Technologies
Apple iPhone 15 Pro and 15 Pro Max Review: Love at First Zoom
Apple’s iPhone 15 Pro and 15 Pro Max are defined by their refinements: a lighter body made from titanium, a USB-C port for charging and fast data transfers, a processor capable of console games and, on the Pro Max, a new 5x telephoto zoom camera.

I’ve reviewed and tested iPhones for years, but Apple’s new iPhone 15 Pro Max is the first time I’ve ever been this enamored. (The iPhone 12 Mini is a close second.) Both phones, along with the iPhone 15 and 15 Plus and new Apple Watches, are now available in stores.
I tested the iPhone 15 Pro and 15 Pro Max for five days, but it wasn’t until I was photographing a bodega cat named Kit Kat that I realized just how many improvements these phones have. They are brimming. After I took Kit Kat’s picture, I saw the option to turn his image into a portrait mode photo. It’s a minor detail but one with a significance: Nearly any photo can now be a portrait photo. And this isn’t even the biggest addition.
Apple gave its Pro models a glow-up with a refreshed lighter build, a new shortcut button and the world’s smallest processor. And it did all this while managing to keep that tried-and-true iPhone aesthetic front and center. In my time reviewing both phones, I recorded videos of penguins swimming, played the console game Resident Evil Village on the 15 Pro, gave the 15 Pro Max’s new zoom lens a spin atop a San Francisco Ferris wheel and tried, absentmindedly, to put a Lightning cable into the new USB-C port. Old habits, am I right?

The iPhone 15 Pro and 15 Pro Max are defined by their refinements. This pair of phones is one of the most compelling releases from Apple in years.
But all this comes at a cost. While the 15 Pro costs $999 (£999, AU$1,849), the same price as the 2017 iPhone X, the barrier of entry for the 15 Pro Max is $100 more than it was last year. Apple got rid of the cheapest 128GB storage option leaving the $1,199 model with 256GB of storage as the new baseline. And that’s a price right on par with Samsung’s Galaxy S23 Ultra.
If you’re curious about the other phones Apple is launching, check out CNET Senior Editor Lisa Eadicicco’s review of the iPhone 15 and 15 Plus.
Pricing and storage comparison
Phone | Storage | US price | UK price | Australia price |
---|---|---|---|---|
iPhone 15 Pro | 128GB | $999 | £999 | AU$1,849 |
iPhone 15 Pro | 256GB | $1,099 | £1,099 | AU$2,049 |
iPhone 15 Pro Max | 256GB | $1,199 | £1,199 | AU$2,199 |
iPhone 15 Pro | 512GB | $1,299 | £1,299 | AU$2,399 |
iPhone 15 Pro Max | 512GB | $1,399 | £1,399 | AU$2,549 |
iPhone 15 Pro | 1TB | $1,499 | £1,499 | AU$2,749 |
iPhone 15 Pro Max | 1TB | $1,599 | £1,599 | AU$2,899 |
iPhone 15 Pro design embraces titanium and USB-C
The new titanium body is lovely, light and easy to hold thanks to its ever-so-slightly rounded edges. It feels less bulky than the straight-edged 12, 13 and 14 series. In fact, it’s almost like Apple merged the curved sides of the X, XS and 11 families with the blocky sides of recent years to find a Goldilocks-style middle ground with the 15 Pro and 15 Pro Max. That said, most people will likely put a case on the phone and not notice these changes at all.
There are two more major changes to the body. The first is the inclusion of a USB-C port instead of the Lightning port found on previous models. While the move definitely made headlines even before Apple announced it, in reality it’s not a radical change. I now plug in a USB-C cable (which comes with the phone) instead of a Lighting one. But it’s convenient to use the «one ring to rule them all» of charging cables.
Then there are the buttons. The volume buttons feel a bit more springy than the buttons on previous stainless steel Pro models. It’s like wearing a pair of foam-soled sneakers, where you get that extra spring in your step, rather than the airbag cushioning we had in shoes like the Nike Air Max back in the ’80s and ’90s. Both are comfortable, but the newer design with foam is more so.

