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Smartphone Buyers Care Even Less About AI Than They Did Last Year, CNET Survey Finds

Shoppers aren’t sold on thinner phones, even as rumors suggest Apple will soon debut the iPhone 17 Air.

AI has become a staple of just about every new phone, but that doesn’t mean it’s a centerpiece of most people’s lives. 

A CNET survey finds that just 11% of US smartphone owners choose to upgrade their devices because of AI features, a 7% drop from a similar survey last year. Further, about 3 in 10 people don’t find mobile AI helpful and don’t want to see more features added. 


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This comes as tech giants continue to roll out new AI capabilities. Google loaded its new Pixel 10 series with fresh AI features, as did Samsung when it unveiled both the Galaxy S25 lineup and the Z Fold 7 and Flip 7. Apple has also debuted a handful of Apple Intelligence updates as it works to play catch-up with AI leaders like Google’s Gemini and OpenAI’s ChatGPT. And with its next iPhone reveal slated for Sept. 9, it’s possible we could hear more about its upcoming AI efforts. 

These survey results highlight the mismatch between phone makers’ bullish approach to AI and consumers’ general apprehension toward the rapidly advancing technology. Despite pushes from companies like Apple, Samsung and Google to add a growing list of AI features into their mobile devices, most people continue to care about three core areas when shopping for a new phone: price (62%), longer battery life (54%) and more storage (39%). Another top consideration is the camera, with 30% of respondents citing that as a top priority. 

Last year’s survey echoed these same primary concerns. In 2024, the biggest motivation for US smartphone owners to upgrade their devices was longer battery life (61%), followed by more storage (46%) and better camera features (38%). Just 18% said their main motivator was AI integrations. This year, it appears that number is even lower, even as AI capabilities become more ubiquitous. 

AI isn’t the only marketing tactic consumers aren’t buying into. Despite recent slim phone releases like Samsung’s Galaxy S25 Edge and rumors about a skinny «iPhone 17 Air,» just 7% of respondents said a thinner phone would motivate them to upgrade. 

Still, companies are likely to use the fresh form factor to try to rake in more dollars. At this year’s Mobile World Congress, thin phones like the S25 Edge and Tecno’s Spark Slim phone concept stole the spotlight. Oppo’s Find N5, Samsung’s Galaxy Z Fold 7 and Honor’s Magic V5 flex thin, foldable designs that may appeal to someone who wants a larger device without the bulk. CNET’s survey suggests most consumers aren’t swayed by those eye-catching designs, but that could change as more people get their hands on the devices and if a skinny iPhone comes to fruition.

A(I) tough sell

AI has become the buzzword of practically every tech product launch and keynote over the last few years. AI-powered capabilities like writing tools, image editing and smarter voice assistants have leveled up mobile devices into even more powerful machines. In turn, this has ramped up the already-fierce competition among key mobile players. Google has woven Gemini into its Pixel devices, as well as other Android phones from companies like Samsung and Motorola. Apple introduced its suite of Apple Intelligence features with the iPhone 15 Pro and Pro Max, though its larger AI ambitions have stalled and it lags behind its competitors.

It’s not just premium flagship devices that are piling on the generative AI features. Mid-tier and budget phones are hopping on the bandwagon, too. For instance, the $600 iPhone 16E, $500 Pixel 9A and $650 Galaxy S24 FE pack their fair share of AI features that echo what you’ll find on their pricier siblings. All of this proves that no matter how much you’re willing to spend, you can’t escape the AI hype. 

Based on CNET’s survey, «hype» may in fact be the word many people ascribe to the recent flood of generative AI features. Just 13% of people say they use AI on their phone to summarize or write text, 8% say they tap into AI image creation tools and 7% use AI on their phone for photo editing. Additionally, 20% admit to not even knowing how to use the AI features on their handset.

Mobile AI features generally come at no extra cost to users, but that could soon change. Samsung, for one, says on its website that Galaxy AI features «will be provided for free until the end of 2025 on supported Samsung Galaxy devices.» Apple is also expected to eventually start charging for some of its AI-powered iPhone features. You’ll also need to pay to unlock Gemini’s full power across Google’s apps. Amid so much subscription fatigue, that could be a tough sell. Half of people surveyed say they’re not willing to pay extra money to access AI features on their phone. That’s up 5% over last year.

Privacy is a growing concern as AI expands its reach across our devices. Just over 40% of smartphone users are worried about privacy when it comes to using AI on their smartphone, up 7% from last year. And that’s largely irrespective of age; boomers are the most concerned (45%), but concern from Gen Z (41%) and Gen X (41%) is also notably high.

That’s not to say everyone’s dismissive of AI on their handset. Fourteen percent of people say they find AI features helpful and are excited to tap into more of those capabilities on their phone. Gen Z (25%) and millennials (16%) express the most interest in using AI on their smartphone. 

Smart assistants get an AI assist, but it’s not enough

Smart assistants are one way tech companies are hoping to make AI your everyday companion. Gemini on Android phones is increasingly capable of handling more tasks, from brainstorming to carrying out functions within apps. Apple also has plans to use AI to supercharge Siri, but that rollout has been delayed indefinitely

According to CNET’s survey, 61% of iPhone owners use Siri, while 41% of Pixel owners use the Gemini assistant. Just 10% and 9% of Siri and Gemini users respectively say they call on the smart assistants every day. As AI becomes more capable and as companies further promote those abilities, it’ll be interesting to see whether those interactions increase. 

Methodology

CNET commissioned YouGov Plc. to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,201 adults, of whom 2,129 own a smartphone. Fieldwork was undertaken May 13 to 15, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 plus).

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Technologies

Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Technologies

Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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