Technologies
Best Cloud Storage Software Options for 2023
Need to store files, photos or videos in the cloud? We’ve compared features and prices on the top options to help you find the plan that’s right for you.

Between work documents, family photos and (of course) memes, it’s important to keep all your files safely stored and organized. Backing them up on an external storage drive is a great place to start, but you’ll want to keep your most precious files somewhere that can never be lost, damaged or stolen. And that means you’ll want to use the best cloud storage service available, which allows you to access your files whenever, wherever, while also saving space on your phone, tablet or computer.
Cloud storage is also important for people working from home who have to share files with colleagues. There are plenty of free cloud storage services available, with many offering upgraded paid plans, which means it’s easy to find a plan that can meet your needs to keep your data stored safely. The best cloud storage options usually feature individual and business plans, but for this article’s purposes, we’ll be focusing on plans for the average user.
We’ve compiled a guide to the most popular cloud storage services: how they work, their strengths and weaknesses, and some lesser-known services if you want to get away from the mainstream. (To be clear, we have not tested these — rather, we are just providing an overview and some analysis of some of the top options in the market.)
What is cloud storage?
Cloud storage is a type of computer data storage that allows your files to be immediately available on almost any internet-connected device anywhere. Files are stored on servers in a data center, instead of directly on your device.
Best cloud storage service options
Other Cloud Storage Options
Of course, Google Drive, OneDrive, Dropbox, Box and Amazon aren’t your only cloud storage options.
SugarSync is a Dropbox-like alternative with apps for every mobile platform. The service offers personal and business plans with a 30-day free trial to start. With a personal SugarSync account, you get 100GB for $7.49 a month, $250GB for $10 a month or 500GB for $18.95 a month. The service offers secure file-sharing (even if they don’t have an account), collaboration, file syncing, as well as remote data wipe in the event of loss, theft or damage.
Another option for cloud storage is pCloud. The service offers annual and lifetime plans for individuals, families and businesses. PCloud doesn’t limit file sizes and doesn’t throttle your upload or download speeds. While your pCloud files are securely stored on the company’s servers, you can add an extra layer of protection by purchasing pCloud Crypto. PCloud Crypto provides client-side encryption where the encrypted version of your files are stored on pCloud servers, but the plain-text files stay on your computer. With your Crypto Pass code, you can encrypt or decrypt your files.
You can subscribe to Premium 500GB ($50 a year) or Premium Plus 2TB ($100 a year). Both of these plans, as well as the Custom 10TB Plan also offer a lifetime subscription for a flat fee. Customers can start with annual plans and upgrade to lifetime plans later if they choose.
Cloud storage: Terms to know
Cloud: This refers to software and services that are stored on the internet, instead of locally on your computer or phone. The cloud allows you to access your files anywhere with an internet connection.
Data center: Even though your files are stored in the cloud, there is still physical hardware involved. The company that you’ve purchased cloud storage from — like Google or Apple — will have actual servers where customer information lives.
Terabyte: A terabyte is a unit of measurement for digital data. One terabyte equals about 1,000 GB.
Frequently asked questions
How do I clear my cloud storage?
The process for clearing your cloud storage may vary depending on which service you use. In the Google One app, for example, there’s a Free Up Account Storage button.
Why use cloud storage?
Instead of having to remember a thumb drive, or emailing items to yourself, cloud storage lets you access your files, documents and photos on demand. If your computer or phone crashes, you don’t have to worry about losing your content, because those files are stored on a separate server. Cloud storage can be a convenient option because options like Google One, iCloud and OneDrive are built into services many use on a daily basis. Cloud storage also lets you keep your device’s local storage freed up.
Is cloud storage safe?
According to Norton, cloud storage is a safe option for users because the on-site servers are usually located in warehouses that few employees have access to. In addition, the files stored on the servers are encrypted, adding another layer of security.
No type of digital storage is risk-free, but cloud storage services also offer more immediate security features like two-factor authentication and security checkups. Privacy and security features may vary between services.
