Technologies
Best Budget Noise-Canceling Headphones Under $100 for 2025
Get a set of premium noise-canceling headphones that are great for a budget.
What to consider
How cheap?
You’d be surprised what difference an additional $20 makes when buying budget headphones.
Design
The right design, especially weight, means a lot for how headphones fit your head.
Comfort
Whether you’re only wearing these every couple of days or you plan to rarely take them off, the right headphones make a huge difference.
Durability
If headphones look cheap, there’s a good chance they may not last long.
Return policy
Know where you’re buying from, and what options are available to you if you end up not enjoying your purchase.
Editor’s note, Nov. 20: Black Friday falls on Nov. 28 and Cyber Monday is on Dec. 1, but the holiday deals are already in full swing. That means there should be plenty of opportunities to save on noise-canceling headphones and earbuds, as many top headphone brands, including Apple, Sony and Bose, discount certain models to their lowest prices of the year — or close to their lowest prices. Several models on this list should be on sale.
HEADPHONE DEALS OF THE WEEK
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After evaluating hundreds of wireless headphones over the last 10 years, I always look forward to testing the latest top premium noise-canceling models from Sony, Bose, Apple, Bowers & Wilkins and others. But I know a lot of people can’t afford those higher-end models or simply don’t want to spend that much on a headphone. That’s why I’m always on the lookout for value noise-canceling headphone options that fit comfortably and perform well for their more modest prices. While you probably aren’t going to get audiophile-grade sound in a sub-$100 headphone, you can get a set of cans that sounds quite good and has solid noise-canceling and voice-calling performance. If you prefer earbuds to over-ear headphones, I also have a lists for best cheap earbuds of 2025 and top wireless earbuds of 2025 that you should check out.
What’s the best cheap noise-canceling headphone overall?
The new Bose-infused Baseus Inspire XH1 lists for $150 but often sells for closer to $100 and delivers very good bang for the buck. I also like theSony CH-720N, which carries a similar street price to the Baseus and is one of my favorite value headphones.
Best cheap noise-canceling headphones for 2025
Pros
- Comfortable fit with an attractive, sturdy design
- Affordable price
- Very good sound for the price
- Decent noise-canceling and voice-calling performance
- Strong battery life
- Hard case included
Cons
- Dolby Atmos Spatial Audio mode doesn’t really improve the sound
- Noise canceling could be a little better
- No USB-C audio or ear-detection sensors that automatically pause your music when you take the headphones off
Why I like them
Baseus has two new-for-2025 earbuds — the Inspire XP1 and Inspire XC1 — and one set of full-size headphones (the Inspire XH1) that feature Sound by Bose, and they’re all good values. They have impressive sound for their price, a more premium design than most “value” headphones and good performance overall. The XH1 are not only fairly lightweight (275 grams) and comfortable to wear, but they have decent build quality, respectable noise canceling and voice-calling performance, as well as very good battery life. I also liked how they not only fold up but fold flat and come with a carrying case and a 3.5mm cable for wired listening. Their controls for playback are also good, though I had to dig into the instructions to figure out that you hold down the volume buttons to advance tracks forward and back. Read review.
Reasons to buy
You’re looking for a comfortable, well-designed set of noise-canceling headphones that sound good and cost a lot less than premium models from Sony, Bose and others.
Reasons to skip/keep looking
Premium flagship models from Bose and Sony offer better sound and noise-canceling performance. In other words, you can only expect so much from headphones at this price.
Pros
- Lightweight and comfortable
- Good sound with very good noise canceling and ambient sound mode
- Good voice-calling performance
- Multipoint Bluetooth
- 35 hours of battery life
- Robust EQ settings
Cons
- No carrying case or pouch included
- Missing more advanced features like ear-detection sensors, LDAC audio codec support and Sony’s Quick Attention and Speak-To-Chat
Sony’s improved entry-level noise-canceling headphones, the CH-720Ns, have a bit of a plasticky, budget vibe, but they’re lightweight and very comfortable. Part of me was expecting them to sound pretty mediocre, but I was pleasantly surprised. No, they don’t sound as good as the WH-1000XM5s. But they sound more premium than they look (and feel), and their overall performance is a step up from their predecessor, the CH-710Ns. Are they worth $150? Maybe — or maybe not. But the good news is that, like the CH-710N and WH-XB910 before them, these have already seen significant discounts, with prices dropping to as low as $90 during flash sales.
