Connect with us

Technologies

Why Apple Is Content With the Blue Bubble Divide in iMessage

Apple’s iMessage continues to reserve encryption and other features for iPhones to the detriment of all mobile phone users.

Javed Uddin’s future was riding on a single emoji. 

In 2016, Uddin, a small business owner in Houston, had been single for the past year. A friend introduced him to Maryam Baloch, an office manager and makeup artist in Chicago. The two began messaging.

However, the pair realized they were running into miscommunication problems. Uddin, using an Android-powered LG Nexus 5X, was receiving incorrect emojis from Maryam’s iPhone 6. This was likely due to phone manufacturers each using their own emoji designs, with different-looking emojis for the same expression. 

Regardless of the cause, the blame fell on Uddin for not having an iPhone, where his messages would come in via green bubbles. This was because in 2011 Apple introduced iMessage, an instant messaging service that allows for richer forms of communication than plain old SMS. When two iPhones communicate with one another, it comes in via blue bubbles, includes typing indicators and has since grown to include sharing media, games and even money. At the time it was a rival to BlackBerry’s similar BBM messenger, and grew as Apple’s iPhone gained popularity. 

Twelve years later, the differentiating green bubbles persist.

The messaging situation between Uddin and Baloch got so bad that she began screenshotting emojis to ensure feelings she conveyed were coming through correctly. This prompted Uddin to switch to an iPhone as quickly as he could.

«In order for things to land — in order for me to make a good impression — I really need to make sure my texting game is on point,» said Uddin. «Like, I really, really wanted this to work.»

Apple’s messaging divide is affecting how people interact. Not only that, text communications between iPhone and Android devices become a subpar experience, with both users being downgraded to SMS, a much older texting protocol, losing features like in-line reactions, thread responses and text edits. Photos and videos also come in heavily compressed. While many other cross-platform texting apps like WhatsApp and Signal fill the gap, the standard texting app that ships on any phone is often the place where people text each other the most.

The fault of that out-of-date experience is often placed on Android users, although it’s an experience of Apple’s making. This blame can take the form of prejudgments about a person’s income, personality and overall social status, which can sometimes lead to bullying and added pressures to switch.

The mobile phone industry is quickly switching from SMS to RCS, an upgraded messaging standard that can support more modern features like those seen in iMessage and other contemporary texting apps. It’s estimated that nearly half the globe will be using RCS by 2026, according to a report from Juniper Research, as the texting standard is included on any Android phone that runs the Google Messages app. While it took years, all three US major carriers also have pledged to support the RCS standard. 

But Apple refuses to support it. During the Code conference last year, CEO Tim Cook said iPhone users hadn’t been asking for RCS adoption and told a mildly disgruntled attendee to «Buy your mom an iPhone.»

Apple didn’t reply to requests for comment.

Excluding others feels good

As inconvenient as it is for iPhone users to have to deal with green bubbles in group chats, for Apple, exclusivity is part of the draw. 

«We’re constantly creating insiders and outsiders using different cues,» said Jason Farman, a professor of American studies at the University of Maryland. In this case, it’s extending to the technology we use. «Creating us-them divides, that’s human nature.»

Before the Industrial Revolution, people didn’t care too much if a tool was new or old, as long as it worked, Farman said. After Ford released its Model T in 1908, it maintained the same general design and black color for nearly two decades of production. But General Motors began introducing annual revisions in the 1920s, with new colors and design tweaks as a means of differentiation and it changed how consumers viewed products beyond absolute utility and as something iterative. 

«Whenever that car pulled up next to a Model T, or even the model year before that, instantly it marked old and new, and we began to assign value judgments to those,» Farman said. 

Products soon became a way to communicate our personalities and values. Owning a Jeep, for example, can indicate to someone that you’re an adventurous, outdoorsy type. That relationship marked a major departure from how identities were defined in past generations.

«Our identity was pretty much given to us,» said Aaron Ahuvia, a professor of marketing at the University of Michigan-Dearborn. In the past, our identities were defined by the family we were born into, Ahuvia said. Our family’s religion and social class ultimately determined our career trajectory and marital prospects. In stark contrast, people today have more control over their identities.

