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6 New Apple Products That Could Be Coming in 2023

The iPhone 15 and an AR/VR headset aren’t only new devices we expect in the coming months.

Apple never discusses new products before it’s ready to formally introduce them, making it impossible to know exactly what to expect. But certain products tend to arrive around the same time every year, providing possible clues. Leaks and rumors also paint a picture of potential gadgets we may see throughout 2023, such as the iPhone 15 and Apple’s long-rumored “mixed-reality” headset.

If the reports turn out to be accurate, 2023 could mark several firsts for Apple’s product lineup. We may see the company’s first AR/VR headset, the first iPhone with USB-C and the first 15-inch MacBook Air, for example. As for other products like AirPods, the Apple TV and the iPad, Bloomberg reports we likely won’t see major changes to those product lines this year.

The debut of a mixed-reality headset would signal an entirely new product category for Apple, while the other updates suggest Apple is further optimizing its devices to contend with Android and Windows competitors that offer bigger screens and universal USB-C charging.

Apple has already released several new products this year, including a new yellow version of the iPhone 14, an updated HomePod, a Mac Mini with the M2 and M2 Pro chips, and MacBook Pro computers with the new M2 Pro and M2 Max. 

Here’s a look at what we’re expecting in 2023 based on Apple’s previous launches, rumors and leaks so far. Apple did not respond to a request for comment for this story. 

iPhone 15 lineup

All four models in the iPhone 14 series standing on a deskAll four models in the iPhone 14 series standing on a desk

From left to right: the iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 Plus and iPhone 14.

Celso Bulgatti/CNET

Apple usually launches new iPhones in September, and this year will likely be no different. Among the most significant changes we’re expecting to see in the iPhone 15 is the switch from the Lightning charging port to USB-C. That’s because there are new rules requiring tech products sold in Europe to support USB-C by 2024. Still, it’s unclear whether Apple will fully embrace the transition to USB-C across the entire iPhone 15 lineup, or if it will make a region-specific model for Europe.

Another potential update could include the Dynamic Island’s arrival on standard non-Pro iPhone 15 models, Ross Young, CEO of Display Supply Chain Consultants, tweeted in September. At the same time, Apple could add more features to the iPhone 15 Pro that differentiate it from the base models. Such features could include a new periscope camera with better optical zoom for the iPhone 15 Pro Max and solid-state buttons for both Pro phones, according to TF International Securities analyst Ming-Chi Kuo. 

Read more: I Want to See These 6 Features on the iPhone 15

Apple AR/VR headset

Apple AR/VR virtual reality headsetApple AR/VR virtual reality headset

Apple is rumored to release a mixed-reality headset this year.

James Martin/CNET

Apple’s long-anticipated mixed-reality headset could finally make its debut in June, according to Bloomberg, marking Apple’s first major expansion into a new product category since the Apple Watch. The headset is expected to blend elements of augmented reality, which lays digital graphics over real-world environments similar to the smartphone game Pokemon Go, and virtual reality, which envelopes users in 360-degree graphics like the $400 Meta Quest 2.

But don’t expect Apple’s headset to come cheap. The device could cost $3,000 and will run on a new type of software that’s essentially a 3D version of the iPhone’s interface, Bloomberg reports. Expect it to be powered by Apple’s M2 chip, which can be found in its current MacBook lineup, the report says. 

Tech giants from Meta to Sony to Microsoft have all tried their hand at virtual or augmented reality. But there’s an expectation that Apple’s first VR product could popularize the technology, since the company has a long track record of doing so with other products.

“I think Apple is going to be a big help to the market kind of like it has with, let’s face it, smartphones, tablets and smartwatches,” said Ramon Llamas, a research director at the International Data Corporation.

Apple Watch Series 9

Apple Watch Ultra and Series 8Apple Watch Ultra and Series 8

The Apple Watch Ultra (left) and Apple Watch Series 8 (right) both launched last year.