Pros
- Well-designed and comfortable to wear
- Good sound quality and noise-canceling performance
- Strong feature set
- Strong battery life
Cons
- Voice-calling suffers in windy environments
- Carrying pouch leaves headphones vulnerable to damage
Why I like them
The well-designed and comfortable JBL Live 770NC offers some modest improvements over its predecessor, including better battery life (up to 65 hours with ANC off and 50 hours with ANC on) and Bluetooth 5.3 with LE Audio (via a future firmware upgrade). Equipped with 40mm drivers, you get bold, nicely defined sound with powerful bass that’s relatively tight. JBL’s Ambient Aware and TalkThru features are on board along with multipoint Bluetooth pairing (the one feature that’s missing is ear-detection sensors that pause your music when you take the headphones off). I thought the headphones’ noise muffling capabilities were good and callers said they could hear me well even in noisier environments except when the wind picked up around me. The headphones fold up and a simple carrying pouch (no hard case) is included along with a cable for wired listening.
Reasons to buy
If you can’t afford premium noise-canceling headphones from Bose, Sony and Apple, the JBL Live 700NC are a good alternative, offering good performance for a more modest price.
Reasons to skip/keep looking
These are easier to recommend when they’re on sale for less than $200 (or even less). They’re a bargain in the $150-$170 range.
Pros
- Eye-catching design with decent build quality and easilyswappable ear pads
- Good sound quality for sub-$100 headphones with strong bass performance
- Decent noise-canceling performance
- Support the LDAC audio codec for Android devices
- Good battery life
Cons
- Voice-calling performance could be a little better
- No USB-C audio
- A cloth carrying pouch is included but not a hard carrying case
- No ear-detection sensors to automatically pause your music when you take the headphones off
Why I like them
Nothing started out with a few different wireless earbuds but has now branched into the over-ear headphones market with its eye-catching Nothing Headphone (1) and the budget-oriented CMF Headphone Pro, which also have a pretty unique look and feature interchangeable ear pads in a few different color options.
I was expecting all that much from these headphones, but after using them for a week, they check a lot of boxes for a top value headphone, including a comfortable fit (they pretty lightweight at 283 grams), decent build quality and good sound quality that’s highlighted by powerful bass that can be dialed up or down with a slider control on the left ear cup (you can also tweak the sound in the companion app). The Skullcandy Crusher 2 headphones have a similar slider, but the CMF’s bass doesn’t get to head-rattling levels (the Crusher 2’s bass literally makes the headphones vibrate).
The CMF Headphone Pro don’t offer quite as good sound quality (they lack a little bit of clarity) as the Baseus Inspire XH1 , which cost a little more and come with a hard carrying case instead of a cloth pouch and not only fold flat but fold up (the CMF Headphone Pro only folds flat). But like the Inspire XH1, they have support for the higher-resolution LDAC audio codec for Android users and strong battery — up to 100 hours with noise canceling off at moderate volume levels.
I should also point out that the noise-canceling is decent and that you get a good amount of passive noise isolation from the plush memory foam ear pads. While voice-calling performance is decent enough (I give it a B or even a B-), it’s far from top tier in terms of reducing background noise while picking your voice up clearly. And I felt the same way about the transparency mode. A cable is include for wired listening but there’s no USB-C audio.
Reasons to buy
The CMF offer a better design, fit and sound quality than many budget noise-canceling headphones that cost a little less. While they’re not exceptionally good in any one area, they’re solid all-around headphones that deliver good bang for the buck, especially when they go on sale for $15-$20 less. They also have customization options with the swappable ear pads.
