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Apple iPhone 15 Pro and 15 Pro Max Review: Love at First Zoom

Apple’s iPhone 15 Pro and 15 Pro Max are defined by their refinements: a lighter body made from titanium, a USB-C port for charging and fast data transfers, a processor capable of console games and, on the Pro Max, a new 5x telephoto zoom camera.

I’ve reviewed and tested iPhones for years, but Apple’s new iPhone 15 Pro Max is the first time I’ve ever been this enamored. (The iPhone 12 Mini is a close second.) Both phones, along with the iPhone 15 and 15 Plus and new Apple Watches, are now available in stores.

I tested the iPhone 15 Pro and 15 Pro Max for five days, but it wasn’t until I was photographing a bodega cat named Kit Kat that I realized just how many improvements these phones have. They are brimming. After I took Kit Kat’s picture, I saw the option to turn his image into a portrait mode photo. It’s a minor detail but one with a significance: Nearly any photo can now be a portrait photo. And this isn’t even the biggest addition.

Apple gave its Pro models a glow-up with a refreshed lighter build, a new shortcut button and the world’s smallest processor. And it did all this while managing to keep that tried-and-true iPhone aesthetic front and center. In my time reviewing both phones, I recorded videos of penguins swimming, played the console game Resident Evil Village on the 15 Pro, gave the 15 Pro Max’s new zoom lens a spin atop a San Francisco Ferris wheel and tried, absentmindedly, to put a Lightning cable into the new USB-C port. Old habits, am I right?

iPhone 15 Pro Max

The iPhone 15 Pro and 15 Pro Max are defined by their refinements. This pair of phones is one of the most compelling releases from Apple in years.

But all this comes at a cost. While the 15 Pro costs $999 (£999, AU$1,849), the same price as the 2017 iPhone X, the barrier of entry for the 15 Pro Max is $100 more than it was last year. Apple got rid of the cheapest 128GB storage option leaving the $1,199 model with 256GB of storage as the new baseline. And that’s a price right on par with Samsung’s Galaxy S23 Ultra.

If you’re curious about the other phones Apple is launching, check out CNET Senior Editor Lisa Eadicicco’s review of the iPhone 15 and 15 Plus.

Pricing and storage comparison

Phone Storage US price UK price Australia price
iPhone 15 Pro 128GB $999 £999 AU$1,849
iPhone 15 Pro 256GB $1,099 £1,099 AU$2,049
iPhone 15 Pro Max 256GB $1,199 £1,199 AU$2,199
iPhone 15 Pro 512GB $1,299 £1,299 AU$2,399
iPhone 15 Pro Max 512GB $1,399 £1,399 AU$2,549
iPhone 15 Pro 1TB $1,499 £1,499 AU$2,749
iPhone 15 Pro Max 1TB $1,599 £1,599 AU$2,899

iPhone 15 Pro design embraces titanium and USB-C

The new titanium body is lovely, light and easy to hold thanks to its ever-so-slightly rounded edges. It feels less bulky than the straight-edged 12, 13 and 14 series. In fact, it’s almost like Apple merged the curved sides of the X, XS and 11 families with the blocky sides of recent years to find a Goldilocks-style middle ground with the 15 Pro and 15 Pro Max. That said, most people will likely put a case on the phone and not notice these changes at all.

There are two more major changes to the body. The first is the inclusion of a USB-C port instead of the Lightning port found on previous models. While the move definitely made headlines even before Apple announced it, in reality it’s not a radical change. I now plug in a USB-C cable (which comes with the phone) instead of a Lighting one. But it’s convenient to use the «one ring to rule them all» of charging cables.

Then there are the buttons. The volume buttons feel a bit more springy than the buttons on previous stainless steel Pro models. It’s like wearing a pair of foam-soled sneakers, where you get that extra spring in your step, rather than the airbag cushioning we had in shoes like the Nike Air Max back in the ’80s and ’90s. Both are comfortable, but the newer design with foam is more so.

iPhone 15 Pro Max

Goodbye mute switch, hello action button

The mute (or silence) switch is gone and replaced with an action button. By default it lets you silence your iPhone, but you can also customize it to turn on the flashlight, record a voice memo and open the camera, among other things. I especially liked having it open the camera. Once the app is open, the action button doubles as a physical shutter button to take a photo. But the simple fact that I can use the button to trigger a shortcut multiplies its possibilities.