«Everything is totally up for grabs,» said Ahuvia. «The good news is that it gives people a lot of freedom, and it’s really genuinely a good thing that people have the freedom to become the person they want to be. But the bad news is that you become obsessed with your identity and creating and forming it.»

Sociologists call this nonstop work to shape and present our identities the «project of the self.»

Products and brands are one of the easiest ways to do that, Ahuvia said, especially in a consumerist and capitalist culture. Considering that phones are central to communication, the type of phone we use has become fundamental to signaling who we are and what groups we belong to.

An American problem

Apple’s unwillingness to adopt RCS, which has bifurcated the messaging environment, is largely an American phenomenon. In other parts of the world, third-party messaging services are the standard over SMS.

WhatsApp, which doesn’t support SMS or RCS, is by far the world’s most popular third-party messaging service. With 2.8 billion monthly active users worldwide and 138 billion messages sent each day, its ubiquity and cross-platform compatibility make it an easy way to communicate and send secure messages to anyone.

But SMS texting is still considered the preferred way to communicate for Americans, with 2 trillion text messages sent in 2021, helping Apple maintain its hold over messaging in America. By making iMessage the default messaging service on iPhone, and by being unwilling to adopt RCS, Apple has forced Americans into a divided system.

Apple’s stance is anathema to how people tend to view the internet, as an open system where ideas can flow freely. According to a 2022 University of Maryland poll, 73% of Americans support net neutrality — the idea that everyone’s internet access should be equal and that some sites shouldn’t get priority over others.

«People expect an egalitarian environment, even if that’s never what the developers or the manufacturers or even the legislators have promised,» said André Brock, associate professor of literature, media and communications at Georgia Tech. «They believe that because they know the internet is a series of servers that can transmit messages without discrimination around the world, that their software and hardware experiences should be the same»

The wireless industry was trying to solve the SMS problem before iMessage fragmented messaging. RCS was first developed in 2007 and began deployment a few years later. Google announced it was building RCS support into Android in 2016, but it wasn’t until 2019 that it began widely rolling it out. It also took Google years to get the carriers onboard, and they almost attempted to make their own take on RCS messaging in 2019 — but that effort was abandoned in 2021 with the carriers instead supporting Google’s effort. 

By contrast, iMessage had already launched in 2012, all but sealing BlackBerry Messenger’s fate. And given that it took years for RCS to fully deploy across multiple carriers, Apple was able to grow its service faster since it didn’t need to get other companies to sign on.

In September 2015, Google acquired Jibe Mobile, a company that built systems so that people on different wireless networks could communicate via RCS. Because building RCS infrastructure is expensive, Jibe offered carriers RCS as a service so carriers could embrace it more easily.

RCS is an open specification overseen by the GSMA, an industry group made up of network operators from around the world. Major players like Google, Apple, Samsung and other hardware makers often work closely with the GSMA. 

Google has its own RCS servers, which AT&T uses. T-Mobile uses its own servers. So by no means is RCS Google-controlled, but it does supply encryption keys. Apple could integrate RCS into iMessage, using its own servers, but hasn’t made clear publicly what its exact concerns are, though it has expressed to Google that the search giant’s control of servers and its administration of ads via RCS is a barrier to adoption. 

Last year, Google had to disable RCS ads in India due to spam from businesses. 

«As a participant in the GSMA, Apple is able to bring up their concerns so that we can all work on resolving them together,» said Elmar Weber, Google’s senior director of engineering for Android and business communications and previously Jibe’s chief technology officer.

Although blue versus green bubbles is more of an American problem, it’s something that the Europeans might influence. The European Commission is investigating whether iMessage should be designated a «core» service as defined by the Digital Markets Act. That designation, which Google supports, would require Apple to make iMessage compatible with rival messaging services. Included in this designation is WhatsApp, in which the beta includes support for other texting options.

The cost of exclusion

Apple’s marketing exalts its commitment to security and to protecting privacy. Ads for its devices laud how the company keeps prying eyes away from your online activity. Tim Cook called privacy «one of the most essential battles of our time» and has promised that Apple will «stand up for encryption without backdoors — because we know that if you install a backdoor, anyone can use it.»