Reasons to skip, keep looking
Not everybody will love the look of these headphones and you can only expect so much from a set of headphones in this price range from a performance standpoint (they sound quite good for the price but not great).
Pros
- Comfortable fit for long wear
- Respectable sound with punchy bass
- Decent noise-canceling and voice-calling performance with two levels of ANC
- Support for high-quality LDAC audio codec with compatible devices
- Included hard carrying case and cable for wired listening
Cons
- Bit generic looking
- ANC disabled when in wired mode
- They’re a bit lacking in clarity and bass definition compared to more expensive models
Why I like them
Earfun has made some very solid budget earbuds, and now it’s entered the full-size ANC headphone space with a few different over-ear models, including the Wave Pro (add the code EWPROCNET at checkout on Amazon to receive an additional 10% off). While they may not sound as good as premium noise-canceling headphones from Bose or Sony, they’re comfortable to wear, feature decent sound with punchy bass (they’re a bit lacking in clarity and bass definition compared to more expensive models), and they offer respectable noise canceling (you can toggle between two levels of ANC) and voice-calling performance. The headphones do come with a cable for wired listening — you can plug into an inflight entertainment system — but the noise canceling cuts off when you’re in wired mode, which is unfortunate.
Reasons to buy
For less than $60, you’re getting decent sounding headphones with effective noise canceling that are comfortable to wear and have long battery lfie. They’re also one of the few budget headphones that come with a carrying case.
Reasons to skip/keep looking
If you’re a critical listener, these probably aren’t for you as these headphones lack the treble clarity and bass definition found in higher-end models.
Pros
- Comfortable fit for on-ear headphones
- Folding design
- Good sound quality
- Active noise canceling
- Very good battery life
Cons
- No case included
JBL’s Live 670NC and Tune 670NC are among the relatively small number of on-ear models that offer active noise canceling. They’re both relatively affordable, but the Live 670NC version has a more premium look and feel to it, with better ear pads that are clearly more durable. It also has sound that’s a little better, with 40mm drivers that offer good detail and punchy bass. Battery life is rated at up to 65 hours (or 50 hours with ANC on), and an extra four hours of battery with just five minutes of charge. This model includes the latest Bluetooth 5.3 (with LE Audio) and multipoint Bluetooth pairing. It also has JBL’s Ambient Aware (transparency mode) and TalkThru features. It’s available in black, white, blue and sandstone and comes with a cord for wired listening.
The headphones list for $130 but regularly dip to less than $100.
Pros
- Affordably priced
- Comfortable and well-designed
- Sound reasonably good for their low price
- Noise-canceling does a decent job muffling ambient sound
Cons
- No wired mode
- Clarity could be slightly better
- No carrying case
JLab still sells its older Studio Pro ANC wireless headphones for around $100, but its latest budget noise-canceling model is the Lux ANC Wireless. While they list for $80, they’ve dipped to as low as $46 during flash sales, and they’re a good value at $60. For budget headphones, they look pretty good (they don’t stick out from your head too much), are comfortable to wear with nicely padded ear cups and seem pretty well built (they fold up but no carrying pouch or case is included). As far as sound goes, while they just don’t offer the clarity of more premium headphones, they sound fairly decent and kick out a good amount of bass. Everything could be a little more well defined, but since they’re a bit on the warm side and have no treble harshness, you don’t experience any listening fatigue, which is one of the key things you want to avoid with headphones.
Noise canceling performance is decent (you can toggle between “smart” ANC on, ANC off and a transparency mode using the NC button on the headphones) and callers said they could hear me pretty well (though not great) when I used the headphones in the noisy streets of New York. They don’t have a port for a headphone cable so you can’t listen to them in wired mode (there’s no USB-C audio either). But they’re simple to use and the JLab companion app for iOS and Android allows you to tweak the sound profile, customize the touch controls and receive firmware updates. There’s also Bluetooth multipoint pairing and Android users can take advantage of support for Google Fast Pair and Google Find My Device.
