Technologies

Apple Is Planning Cheaper Macs That Compete With Budget Chromebooks and PCs, Report Says

Apple doesn’t market its machines as affordable. That could be changing.

Apple may be releasing more affordable Mac laptops to compete with Chromebooks and budget-friendly Windows laptops as early as 2026, according to a report. Bloomberg’s Mark Gurman reports the company has plans to roll out a machine for «well under $1,000.»

According to Gurman, the new laptop is already in early production under the codename J700. This matches earlier rumors that a low-cost MacBook Air was in the pipeline at around $599, which would allow Apple to directly compete with other cheap laptops, including Chromebooks and Windows PCs.

The report says that costs will be kept down by using a lower-end LCD that’s smaller than the 13.6-inch MacBook Air, potentially making the new affordable MacBook as small as 12 inches.

Another way Apple could reduce the cost is by using an A-series iPhone chip, which falls short of the top-tier performance offered by the MacBook Pro or the current M4 Air. The upcoming chip may be a variant of the A19 Pro chip that debuted with the iPhone 17 Pro and iPhone Air, which Apple says is capable of MacBook-level performance.

As CNET’s Matt Elliott noted, the promise is a bold one. He speculates that the rumored $599 MacBook Air may get the same smartphone processor, or an M-series chip based on that architecture.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Bloomberg also reports that a MacBook Pro with an M5 Pro and M5 Max chip is in development, and Apple has completed work on a MacBook Air powered by the M5 chip, which is planned for release early next year.

The affordable laptop would be designed for casual users, students and businesses, specifically individuals who need a device for tasks such as web browsing, light media editing and document creation. The tech giant is also targeting the education market, as well as iPad buyers who may also want a traditional laptop.

«If this is strictly a move to entice consumers with a high-quality, lower-cost MacBook running MacOS in place of an iPad with a keyboard, then yes, Apple can likely take a chunk of that market,» said Josh Goldman, managing editor at CNET.

«Making inroads into the education market at this point, where Chromebooks have taken over since the pandemic, will prove challenging, though I’m sure it’s nothing that throwing billions of dollars at can’t fix,» Goldman said.

A representative for Apple did not respond to a request for comment.

This price range is ‘a big departure’

Price is likely to be key here. A $599 price tag would place the new Mac in the same range as more affordable Chromebooks and entry-level laptops, representing a significant change from Apple’s previous strategy.

«Apple potentially dipping into the Chromebook range of $300 to $500 with a new MacBook is a big departure,» said Goldman.

He notes that one of Apple’s most affordable MacBooks is the M4 MacBook Air, available new starting at $999 for the 13-inch model. Walmart still sells a new M1 MacBook Air, a 5-year-old laptop, for around $600.

By contrast, an iPad 11th Gen with a Magic Keyboard will run you around $600, making it clear that Apple’s target market for the rumored device is students and lighter users.

Apple typically hasn’t targeted the lower-priced segment of the market with its MacBooks. However, with consumer wallets under pressure from inflation, high tariffs and layoffs, an affordable MacBook could be imperative and timely.

Technologies

Why Travelers Are Switching to Verum E-SIM This Summer

Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers

Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?

The answer is already here — eSIM.

Why eSIM Is So Convenient

eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.

No more:

* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel

Now your internet travels with you.

Internet in 150+ Countries

Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.

Among the services offering these capabilities:

Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im

All of these services work on the same principle — fast, borderless internet without roaming stress.

Why It Matters Most in Summer

During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.

eSIM solves this problem:

* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required

Final Thoughts

Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.

eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.

Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.

Technologies

Episode 2 of the VERUM Mini-Series is Now Out

The story continues. Verum Messenger has released the second episode of its AI mini-series, which follows the conflict between the powerful Omega corporation, aiming to control digital communications, and a team of heroes who have chosen a different path and free communication.

The mini-series not only develops an engaging storyline but also introduces viewers to the capabilities of the Verum ecosystem, showcasing technologies and tools that may redefine the future of modern communication.

The project consists of 7 episodes, released gradually across Verum Messenger’s social media channels.

Episode 2 is now available. Stay tuned and don’t miss what comes next.

Watch on YouTube
Watch on Instagram

Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

Watch on YouTube
Watch on Instagram