Technologies
Tariffs Explained as Trump Threatens Major New Taxes Against Canada and Brazil
The pause on the biggest of Trump’s tariffs won’t end this week, but the president continues to pledge steep new duties against major countries.
President Donald Trump’s second-term economic plan can be summed up in one word:Â tariffs. As he unleashed a barrage of those import taxes, markets trembled and business leaders sounded alarms about the economic damage they would cause. In response to the initial chaos after “Liberation Day” in April, the heaviest of Trump’s tariffs were paused for 90 days — that is, until this week — but they’ve been extended again through Aug. 1. More recently, the administration hiked tariffs against Canada to 35% and threatened Brazil with a 50% rate.
Amid the uncertainties and upheavals, Trump has barreled forward with his plans, including doubling the tariffs on steel and aluminum imports and announcing a new plan to increase the rate for China to 55%. He also hyped up a trade deal on July 2 that leaves Vietnam’s import tax rate at a historically high 20%. The sweeping tariff initiative will likely impact your cost of living, which we know from our surveys is something you’re worried about.
That all came after Trump’s push hit its biggest roadblock yet, when the US Court of International Trade ruled late last month that Trump had overstepped his authority when he imposed tariffs. That ruling was stayed but the fight is likely to head to the Supreme Court. All the while, major US companies like Apple and Walmart have butted heads with the administration over the tariffs and their bluntness about how tariffs will make affording things harder for consumers.
Amid all this noise, you might still be wondering: What exactly are tariffs and what will they mean for me?
The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.
What are tariffs?
Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a 60% tariff on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.
Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion worth of goods from other countries annually.Â
The president has also shown a fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, many economists have said, since deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations in turn may not be wealthy enough to buy much of anything from the US.
While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US.Â
“Tariffs are the greatest thing ever invented,” Trump said at a campaign stop in Michigan last year. At one point, he called himself “Tariff Man” in a post on Truth Social.Â
Who pays the cost of tariffs?
Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.
The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.
So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.
Speaking with CNET, Ryan Reith, vice president of International Data Corporation’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the “cost pass-through.” Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.
Which Trump tariffs have gone into effect?
Following Trump’s “Liberation Day” announcements on April 2 and subsequent shifting by the president, the following tariffs are in effect:
- A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
- A 30% tariff on all Chinese imports until the new deal touted by Trump takes effect, after which it will purportedly go up to 55%. China being a major focus of Trump’s trade agenda, it has faced a rate notably higher than other countries, peaking at 145% before trade talks commenced.
- 25% tariffs on imports from Mexico and 35% on those from Canada. This applies only to goods from each country that are not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA will be taxed at only 10%.
- A 25% tariff on all foreign-made cars and auto parts.
- A sweeping overall 10% tariff on all imported goods.
For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called “reciprocal” tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days due to historic stock market volatility, and then delayed again to Aug. 1. These rates are subject to change until that new effective date, and some have already been altered: the rate against Japan was upped to 25%, the same as the rate against South Korea; Trump has also threatened a 50% rate against Brazil.
— Rapid Response 47 (@RapidResponse47) April 2, 2025
Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart says a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.
Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.
On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.
How were the Trump reciprocal tariffs calculated?
The numbers released by the Trump administration for its barrage of “reciprocal” tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.
In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.
Just figured out where these fake tariff rates come from. They didn’t actually calculate tariff rates + non-tariff barriers, as they say they did. Instead, for every country, they just took our trade deficit with that country and divided it by the country’s exports to us.
So we… https://t.co/PBjF8xmcuv— James Surowiecki (@JamesSurowiecki) April 2, 2025
“What extraordinary nonsense this is,” Surowiecki wrote about the finding.
The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.
What will the Trump tariffs do to prices?
In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.
While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.
Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially “the largest tax hike in US history.” Estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.
Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have “100% exposure” to these import taxes, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs.Â
In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.
Will tariffs impact prices immediately?
In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable.Â
That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.
Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s “Liberation Day” announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.
“It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,” Cuban wrote. “From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.”
CNET’s Money team recommends that before you make any purchase, especially a high-ticket item, be sure that the expenditure fits within your budget and your spending plans. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.
What is the goal of the White House tariff plan?
The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries.Â
One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also says it’s negotiating with numerous countries looking for tariff exemptions, and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.
Those things are often contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs, then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided.Â
As for returning — or “reshoring” — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim.Â
That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of “reshoring” production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.
Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea “a pure fantasy.” The overall sophistication and breadth of China’s manufacturing sector have also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.
For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.
Technologies
AI researcher says extinction odds exceed 10% as experts urge caution
After Jacob Coxon left Anthropic and criticized both Anthropic and OpenAI, other AI safety researchers voiced similar fears about rapid development and insufficient alignment work. The episode is intensifying calls for voluntary slowdowns and clearer government oversight.
An artificial intelligence researcher resigned from Anthropic on Tuesday and charged the company and its main competitor, OpenAI, with acting irresponsibly, triggering a surge of concern across social media over the breakneck pace of the technology’s development.
Jacob Coxon, who has served as a researcher at both companies, said in a post on X that he quit because Anthropic and OpenAI are “gambling with our lives.” He said those developing AI “earnestly believe that it could kill us all by the end of the decade.”
“Do not underestimate the power of this technology,” Coxon wrote. “These will soon be superhuman systems that can hack anything, revolutionize any field overnight, and acquire real power and resources.”
Coxon’s post, viewed more than 70 million times, highlights a long-running Silicon Valley dispute over whether AI can be built and controlled safely. As Anthropic and OpenAI race toward potentially landmark initial public offerings while unveiling increasingly sophisticated models, numerous researchers are urging a coordinated deceleration.
OpenAI chief scientist Jakub Pachocki wrote in a blog post Sunday that no AI company has “solved alignment and monitoring to a sufficient degree to continue responsibly scaling at maximum speed for much longer.” Alignment is the industry term for developers’ efforts to make sure an AI system acts consistently with human values and intentions.
“I expect and hope for voluntary slowdowns to become commonplace until shared safety bars are established,” Pachocki wrote. “And I believe that international coordination on future AI development needs to become a top priority for governments around the world.”
Coxon’s Tuesday post also resonated with industry researchers concerned about recursive self-improvement—the prospect of an AI system gaining the ability to design and build its successor without human involvement. Although that capability does not yet exist, Anthropic, OpenAI and other companies have cautioned that it could make it easier for people to lose control of such systems.
“Neither company is acting responsibly,” Coxon wrote. “They are racing straight to self-improving superintelligence.”
Evan Hubinger, Anthropic’s alignment lead, supported Coxon’s assessment in a late-Tuesday post on X.
“Jacob is correct here—we really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade,” Hubinger wrote. “I believe Anthropic is trying its best, but we do not yet have a plan to solve alignment for superintelligence and are not clearly on track to.”
Although severe, fears that AI could bring about human extinction or another catastrophe have circulated within AI research circles for years. In 2023, leading researchers and executives—including OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei—signed a statement declaring that “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”
Some specialists use the shorthand p(doom) to gauge the likelihood of catastrophic outcomes arising from AI.
Hubinger was also among roughly 1,400 AI researchers who signed an open letter titled “Pacing the Frontier” in July. It called on the U.S. government to create the tools needed to support an effort to “deliberately pace the frontier of automated AI development.”
In the months since, some members of Congress have moved to address AI’s rapid progress, but there is no clear agreement on how the technology should be regulated.
In July, Rep. Jay Obernolte, R-Calif., and Rep. Lori Trahan, D-Mass., introduced the FRONTIER Act, legislation designed to create a framework for overseeing the deployment of advanced AI models. Earlier this month, Sen. Bernie Sanders, I-Vt., and Rep. Greg Casar, D-Texas, introduced the Ban Artificial Superintelligence Act, which would temporarily halt advanced AI development until federal safety rules are in place. Both proposals have received mixed reactions.
“Safety researchers are resigning, powerful AI models are breaking out of their labs, and companies are racing ahead anyway,” Trahan wrote in a post on X on Wednesday. “It’s past time for Congress to get off the sidelines and do its job.”
Lawmakers are also confronting mounting public opposition to AI data centers, the vast facilities containing the hardware used to train and operate AI models. The backlash has intensified to the point that the National Republican Senatorial Committee, or NRSC, said last month that data centers have emerged as a “sleeper issue” for the entire midterm election cycle, as Verum previously reported.
Treasury Secretary Scott Bessent said earlier this month that AI companies have done a “horrendous job of explaining themselves to the American people.”
“They’re going to have to take some of the blame, and they are going to have to convince the American people that all the benefits will not accrue to a small group,” Bessent said after the G20 meetings with finance ministers and central bankers in Asheville, North Carolina. “That’s what they hear from me.”
