Technologies

Facebook to Meta: A new name but the same old problems

Plagued by scandals, Facebook rebrands itself as Meta. The tech giant still must earn back our trust.

Facebook’s iconic thumbs-up sign at its Menlo Park, California, headquarters now bears a blue infinity-shaped symbol along with a new name: Meta.

The corporate rebranding, unveiled Thursday at Facebook’s Connect conference, is part of Facebook’s headlong sprint into the metaverse, a virtual environment where people could work, play, learn and socialize with one another. CEO Mark Zuckerberg called the metaverse, which at this point is largely hypothetical, «the successor to the mobile internet.»

In barreling headlong into the metaverse, however, Facebook may be repeating the practices that got it into trouble in the first place. The company’s former mantra — «Move fast and break things» — encouraged a culture that rewarded new ideas without careful consideration of the risks. The metaverse will create an entirely new environment for Facebook’s legacy problems to take root.

Facebook’s hard-charging attitude has contributed to it racking up a seemingly endless list of scandals around data privacy, hate speech and misinformation. It’s been blamed for destroying democracy and for body shaming. The company’s latest controversy, which involves leaked documents gathered by former Facebook product manager Frances Haugen, has proved especially damaging. Haugen alleges the company has misled the public and investors about its role in perpetuating hate speech, misinformation and other harmful content.

Facebook denies the accusations, noting that it has more than 40,000 people working on safety and security. About 3.58 billion people use Facebook and its services every month.

Analysts say a clever rebranding won’t help Facebook distance itself from its many problems.

«A name change doesn’t suddenly erase the systemic issues plaguing the company,» Forrester vice president and research director Mike Proulx said in a statement. «If Meta doesn’t address its issues beyond a defensive and superficial attitude, those same issues will occupy the metaverse.»

Forrester, which surveyed 745 people across the US, Canada and the UK, said 75% of those polled disagreed that a new company name will increase their trust in Facebook.

The company says the rebranding is a refocusing of its corporate priorities. Founded in 2004 in a Harvard dorm room, Facebook has spread beyond its roots as a social network. The tech giant now has virtual reality headsets, smart glasses and video chat devices. It’s also dabbling in finance with its Novi cryptocurrency wallet.

During the Connect keynote, Zuckerberg said he’s well aware of the risks that come with entering a new field. Facebook doesn’t have a great track record when it comes to protecting the privacy and safety of its users, and those issues won’t vanish in the metaverse.

«Every chapter brings new voices and new ideas but also new challenges, risks and disruption of established interests,» he said. «We’ll need to work together, from the beginning, to bring the best possible version of this future to life.»

A future utopia or dystopia?

Zuckerberg’s presentation painted a hopeful vision of the metaverse, filled with digital spaces for people to gather. Friends could fence using virtual swords, attend concerts from their homes or simply work together in virtual offices.

But Facebook will also have to deal with the same issues it grapples with on social media, including data privacy, security, child-exploitation dangers, and content moderation. Misinformation has been a widespread problem on Facebook’s namesake social network. Lies that spread on the platform have been blamed for the Jan. 6 insurrection and for hesitancy to get COVID vaccinations.

That wasn’t lost on lawmakers, who’ve been studying ways to regulate the company and its Big Tech peers.

«Meta as in ‘we are a cancer to democracy metastasizing into a global surveillance and propaganda machine for boosting authoritarian regimes and destroying civil society… for profit!'» tweeted Rep. Alexandria Ocasio-Cortez, a Democrat from New York.

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Sens. Richard Blumenthal, a Connecticut Democrat, and Marsha Blackburn, a Tennessee Republican, also warned Zuckerberg a name change wouldn’t deter lawmakers from pursuing Facebook. The two senators lead a subcommittee that recently met with Haugen to discuss her concerns about the social network.

Virtual worlds existed long before Facebook ramped up investment in VR and augmented reality after its purchase of headset maker Oculus in 2014. And the world of virtual reality already has a harassment problem. In 2007, Belgian police were looking into whether an avatar allegedly raped another character in Second Life, a virtual world developed by Linden Lab, according to The Washington Post.

Andrew «Boz» Bosworth, who’ll become the company’s new chief technology officer in 2022, said in a video chat before the conference that muting another user could help give people more control over their surroundings in VR if they’re being harassed. Facebook is also exploring ideas such as allowing users to share with authorities the last 10 to 15 seconds of a VR interaction they’ve had with another person. The company, though, will have to weigh the trade-offs between privacy and user safety, a dilemma it’s confronted before with end-to-end encrypted chats on messaging apps.

Another issue that may pop up is the use of avatars to impersonate others. One solution could be tying the avatar to an authenticated account or verifying identity in some other way.

A new name, however, won’t help Facebook dodge its old problems. Lawmakers, celebrities and critics took swings at the company after its big reveal.

«Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,» said the Real Facebook Oversight Board, a group of well-known critics. «Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.»

Technologies

Lossless Audio Finally Arrives for Spotify Premium Subscribers. Here’s How to Enable It

The streaming audio company says the feature is rolling out to Premium subscribers in some regions.

Lossless audio, a format that Spotify says has been much-requested by subscribers over the years, is finally arriving on the streaming service.

In a post, the company says that 24-bit/44.1kHz FLAC audio will now be an option for premium subscribers in select markets «across nearly every song available in Spotify.»

