Technologies

Everything at Made by Google 2025: Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold and More

Here’s what you missed at Google’s big event that included new phones, watches, earbuds, Gemini AI features and numerous celebrity cameos.

At yesterday’s Made by Google 2025 showcase in New York, Google unveiled something unexpected: playfulness. Hosted by The Tonight Show’s Jimmy Fallon in a format more like the talk show he’s famous for, the tech event included presenters and celebrity guests who didn’t look like they were delivering a script they’d been rehearsing for weeks. Everyone seemed to actually enjoy themselves as they revealed Google’s latest products.

And there were plenty of new products and other announcements to share. Following months of leaks and teases, the Pixel 10 phone lineup has now come into focus, with both specs and release dates. The Pixel Watch 4 is making leaps into more health and fitness tracking. And the new Pixel Buds 2A look (and sound) like an affordable alternative to the existing Buds Pro 2 with many of the same features and quality. And yes, AI played a big part, too, but it wasn’t the unrelenting focus of the show.

If you missed the event itself, you can catch the whole thing at YouTube or get right to the important stuff and read on for more details.

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Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL are real

Surprise — Google announced new phones! OK, this was the least surprising part of the event, but it still feels good to finally know what exists and when it’s coming. The phones keep the same looks as the Pixel 9 series, but they’re powered by new Tensor G5 processors that Google says is more powerful and simultaneously power-efficient.

On the base Pixel 10, however, there’s a surprise just barely visible in the camera bar: a new dedicated telephoto camera that joins the existing wide and ultrawide cameras. It shares the same 5x optical zoom as the pro models, but with a lower-resolution sensor and a lens with a narrower aperture.

Preorders for the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL began yesterday and the phones will be in stores and shipping starting Aug. 28. Read our hands-on coverage of the phones here:

I’m Stoked That Google Made the Pixel 10 a $799 Value-Packed Feature Monster
I Tested Google’s Pixel 10 Pro XL in Paris, and I’m Impressed
Pixel 10 Pro and Pro XL First Look: Familiar Design, New AI Tricks
Google Launches the Full Pixel 10 Line, Including the Pixel 10 Pro and Pixel 10 Pro XL

Pixel 10 Pro Fold opens the next chapter of foldables

Folding phones so far have had an Achilles’ hinge: small particulates like sand can get inside the case and mess things up. The Pixel 10 Pro Fold is one of the first to have an IP68 rating for dust and water resistance, meaning you can take your $1,800 phone to the beach. Or maybe make that the pumpkin patch, because the Pixel 10 Pro Fold is arriving later than the other Pixel 10 phones, on Oct. 9. You can preorder it now.

Pixel 10 Pro Fold Is Tougher, Smarter and Totally Dust Resistant
Forget the Pixel 10 Pro Fold. Foldables Should Look Like the Microsoft Surface Duo
Google’ Pixel 10 Pro Fold Is Here

Pixel Watch 4 talks to Gemini and is your new health coach

The Pixel Watch 4 has new fitness options including real-time guidance while exercising. And if you forgot to start a workout, the watch (with AI help) can detect the activity in the background and remind you of it later, giving you credit for the effort you made. It’s also the only smartwatch that can detect a loss of pulse and call emergency services automatically.

The smartwatch, which comes in 42mm and 46mm sizes, also has Gemini on board. «You don’t have to repeat yourself, you don’t have to switch to a robo-voice,» said CNET’s Vanessa Hand Orellana. It also includes emergency satellite texting if you find yourself out of cellular range with a dead phone battery.

Like the Pixel 10 Pro Fold, the Pixel Watch 4 models can be preordered now but won’t arrive until Oct. 9.

Well Played, Google: The Pixel Watch 4 May Give Apple Watch Loyalists a Wandering Eye
Pixel Watch 4 First Look: Google Just Raised the Bar
The Pixel Watch 4 Is Here. Can It Finally Beat Apple?

Pixel Buds 2A are more affordable earbuds

Joining the Pixel Buds 2 Pro in the market are the Pixel Buds 2A, an affordable ($130) pair of wireless earbuds that feature active noise cancellation, a smaller and lighter overall build and a twist-to-adjust stabilizer feature for setting a comfortable fit.

