Google has lifted the curtains on the Pixel 10, its flagship phone for 2025, via a short clip posted on the Google Store homepage on Monday. The Pixel 10 will likely be fully revealed at a Made by Google event in New York on Aug. 20. 

The teaser video simply shows the back of the device with the Pixel’s prominent oval-shaped camera bar, along with a flash and sensor of some sort. It follows a similar design to past Pixels, but whereas the Pixels 6, 7 and 8 all had camera bars that ran edge-to-edge, the Pixel 9 and 10’s camera bar is an island. The more affordable Pixel 9A from earlier this year doesn’t sport any sort of camera bump, and instead sits flush with the device. 

It comes after a series of leaks about the device have hit the internet over the last few months, including the phone being spotted during a commercial shoot on the streets of Vancouver back in May.

Current Pixel 10 rumors point to a very similar design to last year’s handset, with some strong internal upgrades. Notably, the Tensor 5 chip will be made by TSMC on a 3nm process, according to an Android Authority report from March. Previous Tensor chips were made by Samsung. 

The screen on the Pixel 10 Pro Fold will see a boost from 2,700 nits to 3,000 nits, according to another Android Authority report. It’ll also get a battery bump to 5,015 mAh, a 7% increase from last year’s foldable. 

As for cameras, the Pixel 10 will reportedly get the 50-megapixel Samsung GN8 wide-angle lens, an 11MP 3J1 telephoto lens (the 3J1 will also be used for the selfie camera) and Sony’s 13-megapixel IMX712 ultrawide lens. The Pixel 10 Pro Fold likely won’t have the same high-end camera array, as foldable phones have less room to work with. 

The Pixel 10 will almost certainly be powered by Android 16 and will have a slew of AI features. 

Google didn’t immediately respond to a request for further comment.

While Google’s hardware business is a small part of the company’s overall revenue, the Pixel line does serve an important role in signaling to other hardware partners where the company sees the future of its Android mobile operating system. Pixel phones, which seldom focus on raw power, deliver clean user interfaces with strong computational photography. 

The well-reviewed Pixel portfolio does put Google in a somewhat awkward position with hardware partners that decided to make Android devices rather than go off and make their own operating systems. With Google’s own phones, the tech giant is directly competing with Samsung, OnePlus, Motorola and others.

While Samsung is the second largest handset maker worldwide (behind Apple), according to Statcounter, Google has been eating away at market share in certain markets. With the release of the Pixel 9 last year, Google made strong inroads in North American markets.