Technologies
Best Live TV Streaming Service for Cord Cutting in 2022
Are you looking to cut cable but want to keep live sports, news and originals? YouTube TV, Hulu Plus Live TV or Sling TV could be the services for you.
In this article:
- Top live TV streaming services compared
- Live TV streaming services we also tested
- How to shop for cord-cutting live TV services
- What streaming TV services won’t give you
- Don’t care about live TV? More cord-cutter staples
- Is an indoor or outdoor antenna a viable option?
- Conclusion: Try it yourself
Cutting the cable cord is a popular way to save money, but you may find you need to augment your Netflix or Disney Plus with live broadcasts as well. Enter live TV streaming services. These cancel-anytime live TV bundles give you the ability to watch local and national news as well as live sports and events. All you need is a streaming device or smart TV.
Unlike on-demand platforms, live TV streaming services offer you a live channel lineup, and they also don’t need a contract like cable does. The best services start at $40 a month, which can help save you money on a cable subscription, while the more expensive services such as YouTube TV are closer to $70. Whichever you choose, you can stream live channels such as CNN, NBC, ESPN and Fox on a host of different devices, including set-top boxes and mobile devices. It’s easy to get started — you don’t even need a technician to stop by your home.
Read more: Cable vs. Streaming Services: Which Is Cheaper? We Do the Math
What’s the downside? Pricing and channel availability are two things that are still in a state of flux. For instance, Sling TV went up by $5 in November. In addition, sometimes less popular services, such as AT&T TV Watch TV, TVision or PlayStation Vue, are simply phased out.
Welcome to the brave new world of live TV streaming over the internet. If you need help deciding on the best streaming service or streaming bundle, read on. We’ll continue to update this best streaming service list periodically as things change (which they frequently do).
Live TV streaming services we also tested
- Philo: A cheap live TV streaming service with a variety of channels, but it lacks sports channels, local stations and big-name news networks — although Cheddar and BBC news are available. Philo offers bread-and-butter cable staples like AMC, Comedy Channel, Nickelodeon and Magnolia Network (formerly DIY), and specializes in lifestyle and reality programming. It also includes a cloud DVR and optional add-ons from Epix and Starz. We think most people are better off paying another $15 for Sling TV’s superior service, but if Philo has every channel you want, it’s a decent deal. Read our Philo review.
- FuboTV: There’s a lot to like about FuboTV — it offers a wide selection of channels and its sports focus makes it especially attractive to soccer fans or NBA, NHL and MLB fans who live in an area served by one of FuboTV’s RSNs. It’s also a great choice for NFL fans since it’s one of three services, alongside YouTube TV and Hulu, with NFL Network and optional RedZone. The biggest hole in Fubo’s lineup is the lack of Turner networks, including CNN, TNT and TBS — especially since the latter two carry a lot of sports content, in particular NBA, NHL and MLB. Those missing channels, and the similar $70 price tag, makes it less attractive than YouTube TV for most viewers. Read our FuboTV review.
How to shop for cord-cutting live TV services
Each of the TV streaming services above offers a different mix of channels, so your first step should be choosing one that carries your “can’t miss” cable channels and shows. And some of the most important channels are locals, namely ABC, CBS, Fox and NBC. Not every service offers all of them in every area, but the best streaming service for you will include the majority of what you love to watch, so it is worth shopping around. The live TV streaming service lineups are in constant flux as networks scramble to secure access to popular channels (ones with highly watched original shows and regional sports networks are especially in demand). There’s also the chance that a certain cable channel could disappear from a certain service after a network contract expires, which is what happened in 2020 with the regional sports networks.
These negotiations lead to other changes, too. Over the past few years, Sling TV, Hulu (multiple times), Philo and the newly renamed DirecTV Stream have all raised their prices. Google and Roku resolved a contract dispute which prevented users from downloading the YouTube TV app, while users lost the use of Disney channels for two days due to a different dispute.
Broadly, each of these streaming services can be broken down into two main groups: Budget, with prices ranging between $25 and $40 and few or no local channels; and Premium, with prices from $65 and up including local channels and supercharged cloud DVRs. That’s right, all of the services allow you to record and play back shows, just like a traditional cable or satellite DVR, but they often come with restrictions.