The button only reacts to two kinds of input: a tap or a press. It can only trigger one feature at a time which seems limiting. I do hope that Apple opens this up and lets people program multiple presses and taps to trigger different presets. Like maybe two presses in a row launches a shortcut and one press silences the phone. Right now, the only way to change what the button does is to go into the Settings app, scroll down to the action button and change it there. Also I’d welcome the ability to add a Control Center button that gets me into this action button menu quicker.

Read more: This Is the Only Way You Should Turn On Your iPhone Flashlight

Like last year’s 14 and 14 Plus, the 15 Pros have a completely redesigned interior that makes it easier to repair. If the back glass is damaged, it should be faster and more affordable to have it replaced. Below is a comparison of how much it costs to replace the back glass on the new phone versus older Pro iPhone models.

Back glass replacement cost

Phone iPhone 15 Pro iPhone 15 Pro Max iPhone 14 Pro iPhone 14 Pro Max
Cost $169 $199 $499 $549

iPhone 15 Pro and iPhone 15 Pro Max

iPhone 15 Pro Max’s 5x zoom

Let’s just get this out of the way. The zoom lens on the small Pro is different from the one on the big Pro Max. The 15 Pro has a tried and true 3x telephoto camera like previous models. But the 15 Pro Max has a new 5x telephoto camera that’s made with multiple prisms and some clever engineering.

In contrast, there are a number of Android phones with periscope-style telephoto lenses that use a single prism to bounce light to the sensor, like the 10x zoom on the Samsung Galaxy S23 Ultra. The advantage to Apple’s design is that the lens takes up much less space and allows the image sensor to sit parallel with the lens, eliminating the restriction of having a telephoto image sensor that’s limited in size by the thickness of the phone.

Both Pro phones also have a larger 48-megapixel sensor on the main camera, which helps improve performance in low light. When I was photographing with the iPhone 15 Pro Max and 14 Pro Max after dusk, I noticed that the newer phone didn’t have to go into night mode as much. Also the photonic engine, Apple’s fancy-pants name for photo processing, seems to help with highlights more.

Take a look at some of my favorite photos that I took with the iPhone 15 Pro and 15 Pro Max.

A photo of a box office at a movie theater
Two great people
A photo of a boring clam
A cat in a window
People dancing
An iPhone 15 Pro taking a portrait

iPhone 15 Pro Max cameras vs. Pixel 7 Pro, Galaxy S23 Ultra

To test the versatility of these cameras, I decided to do a studio photo shoot with my CNET colleague, Abrar Al-Heeti, an award-winning journalist and connoisseur of tea parties. I grabbed photos of Abrar with the Pixel 7 Pro, Galaxy S23 Ultra, iPhone 15 Pro Max and iPhone 15 Pro. I did my best to frame her the same way for each phone.

Three portraits of Abrar
Three portraits of Abrar

Of the five photos, the 10x zoom photo from the S23 Ultra is my least favorite. The Pixel’s photo made the background dark and smoothed out the paper’s textures and flaws behind Abrar. In terms of her skin, both the iPhone 15 Pro and 15 Pro Max skewed her complexion warmer while retaining the most detail.

The Samsung’s 3x optical zoom shot looks wonderful, but has a heavy amount of skin smoothing, which some people prefer. And the Pixel did the best at accurately capturing Abrar’s skin in terms of color and detail. Again, all of these photos are good. However, the 15 Pro Max and Pixel images are my favorites.

Two portraits of Abrar
Two portraits of Abrar

I also decided to take the 15 Pro Max, the Pixel and S23 Ultra up on a Golden Gate Park Ferris wheel in San Francisco. It was overcast and there was fog (ah, San Francisco summers!), and those conditions challenged all three phones. But the Galaxy S23 Ultra was at even more of a disadvantage.

While the Pixel 7 Pro and iPhone 15 Pro Max both have a 5x optical zoom, in order to match it on the S23 Ultra, I set it to 5x digital zoom and, as you can see below, the results weren’t great. The Pixel fared better, but notice the detail in the trees looks muddy compared to what the iPhone grabbed. None of these photos are great but the iPhone’s snap is the best of the three.

Three photos of the University of San Francisco
Three photos of the University of San Francisco

But wait, Samsung has something the other phones don’t: a 10x optical zoom. It gets much closer. The quality isn’t great, but it looks better than the iPhone 15 Pro Max’s 10x digital zoom. The Galaxy S23 Ultra photo is fighting against that fog and the contrast is heavy-handed.

A photo of the University of San Francsico
A photo of the University of San Francsico

Also if, like me, you’re wondering what that building is, it’s the University of San Francisco. But at the time I didn’t know. So I used the iPhone’s Visual Lookup tool to find out. While the iPhone did identify it as a landmark, it couldn’t actually tell me what it was. In fact, it shared a photo of Sa’at Tower in Iran. So, I hopped on my Pixel, used Google Lens, and found out correctly that it was the university, which adds up since I live in San Francisco, not Iran.