Goodbye mute switch, hello action button
The mute (or silence) switch is gone and replaced with an action button. By default it lets you silence your iPhone, but you can also customize it to turn on the flashlight, record a voice memo and open the camera, among other things. I especially liked having it open the camera. Once the app is open, the action button doubles as a physical shutter button to take a photo. But the simple fact that I can use the button to trigger a shortcut multiplies its possibilities.
The button only reacts to two kinds of input: a tap or a press. It can only trigger one feature at a time which seems limiting. I do hope that Apple opens this up and lets people program multiple presses and taps to trigger different presets. Like maybe two presses in a row launches a shortcut and one press silences the phone. Right now, the only way to change what the button does is to go into the Settings app, scroll down to the action button and change it there. Also I’d welcome the ability to add a Control Center button that gets me into this action button menu quicker.
Read more: This Is the Only Way You Should Turn On Your iPhone Flashlight
Like last year’s 14 and 14 Plus, the 15 Pros have a completely redesigned interior that makes it easier to repair. If the back glass is damaged, it should be faster and more affordable to have it replaced. Below is a comparison of how much it costs to replace the back glass on the new phone versus older Pro iPhone models.
Back glass replacement cost
Phone | iPhone 15 Pro | iPhone 15 Pro Max | iPhone 14 Pro | iPhone 14 Pro Max |
---|---|---|---|---|
Cost | $169 | $199 | $499 | $549 |

iPhone 15 Pro Max’s 5x zoom
Let’s just get this out of the way. The zoom lens on the small Pro is different from the one on the big Pro Max. The 15 Pro has a tried and true 3x telephoto camera like previous models. But the 15 Pro Max has a new 5x telephoto camera that’s made with multiple prisms and some clever engineering.
In contrast, there are a number of Android phones with periscope-style telephoto lenses that use a single prism to bounce light to the sensor, like the 10x zoom on the Samsung Galaxy S23 Ultra. The advantage to Apple’s design is that the lens takes up much less space and allows the image sensor to sit parallel with the lens, eliminating the restriction of having a telephoto image sensor that’s limited in size by the thickness of the phone.
Both Pro phones also have a larger 48-megapixel sensor on the main camera, which helps improve performance in low light. When I was photographing with the iPhone 15 Pro Max and 14 Pro Max after dusk, I noticed that the newer phone didn’t have to go into night mode as much. Also the photonic engine, Apple’s fancy-pants name for photo processing, seems to help with highlights more.
Take a look at some of my favorite photos that I took with the iPhone 15 Pro and 15 Pro Max.






iPhone 15 Pro Max cameras vs. Pixel 7 Pro, Galaxy S23 Ultra
To test the versatility of these cameras, I decided to do a studio photo shoot with my CNET colleague, Abrar Al-Heeti, an award-winning journalist and connoisseur of tea parties. I grabbed photos of Abrar with the Pixel 7 Pro, Galaxy S23 Ultra, iPhone 15 Pro Max and iPhone 15 Pro. I did my best to frame her the same way for each phone.


Of the five photos, the 10x zoom photo from the S23 Ultra is my least favorite. The Pixel’s photo made the background dark and smoothed out the paper’s textures and flaws behind Abrar. In terms of her skin, both the iPhone 15 Pro and 15 Pro Max skewed her complexion warmer while retaining the most detail.
The Samsung’s 3x optical zoom shot looks wonderful, but has a heavy amount of skin smoothing, which some people prefer. And the Pixel did the best at accurately capturing Abrar’s skin in terms of color and detail. Again, all of these photos are good. However, the 15 Pro Max and Pixel images are my favorites.


I also decided to take the 15 Pro Max, the Pixel and S23 Ultra up on a Golden Gate Park Ferris wheel in San Francisco. It was overcast and there was fog (ah, San Francisco summers!), and those conditions challenged all three phones. But the Galaxy S23 Ultra was at even more of a disadvantage.
While the Pixel 7 Pro and iPhone 15 Pro Max both have a 5x optical zoom, in order to match it on the S23 Ultra, I set it to 5x digital zoom and, as you can see below, the results weren’t great. The Pixel fared better, but notice the detail in the trees looks muddy compared to what the iPhone grabbed. None of these photos are great but the iPhone’s snap is the best of the three.