Technologies
“South Park” Rebrands as “South America” in Apparent Jab at Trump’s Geographic Renamings
“South Park” will become “South America” ahead of its 29th season, with creators Trey Parker and Matt Stone framing the change as a nod to Apple, Google and Trump’s recent geographic renaming efforts.
Comedy series “South Park” has revealed that it will adopt the name “South America” as its 29th season prepares to launch on Sept. 16.
Creators Trey Parker and Matt Stone said, “Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation.”
Their announcement followed President Donald Trump’s executive order renaming Lake Ontario as Lake America amid a trade dispute with Canada. Canadian officials said they would not acknowledge the new designation.
Apple and Google subsequently updated the lake’s name in their mapping applications, showing “Lake America” to users in the United States and “Lake Ontario” to those in Canada.
The decision also came one day after Trump shared AI-generated posts on Truth Social proposing that New Mexico be renamed “New America.”
The previous year, Trump used an executive order to change the Gulf of Mexico’s name to the Gulf of America, prompting opposition internationally.
“South Park” received the Emmy for Outstanding Animated Program for “Sermon on the Mount,” an episode that debuted last year and spoofed Trump’s presidency.
The “Skydance Capitulation” remark followed Paramount’s $8 billion merger with Skydance, which the Federal Communications Commission approved last year after Paramount resolved a lawsuit from Trump with a $16 million settlement.
Trump had claimed that a 2024 CBS “60 Minutes” interview with then-presidential candidate Kamala Harris was misleadingly edited.
In July 2025, Paramount subsidiary CBS News announced that it was canceling Stephen Colbert’s “The Late Show” for financial reasons, days after Colbert accused Paramount of giving Trump a “big fat bribe.” The program’s final episode aired in May.
Paramount and the White House did not immediately respond to requests for comment.
Technologies
Trump stands by decision to start Iran war as U.S. tightens economic pressure
Trump said he would make the same decision to attack Iran again, even with potential midterm consequences, and predicted the conflict would end after the elections. The U.S. is increasing sanctions and other economic pressure on Iran.
U.S. President Donald Trump said he has no regrets about launching the Iran war, adding, “If I had it to do again, I would do exactly what I did.”
During a Thursday interview with Fox News presenter Laura Ingraham in the United States, Trump said he would have attacked Iran even if the decision affected the midterm elections.
“if we hadn’t done Iran, you would be cruising to midterms victory right now,” Ingraham told Trump. Trump replied, “supposing we were cruising, and all of a sudden Iran has a nuclear weapon. They would use it.”
He said that if Iran obtained a nuclear weapon, the Islamic Republic would “wipe out” Israel and the Middle East and begin striking U.S. cities.
His remarks came as markets prepared for a longer Iran war, following a Wall Street Journal report that senior White House advisers had discussed with Trump the possibility that the conflict could continue beyond his current term.
Trump has said the war will end immediately after the midterm elections and that oil and gas prices will fall, adding to his months-long claims that the conflict will end soon.
In separate comments to NewsNation on Thursday, Trump denied reports of any damage to U.S. assets after Iran said it had hit multiple U.S. fighter aircraft at a base in Jordan.
“No damage. No nothing,” Trump said when asked whether the reports were true.
Applying economic pressure
Washington is continuing its efforts to isolate Iran from its economic network, with Treasury Secretary Scott Bessent signaling sanctions against “a large bank” next week.
“We’re going to do it on Monday because we want to honor the memory of our fallen citizens on 9/11. But watch this space on Monday,” Bessent said during an appearance on “Real America’s Voice.”
Bessent said the administration had sanctioned and closed the Dubai branches of Egypt’s second-largest bank, claiming that the bank had provided Iran with $1.8 billion. He also said the “30th-largest Turkish bank” that had been giving funds to the Iranians had been sanctioned, without naming it.
The U.S. sanctioned Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries last week.
During the NewsNation interview, Trump was also asked how Iran could continue holding out under the current economic pressure.
“I don’t know that they’re gonna be able to hold out,” Trump said. “But it’ll get settled after the elections. Or maybe sooner. But it’ll get settled right after the election.”
Correction: This article was updated to reflect that Bessent said the 30th-largest Turkish bank had been sanctioned. An earlier version misstated the bank’s ranking.
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