Technologies

Social Media and AI Want Your Attention at All Times. This New Documentary Says That’s Bad

Your Attention Please, a documentary premiering this week at SXSW in Austin, Texas, explores how we live in the attention economy.

“Do you remember the world before cellphones?”

The question comes early in Your Attention Please, a documentary premiering this week at South by Southwest in Austin, Texas. And it hit me harder than I expected. As a 27-year-old tech reporter, I realized I don’t have too many clear memories of life before smartphones. My adolescence unfolded alongside the rise of smartphones, social media, push notifications and the routine of endless scrolling. Like many people my age, I’ve spent most of my life inside the attention economy — without ever really stepping outside it.

That’s the uneasy territory the documentary explores.

CNET was given exclusive early access to the film’s trailer, embedded below.

Exploring how tech shapes our behavior

Director Sara Robin said she originally set out to make something smaller: a documentary about people trying to reclaim their attention by breaking unhealthy phone habits. In an interview with CNET, Robin described the idea as a personal story about focus and self-control in an age of constant distraction.

As Robin interviewed researchers, technologists and families affected by social media and cyberbullying, the film’s scope widened. What started as a question about individual habits quickly became a larger investigation into how modern technology systems are designed to shape human behavior. The story stretches from the rise of social media to the emerging influence of AI.

Along the way, Robin and her collaborators kept hearing the same observation from different corners of the digital world: Social media didn’t just change how people communicate; it quietly rewired what we value. Experiences that were once private or emotional — friendship, affection, belonging — began to acquire numerical equivalents. Followers, likes, comments, views and shares began to be how we saw our own self-worth. In the architecture of social platforms, those numbers function as a kind of social currency.

Trisha Prabhu, a digital-safety advocate and inventor of the anti-cyberbullying technology ReThink, argues that social platforms did more than create new online spaces. She says they fundamentally reshaped how social validation works. The metrics that define popularity often reward attention-seeking behavior and amplify conflict, while genuine connection is now harder to quantify and, therefore, easier to overlook.

Prabhu warns that the same dynamics already driving problems like cyberbullying could accelerate as automated systems become more capable. AI tools can generate abusive messages at scale, produce convincing impersonations or create deepfakes that spread rapidly online. In some cases, the technology may even blur the line between human interaction and machine-generated communication, which could deepen loneliness or encourage harmful behavior.

“There’s AI exacerbating existing harms [like automating cyberbullying], but then I also think that there’s AI creating completely new harms,” Prabhu told CNET. “There are reports of AI tools encouraging users, including minor users, to commit self-harm… Even for the everyday user who’s not experiencing the extreme outcome, I think we have to ask ourselves how much of our time and connection we want spent with an AI tool as opposed to a fellow human being.”

Bringing attention to attention

What struck Robin during filming the documentary was how universal these anxieties felt. Across conversations with families, educators and advocates around the world, the themes were remarkably consistent: overstimulated attention, declining focus in classrooms, rising anxiety among young people and a persistent sense of dread that comes from always being plugged in.

Those shared concerns have helped spark a coordinated moment around the film’s release.

On March 11, more than 25 organizations focused on digital well-being will simultaneously release the trailer for Your Attention Please as part of an initiative called Stand for Their Attention. What began as a small collaboration among five groups quickly grew as word spread through advocacy networks. The coalition now includes organizations such as Common Sense Media, Protect Young Eyes, Mothers Against Media Addiction, the Center for Humane Technology, Smartphone Free Childhood and Scrolling to Death.

The idea behind the synchronized launch is simple: Use the attention surrounding the documentary to highlight the growing movement that’s already working to reshape digital culture.

Many people feel overwhelmed by the scale of the problem, Robin says, but behind the scenes, a widening ecosystem of advocates is experimenting with ways to build healthier digital environments, from redesigning products to changing norms around screen use.

The campaign also arrives at a moment of growing scrutiny around the attention economy. Lawmakers in the US and abroad are increasingly debating how social platforms affect youth mental health and childhood development. Boycotts around AI use are taking off. Researchers are studying how these algorithms and chatbots influence behavior. Individuals are trying to figure out how much technology belongs in everyday life.

What can we do about it?

Despite the weight of those conversations, Robin says the goal of the film isn’t to leave audiences feeling powerless. In fact, the rapid rise of public awareness around AI has made her more optimistic than she was during the early days of social media. The systems shaping digital life, she argues, are built by people, which means they can also be rebuilt.

“We have more power than we think,” Robin said. “And there are a lot of different ways to get involved in this, from changing individual habits to changing the culture in your own family and in your community, designing technology differently, getting engaged in these conversations, all the way to pushing for legislative change.”

The film intentionally avoids presenting a single solution.

Instead, Your Attention Please asks a broader question: What happens when attention, one of the most human parts of our lives, becomes one of the most valuable commodities in the global economy? And perhaps more importantly, what kind of digital world do we want to build next?

Technologies

Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity

President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.

On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.

In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.

He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”

Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.

The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.

Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”

Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.

Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.

BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.

“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.

Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.

The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.

The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.

The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.

Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.

A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.

Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.

Technologies

Oil Prices Slide as Trump Halts Planned Iran Strike

Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.

Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.

Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.

The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.

Technologies

Oil Prices Drop as Trump Cancels Planned Attack on Iran

Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.

Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.

West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.

Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.

In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”

The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.

Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.

Tehran denied that talks were planned with Washington, according to state news outlet PressTV.

Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.

In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”