But wait, Samsung has something the other phones don’t: a 10x optical zoom. It gets much closer. The quality isn’t great, but it looks better than the iPhone 15 Pro Max’s 10x digital zoom. The Galaxy S23 Ultra photo is fighting against that fog and the contrast is heavy-handed.


Also if, like me, you’re wondering what that building is, it’s the University of San Francisco. But at the time I didn’t know. So I used the iPhone’s Visual Lookup tool to find out. While the iPhone did identify it as a landmark, it couldn’t actually tell me what it was. In fact, it shared a photo of Sa’at Tower in Iran. So, I hopped on my Pixel, used Google Lens, and found out correctly that it was the university, which adds up since I live in San Francisco, not Iran.

iPhone 15 Pro portraits are a no brainer
Then there’s portraits in photo mode which let you take a regular photo and change it to a portrait mode pic after the fact for certain subjects (humans, dogs and cats). Here’s a photo I took of Kit Kat the bodega cat in photo mode. Remember him from the beginning? I can turn portrait mode on, adjust the aperture to keep his whiskers in focus and even apply portrait lighting effects.

But I can also change focus after the fact. Check out the ’90s grunge band photos of me and my pal Beacham. I can change the focus from me to him after I take the photo. This is going to be a killer feature for parents.
I’m also happy to say that the new lens coating on the 15 Pro and 15 Pro Max helps reduce light source reflections. On the whole if there is a reflection or lens flare it’s minimal at best and usually a single point.

In night mode, I did get some strange light streaking when using the 5x telephoto camera on the 15 Pro Max with string lights and a lamp inside a bar. I wonder if it has something to do with the prisms used for the lens. But to be clear, out of the hundreds of photos I’ve taken only three had these streaks.


Video recordings look good. I’m excited about being able to record in log format, which makes footage look flat with desaturated colors. Recording in log gives more leeway to make iPhone videos match the color with footage from other cameras you use, versus baking in the color into the video file. I can see using Apple log videos for films where you’re using multiple cameras from different brands or in social media videos, like the one we made for this review.

The iPhone 15 Pro is the next gaming console
The brain behind everything on the 15 Pro and 15 Pro Max is the new A17 Pro chip. Its processing and graphics performance is best shown off with video games. And I’m not talking about Candy Crush.
The 15 Pro and 15 Pro Max support full console games like Resident Evil Village, which I got to test… well, at least the beginning. Resident Evil Village looks phenomenal on the 15 Pro Max’s screen, especially in terms of the lighting and shading. In my time, and through my casual gamer’s eyes, I was impressed. It speaks volumes that games like this can come to the iPhone.
I’m not even a week into using the new iPhones, so I still need to run CNET’s array of battery drain and charging tests. But I can share how the battery has fared so far. For the most part the 15 Pro Max’s battery made it through a full day of use (from 7 a.m. to 10 p.m) usually ending the day with 20 to 25% to spare. On perhaps the most demanding day I spent with the phone (taking photos, recording videos and with the screen at max brightness) the 15 Pro Max started out with a full battery in the morning and had 7% left by the end of the day.
I did run a wired charging test with both the 15 Pro and Pro Max. I used the included USB-C cable that comes in the box and a Twelve South 20-watt wall charger. Over 30 minutes the 15 Pro’s battery went from 4% to 66% and the 15 Pro Max recharged from 7% to 56%. Both phones support wired charging up to 27 watts which I plan to test and will update this review with the results.
The iPhone 15 Pro and 15 Pro Max also support 15-watt wireless charging via MagSafe or Qi2. I tested both on a Belkin BoostCharge Pro stand. Over 30 minutes, the 15 Pro went from 30% to 52% and the 15 Pro Max went from 7% to 28%, which are remarkably similar results.