Changing a photo's focal point on the iPhone 15 Pro Max

iPhone 15 Pro portraits are a no brainer

Then there’s portraits in photo mode which let you take a regular photo and change it to a portrait mode pic after the fact for certain subjects (humans, dogs and cats). Here’s a photo I took of Kit Kat the bodega cat in photo mode. Remember him from the beginning? I can turn portrait mode on, adjust the aperture to keep his whiskers in focus and even apply portrait lighting effects.

iphone-15-pro-max-kit-kat-portrait

But I can also change focus after the fact. Check out the ’90s grunge band photos of me and my pal Beacham. I can change the focus from me to him after I take the photo. This is going to be a killer feature for parents.

I’m also happy to say that the new lens coating on the 15 Pro and 15 Pro Max helps reduce light source reflections. On the whole if there is a reflection or lens flare it’s minimal at best and usually a single point.

A photo of people walking at sunset

In night mode, I did get some strange light streaking when using the 5x telephoto camera on the 15 Pro Max with string lights and a lamp inside a bar. I wonder if it has something to do with the prisms used for the lens. But to be clear, out of the hundreds of photos I’ve taken only three had these streaks.

A night mode photo of a sidewalk with string lights
A night mode photo of a bar

Video recordings look good. I’m excited about being able to record in log format, which makes footage look flat with desaturated colors. Recording in log gives more leeway to make iPhone videos match the color with footage from other cameras you use, versus baking in the color into the video file. I can see using Apple log videos for films where you’re using multiple cameras from different brands or in social media videos, like the one we made for this review.

Playing Resident Evil Village on an iPhone 15 Pro

The iPhone 15 Pro is the next gaming console

The brain behind everything on the 15 Pro and 15 Pro Max is the new A17 Pro chip. Its processing and graphics performance is best shown off with video games. And I’m not talking about Candy Crush.

The 15 Pro and 15 Pro Max support full console games like Resident Evil Village, which I got to test… well, at least the beginning. Resident Evil Village looks phenomenal on the 15 Pro Max’s screen, especially in terms of the lighting and shading. In my time, and through my casual gamer’s eyes, I was impressed. It speaks volumes that games like this can come to the iPhone.

I’m not even a week into using the new iPhones, so I still need to run CNET’s array of battery drain and charging tests. But I can share how the battery has fared so far. For the most part the 15 Pro Max’s battery made it through a full day of use (from 7 a.m. to 10 p.m) usually ending the day with 20 to 25% to spare. On perhaps the most demanding day I spent with the phone (taking photos, recording videos and with the screen at max brightness) the 15 Pro Max started out with a full battery in the morning and had 7% left by the end of the day.

I did run a wired charging test with both the 15 Pro and Pro Max. I used the included USB-C cable that comes in the box and a Twelve South 20-watt wall charger. Over 30 minutes the 15 Pro’s battery went from 4% to 66% and the 15 Pro Max recharged from 7% to 56%. Both phones support wired charging up to 27 watts which I plan to test and will update this review with the results.

The iPhone 15 Pro and 15 Pro Max also support 15-watt wireless charging via MagSafe or Qi2. I tested both on a Belkin BoostCharge Pro stand. Over 30 minutes, the 15 Pro went from 30% to 52% and the 15 Pro Max went from 7% to 28%, which are remarkably similar results.

iPhone 15 Pro Max in StandBy mode

The iPhone 15 Pro is home for iOS 17

If the A17 Pro chip is the brains, then iOS 17 is the 15 Pro and 15 Pro Max’s soul. The new OS is filled with lots of small quality of life improvements throughout. StandBy mode has won me over. I love being able to have my lock screen show the time in alarm clock-size numbers, app widgets or photos while it charges. The interface is clean and contemporary and breathes new life into the iPhone.

I also love making custom stickers from photos and live photos in Messages. It makes communicating with friends and family even more expressive. Autocorrect on the keyboard works so well for me. I’m usually a horrible phone typist, but this new autocorrect gets me. And I don’t even curse that much.

