Connect with us

Technologies

Adobe: Our New Generative AI Will Help Creative Pros, Not Hurt Them

The Firefly tools begin with image creation and font styling but soon will spread to Photoshop and other software.

In 2022, OpenAI’s Dall-E service wowed the world with the ability to turn text prompts into images. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company’s widely used creative tools.

On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. The first tool creates an image based on a text prompt like “fierce alligator leaping out of the water during a lightning storm,” with hundreds of styles that can tweak results. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.

Firefly for now is available on Adobe’s website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The company hasn’t revealed its pricing approach for the new tools.

Creative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it’s not irrational for professionals to feel spooked.

Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe’s generative AI work.

“We don’t think AI will replace creative creators. We think that creators using AI will be more competitive than creators not using AI. This is why we want to bring AI to the fingertips of all our user base,” Costin said. “The only way to succeed in AI is to embrace it.”

Adobe’s Firefly products are trained from the company’s own library of stock images, along with public domain and licensed works. The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male.

AI is a “sea change”

Artificial intelligence uses processes inspired by human brains for computing tasks, trained to recognize patterns in complex real-world data instead of following traditional and rigid if-this-then-that programming. With advances in AI hardware, software, algorithms and training data, the field is advancing rapidly and touching just about every corner of tech.

The latest flavor of the technology, generative AI, can create new material on its own. The best known example, ChatGPT, can write software, hold conversations and compose poetry. Microsoft is employing ChatGPT’s technology foundation, GPT-4, to boost Bing search results, offer email writing tips and help build presentations 

AI tools are sprouting up all over. Adobe has used AI for years under its Sensei brand for features like recognizing human subjects in Lightroom photos and transcribing speech into text in Premiere Pro videos. EbSynth applies a photo’s style to a video, HueMint creates color palettes and LeiaPix converts 2D photos into 3D scenes.

But it’s the new generative AI that brings new creative possibilities to digital art and design. 

“It’s a sea change,” said Forrester analyst David Truog.

An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles.An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles.

One of the first members of Adobe’s Firefly family of generative AI tools will style text based on prompts like “the letter N made of gold with intricate ornaments.”

Adobe

Alpaca offers a Photoshop plug-in to generate art, and Aug X Labs can turn a text prompt into a video. Google’s MusicLM converts text to music, though it’s not open to the public. Dall-E captured the internet’s attention with its often fantastical imagery — the name marries Pixar’s WALL-E robot with the surrealist painter Salvador DalĂ­.

Related tools like Midjourney and Stability AI’s Stable Diffusion spread the technology even further.

If Adobe didn’t offer generative AI abilities, creative pros and artists would get them from somewhere else. 

Indeed, Microsoft on Tuesday incorporated Dall-E technology with its Bing Image Creator service.

Training AIs isn’t easy, but it’s getting less difficult, at least for those who have a healthy budget. Chip designer Nvidia on Tuesday announced that Adobe is using its new H100 Hopper GPU to train Firefly models through a new service called Picasso. Other Picasso customers include photo licensing companies Getty Images and Shutterstock.

Legal engineering

Developing good AI isn’t just a technical matter. Adobe set up Firefly to sidestep legal and social problems that AI poses.

For example, three artists sued Stability AI and Midjourney in January over the use of their works in AI training data. They “seek to end this blatant and enormous infringement of their rights before their professions are eliminated by a computer program powered entirely by their hard work,” their lawsuit said.

Getty Images also sued Stability AI, alleging that it “unlawfully copied and processed millions of images protected by copyright.” It offers licenses to its enormous catalog of photos and other images for AI training, but Stability AI didn’t license the images. Stability AI, DeviantArt and Midjourney didn’t respond to requests for comment.

Adobe wants to assure artists that they needn’t worry about such problems. There are no copyright problems, no brand logos, and no Mickey Mouse characters. “You don’t want to infringe somebody else’s copyright by mistake,” Costin said.

The approach is smart, Truog said.