But Cook’s position toward privacy and encryption only includes Apple customers communicating with each other. As soon as an iPhone customer texts with an Android customer, the lack of RCS support means there’s no encryption protection. 

«Apple not adopting RCS, like the rest of the mobile industry has, degrades the cross-platform messaging experience for everyone,» Weber said. «Adopting RCS means that everyone will get a better and more secure experience regardless of the operating system.»

While the chances of an adversary intercepting SMS messages between an iPhone and Android phone at a coffee shop are small, it’s still a significant risk. Using some inexpensive software, it’s also possible for hackers to intercept SMS messaging chains and break into devices, as demonstrated by Vice. It’s an issue Google pointed out with its latest Get The Message campaign, which calls out the wonky messaging situation between Android and iOS.

«There are certain entities that have the ability to read that information that [we’re] texting about. … Obviously law enforcement, has that ability,» said Gregg Smith, CEO of Technology Advancement Center (TAC), formerly Maryland Innovation Security Institute (MISI). «But it’s really not that difficult to use tools that are relatively easily available to intercept those types of communications.»

And RCS itself isn’t an end-all solution, either. It’s possible for a new standard to be developed with other entities that don’t involve Google so intimately. 

Apple’s commitment to privacy isn’t absolute. Google pays Apple billions of dollars to be the default search engine on iPhones, iPads and its Safari web browser, facilitating a Google business that helps the search giant profile users and thereby target ads. Google’s payment for search traffic is central to the US government’s lawsuit that asserts Google illegally maintains a monopoly in online search and ads. Although you can change your default search engine, people seldom do. According to a 2020 Competition and Market Authority report, more than 99% of UK phone users have Google as their default search engine.

Socially, the green bubbles of iMessage can lead to bullying. That can disproportionately hit people who can’t afford expensive Apple devices, even with trade-in deals and refurbished iPhones lowering costs.

«A lot of kids actually get bullied for having Android phones,» Ahuvia said. After speaking with high school students for his research, Ahuvia found the iPhone and Android divide to be troubling, especially for those feeling excluded.

«They’re treated badly. It bothers them when they talk about it. Their emotion is so clear,» said Ahuvia. If he were in Apple’s position, he said, he’d stop practices that increase social torment among teens. «Apple is unfortunately making money off of that.»

The closest indication available of Apple segmenting messaging for profit is from released court filings during the Apple versus Epic Games trial a couple years ago. Craig Federighi, Apple’s senior vice president of software engineering, said, «IMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones.»

Phones shouldn’t define us

Consumers are caught in a messaging divide that Apple could bridge. Deliberately or not, its use of green bubbles pressures people to align with Apple’s business interests without helping the wider population. Messaging bubbles are like Prada bags or Air Jordans, except that mobile phones are critical tools for communication and productivity in a our mobile-first world.

Although the internet’s free flow of information has helped connect us and boost business productivity, private companies have learned to profit from closed systems. Most popular social networks don’t interlink. You can’t join Zoom, Google Meet, Apple FaceTime or Microsoft Teams video conferences from other systems. Instant messaging platforms from two decades ago, like AOL Instant Messenger, Yahoo Messenger and MSN Messenger, never interoperated. Open systems like email and the web are in some ways the exception.

Our technology choices don’t define who we are. Stereotypes might suggest Android owners are more techies and iPhone owners are more fashion-forward. But it’s only one aspect of who we are and, ideally, shouldn’t dictate our friendships any more than whether our employers choose to use Slack or Microsoft Teams.

For Uddin and Baloch, being on iPhones helped their emoji communication breakdown. But both agree that it wouldn’t have prevented them from getting married. And Baloch told Uddin that buying an iPhone was excessive. That’s good news, because Uddin couldn’t keep his eyes off what was happening at team green when Google introduced its first Pixel phone.

«The jump was pretty exciting back into the Google ecosystem,» Uddin said. «So I was like, ‘Hey, I want to go back to Android,’ and, I mean, I already got the girl.»

Technologies

Worse Than a Recession? Trump’s Tariffs Risk ‘Self-Inflicted’ Stagflation

Stagflation isn’t just a thing of the past. High inflation and economic stagnation could bring it back.