The iPhone 15 Pro is home for iOS 17
If the A17 Pro chip is the brains, then iOS 17 is the 15 Pro and 15 Pro Max’s soul. The new OS is filled with lots of small quality of life improvements throughout. StandBy mode has won me over. I love being able to have my lock screen show the time in alarm clock-size numbers, app widgets or photos while it charges. The interface is clean and contemporary and breathes new life into the iPhone.
I also love making custom stickers from photos and live photos in Messages. It makes communicating with friends and family even more expressive. Autocorrect on the keyboard works so well for me. I’m usually a horrible phone typist, but this new autocorrect gets me. And I don’t even curse that much.
Read more: iOS 17 Review: StandBy Mode Changed My Relationship With My iPhone
At the end of the day, I am impressed with the iPhone 15 Pro and 15 Pro Max. I recommend both for anyone coming from a 12 Pro, 12 Pro Max or older. If you’re trying to decide between the 15 Pro and the 15 Pro Max, that 5x telephoto on the Pro Max is compelling. But if you don’t take a lot of zoomed in photos, it might be best to stick with the smaller Pro size. Also, if you’re considering buying either phone there are a number of trade-in discounts you should consider.
iPhone 15 Pro specs vs. iPhone 15 Pro Max, Google Pixel 7 Pro, Galaxy S23 Ultra
iPhone 15 Pro | iPhone 15 Pro Max | Google Pixel 7 Pro | Galaxy S23 Ultra | |
---|---|---|---|---|
Display size, tech, resolution, refresh rate, brightness | 6.1-inch OLED; 2,556×1,179 pixels; 120Hz adaptive | 6.7-inch OLED; 2,796×1,290 pixels; 120Hz adaptive | 6.7-inch OLED display, QHD+ (1,440×3,120 pixels), 120Hz refresh rate, 1,500-nit brightness | 6.8-inch AMOLED; 3,088×1,440 pixels; 120Hz adaptive |
Pixel density | 460 ppi | 460 ppi | 512 ppi | 500 ppi |
Dimensions (inches) | 2.78 x 5.77 x 0.32 in | 3.02 x 6.29 x 0.32 in | 6.4 x 3.0 x 0.3 in | 3.07 x 6.43 x 0.35 in |
Dimensions (millimeters) | 70.6 x 146.6 x 8.25 mm | 76.7 x 159.9 x 8.25 mm | 162.9 x 76.6 x 8.9 mm | 78 x 163.3 x 8.9 mm |
Weight (grams, ounces) | 187 g (6.6 oz) | 221 g (7.81 oz) | 212g (7.5 oz) | 234 g (8.25 oz) |
Mobile software | iOS 17 | iOS 17 | Android 13 | Android 13 |
Camera | 48-megapixel (wide), 12-megapixel (ultrawide), 12-megapixel telephoto (3x optical) | 48-megapixel (wide), 12-megapixel (ultrawide), 12-megapixel telephoto (5x optical) | 50-megapixel (main), 12-megapixel (ultrawide), 48-megapixel (telephoto) | 200-megapixel (wide), 12-megapixel (ultrawide) 10-megapixel (telephoto) 10-megapixel (telephoto) |
Front-facing camera | 12-megapixel | 12-megapixel | 10.8-megapixel | 12-megapixel |
Video capture | 4K | 4K | 4K | 8K |
Processor | A17 Pro | A17 Pro | Google Tensor G2 | Qualcomm Snapdragon 8 Gen 2 for Galaxy |
Storage | 128GB, 256GB, 512GB, 1TB | 256GB, 512GB, 1TB | 12GB RAM + 128GB, 256GB, 512GB | 8GB + 256GB; 12GB + 256GB; 12GB + 512GB; 12GB + 1TB |
Expandable storage | None | None | None | None |
Battery | Undisclosed; Apple claims up to 23 hours of video playback (20 hours streamed) | Undisclosed; Apple claims up to 29 hours of video playback (25 hours streamed) | 5,000 mAh | 5,000 mAh (45W wired charging) |
Fingerprint sensor | None (Face ID) | None (Face ID) | In-display | In-display |
Connector | USB-C | USB-C | USB-C | USB-C |
Headphone jack | None | None | None | None |
Special features | 5G (mmw/Sub6), Action Button, Always-On display, IP68 rating, MagSafe, Dynamic Island, 5x optical zoom (120mm equivalent),satellite connectivity, eSIM, Thread networking technology | 5G (mmw/Sub6), Action Button, Always-On display, IP68 rating, MagSafe, Dynamic Island, 5x optical zoom (120mm equivalent),satellite connectivity, eSIM, Thread networking technology | 5G, Magic Eraser, Photo Unblur, Real Tone, Face Unblur, Long Exposure Mode, Action Pan; Hold For Me, Wait Times, Direct My Call Live Translate, | 5G (mmw/Sub6), IP68 rating, wireless PowerShare to charge other devices, integrated S Pen, 100x Space Zoom, 10x Optical Zoom, UWB for finding other devices |
US price off-contract | $999 (128GB, $1,099 (256GB), $1,299 (512GB), $1,499 (1TB) | $1,199 (256GB), $1,399 (512GB), $1,599 (1TB) | $899 (128GB + 12GB) | $1,200 (12GB/256GB) |
UK price | £999 (128GB), £1,099 (256GB), £1,299 (512GB), £1,499 (1TB) | £1,199 (256GB), £1,399 (512GB), £1,599 (1TB) | £849 | £1,249 (12GB/256GB) |
Australia price | AU$1,849 (128GB), AU$2,049 (256GB), AU$2,399 (512GB), AU$2,749 (1TB) | AU$2,199 (256GB), AU$2,549 (512GB), AU$2,899 (1TB) | AU$1,299 | AU$1,949 (12GB/256GB) |
How we test phones
Every phone tested by CNET’s reviews team was actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water-resistance. We push the processor’s performance to the extremes using both standardized benchmark tools like GeekBench and 3DMark, along with our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.
All the cameras are tested in a variety of conditions from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using it daily as well as running a series of battery drain tests.
We take into account additional features like support for 5G, satellite connectivity, fingerprint and face sensors, stylus support, fast charging speeds, foldable displays among others that can be useful. And we of course balance all of this against the price to give you the verdict on whether that phone, whatever price it is, actually represents good value. While these tests may not always be reflected in CNET’s initial review, we conduct follow-up and long-term testing in most circumstances.
Technologies
I’ve Been Tracking Tariff Price Impacts Every Day: Here’s the Latest News
CNET’s tariff impact tracker is keeping tabs on price moves for several popular products, and while things seem steady, problems could be coming this summer.