Read more: iOS 17 Review: StandBy Mode Changed My Relationship With My iPhone

At the end of the day, I am impressed with the iPhone 15 Pro and 15 Pro Max. I recommend both for anyone coming from a 12 Pro, 12 Pro Max or older. If you’re trying to decide between the 15 Pro and the 15 Pro Max, that 5x telephoto on the Pro Max is compelling. But if you don’t take a lot of zoomed in photos, it might be best to stick with the smaller Pro size. Also, if you’re considering buying either phone there are a number of trade-in discounts you should consider.

iPhone 15 Pro specs vs. iPhone 15 Pro Max, Google Pixel 7 Pro, Galaxy S23 Ultra

iPhone 15 Pro iPhone 15 Pro Max Google Pixel 7 Pro Galaxy S23 Ultra
Display size, tech, resolution, refresh rate, brightness 6.1-inch OLED; 2,556×1,179 pixels; 120Hz adaptive 6.7-inch OLED; 2,796×1,290 pixels; 120Hz adaptive 6.7-inch OLED display, QHD+ (1,440×3,120 pixels), 120Hz refresh rate, 1,500-nit brightness 6.8-inch AMOLED; 3,088×1,440 pixels; 120Hz adaptive
Pixel density 460 ppi 460 ppi 512 ppi 500 ppi
Dimensions (inches) 2.78 x 5.77 x 0.32 in 3.02 x 6.29 x 0.32 in 6.4 x 3.0 x 0.3 in 3.07 x 6.43 x 0.35 in
Dimensions (millimeters) 70.6 x 146.6 x 8.25 mm 76.7 x 159.9 x 8.25 mm 162.9 x 76.6 x 8.9 mm 78 x 163.3 x 8.9 mm
Weight (grams, ounces) 187 g (6.6 oz) 221 g (7.81 oz) 212g (7.5 oz) 234 g (8.25 oz)
Mobile software iOS 17 iOS 17 Android 13 Android 13
Camera 48-megapixel (wide), 12-megapixel (ultrawide), 12-megapixel telephoto (3x optical) 48-megapixel (wide), 12-megapixel (ultrawide), 12-megapixel telephoto (5x optical) 50-megapixel (main), 12-megapixel (ultrawide), 48-megapixel (telephoto) 200-megapixel (wide), 12-megapixel (ultrawide) 10-megapixel (telephoto) 10-megapixel (telephoto)
Front-facing camera 12-megapixel 12-megapixel 10.8-megapixel 12-megapixel
Video capture 4K 4K 4K 8K
Processor A17 Pro A17 Pro Google Tensor G2 Qualcomm Snapdragon 8 Gen 2 for Galaxy
Storage 128GB, 256GB, 512GB, 1TB 256GB, 512GB, 1TB 12GB RAM + 128GB, 256GB, 512GB 8GB + 256GB; 12GB + 256GB; 12GB + 512GB; 12GB + 1TB
Expandable storage None None None None
Battery Undisclosed; Apple claims up to 23 hours of video playback (20 hours streamed) Undisclosed; Apple claims up to 29 hours of video playback (25 hours streamed) 5,000 mAh 5,000 mAh (45W wired charging)
Fingerprint sensor None (Face ID) None (Face ID) In-display In-display
Connector USB-C USB-C USB-C USB-C
Headphone jack None None None None
Special features 5G (mmw/Sub6), Action Button, Always-On display, IP68 rating, MagSafe, Dynamic Island, 5x optical zoom (120mm equivalent),satellite connectivity, eSIM, Thread networking technology 5G (mmw/Sub6), Action Button, Always-On display, IP68 rating, MagSafe, Dynamic Island, 5x optical zoom (120mm equivalent),satellite connectivity, eSIM, Thread networking technology 5G, Magic Eraser, Photo Unblur, Real Tone, Face Unblur, Long Exposure Mode, Action Pan; Hold For Me, Wait Times, Direct My Call Live Translate, 5G (mmw/Sub6), IP68 rating, wireless PowerShare to charge other devices, integrated S Pen, 100x Space Zoom, 10x Optical Zoom, UWB for finding other devices
US price off-contract $999 (128GB, $1,099 (256GB), $1,299 (512GB), $1,499 (1TB) $1,199 (256GB), $1,399 (512GB), $1,599 (1TB) $899 (128GB + 12GB) $1,200 (12GB/256GB)
UK price £999 (128GB), £1,099 (256GB), £1,299 (512GB), £1,499 (1TB) £1,199 (256GB), £1,399 (512GB), £1,599 (1TB) £849 £1,249 (12GB/256GB)
Australia price AU$1,849 (128GB), AU$2,049 (256GB), AU$2,399 (512GB), AU$2,749 (1TB) AU$2,199 (256GB), AU$2,549 (512GB), AU$2,899 (1TB) AU$1,299 AU$1,949 (12GB/256GB)

How we test phones

Every phone tested by CNET’s reviews team was actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water-resistance. We push the processor’s performance to the extremes using both standardized benchmark tools like GeekBench and 3DMark, along with our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.

