Technologies
Apple AirPods Pro 2 Review: The Best Lightweight Earbuds You Can Buy
With better sound, active noise canceling and battery life than their predecessor, the AirPods Pro 2 deliver exceptionally good performance for their size.

It shouldn’t surprise anyone that Apple’s AirPods Pro 2 ($249, 249, AU$399) are better than the original AirPods Pro. After all, this second-gen version took nearly three years to develop, so you figure Apple could probably pull something together that might give you a reason to upgrade from the first-gen AirPods Pro or buy them over other great premium earbuds from Sony, Bose and other big headphone brands.
The good news is Apple has done just that. And while putting an exact percentage on how much AirPods Pro 2 have improved over their predecessors isn’t so easy (that’s something I’ll try to do in this review), suffice to say they’ve improved enough to earn a CNET Editors’ Choice award, particularly now that they’re being discounted at several online retailers with prices dipping to as low as $200 during flash sales.
Read more: Best Wireless Earbuds for 2022
Like
- Significantly improved sound and noise canceling
- Powered by Apple’s new H2 chip
- Better battery life (6 hours)
- Upgraded microphones
- Charging case has U1 chip and built-in speaker for Find My
- New swipe volume controls
- Adaptive transparency mode
- Spatial Audio
- Extra-small ear tips are now included
Don’t Like
- Basically the same design as previous model
- No high-resolution audio
- No XL ear tips
Product details
- Battery Life Rated up to 6 hours
- Noise Canceling Yes (ANC)
- Multipoint No
- Headphone Type Wireless earbuds
- Water-Resistant Yes (IPX4 — splash-proof)
Apple AirPods Pro 2 design: Small changes
Let’s start with the external design. This is one of those situations where Apple hasn’t really done anything to change the size and shape of the buds or significantly alter their physical appearance. The original AirPods Pro were compact and lightweight and fit a lot of people’s ears really well, so I can’t fault that decision.
Some people were hoping for shorter stems and perhaps some new color options or even better water resistance — yes, they’re still IPX4 splash-proof. But I figured Apple would stick with its tried-and-true design and focus on making improvements to the areas that had the most room for improvement, such as sound quality, noise-canceling performance and battery life, which is now up to six hours from about four-and-a-half hours with noise canceling on and an extra four charges in the charging case (30 hours total). Those numbers go up to seven hours and 35 hours total with the noise canceling off. A quick five-minute charge gives you about an hour’s worth of battery life.
There are some small but noteworthy changes to the design, particularly to the microphones placement. On the original AirPods Pro, the skin-detection sensor and noise-canceling microphone were combined on the inside of the bud. Now, they’re separated with the skin-detection sensor in the same spot, but the noise-canceling microphone has been moved to the top of the bud where it’s exposed to the outside world and better at picking up and processing ambient sound. The microphone configuration is similar to what you see on the AirPods 3, but the skin-detection sensor is smaller, and Apple says it’s improved that sensor so it more accurately turns on and off playback and is more energy efficient.
I should also mention that Apple now includes a fourth set of extra small ear tips, which should help those of you with really small ear canals who had trouble getting a secure fit with the originals.
But this isn’t like the AirPods 3, where Apple made big changes to the earbuds’ external design. As far as I can tell, these fit my ears the same as the originals. I personally would like Apple to include a new extra-large ear tip, but I do get a relatively good seal with the largest size that’s included. (I am able to pass the seal test in the Ear Tip Fit test that’s part of the AirPods Pro’s Ear Tip companion app, but I do have to sometimes adjust how the buds sit in my ears to pass the test.) I could probably do just a little better with an XL tip, and I sometimes use third-party foam tips to get a more secure fit. They have a little more grip, and that helps keep the buds very securely in my ears, particularly when I’m running with them.
Upgraded Apple AirPods Pro 2 wireless charging case
The new MagSafe-enabled wireless charging case is the same size but now has a built-in speaker and Apple’s U1 chip, which allows it to play sounds for use with Apple’s precision Find My feature (the case essentially has an Apple AirTag built into it). Previously, the buds could play a sound through their drivers, but often they were in the case, so you couldn’t hear that sound. Now, you can use Find My to locate the case or the left or right earbuds separately should one or all of them go missing (the buds use Bluetooth Low Energy or BLE for tracking). The case also now has a spot for attaching a lanyard, but sadly, Apple doesn’t include a lanyard with the buds.
It’s worth noting that you can’t charge the original AirPods Pro in the AirPods Pro 2’s cases and vice versa. If you try that, you’ll get a «mismatched AirPods» notification on your phone.
While Apple has retained the pinch controls on the stems, which I preferred to the touch controls on the original AirPods, it’s now added swipe controls on the stem for adjusting the volume. You can still ask Siri to raise and lower volume — these do have hands-free Siri — but a lot of people will appreciate the new swipe controls.
That’s really it as far as external design changes go and most of them are tied into some feature or performance enhancement.