President Donald Trump’s turbulent tariff agenda, combined with mass deportations and increased national debt, has created heightened volatility in financial markets. Though many economists say there’s low risk of a job-loss recession, others say we’re at a critical crossroads, as consumer sentiment sours and the labor market sputters. 

Some analysts have even posited that the economy could be circling the drain toward stagflation, a rare and toxic scenario of slowing growth and high inflation. In the 1970s, stagflation — a combination of inflation and stagnation — was a major economic crisis characterized by double-digit inflation, steep interest rates and soaring unemployment.

In a June study by Apollo Global Management, chief economist Torsten Sløk warned of ongoing stagflationary risks. «Tariff hikes are typically stagflationary shocks — they simultaneously increase the probability of an economic slowdown while putting upward pressure on prices,» Sløk wrote. «The current tariff regime increases the chance of a US recession to 25% over the next 12 months.» 

Stagflation is considered to be an even worse economic prognosis than a typical downturn, as the government lacks effective policy prescriptions to control it. «There may not be an easy path to monetary or fiscal stabilization,» said James Galbraith, economics professor at the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin.

US households, already struggling to afford the high cost of living, are preparing for what’s next. Whether we’re headed for a recession or a period of stagflation, taking steps to proactively safeguard your finances becomes all the more critical.

Are we still at risk of a recession?

Rampant economic uncertainty often triggers recessionary conditions as companies and households start to reduce spending and investment. During a recession, unemployment goes up, and the prices of goods begin to decline. It’s generally harder to obtain financing, as banks tighten their requirements to minimize their risk of lending to borrowers who may default on loans. 

The economy regularly experiences periods of booms and busts, with downturns occurring roughly every five to seven years. «We are due for a reset and a slowdown in the economy,» said Greg Sher, managing director at NFM Lending. 

Certain macroeconomic hallmarks, like shrinking GDP and rising joblessness, are consistent across all recessions. But every US recession is also unique, with a different historical trigger. The Great Recession of 2007-09, which kicked off with the subprime mortgage crisis and the collapse of financial institutions, was the longest. The COVID-19 pandemic recession, resulting from lockdowns and the loss of 24 million jobs, was the shortest recession on record.

Working-class and middle-class households experience the day-to-day hardship of a recession well before the National Bureau of Economic Research makes the official call. Folks on the margins also experience a much slower recovery after a recession is declared to be over. 

Relying on hard data like GDP and employment to determine recessions is faulty. Because those figures are backward-looking, they tell us where the economy was before, not necessarily where it’s heading. Many economists note that unemployment is worse than what the headline figures report. 

Here are some of the key warning signs of a recession:

Declining gross domestic product (GDP)

A sustained drop (typically two consecutive quarters of negative growth) in the country’s total output of goods and services signals the economy is shrinking.

Rising unemployment

When businesses cut costs, hiring slows down and layoffs increase for a sustained period. Households receive less income and spend less.

Declining retail sales

When people buy fewer goods in stores and online, it shows weakening demand, a key driver of the economy.

Stock market slumps

A significant and lasting drop in stock prices often reflects investor worry about the economy’s future.

Inverted yield curve

When short-term bond interest rates become higher than long-term rates, it can signal that investors expect a weaker economy ahead.

Could we be facing stagflation?

Stagflation would mean having less purchasing power as prices go up and saving becomes more difficult. Jobs become harder to find, investments might take hits and interest rates could rise. Stagflation is typically measured by the «misery index,» the sum of the unemployment rate and the inflation rate, reflecting the level of economic distress felt by the average person.

For decades, experts didn’t believe stagflation was possible because it goes against basic principles of supply and demand. Usually, when more people are out of work, prices go down because demand for goods and services is lower. 

But stagflation began to rear its head in the 1970s. Growing government debt, fueled by military spending on the Vietnam War, sent prices soaring. Soon after, the energy crisis hit. In 1973, OPEC’s oil embargo resulted in a massive supply shock, worsening inflation and depressing output. 

Official unemployment peaked at 9% while inflation kept ratcheting higher and eventually surpassed 14% year over year. A second oil supply shock in 1979 prompted the Federal Reserve to raise interest rates to record highs, above 20%. While that approach worked to bring inflation down, it prompted a severe recession. 