President Donald Trump’s tariff policies could be leading to a rough summer for a lot of US consumers, as Walmart, the largest grocery store chain in the country, has become the latest company, and perhaps the most impactful, to warn of impending price hikes due to the administration’s import taxes. The company said that these increases are «inevitable» due to the circumstances.
«We will do our best to keep our prices as low as possible,» CEO Doug McMillon said during an earnings call for the country’s largest grocery chain. «But given the magnitude of the tariffs, even at the reduced levels announced this week, we aren’t able to absorb all the pressure given the reality of narrow retail margins.»
This prompted a heated response from the president, who said in a post to Truth Social that the chain should eat the costs of the tariffs instead of passing them onto consumers, a tactic that’s not likely to gain much ground with most businesses, even Goliaths like Walmart. The administration previously lashed out at Amazon over reports that they were considering a plan to show consumers what portion of their purchase prices were caused by tariffs, calling the idea a «hostile and political act.» The Trump White House has by and large been extremely combative over the notion that companies might admit that the president’s tariffs have caused price inflations, which as I’ve explained in the past on CNET, is absolutely the case.
In this article, I’ve been tracking the daily effect of Trump’s tariffs on the prices of 11 popular products you might want or need to buy, whether it be a new phone, laptop or your daily coffee. So far, we’ve seen notable price hikes for the flagship Xbox game console, while everything else has either remained steady aside from occasional fluctuations that might not be tariff-related. That sort of consistency is far from certain, however, especially with new reports emerging that Apple might be looking to make iPhones more expensive this year.
Below, you can check out a chart with the average price of the 11 included items over the course of 2025. This will help give you a sense of the overall price changes and fluctuations going on. Further down, you’ll be able to check out charts for each individual product being tracked.
The recent tariff agreement with China, much-hyped by the White House, did significantly cut tariff rates against the US’s biggest trading partner. The new 30% rate is only temporary, however, and still historically high. It just looks more reasonable next to the ludicrous 145% rate that was previously in place. As those negotiations move along, companies continue to warn of impending price hikes in order to deal with the new tariffs, including Sony, which could potentially mean a price hike for its ever-popular PlayStation 5 consoles.
We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things, so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get expert tips about how to prepare for a recession.
Methodology
We’re checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled «Now» and showing the current price. For the past months, we’ve gone with what was the most common price for each item in the given month.
In most cases, the price stats used in these graphs were pulled from Amazon using the historical price tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.
The 11 products we’re tracking
Mostly what we’re tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs — along with a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree.
The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.
- iPhone 16, 128GB
- Duracell AA batteries, 24-pack
- Samsung DU7200 65-inch TV
- Xbox Series X
- Apple AirPods Pro 2 with USB-C case
- HP 962 CMY Printer Ink
- Anker 10,000-mAh, 30-watt power bank
- Bose TV speaker
- Oral-B Pro 1000 electric toothbrush
- Lenovo IdeaPad Flex 5i Chromebook, 256GB
- Starbucks 28-ounce ground dark roast coffee
Below, we’ll get into more about each individual product.
iPhone 16
The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.
Apple has made several moves this year to protect its prices in the US as much as possible, like flying in bulk shipments of product ahead of the tariffs taking effect and working to move production for the American market from China to India, where tariff rates are less severe. This latter move provoked a response from Trump, given his noted fixation on the iPhone, saying on Thursday that he «had a little problem» with Tim Cook over the move, claiming without evidence that the Apple CEO pledged to bring more manufacturing to the US. Cook and others close to the company for years say that the supply chains for its products are too complex to move manufacturing entirely to the US.
Duracell AA batteries
A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The Duracell AAs we’re tracking are some of the bestselling batteries on Amazon.
Samsung DU7200 TV
Alongside smartphones, televisions are some of the most popular tech products out there, even if they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company, so it might have some measure of tariff resistance. In recent days, this model has fluctuated from $400, where its been for most of the year so far, and $470, where it sits today. These fluctuations don’t seem to be influenced by tariffs, at least for the time being.
Xbox Series X
Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited «market conditions» along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories were also affected, and the company also said that «certain» games will eventually see a price hike from $70 to $80.
Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.
AirPods Pro 2
The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. The AirPods Pro 2 have hovered steadily around $200 on Amazon in 2025, but were on sale for $169 the first few days of May before jumping back up.
HP 962 CMY printer ink
This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 — where it stayed for most of 2025 — to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick.
This product replaced Overture PLA Filament for 3D printers in this piece, but we’re still tracking that item.
Anker 10,000-mAh, 30-watt power bank
Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers. While the price has remained steady throughout the year, it is currently on sale for $16 on Amazon, but only for Prime members.
Bose TV speaker
Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose.
Oral-B Pro 1000 electric toothbrush
They might be a lot more expensive than their traditional counterparts, but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.
Lenovo IdeaPad Flex 5i Chromebook
Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs.
Starbucks Ground Coffee (28-ounce bag)
Coffee is included in this tracker because of its ubiquity —I’m certainly drinking too much of it these days —and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the «Coffee Belt.»
Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.
All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs.
Technologies
Preorder a Samsung Galaxy S25 Edge With Free Storage Upgrade and $50 Amazon Gift Card
This new ultra-thin phone can be yours with 512GB of storage for the price of the 256GB model.