Lexy Savvides/CNET

Like clockwork, Apple typically releases new Apple Watch models alongside its new iPhones in the fall. This year, however, we may see a more modest update than usual. Bloomberg reports that we shouldn’t expect to see significant changes to the Apple Watch this year. What that means is unclear, but it’s possible the watch could include routine updates like performance enhancements rather than significant new health-tracking features. 

That falls in line with the pattern that Apple has followed in recent years. Other than the addition of temperature sensing and car-crash detection, the Apple Watch Series 8 is very similar to the Series 7. Apple has also introduced more new features through software updates rather than hardware changes in recent years, such as the ability to track sleep stages that arrived in WatchOS 9. But I’m hoping the Series 9 inherits some features from the Apple Watch Ultra, especially its handy Action button, which makes it easier to jump right into a workout. 

There haven’t been many rumors or reports about whether to expect updated Apple Watch SE or Ultra models in 2023. But since Apple doesn’t always release special-edition products on an annual cadence, it wouldn’t be surprising to see Apple skip those updates this time around. 

Read more: All the Apple Watch Series 9 Rumors We’ve Heard So Far

A new iMac

Apple iMac M1Apple iMac M1

The 2021 iMac with Apple’s M1 chip.

Sarah Tew/CNET

Fans of Apple’s colorful all-in-one computer may have something to look forward to this year. The company’s next iMac is at an advanced development stage, meaning it could arrive in the second half of this year, according to Bloomberg. The refreshed computer will likely run on Apple’s rumored M3 processor, which would be a step up from the M2 chip powering the current MacBook Pro and MacBook Air. It’ll have a 24-inch screen like the 2021 edition and will be available in the same color options, but will have some internal design changes, according to the report. 

Mac Pro with M2 Ultra

The 2019 Mac Pro on stage alongside Apple CEO Tim CookThe 2019 Mac Pro on stage alongside Apple CEO Tim Cook

The 2019 Mac Pro on stage alongside Apple CEO Tim Cook.

Screenshot by Alexandra Able/CNET

Apple is also readying a new version of its top-of-the-line Mac Pro that would run on a chip called the M2 Ultra processor, likely a successor to the M1 Ultra, according to Bloomberg. That would mark a departure from the current model, which debuted in 2019 and runs on Intel’s Xeon processors. The chip will reportedly have 24 CPU cores, 76 graphics cores and 192GB of memory. 

The $5,999 Mac Pro is Apple’s high-end desktop computer aimed at professionals. It’s the last remaining Mac in Apple’s current lineup that doesn’t include the company’s own silicon. The report suggests it will launch between late spring and summer, meaning we might see it at Apple’s Worldwide Developers Conference in June. 

A 15-inch MacBook Air 

MacBook Air M2 2022 laptopMacBook Air M2 2022 laptop

The M2 MacBook Air.

Dan Ackerman/CNET

Apple’s lightweight laptop will reportedly be available in a 15-inch size for the first time this year. Bloomberg reports that a 15-inch MacBook Air is in Apple’s 2023 product roadmap, although it’s unclear whether this machine will run on the company’s expected M3 chip. A new 13-inch MacBook Air is also said to be in the works.

These two laptops are also expected to arrive in the late spring or summer, so we should be hearing about them in the coming months if Bloomberg’s report is accurate. 

All told, the rumors, leaks and reports suggest 2023 could be a pivotal year for Apple’s computing lineup. If Apple does announce its first mixed-reality headset, we’ll get a glimpse at the company’s vision for the future of computing. Apple CEO Tim Cook has been vocal about the potential he sees for augmented reality, but we haven’t seen dedicated Apple hardware for providing those experiences yet. The arrival of Apple silicon in the Mac Pro would also mark the completion of Apple’s transition to its homegrown Mac chips within its current lineup.

Technologies

OpenAI boss Sam Altman spells out how and why the AI industry wants to slow down: ‘We could lose control’

OpenAI’s chief has made comments detailing how AI safety frameworks and a slowdown could work, as the industry unites behind concerns.

OpenAI chief Sam Altman has made his most detailed comments yet on how artificial intelligence safety frameworks could work, after he joined Anthropic’s Dario Amodei and Elon Musk in calling for an industry slowdown over the weekend.