All the cameras are tested in a variety of conditions from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using it daily as well as running a series of battery drain tests.

We take into account additional features like support for 5G, satellite connectivity, fingerprint and face sensors, stylus support, fast charging speeds, foldable displays among others that can be useful. And we of course balance all of this against the price to give you the verdict on whether that phone, whatever price it is, actually represents good value. While these tests may not always be reflected in CNET’s initial review, we conduct follow-up and long-term testing in most circumstances.

Technologies

Blood of the Dawnwalker Is a Vampire Action RPG with Breath of the Wild’s Neatest Feature

At a preview event, I got an early look at the upcoming dark fantasy game from publisher Bandai Namco.

There’s an ill wind howling through the valley — and no, it isn’t just the plague ravaging 14th-century Eastern Europe. A family of vampires has taken over the quiet stretch between the Carpathian Mountains that you call home, and they’ve made you one of their gifted thralls. Now it’s up to you, a peasant given the powers of the blood-draining undead, to save your family, and perhaps the valley itself.

At a preview event in Los Angeles, California, I got an early hands-off look at Blood of the Dawnwalker, the upcoming action RPG due out in 2026 from Polish studio Rebel Wolves and published by Bandai Namco. While I didn’t play the game, I watched a lengthy presentation shown to a group of media members as a developer played a live build, walking us through the various cycles and mechanics that players will navigate in their quest to save the valley. 

But in conversation with two of the game’s developers, I heard that Blood of the Dawnwalker has an uncommon feature — one that’s perhaps best known from The Legend of Zelda: Breath of the Wild. From the beginning of the game, you can march up to the game’s end boss, the vampire Francis, and try to defeat them. 

«We have this narrative sandbox and our goal here is to tell the players, alright, you’re out of the prologue — you do you. If you want to go and storm Brencis’ Castle right here right now, go,» said Piotr Kucharski, writer at Rebel Wolves. «In fact, we invite it, right? We want to see those people on YouTube.»

That prologue sets the stage for the game: Protagonist Coen’s sister is infected with the Black Plague. She’s nearly killed by religious zealots but for the timely intervention of Brencis’ coven of vampires, who turn her into one of them. Their attempt to turn Coen fails, turning him into an empowered half-vampire. He has 30 days to save his family — but players can go about saving them in any way they choose. Each major action takes precious time, but players can choose to progress as they want. This means it’s possible to miss a ton of events and quests in the game. 

Play by day or night — the choice is yours

The demo started at the gameplay overview, embedded above, but extended much further. The game’s developers walked us through a fork in the road in a quest for a magic sword. By day, as a mere human, Coen worked his way through church bureaucracy by hunting down a wayward caretaker who turned into a monster in a quarantined almshouse. He finally got access to a book in the church library, which identified which sigil to look out for in the graveyard. The sword, it turns out, was sequestered in a tomb with its bearer.

Daytime activity can involve swordplay, including use of magic-like hexes used in and out of combat, but it’s mostly geared toward investigation. You’ll talk (including to the dead, thanks to a handy Compel Soul hex), read books and get answers. But, as with nighttime, any prolonged activity like a lengthy conversation (indicated on the screen with a special icon, so players won’t be surprised) could take a segment of time, ticking the clock closer to Coen’s end-of-month deadline.

At the halfway point of the demo, the developer went back to show how things could be done differently at night, using Coen’s vampiric powers to shadowstep across rooftops and walk up walls — making it easy to sneak into that library to find the right book. But guards patrolling the graveyard would have to be dealt with to unearth the tomb, giving the developer the chance to show Coen’s undead fighting capabilities (including goring with claws and draining blood). Descending into the tomb, we found the sword, but it was still held by an undead knight imprisoned in the walls — a Dawnwalker like us gone mad by an extended lifetime of hunger and starvation. 

Killing the knight gave us the vaunted sword, which after reforging, would be a powerful weapon when Coen eventually challenges Brencis. But that quest is optional, meaning some players will never find it. There are complications to choosing whether to do some quests during the day and night, too — for instance, it might be easier to sneak around at night, but that Dawnwalker knight would be harder to kill with his own nocturnal vampiric powers.

So, technically, players can choose to play entirely during the day or solely at night if they like one half of Coen’s abilities better than the other. But they’d be missing out. While some quests have both day and night layers, others can only be accessed in daylight or after the sun falls, said Rafał Jankowski, lead quest designer at Rebel Wolves.