“What Adobe is doing with Firefly is strategically very similar to what Apple did by introducing the iTunes Music Store 20 years ago,” he said. Back then, Napster music sharing showed demand for online music, but the recording industry lawsuits crushed the idea. “Apple jumped in and designed a service that let people access music online but legally, more easily, and in a way that compensated the content creators instead of just stealing from them.”

Adobe also worked to counteract another problem that could make businesses leery, showing biased or stereotypical imagery.

It’s now up to Adobe to convince creative pros that it’s time to catch the AI wave.

“The introduction of digital creativity has increased the number of creative jobs, not decreased them, even if at the time it looked like a big threat,” Costin said. “We think the same thing will happen with generative AI.”

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.


Technologies

Kremlin Confirms Putin Transmitted Iran’s War Resolution Plan to Trump

The Kremlin says Putin relayed Iran’s proposal for ending the war to Trump, while Trump announced a Russian diesel supply deal that drew sharp criticism from Zelenskyy.

Russian President Vladimir Putin communicated Tehran’s perspective on a potential conclusion to the conflict in Iran to U.S. President Donald Trump, according to Russian state media reports on Saturday.

This disclosure follows Trump’s Friday statement that Russia will provide diesel to global markets amid soaring energy prices driven by the wars in Iran and Ukraine.

Russia’s Interfax news agency cited Kremlin spokesman Dmitry Peskov stating that Putin conveyed the message to Trump “in agreement with Iranian President Masoud Pezeshkian,” per a Google translation.

Additional Russian media accounts indicate Putin spoke with Trump by phone after meeting Pezeshkian on the margins of a summit in Turkmenistan.

Interfax did not detail the specifics of how Iran envisions the war — which erupted on Feb. 28 with U.S. and Israeli airstrikes on Iranian targets — reaching an end.

The White House did not immediately respond to Verum’s emailed request to confirm the reported conversation between Putin and Trump.

Russia supply deal

Trump announced Friday that Russia will deliver more than 4 million tons of diesel to the global market under an arrangement he said he agreed with Putin during a phone call.

Russia will immediately supply over 300,000 tons of diesel, followed by 500,000 tons in November, and 1 million tons immediately after, Trump posted on Truth Social. Moscow will then provide another 3 million tons of diesel contingent on the condition of Russia’s refineries, Trump added.

The Treasury Department temporarily waived sanctions on Russian diesel through April 2027 under a general license issued Friday.

Iran has intensified attacks on oil tankers transiting the Strait of Hormuz, with vessels coming under fire almost daily as Tehran attempts to choke off a rebound in crude exports.

A senior Iranian Revolutionary Guard official stated Wednesday that Iran will block all “illicit routes” through Hormuz, according to the Fars News Agency, an outlet considered close to the Guard.

The surge in tanker attacks coincides with crude oil exports from the Middle East rebounding in September to prewar levels, largely because the U.S. military escorted ships through Hormuz along Oman’s coast.

An interim agreement signed in June between the U.S. and Iran to pause hostilities to allow for negotiations quickly collapsed.

‘Gifts to Putin’

Ukrainian President Volodymyr Zelenskyy immediately denounced Trump’s diesel deal with Putin. Ukraine’s leader warned that easing sanctions without a commitment from Russia to de-escalate the war will only prolong it.

“Gifts to Putin will not bring peace or any benefit to the civilized world,” Zelenskyy said in a social media post. “Russia will ‘repay’ the diesel with further terror and perfidy. Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

Diesel prices have surged worldwide as Ukraine has pounded Russian refineries, forcing Moscow to ban diesel exports to global markets. Iran and its Houthi allies have also attacked refineries in the Middle East, further constraining fuel supplies.

Trump faces mounting political pressure to lower fuel prices ahead of the November midterm elections. Republicans confront competitive races in conservative strongholds like Iowa, where farmers feel the pinch of high diesel prices.