How much cloud storage do I need?
How much storage you’ll need will depend on what you’re storing. A student will likely need a smaller storage plan than a professional photographer. If your needs change, most plans let you easily upgrade or downgrade.
For more information, check out how to clear up space in your Google Drive and the best iPhones of 2023.
Sarah Mitroff contributed to this article.
Technologies
Tariffs Explained: Latest on Trump’s Shifting Import Tax Plan, and What It Means
Technologies
Apple, I’m (Sky) Blue About Your iPhone 17 Air Color
Commentary: The rumored new hue of the iPhone 17 Air is more sky blah than sky blue.

I can’t help but feel blue about the latest rumor that Apple’s forthcoming iPhone 17 Air will take flight in a subtle, light-hued color called sky blue.
Sky blue isn’t a new color for Apple. It’s the featured shade of the current M4 MacBook Air, a shimmer of cerulean so subtle as to almost be missed. It’s silver left too close to an aquarium; silver that secretly likes to think it’s blue but doesn’t want everyone else to notice.
Do Apple employees get to go outside and see a real blue sky? It’s actually vivid, you can check for yourself. Perhaps the muted sky blue color reflects a Bay Area late winter/early spring frequent layer of clouds like we typically see here in Seattle.
«Who cares?» you might find yourself saying. «Everyone gets a case anyway.» I hear you and everyone else who’s told me that. But design-focused Apple is as obsessive about colors as they are about making their devices thinner. And I wonder if their heads are in the clouds about which hues adorn their pro products.
Making the case for a caseless color iPhone
I’m more invested in this conversation than most — I’m one of those freaks who doesn’t wrap my phone in a case. I find cases bulky and superfluous, and I like to be able to see Apple’s design work. Also, true story, I’ve broken my iPhone screen only twice: First when it was in a «bumper» that Apple sent free in response to the iPhone 4 you’re-holding-it-wrong Antennagate fiasco, and second when trying to take long exposure starry night photos using what I didn’t realize was a broken tripod mount. My one-week-old iPhone 13 Pro slipped sideways and landed screen-first on a pointy rock. A case wouldn’t have saved it.
My current model is an iPhone 16 Pro in black titanium — which I know seems like avoiding color entirely — but previously I’ve gone for colors like blue titanium and deep purple. I wanted to like deep purple the most but it came across as, in the words of Patrick Holland in his iPhone 14 Pro review, «a drab shade of gray or like Grimace purple,» depending on the light.
Pros can be bold, too
Maybe the issue is too many soft blues. Since the iPhone Pro age began with the iPhone 11 Pro, we’ve seen variations like blue titanium (iPhone 15 Pro), sierra blue (iPhone 13 Pro) and pacific blue (iPhone 12 Pro).
Pacific blue is the boldest of the bunch, if by bold you mean dark enough to discern from silver, but it’s also close enough to that year’s graphite color that seeing blue depends on the surrounding lighting. By comparison, the blue (just «blue») color of the iPhone 12 was unmistakably bright blue.
In fact, the non-Pro lines have embraced vibrant colors. It’s as if Apple is equating «pro» with «sophisticated,» as in «A real pro would never brandish something this garish.» I see this in the camera world all the time: If it’s not all-black, it’s not a «serious» camera.
And yet I know lots of pros who are not sophisticated — proudly so. People choose colors to express themselves, so forcing that idea of professionalism through color feels needlessly restrictive. A bright pink iPhone 16 might make you smile every time you pick it up but then frown because it doesn’t have a telephoto camera.
Color is also important because it can sway a purchase decision. «I would buy a sky blue iPhone yesterday,» my colleague Gael Cooper texted after the first rumor popped online. When each new generation of iPhones arrive, less technically different than the one before, a color you fall in love with can push you into trading in your perfectly-capable model for a new one.