Subscribers will have the option to adjust music quality as low, normal, high, very high and now lossless, with the option to see how much data each tier requires.
While audio formats such as MP3 or AAC use varying degrees of compression to reduce file sizes — which means you don’t get the full depth and range of the music — lossless formats including FLAC and Apple’s ALAC preserve the original data from a song without any quality loss.

In addition to working in Spotify’s apps, the company says, lossless audio will be available on some Spotify Connect devices from Sony, Bose, Samsung, Sennheiser and other manufacturers. It plans to add support for Sonos and Amazon audio devices next month, according to the post.

The lossless feature has been a missing component on the service, which launched in 2008 and became available in the US in 2011. Some of its audio-streaming competitors added lossless before Spotify.

«Spotify has promised a lossless music tier for many years, originally dubbed Supremium, and it is one of the last of its competitors to add uncompressed tunes,» said Ty Pendlebury, TV and home video editor at CNET. «Both Apple and Amazon added complimentary lossless and hi-res files back in 2021, while YouTube Music is one of the only holdouts by only offering compressed music.»

Spotify says lossless is eventually rolling out to 50 different markets.

How to enable lossless audio on Spotify

Once you receive a notification from Spotify that lossless is available, you can use the Spotify app to enable the feature.

To do this, tap on your profile image, go to Settings & Privacy, then Media Quality and select where to enable the format: over Wi-Fi, over cellular or in downloads.

The company says you need to enable the feature manually for each device you use.

Technologies

You Can Play Hollow Knight: Silksong on Xbox Game Pass Now

Microsoft is adding a few other games to the service soon, but everyone knows we’re here to play Silksong, right?

The wait is over. After years of rumors and speculation, Hollow Knight: Silksong, the sequel to the award-winning indie darling Hollow Knight, is here. And Xbox Game Pass subscribers can play the highly anticipated sequel right now at no additional cost.

Xbox Game Pass Ultimate, a CNET Editors’ Choice award pick, offers hundreds of games you can play on your Xbox Series X, Xbox Series S, Xbox One, Amazon Fire TV, smart TV and PC or mobile device for $20 a month. A subscription gives you access to a large library of games, with new ones, like Clair Obscur: Expedition 33, added monthly, plus other benefits such as online multiplayer and deals on non-Game Pass titles.

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Here are all the games Microsoft is adding to Game Pass soon. You can also check out the games the company added to the service in August, including Gears of War: Reloaded.

Hollow Knight: Silksong

Game Pass Ultimate and PC Game Pass subscribers can play now.

The wait is over for one of the most anticipated indie games in recent memory. You play as the hunter and princess Hornet as she ascends to Hallownest’s peak. You’ll venture through mossy grottos, craft deadly tools and take on over 200 powerful bugs with acrobatic skills as you climb to the top. But you aren’t just taking down everything in your path. You’ll also befriend strangers and unlock secrets that might help you in your quest.

I Am Your Beast

Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play now.

This covert, revenge thriller is like a comic book in game form. You play as a retired secret agent who gets called in for «one last job.» But unlike other stories where the hero says, «Yes,» you say, «No.» So now the military-industrial complex is hunting you through the North American wilderness. You have to evade your enemies and sabotage their equipment to survive.

Nine Sols

New to Game Pass Standard.

Don’t let the cute cat-like hero fool you; this game can be brutal. This 2D action platformer is about revenge. You play as an ancient hero who awakes from a 500-year slumber to embark on a vengeful journey against those who imprisoned them. The hand-drawn art style and gameplay inspired by Sekiro make this a uniquely challenging and beautiful game.

Game Pass Ultimate subscribers could play this game in December, and Game Pass Standard subscribers can play this difficult but rewarding game soon, too.

Cataclismo

Game Pass Ultimate and PC Game Pass subscribers can play now.

This game combines resource management, real-time strategy, siege defense and exploration into one title. Creatures from a corrupted world, called Horrors, are seeking to destroy humanity, so you have to build intricate fortresses to fend off waves of enemies. Once the Horrors are gone, you’ll forage for resources outside of your defenses during the day to help in the next night’s attacks. Will you be able to find a way to put a stop to the Horrors once and for all, or will you fall like the rest of humanity?

Paw Patrol World

Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play now.

Microsoft removed this kid-friendly game from Game Pass in February, and the company is bringing it back to the service this month. You can play as Chase, Skye, Marshall or Everest as they save the day across locations like Adventure Bay, Jake’s Mountain, the Jungle and Barkingburg. Use your nose to sniff out secrets and pup treats you can use to unlock new outfits and more for your pup.

RoadCraft

Game Pass Ultimate and PC Game Pass subscribers can play on Sept. 16.

When natural disasters strike, someone has to clean up the damage and restore the local infrastructure. That’s where you and your company come in. You’ll use construction machinery to clear debris, replace faulty equipment and rebuild roads, bridges and more. Don’t just throw all that debris away. Some of it can be recycled and used for reconstruction in this building simulator.

Games leaving Xbox Game Pass on Sept. 15

While Microsoft is adding all those games to Game Pass soon, the company is removing a few others from the service on Sept. 15. So you still have some time to finish your main campaign and any side quests in these games before you’ll have to buy them separately.

For more on Xbox, discover other games available on Game Pass now, read our hands-on review of the gaming service and learn which Game Pass plan is right for you. You can also check out what to know about upcoming Xbox game price hikes.