The Samsung Galaxy S25 Edge is the latest addition to the existing Galaxy S25 lineup, and its main claim to fame is its impossibly thin design. It’s a solid addition, and it’ll officially go on sale on May 30. You can preorder it right now, and if you do it soon, you can pick up the new Galaxy S25 Edge with a free double-storage upgrade and a $50 Amazon gift card thrown in for good measure. The result is a Samsung Galaxy S25 deal that saves you a total of $170 off your order.
This deal is available across three different colors so make sure to pick the one you like best before ordering. You’ll get the 512GB model rather than the entry-level 256GB model with that gift card included all for $1,100.
The first thing you’ll notice about the Galaxy S25 Edge is its thickness. Or rather, it’s thinness. It comes in at just 5.8mm thick at its edge which is less than the 7.2mm Galaxy S25 and the Galaxy S25 Plus at 7.3mm. Despite the design change compared to the rest of the lineup, this model maintains the same IP68 dust and water resistance using a Corning Gorilla Glass Ceramic 2 display paired with a Gorilla Glass Victus 2 rear panel.
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Up front, you’ll find a 6.7-inch display with a 120Hz refresh rate while the familiar 200-megapixel main camera is joined by a 12-megapixel ultrawide shooter. You’ll also find a 12-megapixel selfie camera hiding towards the top of the display. Other features of note include an under-display fingerprint sensor for biometric authentication, 12GB of RAM, and the fast Qualcomm Snapdragon 8 Elite chip.
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Technologies
Dear Apple, Please Make Our WatchOS 12 Wish List Come True
Better battery life, smarter Siri and the other game-changing features we want to see in the next WatchOS that are within the realm of possibility

