Technologies

Tim Cook was named Apple’s CEO 10 years ago. Here are three things he changed

The company we know as Apple looks and acts a lot like the one we all remember from the Steve Jobs-era. But it’s also very different.

In 2012, less than a year after being named CEO of Apple, Tim Cook sat down for an interview with NBC News. He discussed the basics you’d expect about iPhones and Apple stores and even made a surprise announcement that the tech giant would begin assembling some Mac computers in Texas rather than China. Cook also made clear during the interview that, while he understood the responsibility he had to lead one of the world’s most closely watched companies, he wasn’t going to try to emulate its iconic co-founder, Steve Jobs.

«One of the things he did for me — that removed a gigantic burden that would have existed — is that he told me, on a couple occasions before he passed away, to never question what he would have done,» Cook said. «Never ask the question ‘what Steve would do’ — just do what’s right.»

Over the past decade, Cook has waded into culture and politics far more than Jobs ever seemed to do. He came out as gay in 2014 and started giving speeches decrying discrimination across the country. He even walked the tight rope as a social critic of Donald Trump’s policies as president between 2017 and 2021, while attempting to protect Apple’s business from harsh import tariffs.

All the while, Cook kept up Apple’s slow and steady drumbeat of incremental innovation, leading teams that introduced seemingly small improvements over iPhones year after year. Now, Apple in the Cook-era sells some of the most well-respected phone cameras in the industry. And it’s one of the few device makers that builds the computer processing brains that power its phones and computers, too. Those chips, dubbed the A14 and M1 Apple Silicon chips, are considered among the best, as well.

All this has helped to turn Apple into one of the most highly valued companies in the world. Wall Street puts the company at just under $2.5 trillion. And Apple’s $57 billion in profits from $274.5 billion in revenues last year dwarf the $26 billion in earnings the company posted a decade ago, from $108.2 billion in revenue.

Here are three ways Cook changed Apple.

More political

A decade ago, it was very unusual to see a high-profile tech industry leader exchange anything but pleasant words with a world leader. But soon after Cook came out as gay in 2014, he started speaking out on a range of human rights issues. Not a year later, he penned a nearly 600-word piece that ran in The Washington Post addressing discrimination against the gay, lesbian, bisexual and transgendered communities.

«There’s something very dangerous happening in states across the country,» he wrote at the time.

Cook also joined 100 other tech executives from Twitter, LinkedIn, Facebook and Yelp who criticized laws in Indiana and Arkansas written to support «religious freedom» but that critics fear will encourage discrimination against the LGBTQ community.

During Trump’s time in office, Cook became a regular voice speaking out against the president’s immigration moves. He criticized Trump’s statements defending white supremacists and other extremists at a deadly rally in Charlottesville, Virginia. And Cook said Trump’s plans to ban transgender people from serving in the military were wrong.

«We are indebted to all who serve,» Cook wrote at the time. «Discrimination against anyone holds everyone back.»

But Cook was also shrewd with Trump, attending summits with the president and even inviting him to the company’s Mac Pro manufacturing plant in Austin, Texas.

«He’s a great executive,» Trump said once, according to a profile in the Wall Street Journal. «Others go out and hire very expensive consultants. Tim Cook calls Donald Trump directly.»

It hasn’t all gone smoothly. Most recently, Apple’s faced backlash from employees frustrated by how executives are handling return-to-work policies amid the coronavirus pandemic. Though Apple’s pushed back its target date to return to the office to January next year at the earliest, executives have pushed employees to regularly come into the office.

Some employees have also accused the company’s employee resources team of mishandling harassment, sexism, racism and other troubling issues among the company’s roughly 147,000 employees. They’ve banded together on Twitter under the hashtag #AppleToo, and created a website to draw attention to their concerns.

Other companies, including Google, Facebook and Uber, have also struggled to meaningfully respond to similar criticism.

More products

Apple’s long been known for its comparably small product lineup. Under Jobs, Apple served up consumer laptops and desktops, with its MacBooks and iMacs, and offered professional laptops and desktops, with the MacBook Pros and Mac Pros. It sold several different types of iPods as well, but only one version of the iPhone each year.

Under Cook, Apple’s expanded its product lineup to include two standard models of its iPhones, the $699 iPhone 12 Mini and $799 iPhone 12, which CNET’s Patrick Holland said was one of the best phone we’ve ever reviewed. There are also two «pro» models, the $999 iPhone 12 Pro and $1099 iPhone 12 Pro Max. And there’s the lower-cost $399 iPhone SE, which CNET called the best value for the dollar of any iPhone when it came out last year.