Read more: Top 100 Channels Compared Across Hulu, Sling TV, YouTube TV, FuboTV, DirecTV Streamand Philo
Next, there’s the multistream question. If you want to watch more than one program at the same time — for example, on your living room TV and on a bedroom TV, or the main TV and a tablet or other devices — you’ll want to make sure the video streaming service you’re watching has enough simultaneous streams. Sling Orange only allows one stream at a time, and if you try to watch a second, it’s blocked. Other services have higher simultaneous stream limits.
Keep in mind that, especially if you do have more than one person watching at once on supported devices, you need to make sure you have fast, reliable broadband internet. A 100Mbps download service will cost around $50 to $60 a month, and sadly that’s where the savings of cutting cable can get swallowed up.
Here’s a live TV streaming shopping list to consider:
- Does the service offer your “must-have” channels? See CNET’s comparison of the top 100 channels here.
- Does it offer local channels in your area?
- How good is the cloud DVR?
- Does the interface make it easy to browse for shows?
- Are there enough simultaneous streams for you and your family?
- Is your internet connection up to snuff? See CNET’s guide to improving streaming quality here.
What streaming TV services won’t give you
Streaming TV services are great, but there are some things they can’t do compared with a traditional cable box.
First, it’s worth looking at the channels that you can’t get with any of these live TV streaming services. For example, only two of the services are able to offer PBS: YouTube TV and DirecTV Stream.
With sports returning in force from the pandemic-enforced hiatus, fans will want to make sure they can find the sports channels to follow their teams. Most services carry ESPN and local channels for NFL football, but if you follow a professional baseball or basketball team, you might need its specific channel — called a regional sports network or RSN — to watch regular season games. RSN coverage varies widely for each service. Sometimes, even if you live in the right area, you may be mistakenly blacked out due to an IP address error. If this is the case, you can fix this by signing up for a sports-friendly VPN.
Every live TV service’s video streaming is a few seconds to a minute or more behindthe “live” stream you’ll get from your local cable TV or satellite provider. That means you could get a preview of scores or big plays from Twitter, phone alerts or phone calls from friends slightly before you see the action on screen.
If you’re used to 5.1-channel surround offered by cable or even OTA, then you may be disappointed that YouTube is the only service to offer surround sound on live broadcasts. The other services include stereo sound only on live channels, though 5.1 audio is available on some on-demand material.
Don’t care about live TV? More cord-cutter staples
In 2022, streaming fans have more choices than ever, including NBC/Comcast’s Peacock, AT&T’s HBO Max, Apple TV Plus and Disney Plus. While Peacock differs in that it has live news the other services lack traditional live channels — focusing instead on back catalogs and new original programming — but they can still eat into your entertainment budget.
Netflix: One of the first streaming TV services, Netflix is so popular that it’s become a generic term for streaming in the same way as “Magic Marker” or even “Coke” in the South. And then there’s the ever-popular “Netflix and chill.” Ad-supported plans now start at $7 a month, and the service offers thousands of TV shows and movies, including original TV series like The Crown and Stranger Things (be aware you may need to trade up to the $9 plan to watch some content). Then there are Netflix original movies like Oscar winners Roma and The Power of the Dog.
Amazon Prime Video: The “other” major streaming service, which is included as part of a $139 annual Prime Membership or $15 a month. The interface isn’t as user-friendly as Netflix, but the service also offers shows not on its rival, including original content like The Rings of Power, The Marvelous Mrs. Maisel and The Expanse. Amazon Prime also has the ability to add premium channels (HBO and Showtime and more), making it a potential one-stop shop.
Disney Plus: One of the biggest streaming services to launch in some time, Disney has gathered a mix of movies, TV shows and exclusive content, including Loki, Andor and She-Hulk, for $8 a month (though it will increase in December). Read our Disney Plus review here.
Paramount Plus: Previously CBS All Access, Paramount Plus costs $5 a month or $10 monthly for ad-free streaming. The service offers live TV (in some cities), sports and on-demand content from CBS, MTV, BET, Comedy Central, Nickelodeon and Paramount Network, plus its Paramount Pictures movie studio. Paramount Plus also offers exclusive originals such as Star Trek: Discovery, Picard and the Good Fight.