And lest you think Apple should just stick with black and white for its professional phones: Do you mean black, jet black, space black, midnight black, black titanium, graphite or space gray? At least the lighter end of the spectrum has stuck to just white, white titanium and silver over the years.
Apple never got ahead by being beige
I’m sure Apple has reams of studies and customer feedback that support which colors make it to production each year. Like I said, Apple’s designers are obsessive (in a good way). And I must remind myself that a sky blue iPhone 17 Air is a rumored color on a rumored product so all the usual caveats apply.
But we’re talking about Apple here. The scrappy startup that spent more than any other company on business cards at the time because each one included the old six-color Apple logo. The company that not only shaped the first iMac like a tipped-over gumdrop, that not only made the case partially see-through but then made that cover brilliant Bondi blue.
Embrace the iPhone colors, Apple.
If that makes you nervous, don’t worry: Most people will put a case on it anyway.
Technologies
Astronomers Say There’s an Increased Possibility of Life on This Distant Planet
Using the James Webb Space Telescope, astronomers are working to confirm potential evidence of life on a distant exoplanet dubbed K2-18b.

Astronomers are nearing a statistically significant finding that could confirm the potential signs of life detected on the distant exoplanet K2-18b are no accident.
The team of astronomers, led by the University of Cambridge, used data from the James Webb Space Telescope (which has only been in use since the end of 2021) to detect chemical traces of dimethyl sulfide (DMS) and/or dimethyl disulfide (DMDS), which they say can only be produced by life such as phytoplankton in the sea.
According to the university, «the results are the strongest evidence yet that life may exist on a planet outside our solar system.»
The findings were published this week in the Astrophysical Journal Letters and point to the possibility of an ocean on this planet’s surface, which scientists have been hoping to discover for years. In the abstract for the paper, the team says, «The possibility of hycean worlds, with planet-wide oceans and H2-rich atmospheres, significantly expands and accelerates the search for habitable environments elsewhere.»
Not everyone agrees, however, that what the team found proves there’s life on the exoplanet.
Science writer and OpenMind Magazine founder Corey S. Powell posted about the findings on Bluesky, writing, «The potential discovery of alien life is so enticing that it drags even reputable outlets into running naive or outright misleading stories.» He added, «Here we go again with planet K2-18b.Um….there’s strong evidence of non-biological sources of the molecule DMS.»
K2-18b is 124 light-years away and much larger than Earth (more than eight times our mass), but smaller than Neptune. The search for signs of even basic life on a planet like this increases the chances that there are more planets like Earth that may be inhabitable, with temperatures and atmospheres that could sustain human-like lifeforms. The team behind the paper hopes that more study with the James Webb Space Telescope will help confirm their initial findings.
More research to do on finding life on K2-18b
The exoplanet K2-18b is not the only place where scientists are exploring the possibility of life, and this research is still an early step in the process, said Christopher Glein, a geochemist, planetary researcher and lead scientist at San Antonio’s Southwest Research Institute. Excitement over the significance of the research, he said, should be tempered.
«We need to be careful here,» Glein said. «It appears that there is something in the data that can’t be explained, and DMS/DMDS can provide an explanation. But this detection is stretching the limits of JWST’s capabilities.»
Glein added, «Further work is needed to test whether these molecules are actually present. We also need complementary research assessing the abiotic background on K2-18b and similar planets. That is, the chemistry that can occur in the absence of life in this potentially exotic environment. We might be seeing evidence of some cool chemistry rather than life.»
The TRAPPIST-1 planets, he said, are being researched as potentially habitable, as is LHS 1140b, which he said «is another astrobiologically significant exoplanet, which might be a massive ocean world.»
As for K2-18b, Glein said many more tests need to be performed before there’s consensus on life existing on it.
«Finding evidence of life is like prosecuting a case in the courtroom,» Glein said. «Multiple independent lines of evidence are needed to convince the jury, in this case the worldwide scientific community.» He added, «If this finding holds up, then that’s Step 1.»
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