Apple also sells at least two different variants of its Apple Watch, not including partnerships with Nike and Hermes, three different AirPods headphones and four different iPads. And it was Cook who pushed Apple into the smartwatch market in the first place.

It’s hard to debate Apple’s success with these products, and it appears the company won’t be changing its approach much with its rumored upcoming iPhone 13 and iPads. And even though Apple’s often criticized for seemingly minimal updates each year, experts say the differences become dramatic when comparing devices further back in time.

«This is what most people don’t understand: Incremental is revolutionary for Apple,» Chris Deaver, who spent four years in human resources working with Apple research teams, told the Wall Street Journal in a story published last year. «Once they enter a category with a simply elegant solution, they can start charting the course and owning that space. No need to break speed records, just do it organically.»

More ambition

Perhaps the most dramatic changes Cook’s made are to what Apple sells us.

Jobs reveled in selling products people could touch and feel, focusing primarily on software as a means to make them work better. He even referenced the computer scientist Alan Kay when introducing the first iPhone in 2007. «‘People who are really serious about software should make their own hardware,» Jobs said, quoting Kay. «Alan said this 30 years ago, and this is how we feel about it.»

Under Cook, Apple’s approach hasn’t changed so much as it’s expanded. To help Apple’s products stand out, Cook in 2019 pushed his company to start offering monthly services ranging from a $10 per month magazine and newspaper aggregation service called Apple News Plus to a $5 monthly gaming service called Apple Arcade, and most recently, $10 per month Apple Fitness Plus workout classes.

Cook promised his company’s $5 per month Apple TV Plus video subscription service would be «unlike anything that’s been done before» when it launched in 2019.

Apple hasn’t said how many people pay for Apple TV Plus subscriptions but has increasingly drawn attention to its overall services business, which in the three months ended June 26 this year pulled in nearly $17.5 billion in revenue. That’s more than Apple’s Mac and iPad businesses combined. It’s also up nearly 33% from the same time a year earlier despite the COVID-19 pandemic, which has has upended billions of people’s lives around the world.

«We’re continuing to stay focused on supporting the global response to the pandemic and delivering the best products and services for people,» Cook said on a July conference call with analysts. «Our greatest source of inspiration, isn’t technology itself, but help people use it in their own lives in ways, great and small, to write a novel or to read one to care for an ailing patient or see a doctor virtually to track their heart rate on a jog or to train for the Olympics.»

Technologies

Pope Francis’ Funeral: How to Stream Live or Watch the Replay

Here’s how to stream the pope’s funeral very early Saturday, and what you can expect to see during the service.

After a week of global mourning for Pope Francis, who died on Monday at age 88, the pope’s funeral will be celebrated on Saturday . Francis’ funeral will be held Saturday at 10 a.m. local time at St. Peter’s Square in Vatican City (which is very, very early if you’re tuning in from the US or Canada), and he will be laid to rest at the Papal Basilica of St. Mary Major in Rome.

The Vatican will be livestreaming the papal funeral and procession, though not the burial, on its YouTube channel as it happens. The funeral will also be televised live on CBS, NBC, ABC and Fox, as well as on streaming services like Disney Plus, Hulu, Peacock and Paramount Plus. Due to the time difference, it seems likely that many interested North American viewers will catch it when it’s replayed later on Saturday. Numerous networks will rebroadcast the service later that day.

If you choose to stay up, or get up early, here’s when the live broadcast of the pope’s funeral will air in your time zone in the continental US on April 26:

ET: 4 a.m.
CT: 3 a.m.
MT: 2 a.m.
PT: 1 a.m.

The papacy of Pope Francis was notable for the progressive reforms he brought to the Roman Catholic Church. He appointed more than half of the current College of Cardinals and attempted to foster more positive attitudes toward members of the LGBT community and migrants worldwide.

What to expect from the funeral

The funeral will follow many rituals, though not all traditional protocols will be followed. Most popes are buried in St. Peter’s Basilica or its grottoes, but the AP reports Francis chose the St. Mary Major Basilica to reflect his veneration of an icon of the Virgin Mary that is located there, the Salus Populi Romani (Salvation of the People of Rome).