Vudu and Movies Anywhere: Digital libraries (or lockers) that incorporate legacy UltraViolet content and streaming movies and TV that are only available for purchase, such as new releases.
Peacock: Now live nationwide, Peacock is NBC’s answer to Paramount Plus. Its main claim to fame is that its basic tier, with 7,500 hours of content, is free. Peacock Premium unlocks more content for $5 a month while an ad-lite version called Peacock Premium Plus is $10 monthly.
It’s also worth investigating free, ad-supported services such as Roku Channel, Amazon Freevee, Tubi, Pluto and Crackle, which offer a wealth of content. Read CNET’s roundup of free TV services here.
Is an indoor or outdoor antenna a viable option?
If you have a TV in your house — that is, a screen that incorporates a tuner — you’re part-way to cutting the cord already. An affordable indoor antenna hooked up to your TV will let you watch free TV over the air from any channel you receive in your local broadcast area. Antennas cost as little as $10. See our comparison of indoor antennas here.
You can also add a hardware DVR such as the Amazon Fire TV Recast or TiVo Edge for Antenna if you want. Then you can record those live TV antenna channels, play them back and skip commercials, just like on a standard cable TV DVR. Here’s CNET’s roundup of the best OTA DVRs for cord-cutters.
A solid, lower-cost alternative to live TV streaming services is the combination of an antenna for live local channels and an on-demand service such as Netflix or Hulu. That way you’ll still be able to watch live programming and also have a choice of on-demand content.
Conclusion: Try it yourself
Streaming live TV services are still in flux. Since launch, every service has increased its prices by at least $5 a month, TV channel selections and cities with local channel access are changing all the time, and reports persist about some services losing money, or even closing in the case of T-Mobile’s TVision. While streaming is undoubtedly the future, and cable the past, it will be some time before both prices and the services offered settle in.
That said, if you want a cable-like experience both at home and for on-the-go devices, without the dead weight that a cable subscription brings, a streaming service is worth a look. There’s no contract to sign, and if you don’t like the service you’re on, you can easily switch. So whether you’re looking for a basic package such as Sling TV or want to pay more for a deluxe experience from the likes of YouTube TV, there should be a streaming TV service to suit you.
More streaming advice
- Free Movies: 10 Netflix Alternatives That Will Keep You Entertained
- Best TV Shows to Watch on Hulu
- Best TV Antennas for Cord-Cutters
- Best TV for 2022
- Best Universal Remotes for 2022
- Best 75-inch TVs for 2022
- Best Streaming Device in 2022: Roku, Apple TV, Fire Stick, Chromecast and More
- Budget Hack: Replace Netflix and Other Pricey Subscriptions With These Free Versions
- Best TV Shows to Watch on Amazon Prime Video
Technologies
Trump media ban lawsuit set for Wednesday court hearing
President Donald Trump said he banned the three media outlets because of what he called “cumulative stories,” saying, “You get sick of it.”
MS NOW, CNN and Politico sued President Donald Trump on Monday morning in Washington, D.C., federal court, seeking to reverse his total ban on those three media outlets from the White House.
Journalists from the outlets were prevented from entering the White House on Saturday and had their credentials taken away, a day after Trump announced he would bar them from working there.
Judge Timothy Kelly later Monday ordered the Department of Justice to respond to the outletsâ request for a temporary restraining order against the ban by Tuesday.
Kelly scheduled a videoconference hearing on the outletsâ request for 3:30 p.m. ET Wednesday. The judge was nominated by Trump to the federal bench in 2017.
âThis ban could not be a more direct assault on the First Amendment nor a more blatant violation of our most fundamental constitutional principles,â the lawsuit says, arguing that the ban has already âseverely impeded the ability ofâ the three outlets to cover Trump and his administration.
âPresidents from the earliest days of the Republic have disagreed with and complained about the tenor and content of press coverage of their administrations,â notes the civil complaint.
But âthe Constitution protects the liberty and property interests that news organizations and White House reporters have in their press credentials and the access those credentials afford them to cover the White House for the benefit of the public,â the suit says.