Most economists say the likelihood of entering a period of stagflation is still quite low, but others like Sløk warn that Trump’s trade policies could fuel the fire. At the same time, the dollar and the balance sheets of major financial institutions are in a much stronger position than in the 1970s.

What role do tariffs play?

Since February, new import taxes have been announced, delayed, raised and reduced in quick succession. If tariffs are eventually implemented as announced, the average rate on US imports will be the highest in a century, back to the levels last witnessed during the Great Depression. 

Tariffs, which are import taxes on goods from another country paid by the importer, can have a similar effect to oil supply shocks, causing widespread disruptions and cost increases along supply chains. Companies either pass on those increases to domestic customers, triggering more inflation, or they cut back on investments and output, leading to layoffs and weakened growth. 

«Big tariffs right now wouldn’t just make inflation worse — they could set off a chain reaction of economic trouble that central banks and governments aren’t ready to handle,» said Sher. According to Sher, there’s a misguided assumption that consumers will be willing to pay the higher cost of goods brought on by tariffs. «Consumers will be more likely to sit on their hands and stop spending, which will further stoke the recession flames,» said Sher. 

There are signs that tariff-related uncertainty is causing cracks in the labor market. Even as unemployment remains relatively low, currently at 4.1% according to the Bureau of Labor Statistics, hiring has slowed and those currently out of work are finding it nearly impossible to find gainful employment.

Is there a solution to stagflation?

There’s an established, if imperfect, playbook for diminishing the impact of a recession. The Fed, which is in charge of maintaining price stability and maximizing employment, usually lowers interest rates to stimulate the economy and buoy employment during a downturn.

When inflation is high, however, the Fed typically raises interest rates to combat price growth and slow down the economy by making credit and borrowing more expensive for consumers and businesses. The two approaches can’t be taken simultaneously. 

«While prices are on the firm side and growth has cooled from a too-warm pace, unemployment remains closer to historic lows than not,» said Keith Gumbinger, vice president at housing market news site HSH.com. «We don’t have stagflation per se, at least as yet.» 

Gumbinger said stagflation is more intractable than a recession. It has a trickier path because the go-to policies used to address one problem often worsen the other. 

Right now the Fed is in a bind. Lower interest rates can boost a weaker economy, but they can also stoke inflation. If inflation remains sticky, the central bank is more likely to continue pausing rate cuts. The president’s habit of making knee-jerk policy announcements, only to delay or reverse them weeks later, makes it even harder for policymakers to course correct. 

That kind of government paralysis could drag out economic hardship, especially for the most financially and socially vulnerable populations. While the average recession lasts about 11 months, the last bout of stagflation in the US lasted more than 10 years.

If a recession or stagflation materializes, it would be a «self-inflicted» injury resulting directly from US government policy, said Kathryn Anne Edwards, labor economist and independent policy consultant.

How can you prepare for an economic downturn? 

Stagflation could feel like a recession with the added pain of high prices, making it difficult to prepare for and even harder to navigate. Still, experts say you’ll want to take some of the same steps you would ahead of an economic downturn. 

Establish your emergency fund. Having an emergency fund is a good idea in any economy. During an economic downturn, high unemployment can make it harder to get back on solid financial footing if you have a sudden expense. If your savings cover at least three to six months of living expenses, you can more easily weather a financial storm without relying on credit cards or retirement savings.  

Make a financial plan. Focus on paying down debt, particularly high interest credit card debt, so you don’t have to carry a balance when times are tougher. Postpone making any major purchases that overstretch your budget and that you’ll regret having to pay off in a year or two. Avoid panic buying things like laptops, phones or cars just to get ahead of expected price increases. 

Review your investments. Given the level of economic uncertainty, expect the stock market to have more volatility. If you mostly have high-risk investments, consider diversifying with a variety of low-risk accounts, or combining stocks and bonds. Consult with an adviser about inflation-resistant assets and having a more balanced portfolio based on your individual risk tolerance, age and financial goals. 

More on today’s economy

Continue Reading

Technologies

Tariffs Explained as Trump Threatens Major New Taxes Against Canada and Brazil

The pause on the biggest of Trump’s tariffs won’t end this week, but the president continues to pledge steep new duties against major countries.