His funeral will be less elaborate than those of other popes per his own wishes. Francis simplified papal funeral rites last year, permitting his burial outside the Vatican, and emphasizing his role as a bishop rather than as pope (the pope is also the Bishop of Rome).

Previous popes were buried in three coffins: one of cypress, one of lead and one of oak. Francis requested to be buried in a single wooden, zinc-lined coffin and not to be placed in an elevated bier as other popes were.

The coffin will be taken from St Peter’s Basilica and placed on a dais in St Peter’s Square, where Cardinal Giovanni Battista Re will lead the service. After the service, the coffin will return to St Peter’s Basilica before it is carried across the River Tiber and to the Papal Basilica of Saint Mary Major for burial. The ceremony is estimated to end around 2 p.m. local time, or four hours after it begins.

Pope Francis’ funeral Mass will be the first of nine Masses held daily at St. Peter’s until May 4. This is an ancient tradition of the Catholic Church that observes nine days of consecutive mourning. According to Vatican News, a different group of mourners will participate each day, though the Eucharistic celebrations are open to everyone.

Who will attend Pope Francis’ funeral?

Hundreds of people, including world leaders and royals, are expected to attend Pope Francis’ funeral.

US president Donald Trump confirmed on his Truth Social Platform that he and first lady Melania Trump will be at the funeral. This will be Trump’s first foreign trip in his second term. He is expected to have a seat in the third row, though the Vatican has yet to release an official seating chart. It is tradition for the first row of seats to go to Catholic royalty, and the second row to non-Catholic royals.

Prince William, who is attending on behalf of King Charles, will sit in the second row, which is reserved for non-Catholic royals. Former president Joe Biden and first lady Jill Biden, devout Catholics, will also attend the funeral.

Conclave: What happens next to choose the new pope

After Pope Francis’ funeral, the cardinals of the Roman Catholic Church will vote on his successor in an assembly of cardinals known as a conclave.

There are many matters for the cardinals to settle before the conclave begins, but once it does, it can take days or even weeks to conclude. Two-thirds of the cardinals’ votes are required to elect the next pope. The conclave occurs behind closed doors and the vote tally is never made public.

Read more: Where to Watch Conclave, the Vatican Thriller About Electing a New Pope

Look for the white smoke

The ballots are burned after each round, and chemicals are added to the flames to produce black smoke if there’s no majority. When a new pope has been selected, the chemicals will be added to the flames so they produce white smoke. Crowds gather in St. Peter’s Square to watch for the results.

If you’re fascinated by the process, you can watch a dramatized version of the events in 2024 film Conclave.

In the movie, Ralph Fiennes stars as Cardinal Thomas Lawrence, who spearheads the election of the next pope while investigating rumors about potential candidates. The film is based on the 2016 novel by Robert Harris and is completely fictional — though it does represent some of the events of how actual papal conclaves take place. In March, the film won the Academy Award for best adapted screenplay.

You can stream Conclave on Amazon Prime Video, or rent it for $6 on Apple TV, Fandango at Home, YouTube or Google Play Movies.

Technologies

Today’s NYT Connections Hints, Answers and Help for April 26, #685

Hints and answers for Connections for April 26, #685.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s Connections puzzle features a lot of short words, but that doesn’t mean it’s easy. That purple category requires a lot of thinking — probably most people will solve it only by solving the other three and having four words left over. Read on for clues and today’s Connections answers.

The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Rainbow.

Green group hint: San Fernando ____.

Blue group hint: Think Robert.

Purple group hint: Mixed-up hue words.

Answers for today’s Connections groups

Yellow group: Tint.

Green group: Valley.

Blue group: Bobs.

Purple group: Color anagrams.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is tint. The four answers are color, hue, shade and tone.

The green words in today’s Connections

The theme is valley. The four answers are dale, dell, glen and hollow.

The blue words in today’s Connections

The theme is Bobs. The four answers are Dole, Hope, Marley and Ross.

The purple words in today’s Connections

The theme is color anagrams. The four answers are Dre (red), Gary (gray), genre (green) and lube (blue).

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for April 26, #215

Hints and answers for the NYT Connections: Sports Edition puzzle, No. 215, for Saturday, April 26.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Connections: Sports Edition is tough today. The purple category theme threw me because of one phrase I didn’t know. And let’s hope you’re familiar with college coach surnames. Read on for hints and the answers.

Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Try to achieve.

Green group hint: Move through it.

Blue group hint: Sideline bosses.

Purple group hint: Like a carton.