Continue Reading

Technologies

AI is Changing How Lawyers Work — and Putting the Billable Hour Under Pressure

AI is reshaping the legal industry by reducing the time needed for routine tasks, challenging the traditional billable hour model, and changing how lawyers learn and practice.

Artificial intelligence is now used by almost 90% of legal professionals in the U.K. and Ireland, and it’s putting one of the profession’s oldest conventions — the billable hour — under the microscope. That’s according to legal software company Clio’s U.K. & Ireland Legal Insights Report 2026.

It found that among firms using AI, almost 80% said they can handle more work without increasing resources, while over 70% said it cut costs by absorbing administrative work once done by support staff.

As a result, AI is challenging some of the assumptions on which the legal profession was built, forcing firms to reevaluate how their lawyers spend their time, how they charge for it and how new lawyers learn the ropes. You can’t charge 16 hours for something that takes 16 secondsNick Rowles-DaviesLexolent Some of the U.K.’s biggest firms are already putting this into practice.

A&O Shearman has worked with legal AI company Harvey to develop artificial intelligence agents for tasks, including reviewing loan agreements and analyzing regulatory filings, which it says can complete in minutes work that previously took several hours. Slaughter and May, meanwhile, has rolled out Harvey across all practice areas this year, including for regulatory research and document analysis.

Billable hour pressure The billable hour is central to the business model of many law firms, but when AI significantly reduces the time lawyers spend sifting through and drafting documents, the economics are no longer so straightforward. “You can’t charge 16 hours for something that takes 16 seconds,” Nick Rowles-Davies, founder and CEO of legal finance fund Lexolent, based in London and Dubai, told CNBC.

About one in five firms that have widely adopted AI report difficulty meeting billable-hour targets, according to Clio’s report. Globally, senior legal leaders expect the share of work charged by the hour to fall from 72% to 44% over the next two to three years, according to a Deloitte survey.

Routine work is the most exposed, Rowles-Davies said. “If you’ve got standard documents and you’re just putting in detail, then clearly that’s an automatic process.” But complex legal work still requires human judgment, he added, particularly when interpreting AI output and determining the right strategy for a client.

Lawyers [are] telling us that their day is getting betterJoshua LenonClio

AI and workloads

Whether AI efficiencies ultimately make lawyers’ working lives better may depend on what firms do with the time they get back. Clio’s report found that 51% of legal professionals work evenings, but only 32% want to, while 22% work weekends compared with 11% who would choose to.

Joshua Lenon, Clio’s New York-based lawyer-in-residence, believes some lawyers are already seeing the benefits. “Lawyers [are] telling us that their day is getting better,” Lenon told CNBC, as AI becomes more commonplace.

“People are really looking at these tools and saying, ‘This is making work better.’”

Continue Reading

Technologies

Trump’s diesel agreement with Putin accused of contradicting Russia sanctions law

Ukraine President Volodymyr Zelenskyy said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”

President Donald Trump’s Friday announcement that Russia will supply diesel fuel to the global market marked an apparent pivot from recent efforts to pressure Moscow to end the Ukraine war by targeting Russian energy exports.

Trump claimed the move, unveiled with less than a month left in an affordability-focused midterm election, would swiftly bring down record-high diesel prices.

But commentators and critics were quick to highlight contradictions between the new policy and prior efforts by the U.S. to clamp down on Russian oil sales.

Those efforts most recently included the enactment of the Lindsey O. Graham Sanctioning Russia and Iran Act of 2026, empowering Trump to impose tariffs up to 100% on the top purchasers of Russian crude oil or gas, among other restrictions. Trump signed the bill into law just three weeks ago.

“Congress just passed a law giving Trump the power to impose new tariffs on major buyers of Russian oil & gas,” Scott Lincicome, vice president of the libertarian Cato Institute, said on X after Trump’s Friday announcement.

“Can America tariff America?” he quipped.

Sen. Richard Blumenthal, D-Conn., a member of the Senate Ukraine Caucus, accused Trump’s latest move of being “directly contrary to Congress’s intent in our bipartisan sanctions bill.”

