Westeros, Coming in 2026, Will Let Fans Make Their Own Game of Thrones Ending

The director of the upcoming strategy game chats about how players can forge a different path from the books and show.

For a moment in time, fantasy fans were split between whether Peter Jackson’s Lord of the Rings movies or HBO’s Game of Thrones prestige TV show was the best adaptation of a classic book series. But the Oliphaunt in the room is that the last seasons of the latter plummeted so far in quality that it soured opinions on the show as a whole, especially with its divisive ending. But an upcoming GoT video game adaptation due out in 2026 will give players a chance to set the record straight and make their own new ending to the saga of noble houses, loyalty, betrayal and dragons.

Game of Thrones: War for Westeros, from Australian developer and publisher PlaySide Studios, is a real-time strategy game for PC in which players take on their faction of choice and veer away from the storyline of the books and TV show. Back in June at Summer Game Fest, I descended the stairs below the media lounge into a dimly lit interview spot (the most fantasy dungeon-adjacent spot at the event) to chat with Ryan McMahon, the game’s director.

McMahon explained PlaySide’s vision for the game alongside his own deep affection for the Song of Ice and Fire books and Game of Thrones TV show. In the latter years of the show, he’d hold watch parties with other PlaySide developers to see the latest episodes the night they aired. 

PlaySide’s history of RTS games, like its own property Age of Darkness: Final Stand, and work on Warcraft 3: Reforged and Civilization 7 VR, made the strategy genre seem appropriate for its adaptation of the franchise. 

«Game of Thrones really felt like a natural fit for that because it’s a show about mass conquest and fighting for territory and leading these armies, as well as the political layers within it,» McMahon said. «There’s a lot of complexity to it that really can shine in a strategy genre.»

That includes representing the warring factions in Game of Thrones as different forces in War for Westeros, each with their own distinct units and strategies. The game will have four playable factions at launch: House Stark with all its minor houses representing the North of the continent of Westeros; House Lannister representing those in the southern half; House Targaryen with the forces she’s collected in the Free Cities, along with her dragons; and finally the Night King with his army of the dead and White Walkers. 

While War for Westeros primarily references the Game of Thrones world built in the TV show, PlaySide used lore from the books to fill in the gaps, including among the minor houses and the forces of the Night King, McMahon explained. PlaySide didn’t consult directly with series creator George R.R. Martin, but the studio has consulted the author’s team through rights holder Warner Bros. during development when exploring new territory, McMahon said, «especially when it comes to the White Walkers.»

And while War for Westeros focuses on strategy gameplay over character building and world lore, there are still nods to the source material.

«We definitely are trying to sprinkle as many little Easter eggs and lore mentions where we can to really bring that flavor,» McMahon said. «If you’re a book reader, there will definitely be stuff for you.»

A clash of player-kings

PlaySide is designing War for Westeros’ four factions to be balanced but distinct. In the game, cavalry, siege engines, giants and dragons are among the units unique to each faction, though McMahon declined to elaborate further about how each force will differ from the other, saying PlaySide would share additional details when it was ready to reveal more gameplay. 

But even the reveal trailer unveiled during SGF hints at the mechanics and asymmetric units fielded by each faction. The accompanying developer diary showed prealpha gameplay footage that includes columns of foot soldiers arranged to march into battle — some of which were completely incinerated by a massive dragon belching flames.

Though the armies will each have their different units, mechanics, heroes and play styles, PlaySide is striving to keep them balanced against each other — and most importantly, make each side interesting to play. 

«We want to make dragons feel powerful, but we want to make sure that the Lannisters, the Starks and the White Walkers all have something that feels like a powerful equivalent that can potentially contest the dragons in some way,» McMahon said.

The developer diary also touches on the political aspect of War for Westeros, though this is less like the systems-heavy diplomacy of strategy games like Civilization 7 and more like the jockeying that happens whenever multiple players are gunning for the win in a tabletop game like Risk or Settlers of Catan. Each playthrough of War for Westeros only ends when one player sits the Iron Throne, so McMahon expects them to naturally form and break alliances at strategic moments — just like in Game of Thrones.

«If I know this person over here [controlling] House Stark is pushing in on the Lannisters, and I’m playing as the Targaryens, that could be my opportunity to push in if they’re ahead,» McMahon said. 

Single-player mode will have its own specific layers of political interaction, he added, but the game design’s focus is on how players pit themselves against each other. There will be a game mode where players can set custom modifiers to vary their playthrough and set their own rules. The geography has its own conditions: In the developer diary, there’s footage of an overworld map of Westeros featuring famous locations like Winterfell and King’s Landing. Players won’t be fighting within the iconic castles of the show, but they will clash against enemy armies in handcrafted maps tailored to the various biomes of the continent.

A storm of strategy swords

PlaySide has leaned on its previous strategy experience, making its own RTS, Age of Darkness, and strategy games from other IPs to ensure War for Westeros has a satisfying core gameplay loop. With all that experience, the studio can incorporate layers of complexity while also making it approachable, McMahon said. Given Game of Thrones’ popularity, the game is probably going to be a lot of players’ first RTS (or first in a very long time).

As a game in development, things can always change before War for Westeros comes out in 2026, and McMahon couldn’t say a lot about the game. But I had to ask: What’s the faction McMahon himself likes playing most right now? While his favorite character from the books is Tyrion Lannister, and he really enjoys how the Targaryen hero Daenerys functions, and the faction’s dragons, his sympathies lie with the undead Night King and his White Walkers.

«I’m naturally a very aggressive player in video games, wanting to push forward, take territory, put a lot of pressure on my opponent,» McMahon said. «The White Walkers, as they stand right now, lean heavily into that type of play.»

Much of our conversation centered around the state of the game at launch, with the implication that more could be coming later, though that all depends on how the game is received. Still, McMahon emphasized that the team has a lot of ideas. 

«Actually, there’s so much you can do with the world of the Song of Ice and Fire — outside of Westeros, within Westeros — that we can tap into,» McMahon said. «But right now, our focus is on the launch itself. And then, [if] things go well there, there’s a lot we’d love to do.»

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The Best Co-op Games for Every Situation

Whether you’re hitting a couch co-op sesh or logging in with three other people, try picking up one of these co-op titles.

Cooperative play is intrinsic to gaming. Some of my earliest (and best) gaming memories are of hours-long gaming sessions with friends. There’s a reason why Hazelight Studios’ Split Fiction and It Takes Two were so well received — people love playing games with others. Bonus points if you don’t need two copies of the game, or can do so from the same couch.

Whether you’re looking for a couch co-op or logging in with others across the internet, these are the best games to jump into with your friends.

Best co-op games right now

  • Split Fiction
  • It Takes Two
  • Helldivers 2
  • Elden Ring Nightreign
  • Baldur’s Gate 3

Best co-op games for two players

These games are best experienced with one other person, so grab a friend and get to work. A few in this section, like Split Fiction, It Takes Two and Cuphead, only require one copy of the game, which makes it even easier to play.

Best co-op games for four players

These games are better experienced with a crew at your back. Squad up with three friends and get ready to squash alien bugs, hunt monsters or battle waves of demons.

Best single-player games with co-op

These games are primarily single-player adventures, but they do support bringing along a friend or three. Whether you’re passing the controller back and forth or dropping in and out, try these games solo or with friends.

Best free co-op games

You don’t always have to shell out to play with friends. Here are a few free options.

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