Apple’s Worldwide Developers Conference (WWDC) is still a few weeks away but that doesn’t mean we can’t start daydreaming about the features we want for WatchOS 12, the next version of Apple Watch software.
With Apple Watch salesdown 19% in 2024 and new competitors like the Oura ring gaining market share, WatchOS 12 could be a chance for Apple to show that it hasn’t been asleep at the wrist.
I teamed up with a few longtime Apple Watch users and fellow CNET editors to put together a wish list of the most requested (and most realistic) features we hope to see in 2025. We’ll save the holographic FaceTime calls for another list.
Improved battery life
A long battery life may not sound as exciting as some of the flashier features on this list but it easily wins the popularity contest among our editors (myself included). We didn’t have a wish list when the Apple Watch launched a decade ago but if we had, I’d bet battery life would’ve been at the top — because that’s how long we’ve been asking for it.
CNET editor-at-large Scott Stein wants a longer battery life and faster charging, especially if Apple wants people to really take advantage of sleep tracking.
A dream scenario would be for the regular Apple Watch and SE version to have the same three-day battery life of the Apple Watch Ultra 2. But software alone can’t work miracles; it still has to operate within the limits of the physical battery. So we’d settle for incremental improvements and optimizations to WatchOS 12 that minimize how much power gets used. That could come in the form of smarter battery-saving modes that automatically kick in when power-hungry features aren’t needed or a more efficient bedtime mode that doesn’t leave the battery drained by morning.
At a prequel to its developer’s conference, Google announced that its own Wear OS 6 will boost battery life by up to 10 percent. It’s not a huge leap, but it’s a welcome one — and a good reminder that meaningful improvements are possible through software alone.
UI tweaks and customization
Apple’s come a long way with letting us customize the Apple Watch’s UI but there’s still room for improvements. The app list, for example, is in desperate need of a refresh. You’re still limited to viewing it as either a grid or list and there’s no way to organize apps by how you actually use them. CNET Managing Editor Patrick Holland suggests adding options to sort by favorites or most used to cut down on the endless scrolling it takes to find what you need.
Watch faces are another area that still feels locked down compared to other platforms like Wear OS. It’s a long-standing request from Stein, who’s been asking for a watch face store since reviewing the original Apple Watch in 2015. We’ve gotten a lot more watch face options since then with customizable widgets and design features but you’re still limited by the templates Apple provides.
CNET health editor Anna Gragert also suggested more watch face collections by artists from underrepresented communities, similar to what the company did with the Black Unity watch at the beginning of the year.
Gestures that go further
Apple first introduced gesture control with WatchOS 10 and the Series 9 and Ultra 2, and it’s been gradually expanding the feature ever since. Now that we’ve had a taste of what one-handed control feels like, we’re ready for more.
CNET senior writer Jeff Carlson admitted he was skeptical of gesture controls at first: «Before I got a Series 10, I thought it was a dubious addition,» he said. «But I use it a lot (especially turning off timers) and want more control than just ‘highlight the main control’ or ‘scroll down the Smart Stack.'»
I’m right there with him. I’d like more gestures beyond the double pinch and the ability to program a gesture to ping my iPhone, because nine times out of 10, I’m rushing out the door with my hands full and don’t have a spare hand to tap the screen.
Apple Intelligence features
The Apple Watch is still notably AI-free — and that might not be a bad thing. The reality is, while the Watch is powerful, it doesn’t yet have the processing muscle to handle Apple Intelligence tasks on its own. But that doesn’t mean it can’t lean on the iPhone for a few features we’d love to see make their way over.
One of the top ones on my list? Genmoji. The ability to create your own emoji on the fly feels like it belongs on your wrist. Apple already brought Memojis and Animojis to the Watch, so this would be a natural next step that would bring more personality to text messages or replace the need for text altogether.
