Technologies
What Google Needs to Do For Android to Overcome Apple and iPhone in 2023
Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.
Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.
From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.
Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the “haves” enjoying blue bubble gardens and the “have nots” being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.
But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.
So what can Google do to make Android relevant in the US again? Here are a few ways.
Double down on ecosystem
Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.
“Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,” said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. “And even then, its first watch is really a 1.0 product.”
Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.
The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.
“Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,” said Anshel Sag, an analyst at Moor Insights & Strategy.
The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a “premium” Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.
Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.
Matter matters
One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.
Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.
Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.
“That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,” Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.
Beat Apple to innovation
Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.
High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.
There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.
Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.
“I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,” Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. “As a result, competition will probably equal more sales and more competitive pricing.”
Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official “fan phone” of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the “in crowd.”
Technologies
Bank of America Warns Bond Market Echoes 2022 Conditions
Bank of America warns that current bond market conditions mirror those of 2022, when rising yields and rate hikes triggered a significant equity correction. The firm advises investors to consider hedging strategies as real yields break out of trading ranges.
The bond market is giving 2022 vibes right now, and not in a positive way, according to Bank of America. Yields skyrocketed to multiyear highs this week, as oil prices stay elevated and new U.S. data suggests the Federal Reserve may need to hike rates even more to quell inflation. The benchmark 10-year Treasury note yield reached levels not seen since 2007 above 5.2%. The 30-year bond yield also spiked to its highest levels since 2004. Equities, for their part, weathered the move higher well. The S & P 500 is up around 1% week to date. The Nasdaq Composite jumped nearly 2%. But for BofA technical strategist Paul Ciana, this may be the calm before the storm. US10Y YTD bar US 10-year yield in 2026 “We see parallels with 2022, when the US 10-year real yield broke out of a trading range and rose from approximately -1% to +1.5%. Around that period, the SPX, Euro and Bitcoin formed important peaks and declined, while equity, rates and FX volatility accelerated higher,” Ciana wrote. “The comparison does not require an identical outcome, but we do think it argues for greater caution.” Stocks entered a bear market in 2022, as the Fed quickly raised rates to fend off a massive surge in inflation. The S & P 500 fell more than 19% that year, marking its worst annual performance since 2008 — when it tumbled 38%. Ciana noted investors can hedge by scooping up put options on the SPY ETF , which tracks the S & P 500. “Investors seeking protection may consider one- to three-month SPY 750 puts or 750/730 put spreads,” he said. “The lower strike corresponds to the July lows.” “However, the rise in real yields is quite stretched on weekly RSIs. If yields retrace lower and positive SPX seasonals follow through, hedges may not perform,” he said, referring the relative strength index, a popular indicator that helps assess whether an investment may be overbought or oversold.
Technologies
Anthropic warns investors of AI’s ‘existential risk to humanity’ in IPO prospectus, reports say
Anthropic’s IPO filing dedicates 80 pages to the risks of AI, nearly double the 48 pages it spends discussing its business plans, according to Reuters.
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Technologies
U.S., Iran hold separate mediator talks as Mideast oil exports hit war-time high
Iranian and U.S. officials reportedly met separately with mediators Monday to push for a ceasefire, as Middle Eastern crude exports rebounded to war-time high.
Iranian and U.S. officials reportedly met separately with mediators Monday to push for a ceasefire.
Middle Eastern crude exports rebounded this month to around their highest level since the war began in February.
An outright export ban by Washington on diesel would keep roughly 1.2 million barrels a day at home, and risks overwhelming Gulf Coast storage, according to Kpler.
The building of the destroyed Shajareh Tayebeh primary school is pictured surrounded by rubble in Minab in Iran’s Hormozgan province on August 10, 2026. Six months on, a team of AFP journalists obtained rare access to the school which has remained largely in ruins, its collapsed walls and twisted steel now surrounded by portraits of the children killed as Iranian flags flutter above the rubble. Iran says the attack on the school involved two separate US Tomahawk missiles but neither the United States nor Israel has officially claimed responsibility for the strike. (Photo by ATTA KENARE / AFP via Getty Images) /
Atta Kenare | Afp | Getty Images
U.S. and Iranian officials have reportedly held separate indirect talks with mediators on Monday, reviving efforts to end seven months of war as Tehran presses for a response to a revised ceasefire framework and Middle East crude exports climb to their highest level since the conflict began.
Iranian Foreign Minister Abbas Araghchi met Qatari mediators in New York, where he remained after the United Nations General Assembly, and reportedly said he expects Washington’s reply by Tuesday. “We talked about ideas and how to find solutions to fulfil Iran’s conditions,” Araghchi said, adding that he planned to return to Tehran once a response arrives. “Whenever the Qataris have a response, they know how to get it to us.”
Iran’s proposal, first presented on the sidelines of last week’s General Assembly, calls for a four- to five-day U.S. timeline to release frozen Iranian funds, lift sanctions on Iranian oil and end the naval blockade of Iranian ports, with nuclear talks beginning within seven days. Tehran has tied any reopening of the Strait of Hormuz to those steps.
President Donald Trump had on Sunday called the plan “unacceptable” and rejected it, telling reporters Iran wants a swift deal because of the economic pressure it is under. Speaking at the White House Monday, Trump said U.S. officials had spoken separately with mediators but gave no further details, adding: “We’re going to win. It’s going to go pretty quickly.”
The diplomatic push comes as physical supply data shows the war’s toll on the oil market easing. Middle Eastern crude exports rebounded this month to around their highest level since the war began in February, Kpler data showed. “Middle East crude exports at just under 80% of pre-conflict levels,” the tracking firm said in a note on Monday.
The Strait of Hormuz itself remains far from normal. Kpler’s real-time tracking showed total clearance through the strait at 10,591 kilobarrels a day on Saturday, against a pre-war baseline of 17,133.
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