Pros
- Strong feature set
- Very good sound quality for their price
- Decent noise canceling and voice calling
- LDAC audio codec support
Cons
- Bit bulky-looking
Available in three color options, the Soundcore Space One is Anker’s latest noise-canceling headphones. They’re a good value for around $100, offering a strong feature set along with good sound quality and performance. They can’t quite compete sound-wise with many of the premium noise-canceling models, but you don’t feel like you’re giving up that much on the sound front to save a good deal of money. They lack a bit of that natural, refined quality you look for in a great set of cans, but the Space One sounds respectable, with decent clarity and bass definition and measures up well to the more expensive Soundcore Space 45.
Noise-canceling and voice-calling performance are also good for headphones in this price range, although the transparency mode is only OK. Anker has developed a version of Sony’s Speak-to-Chat feature — Anker calls it Easy Chat — that automatically pauses your music and enters a transparency mode when you walk up to someone and start a conversation. The headphones are equipped with wear-detection sensors, a feature not usually found at this price, and include a carrying pouch. LDAC audio codec support is available for Android users.
I found them comfortable to wear, but they do look a bit bulky compared to more premium models.Â
Pros
- Comfortable
- Decent build quality for their price
- Good sound for their price
- Good battery life
Cons
- Voice-calling performance could be better
- Noise-canceling performance is fine but not great
As far as sound, comfort level and build quality go, you’d be hard-pressed to do better than Anker’s Soundcore Life Q30 for the money. It doesn’t have quite the clarity or bass definition as some of the top premium models, but it’s less than a third of the price and gets you about 75% of the way there in terms of sound. It’s well-balanced overall, with punchy bass, and there’s an app that allows you to tweak the sound. Noise-canceling is good for the price, although certainly not up to the level of the Sony WH-1000XM5 or Bose QuietComfort 45 headphones. Battery life is rated at an impressive 40 hours with USB-C charging.
The only area where the Q30 falls a little short is for voice calls. It picks up your voice fine in quieter environments but it just doesn’t reduce background noise all that well.Â
Compared to the Q20 (see below), the Q30 does offer improved sound (it’s not a huge difference, but it definitely is a notch up) and a more premium design. There’s also the newer Life Q35 ($100, currently out of stock), which adds support for Sony’s LDAC audio codec for high-resolution audio streaming with music services that support it.Â
Factors to consider when buying budget ANC headphones
How cheap?
Budget active noise-canceling headphones tend to range in price from $50 to $100. The question you’ll have to ask yourself is whether you’re looking for the cheapest ANC headphones, or are you willing to spend closer to $100? There usually is a significant difference between a set of ANC cans that cost $50 to $60 and ones that cost $80 to $100, particularly when it comes to build quality. If you’re looking for a step-up in audio performance, your best bet is to stick to the higher end of a budget price range.
Design
Budget headphones tend to be a little bulkier than more premium models and can also look and feel a little, well, cheap. All our picks on this list offer a reasonably good design (at a minimum), but some are more appealing than others. Finding a design that’s appealing to you is obviously important.
Fit
It’s key that the headphones you buy fit your head well. The key to good noise canceling headphones is the fit of the ear cups around your head, so the best pair should offer a comfortable fit that’s snug, yet not too snug. Ideally, you want headphones you can wear over a day with minimal breaks. Budget headphones can offer a comfortable fit, but more premium headphones tend to feature better memory foam and more ergonomic designs.Â
Durability
You want headphones that hold up well over time, so look for models that we note have sturdy build quality. Even budget models can come equipped with excellent resiliency in several tougher conditions.
Maximize performance and features for your budget
You want the best-sounding headphones with the best noise canceling, call quality and features like wireless charging for whatever you’re able to spend. Be sure to pack in as many features as you think you’ll need when choosing a set of headphones, even on a budget.
Return policy
It’s critical to buy your headphones at a retailer that has a good return policy, in case you have buyer’s remorse. Some people who are having trouble deciding between two models sometimes buy both, try them out for a few days, and then return one.