«Some quests require Coen to speak to some corpses and similarly, certain places can only be reached with planeshift or shadowstep,» Jankowski said. 

Splitting real-time combat with action RPG mechanics

The slice of combat we saw during the demo likewise split between day and night strategies. But most of the fighting will be done with a longsword, relying on rhythmically alternating between defense and offense. When enemies come at you swinging their own blades, directional indicators will pop up, requiring you to block in one of the four cardinal directions before counterattacking yourself.

When Rebel Wolves revealed Blood of the Dawnwalker’s combat in gameplay reveal videos, fans in the comments critiqued the potential difficulty of predicting directions to block. So the studio took that as feedback and came up with a solution to add another omnidirectional blocking ability, but which would drain Coen’s stamina in exchange. Likewise, when viewers complained the camera followed the player too closely, developers added a zoomed-out option.

«I do believe that we are still at the stage of development when it’s invaluable to get people involved more in the production, to hear their opinions on the project. We will keep our ear close to the ground,» Jankowski said. 

Otherwise, Blood of the Dawnwalker follows some expected action RPG standbys, with equippable weapons and armor, healing items and upgradeable skills. The game has a trio of skill trees, split between daytime-only, nighttime-only and shared abilities. 

The influence of Warhammer and The Witcher

Set in the Carpathian Mountains that stretch from modern-day Czech Republic to Romania and during the 14th century, with plenty of period-accurate fashion and architecture, Rebel Wolves’ game seemingly vibes with the more realistic Kingdom Come: Deliverance (set in modern-day Czech Republic). But a bigger inspiration, the developers told me, is Warhammer, the dark fantasy tabletop game about warring armies of men, elves, dwarves and monstrous creatures.

«I like the idea of a society, a medieval society that has a city, a thriving community but there is also this outside danger. You have Chaos, you have Skavens, you have all kinds of creatures, Orcs and so on,» Kucharski said. «Here [in Blood of the Dawnwalker], we have a bit of a different situation, because all those creatures come out into the light and they say, OK, we are going to rule you.»

With its corruption of Christian churches into incorporating seeming blood rituals as a vampiric touch, Blood of the Dawnwalker sure takes cues from Warhammer’s dark medieval vibe. But Kucharski also mentioned the tabletop RPG Vampire: The Masquerade (in its medieval variant) as another inspiration, as well as the Dragon Age series for its consequence of choices and system of magic.

But with its third-person sword-and-magic gameplay, supernatural monsters and vaguely Slavic setting, Blood of the Dawnwalker reminded me a lot more of another popular game from a Polish studio: The Witcher 3.

It’s a comparison that the developers have been getting a lot. Jankowski is quick to point out the different natures of both games’ protagonists, especially with Coen’s day-and-night cycles of human and vampiric ability. But more importantly, Kucharski noted how much history Geralt already has in the games, sourced from the popular series of Witcher novels — he’s the Butcher of Blavikan with his own reputation, whereas Coen is just some guy. 

Of course, Coen will build his reputation as the game progresses in its zero-to-hero narrative, Kucharski said. And perhaps there’s more to his saga after Blood of the Dawnwalker ends, too — but the developers were coy about what plans they had coming for Coen.

«We hope that we’ll see some other adventures going maybe in the future,» Kucharski said. «Now we are focusing on the first one — just to get it right.»

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Technologies

This TCL Phone Outperforms Samsung’s Budget Model and Is Now Even Cheaper at Just $200

With our exclusive code, you can nab the new TCL NxtPaper 60 XE at a record-low price.

Phones are all a bit samey in 2025, so when something different comes out, we can’t help but pay attention. The TCL NxtPaper 60 XE is one of the most interesting phones we’ve reviewed recently, with a full-color, paperlike display. In fact, it’s an impressive budget phone that in many ways outperforms the Samsung Galaxy A16 5G at a similar price.

So you’ll be pleased to hear that the TCL NxtPaper 60 XE is currently reduced. Right now, it’s reduced from $250 to $222 on Amazon for Prime members. And if you use our exclusive promo code CNET10OF, you can bag an extra 10% off, bringing the total down to $200. But hurry, this code expires Aug. 27.

This phone hits top marks for everyday use. Its screen is large, the 120Hz refresh rate is buttery smooth and the battery lasted CNET reviewer Tyler Graham throughout the entire day, even with frequent use. If you take a lot of selfies, you’ll enjoy a big 32-megapixel upgrade to the front-facing camera, though the camera system is otherwise similar to TCL’s 50 series phones.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The shiny bonus features on the TCL NxtPaper 60 XE are the eponymous NxtPaper digital ink and e-reader modes and cloud-based TCL AI. You might not use these features regularly, but they’re solid value adds to an already budget phone. The 60 XE is working off a MediaTek Dimensity 6100 Plus processor with 8GB of memory.