They’re available for preorder now in hazel and iris colors, and ship Oct. 9.

Google’s New Pixel Buds 2A Look a Lot Like the Pro 2, but Cost Way Less
Meet the Pixel Buds 2A: Google’s Budget Answer for ANC Buds

Pixel Buds Pro 2 owners will see new features

Coming in a software update next month, owners of Pixel Buds Pro 2 will be able to answer calls or send them to voicemail with a nod or shake of the head. You’ll be able to talk to Gemini live in noisy locations, and benefit from adaptive audio that applies noise cancellation while letting important sounds come through. At the other end, a new feature will protect your hearing from loud sounds.

Magic Cue is a Gemini assistant that pulls data from your correspondence

In the rollout of all the various AI technologies in the industry, the current stretch goal is «agentic» interactions with software: Having an AI that knows all sorts of details about you and can act to get the important stuff in front of you when needed. (And do it in a privacy-first way, one hopes.)

Magic Cue is Google’s implementation. It’s a new Gemini-based feature that can look through your earlier messages, emails and photos to pull details about things like restaurant reservations and flight times. Magic Cue runs on the Pixel device itself, so sensitive data stays private and not shared to the cloud.

A lot of Gemini AI intelligence is still coming soon

At the start of the event, Fallon sat down in typical talk-show format with Rick Osterloh, senior vice president of platforms and devices, to chat about Gemini and the marvels of AI. Aside from Magic Cue, which will be shipping on the Pixel 10 phones, a lot of the features and products we’ve been hearing about are still on the horizon.

«For instance, Gemini could do something like plan a team celebration dinner for 12 people tonight,» he said. «It might go find a restaurant that’ll accommodate that group. … Look for a karaoke place nearby and maybe even order custom T-shirts for the celebration.»

And when will that be possible? Fallon asked. «A lot sooner than people think,» Osterloh replied. «This kind of thing is coming this year.»

The Pixel 10 Pro and 10 Pro XL can zoom to 100x with AI help

Pro Res Zoom on the Pixel 10 Pro phones pushes zooming far beyond what would seem to be possible with typical small cameras. Usually when you zoom beyond the optical limits of the cameras, details get fuzzy as the software upscales the image. With Pro Res Zoom, when you go beyond 30x zoom, it uses generative AI to build a sharper version. CNET’s Andrew Lanxon got both impressive and head-scratching results while taking photos in Paris using the Pixel 10 Pro XL.

I Took Hundreds of Photos With the Pixel 10 Pro XL in Paris. These Are My Favs

Camera Coach uses AI to encourage better photos

Smartphone cameras have employed AI for several years, such as identifying subjects in order to blur the background for Portrait modes or quickly snapping several shots at multiple exposures and blending them together to create well-balanced lighting throughout. Now Google is using AI to help you take better photos.

Camera Coach is a new feature in the Pixel Camera app that looks at the scene in front of the lens and generates multiple suggestions for how to improve the photo before it’s captured. To show this off, podcaster Alex Cooper brought Fallon out to be her model and sat him down on a couch. When she activated the feature, Camera Coach suggested that she move the camera closer to the subject, position his head in the upper portion of the frame, lower the camera to eye level and turn on Portrait mode.

«To all the girls that are watching, I personally know how hard it is to train your boyfriend or your husband to get that perfect shot,» said Cooper. «And now Camera Coach can just train all the boys for us.»

Don’t call it MagSafe: Pixelsnap brings Qi2 magnetic charging to the Pixel 10

The Qi2 spec includes not just faster charging but also an array of magnets on the back for connecting to accessories. Sound familiar? The presenters mentioned Apple’s MagSafe system, then paused with the realization that they probably shouldn’t have name-checked it during the Google event. On the Pixel 10 phones, it’s called Pixelsnap and should work with accessories made for Apple’s ecosystem too.

Gemini live translation, and the Pixel 10 will be available in Mexico

In an impressive segment demonstrating Gemini live translation during a phone call, musician Karen Polinesia announced, in Spanish and translated by the technology, that for the first time, the Pixel 10 will be available for sale in Mexico.

This article is being updated; stay tuned for more.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know