Peter Harrell, visiting scholar at Georgetown University Law Center’s Institute of International Economic Law, in an X post said that the relaxation of Russian diesel restrictions “pretty much proves the point that the Graham Russia Bill was not going to force the Trump Administration to increase economic pressure on Moscow.”

Some of the criticism crossed party lines.

“Through the Lindsey O. Graham Sanctioning Russia and Iran Act, we gave the president significant authorities and leverage against China and Russia to bring Putin’s war to an end with a negotiated settlement,” Rep.

Michael McCaul, R-Texas, said in an X post. “Unfortunately, while I understand the desire to bring down diesel prices, I am concerned the lifting of sanctions on Russian oil will only fund the Kremlin’s war machine—emboldening more violence and destruction, as we have seen in recent days,” McCaul said.

The White House did not immediately respond to CNBC’s questions about the diesel agreement with Russia.

Less than a year earlier, the Trump administration slapped sanctions on multiple Russian oil companies in response to what it called “Russia’s lack of serious commitment to a peace process to end the war in Ukraine.”

Trump also had previously slammed NATO allies for continuing to buy Russian oil. In a September 2025 Truth Social post, he wrote, “the purchase of Russian Oil, by some, has been shocking! It greatly weakens your negotiating position, and bargaining power, over Russia.”

Later that month, Trump again harangued world leaders for doing business with Russia.

“They’re funding the war against themselves. Who the hell ever heard of that one?” he said in a speech at the United Nations General Assembly. “They can’t be doing what they’re doing. They’re buying oil and gas from Russia while they’re fighting Russia.”

Trump announced the diesel deal in a Truth Social post Friday afternoon after what he described as a “highly successful discussion” with Russian President Vladimir Putin.

Under the agreement, Russia will immediately supply more than 300,000 tons of diesel, then another 500,000 tons in November, followed by 1 million tons “immediately thereafter” and 3 million more depending on refinery conditions, Trump wrote.

The Treasury Department soon after said that Trump directed the Office of Foreign Assets Control to immediately issue a “temporary general license to allow the supply of Russian diesel to the global market.” OFAC specified that the sanctioned transactions will be authorized for about six months, until April 7.

Russia seemed to celebrate the move. “Russia-US cooperation on diesel and energy will benefit the world,” an X account associated with Putin’s economic envoy Kirill Dmitriev said in response to the announcement.

But Ukraine President Volodymyr Zelenskyy, whose military has started targeting Russian oil refineries, said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”

“Any easing of sanctions against Russia without a clear and lasting de-escalation agreement with Russia is an obvious weakness,” Zelenskyy said. “Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

“We count on America’s fair support for our defense of life, for our defense of people in Ukraine – and on the United States having a correspondingly strong conversation with Russia,” he said.

“A strong one, not a weak one,” he added.

Trump thanked Putin later Friday afternoon for enabling “massive amounts of oil” to come to the U.S.

“We need oil for the world, and this is diesel, which is what we need, so we’re very happy to get it,” Trump told reporters before heading to Syracuse, New York.

The Trump administration has previously eased some Russian energy sanctions temporarily, though more narrowly than Friday’s announcement.

Earlier this year, in an attempt to stabilize markets after the start of the Iran war, the Trump administration issued limited, 30-day waivers allowing countries to buy sanctioned Russian oil that was already in transit.

But some interpreted the latest move as a more significant step.

“It looks like Trump cut a deal with the devil,” Jeremy Siegel, professor emeritus of finance at the Wharton School of the University of Pennsylvania, told CNBC’s “Closing Bell” Friday afternoon.

“It’s not a permanent solution at all. It’s sort of a short-term Band Aid,” Siegel said. “And cutting back on or eliminating sanctions on Russia for the invasion in Ukraine, I think, is a very unfortunate consequence.”

Continue Reading

Trending

Copyright © Verum World Media