Safety concerns over the technology have hit fever pitch since an Anthropic researcher quit last week, warning that those building it believed that it could “kill us all by the end of the decade” and prompting other employees at the lab and rival OpenAI to warn of catastrophic risks.

AI bosses have since shown a rare display of unity, with both Altman and Musk on Saturday backing an essay from Amodei that urged AI companies to slow how quickly they improve their most advanced models.

AI stocks were down Monday as investors digested the comments. U.S. President Donald Trump dismissed the CEOs’ warning on Sunday, saying a slowdown was not needed and would jeopardize America’s lead in AI over China.

Sam Altman sets out 2 ways AI could go ‘very badly’

“We welcome a federal framework that sets consistent safety requirements for frontier AI,” Altman said in a post on X just after midnight on Monday, adding that “no amount of American competitive pressure should justify recklessness.”

Altman warned of two ways AI progress could go “very badly,” including losing “control of the future to AI” and too much power concentrating around a single person or company.

Meanwhile, lawmakers in Washington are scrambling to address calls for safeguards.

This all comes as Anthropic and OpenAI gear up for what’s expected to be historic initial public offerings. Altman ruled out going public in 2026 in an interview with Fortune published Saturday.

Amodei’s three-step proposal

Many AI safety fears revolve around models developing the ability to improve their own performance, a technique known as recursive self-improvement, or RSI.

“Since roughly this summer, AI has been advancing drastically faster, driven primarily by AI’s growing ability to build the next generation of AI,” said Amodei in his essay. “Left unchecked, it could outrun our ability to understand and control these systems, and so must be pursued very carefully, if at all.”

Amodei proposed a three-step plan aimed at tempering the pace of development without “sacrificing commercial advantage or the United States’ lead in AI.”

The plan involves each frontier AI company giving “employee-like access” to external evaluators — which he said Anthropic was committing to now. Amodei also called for frontier AI labs to establish common safety standards, limit the rate of unchecked AI progress and attempt to coordinate efforts globally.

On Saturday, Altman said in a brief X post he agreed with Amodei that AI companies should “pace the frontier.” He added that “committing to having independent evaluators with employee-like access is a great idea, and we will do the same.”

“Consistent rules to manage frontier risk so that we can maximize the benefits are a good idea (and we are excited by ideas like independent auditors),” Altman said in his Monday post. But, he added, “When we talk about ‘pacing,’ we do not mean ‘stopping.’ Progress has been rapid and will continue to be.”

“Pacing will be well worth this cost; no amount of American competitive pressure should justify recklessness, or let capabilities get ahead of alignment and monitoring,” he concluded.

“Where we will need the help of our government is for international coordination. But first we should do what we can ourselves.”

International cooperation

Coordinating AI safety measures and an industry slowdown with rival AI developers in China will likely pose big challenges.

The U.S. and China remain locked in a battle for AI supremacy, with tensions ratcheting up as Chinese models have become more advanced and their global adoption grows.

Amodei said Sunday that the “toughest dilemma” about his proposal is what happens if adversarial nations choose not to do the same.

“The more long-term thing would be working together to put a speed limit on the rate of AI progress,” Amodei told CBS News’ “Sunday Morning.”

“I think that’s going to be very difficult because the incentives to pull ahead and the military advantage that you get from that are so large. And honestly, I don’t know if it’s possible, but we should try.”

The Anthropic CEO’s essay has drawn criticism in China, with the state-owned Global Times writing on Monday that “Amodei’s proposals seek to portray China’s legitimate development in AI as a threat and further fuel confrontation between China and the US in the field.”

China’s Foreign Ministry said on Monday that the CEOs’ comments were “fearmongering.”

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Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy

The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.

Novo Nordisk

The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly

In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.

“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.

Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.

Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.

In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”

When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.

He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.

“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.

Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.

The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.

Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.

“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”

Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.

Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.

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Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies

Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.

The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.

On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.

“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”

Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.

On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.

The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.

Stalled Hormuz talks

A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”

Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.

The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.

A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.

Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.

Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.

U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.

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