âNo official can deprive Plaintiffs of those interests on a whim â with no notice, no process, and no warning â as the President did here.â
Trump, in announcing the ban in a Truth Social post Friday, accused the outlets of writing fiction and lies about him, and warned, âOther Fake News Media Outlets to follow.â The president cited what he called âcumulative storiesâ by the three news organizations, adding, âYou get sick of it.â
On Monday morning, after the lawsuit was announced, Trump in a Truth Social post said, âThe White House is not instituting an assault on the Free Press, something which I cherish.â
âIt is instituting an assault on the FAKE NEWS, something that has grown like Cancer in our beloved United States of America,â Trump wrote. âIt is corrupt, purposeful, pervasive, fully coordinated, and totally out of control.â
âIt is a threat to our National Security, and must be stopped, NOW!â he said. Trump had not previously cited national security in justifying the ban. The president gave no examples to back up his claim.
The suit alleges the ban violates the Due Process Clause of the U.S. Constitution by failing to give the outlets advance notice and an opportunity to challenge it, without establishing clear standards for Trumpâs decision.
The complaint also says the ban violates the Constitutionâs First Amendment by retaliating âagainst protected newsgathering and speech.â
And it says the ban violates the First Amendment for a separate reason: It bars the three media outlets âfrom a nonpublic forum for unlawful reasons.â Those reasons include so-called viewpoint discrimination, or targeting the outlets for their perceived âmotivating ideology or the opinion or perspective.â
In a joint statement Monday, the three outlets said, âThis morning, we notified the government that we are filing a lawsuit today to protect our First Amendment rights and defend the principle that the government does not decide what the press reports or publishes.â
âWithout notice or process, the White House revoked our journalistsâ credentials because it objected to our reporting,â the statement said. âLeft unchallenged, this threatens press freedom and the publicâs right to independent journalism free from government interference.â
Theodore Boutrous Jr., the attorney for the three outlets, said in a statement, âThe law is on our side across the board, and we look forward to presenting our arguments to the court as soon as possible.
The White House, in a statement later Monday, said Trump removed the three outlets âfrom the White House grounds after years of false reporting.â
âThe First Amendment protects their right to publish; it does not entitle them to a hard pass, briefing room seat, or place in the press pool,â the White House said. âAccess changes are nothing new. What is new, however, is the sudden claim that it becomes sacred only when the outlets are friendly to the Radical Left. The rule was never âevery outlet gets in.â It was always âour side stays in.ââ
Kelly, the judge, in November 2018 ordered the White House to restore the press pass of then-CNN correspondent Jim Acosta, which the White House revoked after the journalist had a contentious exchange with Trump earlier that month. CNN sued Trump to get Acostaâs credentials restored.
Trump referenced Kelly by name, and mentioned his ruling on Acosta, in a Truth Social post later Monday that suggested the president believes the judge will ruling against him in the new lawsuit.
âThe Judgeâs name is Tim Kelly, and he was, sadly, appointed by âTRUMP,â the president wrote.
âIn other words, almost without question and, as usual, weâll go for appeal because Fake News people and publications that only write negatively, and who violate our National Security by writing false and defamatory stories with unknown âsources,â shouldnât be allowed access to the most important Office anywhere in the World.â
In addition to Trump, the defendants named in the complaint include Steven Cheung, his assistant for communications, White House Chief of Staff Susan Wiles, and Sean Curran, director of the U.S. Secret Service.
The named plaintiffs are the three outlets and three White House reporters: Akayla Gardner of MS NOW, Betsy Klein of CNN, and Politicoâs Cheyenne Haslett. The three journalists were denied entry to the White House on Saturday and their hard passes were taken away by a Secret Service officer there, the suit says.
On Sunday night, the White House removed CNN from its scheduled rotation as the pool television network for the White House travel pool. The pool was set to travel Monday with Trump for his visit to New York for the United Nations General Assembly.
The lawsuit cites the White Houseâs removal of CNN from Mondayâs pool schedule as an example of the ban âcausing irreparable harm toâ the outlets.
After the suit was announced Monday, members of the White House television press pool decided not to cover Trump ahead of his trip or in New York because of the action targeting CNN.
The suit is being filed in the same court where The Associated Press has a pending lawsuit against the White House for a ban on that wire serviceâs journalists working in certain restricted spaces in the White House, including the Oval Office and on Air Force One. The White Houseâs partial ban on the AP came in February 2025 after the wire service refused to reflect Trumpâs renaming of the Gulf of Mexico to the âGulf of Americaâ in how it routinely refers to that international body of water.