How we test budget noise-canceling headphones
We test budget noise-canceling headphones based on six key criteria: design, sound quality, noise-canceling performance, voice-calling performance, features and value.Â
Design
We assess not only how comfortably the headphones fit (their ergonomics) but also their build quality and how well the controls are implemented. Only a few full-size headphones have water- and dust-resistance ratings, so those that are more durable are noted in this list.
Sound quality
We evaluate sound quality by listening to a set playlist of tracks from various music styles and comparing headphones to top competing products. Sonic traits such as bass definition, clarity, dynamic range and how natural the headphones sound are key factors in our assessment, especially as noise-canceling features can sometimes hinder audio production. If your biggest use case is listening to music, this factor will be a key determinant in choosing your new headphones.
Noise-canceling performance
Because each model on this list features Active Noise Canceling (ANC), we evaluate ANC performance by wearing the headphones in the same spot indoors near a noisy HVAC unit to see how well they do at muffling lower frequencies. Then we head out onto city streets to test the headphones in a real-world environment where we see how they do at muffling not only traffic noise but also people’s voices.
Additional features
Some great-sounding budget noise-canceling headphones aren’t loaded with features, but we do take into account what extra features are on board. These include everything from quick-access awareness with touch controls to transparency modes (your music pauses and the headphones open up to the outside world so you can have a conversation) to special sound modes to ear-detection sensors that automatically pause your music when you take the headphones off your ears. We also take a look at the companion/control app for the headphones (if there is one) and how user-friendly the app controls are.
Voice-calling
When we test voice-calling performance, we make calls on noisy city streets and evaluate how well the headphones or earbuds reduce background noise and how clearly callers can hear our voices.
Value
We determine value after considering the strength of the headphones against all these criteria and what they’re able to deliver compared with other models in their price class. Because the models on this list are priced similarly, we’re sure to compare each one head-to-head to deliver you the best value.
Other budget noise-canceling headphones we tested
Edifier W830NB: The Edifier W830NB remain a good value noise-canceling headphone pick. They look slightly more premium than their predecessor, W820NB Plus, and and are fairly lightweight (265 grams) and comfortable, with cushy memory foam ear pads. They also sound very good for their price, offering decent clarity and fairly well-defined bass with an amply wide sound stage (they lack the refinement and depth of higher-end headphones, but you can’t expect the world from sub-$80 headphones). You can tweak the sound profile in Edifier’s companion app for iOS and Android.
QCY H3 Pro: QCY is another Chinese brand like Tribit, Earfun and plenty of others that make budget-priced headphones that sound better than you’d think they would for their relatively low price (the company says the Q stands for quality, C stands for creative and Y stands for youth). Its new-for-2024 H3 Pro headphones are similar to models in this price range from 1More, Tribit and Edifier, but they arguably sound a touch better and I found them relatively comfortable to wear, as they feature a lightweight design and memory foam ear pads.
1More SonoFlow: The design of 1More’s SonoFlow headphones reminds me a little of some earlier Sony headphones and also the newer Sennheiser Momentum Wireless 4. They’re a bit generic looking but sleek enough and more importantly, comfortable to wear. They also feature very respectable sound quality. It doesn’t quite measure up to the sound quality of what’ll get with more premium models like the Momentum Wireless 4, it isn’t that far off. The SonoFlow headphones deliver smooth sound with good clarity and relatively well-defined bass (they’re just not quite as rich or dynamic sounding as those premium models I mentioned). They also have support for the LDAC audio codec.
OneOdio A10: The OneOdio A10s deliver more than you’d expect for their relatively modest price. They’re not only built better than you think they would be for around $80 and are pretty comfortable to wear. They have a dual-hinge design and feel sturdy, weighing in at 395 grams. They sound surprisingly decent and have reasonably good noise canceling with a transparency mode (which has a slight audible hiss). No, they’re not as comfortable as Bose’s and Sony’s models (they do feel a tad heavy) and their sound lacks that extra bit of clarity, bass definition and depth that more premium headphones tend to deliver. They did exceed my expectations and come with a decent carrying case, even if the OneOdio logo splayed across it is a bit garish.Â
JBL Tune 670NC: The JBL Tune 670NC is one of a relatively small number of on-ear headphones to offer active noise canceling. It’s something of a value model — no carrying case is included — but it does have memory foam ear pads that get you a comfortable fit for an on-ear headphone. Deliver clear sound with punch bass, it has 32mm drivers and improves on its predecessor’s battery life, offering up to a whopping 70 hours (or 44 hours with ANC on), and an extra three hours of battery with just five minutes of charge.