President Donald Trump’s second-term economic plan can be summed up in one word: tariffs. As he unleashed a barrage of those import taxes, markets trembled and business leaders sounded alarms about the economic damage they would cause. In response to the initial chaos after «Liberation Day» in April, the heaviest of Trump’s tariffs were paused for 90 days — that is, until this week — but they’ve been extended again through Aug. 1. More recently, the administration hiked tariffs against Canada to 35% and threatened Brazil with a 50% rate.

Amid the uncertainties and upheavals, Trump has barreled forward with his plans, including doubling the tariffs on steel and aluminum imports and announcing a new plan to increase the rate for China to 55%. He also hyped up a trade deal on July 2 that leaves Vietnam’s import tax rate at a historically high 20%. The sweeping tariff initiative will likely impact your cost of living, which we know from our surveys is something you’re worried about.

That all came after Trump’s push hit its biggest roadblock yet, when the US Court of International Trade ruled late last month that Trump had overstepped his authority when he imposed tariffs. That ruling was stayed but the fight is likely to head to the Supreme Court. All the while, major US companies like Apple and Walmart have butted heads with the administration over the tariffs and their bluntness about how tariffs will make affording things harder for consumers.

Amid all this noise, you might still be wondering: What exactly are tariffs and what will they mean for me?

The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.

What are tariffs?

Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a 60% tariff on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.

Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion worth of goods from other countries annually. 

The president has also shown a fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, many economists have said, since deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations in turn may not be wealthy enough to buy much of anything from the US.

While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US. 

«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social. 

Who pays the cost of tariffs?

Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.

The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.

So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.

Speaking with CNET, Ryan Reith, vice president of International Data Corporation’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.

Which Trump tariffs have gone into effect?

Following Trump’s «Liberation Day» announcements on April 2 and subsequent shifting by the president, the following tariffs are in effect:

  • A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
  • A 30% tariff on all Chinese imports until the new deal touted by Trump takes effect, after which it will purportedly go up to 55%. China being a major focus of Trump’s trade agenda, it has faced a rate notably higher than other countries, peaking at 145% before trade talks commenced.
  • 25% tariffs on imports from Mexico and 35% on those from Canada. This applies only to goods from each country that are not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA will be taxed at only 10%.
  • A 25% tariff on all foreign-made cars and auto parts.
  • A sweeping overall 10% tariff on all imported goods.

For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days due to historic stock market volatility, and then delayed again to Aug. 1. These rates are subject to change until that new effective date, and some have already been altered: the rate against Japan was upped to 25%, the same as the rate against South Korea; Trump has also threatened a 50% rate against Brazil.

Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart says a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.

Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.

On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.

How were the Trump reciprocal tariffs calculated?

The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.

In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.

«What extraordinary nonsense this is,» Surowiecki wrote about the finding.

The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.

What will the Trump tariffs do to prices?

In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.

While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.

Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» Estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.

Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs. 

In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.

Will tariffs impact prices immediately?

In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable. 

That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.

Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.

«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»

CNET’s Money team recommends that before you make any purchase, especially a high-ticket item, be sure that the expenditure fits within your budget and your spending plans. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.

What is the goal of the White House tariff plan?

The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries. 

One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also says it’s negotiating with numerous countries looking for tariff exemptions, and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.

Those things are often contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs, then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided. 

As for returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim. 

That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.

Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector have also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.

For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.

Continue Reading

Technologies

Like Word Games Like Wordle? Try These 10 Others

There are plenty of word and puzzle games out there to try.

Wordle is a popular word game that asks players to figure out a five-letter word in six or fewer guesses (we have a two-step strategy to help you solve the puzzle every time). After each guess, the game shows gray blocks for the wrong letters, yellow blocks for the right letters in the wrong spot and green blocks for the right letters in the correct spot. CNET’s Gael Cooper has loads of tips and tricks to tackle each Wordle puzzle, but if you’ve completed today’s game — or just love puzzle games — these alternatives are well worth your time.

You’ve likely already learned some tips, tricks and lessons from the popular word game, so why not apply your newly honed problem-solving skills to other puzzles, too? After all, Wordle isn’t the only game in town. Here are 10 other puzzle games like Wordle you’ll probably enjoy.