Trump told reporters Friday that the latest ban is worth implementing, even if it is overturned by a judge.
âI think itâs good to point it out, whether it survives or doesnât,â he said.
Treasury Secretary Scott Bessent, during an interview Monday morning in New York with CNBCâs âSquawk Box,â said, âI donât know much about it,â when asked his opinion of the ban.
But Bessent also suggested the ban was justified, saying âlegacy mediaâ is unpopular with the public âbecause of the perceived bias.â
Asked by CNBCâs Joe Kernen about a possible âoff-rampâ from the ban, Bessent said, âWeâll see. Maybe itâs a change in coverage at the White House.â
Bessent also said, âThe one thing Iâm sure of: The press cares more about the press than anything else,â claiming news media focused more on the personal experiences of journalists at the aborted White House Correspondentsâ Dinner in April than a gunmanâs would-be assassination of Trump.
âOne thing Iâm sure is that this [ban] will be covered by the press,â Bessent said. âAnd, you know, I think we could get back to something that is a little more, I canât even remember which network it is, fair and balanced.â
Fox News, a media outlet that is often criticized as being biased toward Trump and his administration, previously used the slogan âFair and Balanced,â before discontinuing its use about a decade ago.
Jameel Jaffer, executive director of The Knight First Amendment Institute at Columbia University, in a statement Monday, said, âWeâre glad to see that these news organizations are suing.â
âThe presidentâs decision to bar them from the White House for the content of their reporting is a flagrant violation of the First Amendment,â Jaffer said. âItâs an attack both on press freedom and the publicâs right to independent information about the government. We will support these news organizations in court.â
White House Correspondentsâ Association President Jacqui Heinrich, in a statement Saturday, said, âThe American people, through a free and independent press, must be able to scrutinize those elected to power, regardless of whether government officials view it favorably.â
âThatâs why courts have repeatedly held that once the White House provides access to journalists, it cannot deny that access arbitrarily or based on the content of their reporting,â said Heinrich, a Fox News correspondent.
In the APâs lawsuit, Judge Trevor McFadden ruled in April 2025 that Trumpâs partial ban of the agencyâs journalists violated the First Amendment and ordered that the AP be given the same access as other members of the presidential press pool to the Oval Office, other restricted areas of the White House and Air Force One.
âThe Court simply holds that under the First Amendment, if the Government opens its doors to some journalists â be it to the Oval Office, the East Room, or elsewhere â it cannot then shut those doors to other journalists because of their viewpoints,â wrote McFadden, who was appointed to the federal bench by Trump.
âThe Constitution requires no less,â the judge said.
Rather than allowing the AP access to places the White House press pool goes to cover the president, the White House said it would abolish the so-called wire pool, which included the AP, Bloomberg and Reuters. The wire pool for decades had traveled with presidents to bring news coverage to news consumers around the world. It has not been reinstated.
A three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit, in a 2-1 vote in June 2025, blocked McFaddenâs ruling from taking effect while Trump appealed it.
The panel heard oral arguments in the appeal in November but has not issued a decision.
Disclosure: CNBC and MS NOW are divisions of Versant Media.
Technologies
U.S. strikes Greenland deal at UN to expand military presence at Arctic outposts
Trump said the agreement with Greenland and Denmark would give the U.S. “permanent control over security” in the Danish island territory.
President Donald Trump and the leaders of Greenland and Denmark signed a deal Tuesday allowing the U.S. to expand its military presence in Greenland, while maintaining the sovereignty of Denmark and its autonomous island territory.
âThis is tremendous for Europe and for the United States and for everybody and for Greenland,â Trump said at a signing ceremony with the other leaders on the sidelines of the United Nations General Assembly in New York City. âItâs going to be incredible.â
The deal builds on an existing defense agreement from 1951, under which the U.S. established a presence at Pituffik Space Base. The amended deal signed Tuesday lets the U.S. expand that base and establish two new ones, and leaves the door open for additional defense areas to be built.
The two new sites are at Narsarsuaq, home to just a few dozen residents after the U.S. shut its Bluie West One base in the 1950s, and Mestersvig, a military outpost used by the Sirius Patrol, a Danish special forces unit, Reuters reported.