In his review, Graham said: «Compared to other phones in a similar price range, the TCL 60 XE NxtPaper 5G delivers where it counts for day-to-day use, and its impressive bells and whistles sweetened my experience with the phone.»

MOBILE DEALS OF THE WEEK

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

The TCL NxtPaper 60 XE is one of the most interesting smartphones we’ve reviewed recently. It’s definitely worth being on your radar if you’re on the lookout for a new budget handset. Already at an inexpensive price, this deal makes it a no-brainer for those looking for something a little different. Just make sure you get your order in before Aug. 27 when the coupon expires.

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Technologies

Everything at Made by Google 2025: Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold and More

Here’s what you missed at Google’s big event that included new phones, watches, earbuds, Gemini AI features and numerous celebrity cameos.

At yesterday’s Made by Google 2025 showcase in New York, Google unveiled something unexpected: playfulness. Hosted by The Tonight Show’s Jimmy Fallon in a format more like the talk show he’s famous for, the tech event included presenters and celebrity guests who didn’t look like they were delivering a script they’d been rehearsing for weeks. Everyone seemed to actually enjoy themselves as they revealed Google’s latest products.

And there were plenty of new products and other announcements to share. Following months of leaks and teases, the Pixel 10 phone lineup has now come into focus, with both specs and release dates. The Pixel Watch 4 is making leaps into more health and fitness tracking. And the new Pixel Buds 2A look (and sound) like an affordable alternative to the existing Buds Pro 2 with many of the same features and quality. And yes, AI played a big part, too, but it wasn’t the unrelenting focus of the show.

If you missed the event itself, you can catch the whole thing at YouTube or get right to the important stuff and read on for more details.

Don’t miss any of CNET’s unbiased tech content and lab-based reviews. Add us as a preferred Google source on Chrome.

Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL are real

Surprise — Google announced new phones! OK, this was the least surprising part of the event, but it still feels good to finally know what exists and when it’s coming. The phones keep the same looks as the Pixel 9 series, but they’re powered by new Tensor G5 processors that Google says is more powerful and simultaneously power-efficient.

On the base Pixel 10, however, there’s a surprise just barely visible in the camera bar: a new dedicated telephoto camera that joins the existing wide and ultrawide cameras. It shares the same 5x optical zoom as the pro models, but with a lower-resolution sensor and a lens with a narrower aperture.

Preorders for the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL began yesterday and the phones will be in stores and shipping starting Aug. 28. Read our hands-on coverage of the phones here:

  • I’m Stoked That Google Made the Pixel 10 a $799 Value-Packed Feature Monster

  • I Tested Google’s Pixel 10 Pro XL in Paris, and I’m Impressed

  • Pixel 10 Pro and Pro XL First Look: Familiar Design, New AI Tricks

  • Google Launches the Full Pixel 10 Line, Including the Pixel 10 Pro and Pixel 10 Pro XL

Pixel 10 Pro Fold opens the next chapter of foldables

Folding phones so far have had an Achilles’ hinge: small particulates like sand can get inside the case and mess things up. The Pixel 10 Pro Fold is one of the first to have an IP68 rating for dust and water resistance, meaning you can take your $1,800 phone to the beach. Or maybe make that the pumpkin patch, because the Pixel 10 Pro Fold is arriving later than the other Pixel 10 phones, on Oct. 9. You can preorder it now.

  • Pixel 10 Pro Fold Is Tougher, Smarter and Totally Dust Resistant

  • Forget the Pixel 10 Pro Fold. Foldables Should Look Like the Microsoft Surface Duo

  • Google’ Pixel 10 Pro Fold Is Here

Pixel Watch 4 talks to Gemini and is your new health coach

The Pixel Watch 4 has new fitness options including real-time guidance while exercising. And if you forgot to start a workout, the watch (with AI help) can detect the activity in the background and remind you of it later, giving you credit for the effort you made. It’s also the only smartwatch that can detect a loss of pulse and call emergency services automatically. 

The smartwatch, which comes in 42mm and 46mm sizes, also has Gemini on board. «You don’t have to repeat yourself, you don’t have to switch to a robo-voice,» said CNET’s Vanessa Hand Orellana. It also includes emergency satellite texting if you find yourself out of cellular range with a dead phone battery.

 Like the Pixel 10 Pro Fold, the Pixel Watch 4 models can be preordered now but won’t arrive until Oct. 9.

