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Social Media and AI Want Your Attention at All Times. This New Documentary Says That’s Bad

Your Attention Please, a documentary premiering this week at SXSW in Austin, Texas, explores how we live in the attention economy.

«Do you remember the world before cellphones?»

The question comes early in Your Attention Please, a documentary premiering this week at South by Southwest in Austin, Texas. And it hit me harder than I expected. As a 27-year-old tech reporter, I realized I don’t have too many clear memories of life before smartphones. My adolescence unfolded alongside the rise of smartphones, social media, push notifications and the routine of endless scrolling. Like many people my age, I’ve spent most of my life inside the attention economy — without ever really stepping outside it.

That’s the uneasy territory the documentary explores. 

CNET was given exclusive early access to the film’s trailer, embedded below.

Exploring how tech shapes our behavior

Director Sara Robin said she originally set out to make something smaller: a documentary about people trying to reclaim their attention by breaking unhealthy phone habits. In an interview with CNET, Robin described the idea as a personal story about focus and self-control in an age of constant distraction.

As Robin interviewed researchers, technologists and families affected by social media and cyberbullying, the film’s scope widened. What started as a question about individual habits quickly became a larger investigation into how modern technology systems are designed to shape human behavior. The story stretches from the rise of social media to the emerging influence of AI. 

Along the way, Robin and her collaborators kept hearing the same observation from different corners of the digital world: Social media didn’t just change how people communicate; it quietly rewired what we value. Experiences that were once private or emotional — friendship, affection, belonging — began to acquire numerical equivalents. Followers, likes, comments, views and shares began to be how we saw our own self-worth. In the architecture of social platforms, those numbers function as a kind of social currency.

Trisha Prabhu, a digital-safety advocate and inventor of the anti-cyberbullying technology ReThink, argues that social platforms did more than create new online spaces. She says they fundamentally reshaped how social validation works. The metrics that define popularity often reward attention-seeking behavior and amplify conflict, while genuine connection is now harder to quantify and, therefore, easier to overlook.

Prabhu warns that the same dynamics already driving problems like cyberbullying could accelerate as automated systems become more capable. AI tools can generate abusive messages at scale, produce convincing impersonations or create deepfakes that spread rapidly online. In some cases, the technology may even blur the line between human interaction and machine-generated communication, which could deepen loneliness or encourage harmful behavior.

«There’s AI exacerbating existing harms [like automating cyberbullying], but then I also think that there’s AI creating completely new harms,» Prabhu told CNET. «There are reports of AI tools encouraging users, including minor users, to commit self-harm… Even for the everyday user who’s not experiencing the extreme outcome, I think we have to ask ourselves how much of our time and connection we want spent with an AI tool as opposed to a fellow human being.»

Bringing attention to attention

What struck Robin during filming the documentary was how universal these anxieties felt. Across conversations with families, educators and advocates around the world, the themes were remarkably consistent: overstimulated attention, declining focus in classrooms, rising anxiety among young people and a persistent sense of dread that comes from always being plugged in.

Those shared concerns have helped spark a coordinated moment around the film’s release.

On March 11, more than 25 organizations focused on digital well-being will simultaneously release the trailer for Your Attention Please as part of an initiative called Stand for Their Attention. What began as a small collaboration among five groups quickly grew as word spread through advocacy networks. The coalition now includes organizations such as Common Sense Media, Protect Young Eyes, Mothers Against Media Addiction, the Center for Humane Technology, Smartphone Free Childhood and Scrolling to Death. 

The idea behind the synchronized launch is simple: Use the attention surrounding the documentary to highlight the growing movement that’s already working to reshape digital culture. 

Many people feel overwhelmed by the scale of the problem, Robin says, but behind the scenes, a widening ecosystem of advocates is experimenting with ways to build healthier digital environments, from redesigning products to changing norms around screen use.

The campaign also arrives at a moment of growing scrutiny around the attention economy. Lawmakers in the US and abroad are increasingly debating how social platforms affect youth mental health and childhood development. Boycotts around AI use are taking off. Researchers are studying how these algorithms and chatbots influence behavior. Individuals are trying to figure out how much technology belongs in everyday life.

What can we do about it? 

Despite the weight of those conversations, Robin says the goal of the film isn’t to leave audiences feeling powerless. In fact, the rapid rise of public awareness around AI has made her more optimistic than she was during the early days of social media. The systems shaping digital life, she argues, are built by people, which means they can also be rebuilt.

«We have more power than we think,» Robin said. «And there are a lot of different ways to get involved in this, from changing individual habits to changing the culture in your own family and in your community, designing technology differently, getting engaged in these conversations, all the way to pushing for legislative change.»

The film intentionally avoids presenting a single solution.

Instead, Your Attention Please asks a broader question: What happens when attention, one of the most human parts of our lives, becomes one of the most valuable commodities in the global economy? And perhaps more importantly, what kind of digital world do we want to build next?

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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