Trump had announced the deal on Truth Social on Friday, saying it would give the U.S. what he described as âpermanent control over security, and all other needsâ in the Danish island territory.
Trump has repeatedly insisted during his second term that the U.S. must take control of Greenland for national security reasons, at times declining to rule out the possibility of using military force to acquire it. Trumpâs demands alarmed Greenlanders and other Europeans and opened a rift between the U.S. and NATO, of which Denmark and the U.S. are both members. Greenland has maintained it is not for sale, and the European Union earlier this year united to rebuke Trump over his push to acquire the island.
Trump signaled in Fridayâs post that he was satisfied by the new deal, asserting that it addresses âALL of our many U.S. concernsâ and at no cost to the U.S.
The agreement gives the U.S. âthe complete ability to do what is necessary to defend the American continent, and also Europe and other places,â Trump said during his address at the UN general assembly Tuesday morning before signing the pact.
Danish Prime Minister Mette Frederiksen said Friday that the deal âstrengthens our common security in the Arctic and the North Atlantic area and therefore is great for NATO and Europe as well.â
Secretary of State Marco Rubio on Monday pressed allies of the U.S., including Canada, Denmark, Greenland, Norway and Sweden, to raise defense spending in the Arctic region, his spokesman said.
The deal signed Tuesday would bar non-NATO nations, such as China and Russia, from establishing a military footprint in Greenland. It would also prohibit sensitive investments by non-allies that may pose national security threats.
Retreating sea ice has opened new shipping lanes and exposed mineral deposits across the Arctic, drawing the U.S., Russia and China to bolster their presence in the region and raising concerns international rivals.
Technologies
AI stock valuations may have peaked. Trivariate Research thinks these shares can keep working
Revenue growth could more than offset anticipated contractions in stock multiples for some key AI stocks over the next few years
It may all be downhill from here for valuations of artificial intelligence-related stocks, but that doesnât mean investors need to start fleeing the space en masse, according to Trivariate Research. Revenue growth could more than offset anticipated contractions in multiples for some key AI stocks over the next few years, the firm said. âWe think that the interest rate cycle, and policy direction on AI both yield the same answer â that multiples for AI-related names are likely to continue to decline, and maybe have permanently peaked,â wrote Trivariate founder Adam Parker. Still, âwe continue to want exposure to this group.â On Wednesday, the Federal Reserve raised its overnight interbank borrowing rate to a range of 3.75% to 4% â the first hike in more than three years. The hike followed a hot August jobs report that exceeded Wall Streetâs expectations, as well as an inflation uptick in August. Higher interest rates can hurt AI stocks as many companies involved in the ongoing buildout of computing power are heavily indebted. As rates rise, these companies will have to pay more to borrow money. AI companies are also facing political pushback on multiple fronts. Multiple states are considering bans on data center construction, with 71% of Americans opposing construction projects in their area, according to a Gallup poll published in May . Trivariate said Sunday that job losses due to AI expected next year could also mean additional regulation of the technology that could have consequences for stock returns. Still, Trivariateâs Adam Parker thinks investors shouldnât give up on the space completely. The research firm put together a list of AI stocks over the weekend whose revenue expansion could more than make up for declining valuations. Among them are data center operator Iren , along with cloud providers Nebius and CoreWeave . Chipmakers AMD and Marvell Technology and database manager Oracle also made the list. CoreWeave popped more than 6% Monday as the broader AI trade outperformed to start the week. Still, shares are down more than 26% over the past three months. Oracle rose slightly on the day, but is down more than 19% over the three six months. To be sure, it trades at a slight discount to the broader market. Oracle has a forward price-to-earnings ratio of 16.4, per FactSet, while the S & P 500 has a multiple of 19.3. AI chipmaker Marvell has been on a fairly steady rise since the end of August and is up about 200% year to date. AMD, which jumped 9% on the day, has also rallied 184% in 2026. âWe remain directionally optimistic for the near-term,â Parker said. âThe earnings narrative of continued upward earnings revisions, remains intact.â
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– Create profiles to personalise content 259 partners can use this purposeInformation about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
– Measure advertising performance 912 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
– Understand audiences through statistics or combinations of data from different sources 575 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
– Develop and improve services 683 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.
Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.
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