Connections

Another New York Times-owned puzzle, Connections is a tricky word game. «Players must select four groups of four words without making more than four mistakes,» the New York Times wrote on X, formerly Twitter. There are also four color-coded difficulty levels for each game; yellow is the easiest, then green, the blue and finally purple. The game is also similar to the BBC quiz show Only Connect, and the show’s host took to X to point out the connection. See what I did there?

You can play Connections on any web browser, but you need a New York Times subscription (which starts at $1 a week) to play.

Strands

Strands is another New York Times-owned puzzle, but this game resembles a word search more so than Wordle and Connections. This game presents a theme every day to help you find words in a grid. In Strands words can appear forwards, backward, top-to-bottom or any number of ways in a traditional word search, and words can also form in the shape of an «L» or have a zigzag in them. When you find a word, tap the first letter and drag your finger to the other letters. Every letter in the puzzle is used, so if you still have letters that aren’t connected to words, you aren’t finished yet.

You can play Strands on any web browser, but you need a New York Times subscription (again, $1 a week) to play.

Quartiles

Quartiles is a new word game Apple News Plus subscribers can access on their iPhone or iPad that’s running iOS 17.5 or later. In this word game, you’re given 20 tiles with letters on them, and you’re trying to put them together to form different words. The longest words are four-tiles long, and these are called Quartiles. The game can be tough, but finding just one of the Quartiles is as satisfying as remembering something that was just on the tip of your tongue.

You can play Quartiles on an iPhone or iPad, but you need an Apple News subscription (which starts at $13 a month) to play.

Multiple Wordle spinoffs: Dordle, Quordle, Octordle and Sedecordle

Are you up for a challenge? If you love Wordle and want puzzle games that take more brain power, you’ll want to check out either DordleQuordle, Octordle or Sedecordle. Each of these word games resembles Wordle, but they add more rows, columns and words to solve. Each game requires you to simultaneously solve a different number of words at once: Dordle has you solving two words, Quordle four at once, Octordle eight at once, and Sedecordle a whopping 16. Good luck.

You can play DordleQuordleOctordle or Sedecordle on any web browser.

Lewdle

«Lewdle is a game about rude words,» this game’s content advisory reads. «If you’re likely to be offended by the use of profanity, vulgarity or obscenity, it likely isn’t for you.» Translation: It’s Wordle, but with bad words. The words range from mild — like poopy — to words that would make a sailor blush. Thankfully, despite this game’s content warning, slurs are not included. Like Wordle, gray, yellow and green blocks are used in the same way and there’s only one puzzle per day. So go forth and let the bad words flow!

You can play Lewdle on any web browser. You can also download this game from Apple’s App Store or the Google Play store.

Antiwordle

Tired of seeing those grey, yellow and green blocks plastered all over your social media feed? Give Antiwordle a try. While Wordle wants you to guess a word in as few tries as possible, Antiwordle wants you to avoid the word by guessing as many times as possible. When you guess, letters will turn gray, yellow or red. Gray means the letter isn’t in the word and can’t be used again, yellow means the letter is in the word and must be included in each subsequent guess and red means the letter is in the exact position within the word and is locked in place. If you can use every letter on the keyboard without getting the word correct, you win. Honestly, I’ve found this version of Wordle to be much harder than the original.

You can play Antiwordle on any web browser.

Absurdle

Absurdle bills itself as the «adversarial version» of Wordle. While Wordle nudges you in the right direction with each guess, Absurdle is trying to avoid giving you the correct answer. According to the game’s website, «With each guess, Absurdle reveals as little information as possible, changing the secret word if need be.» Absurdle doesn’t pick a word at the beginning of the game for the player to guess. Instead, it uses the player’s guesses to narrow its list of words down in an effort to make the game go as long as possible. The final word might not even include a yellow letter from one of your earlier guesses either. You can guess as many times as you want, which is helpful, and the best score you can get is four. Have fun!

You can play Absurdle on any web browser.

For more word game fun, check out CNET’s Wordle tips, the best Wordle jokes and everything you need to know about the word game. You can also cehck out what to know about the other New York Times-owned games, Connections and Strands.

Continue Reading

Trending

Copyright © Verum World Media