And while we’re on the subject of Apple Intelligence, the Watch could benefit from a smarter approach to notifications. Notification summaries on the iPhone are still hit-or-miss, but on a tiny screen they could actually be more helpful if done right. The current notification layout on the Watch feels crowded, and it’s hard to separate the important alerts from the rest of the noise.
Spam handling on the watch is another area that could use attention. «I’d like to be able to delete and report spam texts and calls the way you can in Messages or Phone on the iPhone — preferably right from the notification,» says Carlson. Right now, blocking a sender on the Watch requires several steps which defeats the purpose of having quick interactions on the wrist.
Smarter Siri
Offline Siri has been a welcome improvement (Series 9 and later). But even offline, Siri is not the brightest bulb. And Apple’s voice assistant is long overdue for an upgrade.
At the very least, it would be great if Siri could understand requests on the first try. But as this is a wish list, why not ask for more? Smarter, more context-aware responses would make Siri far more useful, especially if the assistant can tap into its new Apple Intelligence tools. And please: fewer website links as answers. I’m not about to open a full webpage on my wrist.
Customizable workouts
I also wish the Apple Watch had a way for me to flag external factors like weight or resistance that could impact workout metrics. This could be running or walking with a weighted vest, which in my case is a human child on a harness, or pushing a stroller while on a run.
Right now, there’s no way to flag added weight or resistance to your workout beyond changing your weight in the settings. So instead the Watch just assumes I’m out of shape when my heart rate spikes higher than average as I’m hiking uphill with an additional 35lbs on my back. I’d like to get the extra calorie credits on my move ring, thank you very much.
Smarter coaching for fitness and sleep
The Apple Watch gives us plenty of training tools for heart rate zones, activity rings, VO2 max, and more. But turning all that data into a personalized training plan still feels daunting. I’d love to see a smarter, more proactive coaching system: something that could tell me, in real time, how many minutes I should aim to stay in each heart rate zone to hit my goal. Even better would be a dynamic workout plan that adjusts based on my calendar and energy levels that day.
The same goes for sleep. It’s nice to see my sleep stages but what am I supposed to do with that information? What’s the ideal balance of REM versus deep sleep and how do I improve it?
Gragert would also like to see the Apple Watch take a cue from other wearables and offer energy and sleep scores based on the data it collects.
The sleep coach would then help interpret the data and give tangible recommendations on how to improve toward better recovery and energy. And no, the current bedtime reminder doesn’t count. That’s just a glorified alarm and a pretty annoying one at that.
Smarter vitals and health coaching
We’re already seeing Apple bring more health data together on the Watch, thanks to the Vitals app, which combines metrics like heart rate, sleep, respiratory rate and skin temperature. But for now, it’s still up to us to figure out what that data actually means and what to do with it.
What’s next? Apple could take a similar approach to what it already does with heart rate notifications. The Watch alerts you when your heart rate is too high or too low — now imagine that same kind of proactive insight but for your overall vitals.
Other wearables are already heading in that direction. The Oura Ring, for example, uses a Symptom Radar that can flag when your body shows signs of strain, like when you might be getting sick.That kind of heads up landing on your wrist first thing in the morning could help you plan your day better and maybe call in sick to the office before you drag your coworkers down with you.
Rumor has it some of this smart coaching is already well underway. According to a report from Bloomberg’s Mark Gurman, Apple is working on a top secret project code named «Project Mulberry» which seeks to revamp the Health app with smart coaching and personalized recommendations. Just don’t make me pay for another subscription please.
We’ll find out what Apple actually has in store for us on June 10 during WWDC. Until then, there’s nothing stopping us from dreaming big.
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