Budget noise-canceling headphone FAQs
Technologies
U.S. diesel price tops $6 per gallon, a record high as Ukraine and Iran wars ripple through economy
U.S. diesel prices hit their highest level ever as fuel supply disruption stemming from the Ukraine and Iran wars lifts transportation costs.
U.S. diesel prices hit $6 per gallon on Friday for the first time ever, as fuel supply disruptions triggered by the Ukraine and Iran wars raises transportation costs across the entire economy.
Truckers and farmers are paying about 63% more to fill up their semis and tractors than they did at this time last year, according to data from AAA. The average price nationwide is now about $6.06 per gallon.
Prices are even higher in California, the biggest agriculture state in the U.S., at $7.98 per gallon.
Fuel costs are rising as crude oil prices have surged in response to a sharp escalation in fighting between the U.S. and Iran this month. U.S. crude oil futures topped $100 per barrel on Thursday for the first time since May. The contract has gained about 20% in September.
Diesel is the real lifeblood of the economy even though consumers tend to pay more attention to retail gasoline prices, said Bob McNally, president of Rapidan Energy, in an interview with CNBC’s “The Exchange” on Tuesday.
Higher diesel prices are passed down to consumers in what they pay for food, consumer goods and energy. Diesel fuels the trucks, trains and ships that bring goods to market. It powers the machinery that farmers use to plant and harvest food. And it heats homes and generates electricity in some cases.
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“It’s the more insidious, more costly, and more impactful fuel,” McNally said. “As we climb higher, it is a real concern.”
Diesel prices at these levels will be a “silent killer” for the economy, said Patrick De Haan, head of petroleum analysis at GasBuddy, in an interview with CNBC’s “Power Lunch” Tuesday.
Gasoline prices, meanwhile, have never been this high this late in the year, De Haan said. Prices at the pump hit a Labor Day record of $4.15 per gallon earlier this week. Americans are spending about $700 million more per day on gas and diesel than they did a year ago, the analyst said.
“There’s sticker shock there for consumers,” De Haan said.
Fuel costs are rising as the Iran and Ukraine wars have disrupted global supplies. Kyiv has pounded Russian refineries, forcing Moscow to ban diesel exports. Iran and its militant Houthi allies in Yemen have also hit the refineries of U.S. Gulf allies. Fuel exports through the Strait of Hormuz are constrained due to the Iranian attacks on tankers.
The wars in Eastern Europe and the Middle East have shut down refineries with about 5 million barrels per day of capacity, said Valero Chief Operating Officer Gary Simmons on the U.S. refiner’s July 30 earnings call.
The world has lost nearly 8% of its diesel supply with little spare refining capacity available to make up the shortfall, said Andy Lipow, president of Lipow Oil Associates, in a Wednesday note.
Rising diesel prices pose an “enormous challenge” for the Trump administration, said Helima Croft, head of global commodity strategy at RBC Capital Markets, in a Sept. 4 interview with CNBC’s “Power Lunch.”
“U.S. refineries are running at 98% utilization rates — there is just no spare capacity,” Croft said.
Technologies
Buffett’s confidence in troubled decade-old acquisition finally pays off
Warren Buffett has said he paid too much for Precision Castparts in 2016. Now its complex metal castings are in high demand.
(This is the Warren Buffett Watch newsletter, news and analysis on all things Warren Buffett and Berkshire Hathaway. You can sign up here to receive it every Friday evening in your inbox.)
Buffett’s confidence in troubled decade-old acquisition finally pays off
Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”
While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.
In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.
It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.
As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.
They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.
This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.
Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.
Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.
It’s also nearly three times the 2016 purchase price.
In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.
His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”
Berkshire bounces a bit as Wall Street sells off
Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.
Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.
Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.
Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.
Nebraska candidate moves to replace ad that included Buffett’s image
The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.
In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”
He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”
In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.
She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.
“It implies that my dad endorses him. He did not have permission to use it.”
The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”
The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”
A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.
The commercial now running does not show or mention Buffett.
BUFFETT & BERKSHIRE AROUND THE INTERNET
Some links may require a subscription:
– Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines
– Financial Times: The day Warren Buffett saved Salomon Brothers
HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE
The effects of 9/11 on Berkshire and the insurance industry (2002)
Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.
AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?
WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.
And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.
And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…
In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.
And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.
We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.
Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.
We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.
The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.
And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.
I mean, that was a huge amount of damage done without nuclear, chemical, or biological.
But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.
And if we had coverage on that, it would destroy us as well.
BERKSHIRE STOCK WATCH
Four weeks
Twelve months
BRK.A stock price: $766,000.00
BRK.B stock price: $510.37
BRK.B P/E (TTM): 12.83
Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)
Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)
Berkshire repurchased $4.5 billion of its shares in Q2 2026.
BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026
Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.
Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:
– Mitsubishi, which is as of April 30, 2026
The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.
QUESTIONS OR COMMENTS
Please send any questions or comments about the newsletter to me at alex.crippen@cnbc.com. (Sorry, but we don’t forward questions or comments to Buffett himself.)
If you aren’t already subscribed to this newsletter, you can sign up here.
Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.
— Alex Crippen, Editor, Warren Buffett Watch
Technologies
Wall Street firm warns AI stock rally may be nearing its end: key reasons
Capital Economics says that while the S&P 500 may keep rising this year, the AI‑driven rally shows multiple bubble indicators and is expected to peak within months, with a projected decline to 6,500 by late 2027.
Various signs of a market bubble indicate that although the S&P 500’s rally can continue this year, its medium‑term outlook appears weak because the market has become overly frothy, according to Capital Economics.
James Reilly, senior market economist at Capital Economics, noted on Thursday that most indicators point to the AI equity rally being close to its end.
Since mid‑2023, Capital has been more optimistic than most about the stock market, viewing AI as a transformative technology.
The firm’s year‑end 2026 S&P 500 forecast has consistently exceeded consensus estimates.
Nevertheless, Capital maintains that the AI‑driven rally is a bubble destined to burst.
To identify a late‑stage bubble, Reilly examines eight metrics: valuations, earnings, index concentration, equity issuance, and foreign interest in U.S. stocks.
Several of these metrics are already at or near levels seen before past market peaks.
While earnings expectations appear aligned with a market top, measures such as volatility and leverage are somewhat less concerning.
Earnings are the most significant warning sign.
S&P 500 earnings growth expectations are hovering at levels only seen at the dot‑com bubble peak, and long‑term EPS forecasts have reached a record high.
Reilly argues that the tech sector’s heavy concentration of this growth means any weakness in tech earnings will heavily drag on the index.
Additional warning signals are also emerging.
Index concentration is approaching dot‑com era extremes, net equity issuance has turned positive, and foreign ownership of U.S. stocks is at a record level.
Reilly warns that another wave of IPOs and share sales could be especially significant, as past issuance booms have historically coincided with market peaks.
He adds that, based on history, the bubble’s end is likely just months away, not years.
Leverage measures are not yet alarming compared with other factors, though the analyst cautions they are moving in a concerning direction.
Volatility indicators resemble those of a mid‑stage bubble, but constituent‑level volatility is not as extreme as at the dot‑com bust’s end.
Reilly expects the S&P 500 to rise from roughly 7,650 now to about 8,250 by the end of 2026, but ultimately projects a decline to 6,500 by the end of 2027.
These projections imply an 8% gain this year and a 21% drop in 2027.
Most signs point to the AI equity rally being close to its conclusion, Capital Economics senior market economist James Reilly stated on Thursday in a note.
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