  • Well Played, Google: The Pixel Watch 4 May Give Apple Watch Loyalists a Wandering Eye

  • Pixel Watch 4 First Look: Google Just Raised the Bar

  • The Pixel Watch 4 Is Here. Can It Finally Beat Apple?

Pixel Buds 2A are more affordable earbuds

Joining the Pixel Buds 2 Pro in the market are the Pixel Buds 2A, an affordable ($130) pair of wireless earbuds that feature active noise cancellation, a smaller and lighter overall build and a twist-to-adjust stabilizer feature for setting a comfortable fit.

They’re available for preorder now in hazel and iris colors, and ship Oct. 9.

  • Google’s New Pixel Buds 2A Look a Lot Like the Pro 2, but Cost Way Less

  • Meet the Pixel Buds 2A: Google’s Budget Answer for ANC Buds

Pixel Buds Pro 2 owners will see new features

Coming in a software update next month, owners of Pixel Buds Pro 2 will be able to answer calls or send them to voicemail with a nod or shake of the head. You’ll be able to talk to Gemini live in noisy locations, and benefit from adaptive audio that applies noise cancellation while letting important sounds come through. At the other end, a new feature will protect your hearing from loud sounds.

Magic Cue is a Gemini assistant that pulls data from your correspondence

In the rollout of all the various AI technologies in the industry, the current stretch goal is «agentic» interactions with software: Having an AI that knows all sorts of details about you and can act to get the important stuff in front of you when needed. (And do it in a privacy-first way, one hopes.)

Magic Cue is Google’s implementation. It’s a new Gemini-based feature that can look through your earlier messages, emails and photos to pull details about things like restaurant reservations and flight times. Magic Cue runs on the Pixel device itself, so sensitive data stays private and not shared to the cloud.

A lot of Gemini AI intelligence is still coming soon

At the start of the event, Fallon sat down in typical talk-show format with Rick Osterloh, senior vice president of platforms and devices, to chat about Gemini and the marvels of AI. Aside from Magic Cue, which will be shipping on the Pixel 10 phones, a lot of the features and products we’ve been hearing about are still on the horizon.

«For instance, Gemini could do something like plan a team celebration dinner for 12 people tonight,» he said. «It might go find a restaurant that’ll accommodate that group. … Look for a karaoke place nearby and maybe even order custom T-shirts for the celebration.»

And when will that be possible? Fallon asked. «A lot sooner than people think,» Osterloh replied. «This kind of thing is coming this year.»

The Pixel 10 Pro and 10 Pro XL can zoom to 100x with AI help

Pro Res Zoom on the Pixel 10 Pro phones pushes zooming far beyond what would seem to be possible with typical small cameras. Usually when you zoom beyond the optical limits of the cameras, details get fuzzy as the software upscales the image. With Pro Res Zoom, when you go beyond 30x zoom, it uses generative AI to build a sharper version. CNET’s Andrew Lanxon got both impressive and head-scratching results while taking photos in Paris using the Pixel 10 Pro XL.

Camera Coach uses AI to encourage better photos

Smartphone cameras have employed AI for several years, such as identifying subjects in order to blur the background for Portrait modes or quickly snapping several shots at multiple exposures and blending them together to create well-balanced lighting throughout. Now Google is using AI to help you take better photos.

Camera Coach is a new feature in the Pixel Camera app that looks at the scene in front of the lens and generates multiple suggestions for how to improve the photo before it’s captured. To show this off, podcaster Alex Cooper brought Fallon out to be her model and sat him down on a couch. When she activated the feature, Camera Coach suggested that she move the camera closer to the subject, position his head in the upper portion of the frame, lower the camera to eye level and turn on Portrait mode.

«To all the girls that are watching, I personally know how hard it is to train your boyfriend or your husband to get that perfect shot,» said Cooper. «And now Camera Coach can just train all the boys for us.»

Don’t call it MagSafe: Pixelsnap brings Qi2 magnetic charging to the Pixel 10

The Qi2 spec includes not just faster charging but also an array of magnets on the back for connecting to accessories. Sound familiar? The presenters mentioned Apple’s MagSafe system, then paused with the realization that they probably shouldn’t have name-checked it during the Google event. On the Pixel 10 phones, it’s called Pixelsnap and should work with accessories made for Apple’s ecosystem too.

Gemini live translation, and the Pixel 10 will be available in Mexico

In an impressive segment demonstrating Gemini live translation during a phone call, musician Karen Polinesia announced, in Spanish and translated by the technology, that for the first time, the Pixel 10 will be available for sale in Mexico.

This article is being updated; stay tuned for more.

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