Read more: Best Noise-Canceling True Wireless Earbuds for 2022
New Apple AirPods Pro 2 drivers and internal components
As I said in my initial first look video, the real changes are on the inside, where everything is basically new. The AirPods Pro 2 are powered by Apple’s new H2 chip, which delivers more processing power while being more energy efficient. To get better sound, Apple has combined that chip with a new amplifier and new low-distortion drivers along with new digital processing algorithms. The H2, new microphones and algorithms are also what drive the improved adaptive active noise canceling that Apple says is twice as powerful as its predecessor’s noise canceling. And finally, there’s a new Adaptive Transparency Mode that allows you to hear the world around you in a natural, lifelike manner while reducing loud noises that might normally shock your ears. It’s a great transparency mode and you can turn the adaptive part off if you want.
Apple AirPods Pro 2 sound evaluation
You can definitely hear the improvements to both the noise canceling and sound. As for sound, you get better clarity, more bass punch with better definition, and just more all-around depth and dynamic sound. The sound just has a little more girth and dimensionality. I compared a few tracks I always use during testing, like Spoon’s Knock Knock Knock, and you can really notice a difference in the bass performance. The earbuds use Adaptive EQ, which uses an inward-facing microphone to monitor the sound going into your ears, and the H2 chip, which optimizes the audio that you’re listening to on the fly (there are no manual EQ settings). The chip’s increased computational power helps it process and optimize a wider range of frequencies, particularly the highs.
One of the more impressive things about the buds is how loud they play. For me, I found they played plenty loud at about 65% to 70% volume. I compared them to the new Bose QuietComfort Earbuds 2. The AirPods Pro 2 sound excellent, but there’s something about the tonal balance of the Bose that I liked a little better at times — there’s a bit more warmth and naturalness to it — and the bass has a bit more oomph. But I had to push the volume up to about 85% to hear some of the finer details and to get the extra bass kick on the Bose. With the AirPods Pro 2 you hear more detail and get good bass even at more moderate volumes.
Some people were hoping that the new AirPods Pro would be able to stream Apple Lossless tracks over wireless. They currently can’t do that, which will certainly disappoint some people. Whether they’ll be able to do that in the future and possibly get other new feature upgrades is anybody’s guess. But for now, they use Bluetooth 5.3 and support the AAC LC3 audio codec, which offers 16-bit 48 kilohertz bit rates compared with the 16-bit 24 kilohertz bit rates of AAC. Not high-resolution audio, but a little bump up.
Samsung’s Galaxy Buds 2 Pro support 24-bit high-resolution audio. The catch is to get that 24-bit audio you need a Galaxy device equipped with Samsung’s One UI 4.0 and a music streaming service like Qobuz, Tidal or Amazon Music that streams high-res audio tracks. On all other devices, including Android phones and iPhones, those buds default to the AAC audio codec.
Apple AirPods Pro 2 noise canceling testing
The active noise canceling is impacted by how tight a seal you get from the ear tips. If you lose that tight seal, some ambient sound may leak in and you may hit the rare ANC hiccup as the AI shifts gears for a fraction of second to make adjustments (this is a phenomenon with all adaptive noise-canceling earbuds). But it was easy to sense that the noise canceling was reducing more cabin noise during a cross-country flight I took and also muffled more sound when I rode the subway in New York. The buds also have just enough venting to avoid that oppressive occluded feeling you sometimes get with ANC buds.
The noise canceling didn’t feel twice as strong to me as I switched between the AirPods Pro 2 and the original AirPods Pro, but by double the noise canceling power what Apple means is that noise canceling is improved across all frequencies and probably more so with high- and mid-range frequencies that are harder to muffle than lower frequencies. So you’re likely to hear more improvement with the muffling of people’s voices, for example.
Ultimately, the noise canceling is one of the best out there right now and just a slight step behind what I experienced with Bose’s new QuietComfort Earbuds 2, which arguably have the best noise canceling at this moment. But I’ll say it again, the noise-canceling experience can and will vary with the fit of the earbuds, so hopefully, you get a good fit.
If you happen to own an Apple Watch, you can fire up the Noise app — or complication, as Apple calls it — to get a readout of the exact decibel levels the AirPods Pro 2 are reducing with their noise canceling (you just need to have a Watch running WatchOS 9). It’d be nice if you could just see that same dB level check on your iPhone.
Apple AirPods Pro 2 Spatial Audio
I’m not going to talk too much about Apple’s Spatial Audio virtual surround mode, but it’s here and fun to play around with — it’s a nice bonus feature, and Apple seems to do it best compared with other buds that have their own virtual surround or spatial mode with head-tracking (for example, Samsung’s Galaxy Buds 2 Pro use 360 Audio). I prefer using Spatial Audio with movies, but I also tried it with various music tracks, particularly those that Apple designates as Made For Spatial Audio. It doesn’t necessarily make music sound better, but it does make it sound different, and it’s interesting to try it out with tracks you know well and want to hear in a different way.
iOS 16 brings Personalized Spatial audio to any AirPods that support Spatial Audio. Similar to what you do when setting up Face ID, the personalized experience comes from taking pictures of your ears, and the biggest benefit is the more accurate placement of dialogue directly in front of you when you’re watching a movie. That placement doesn’t move even if you turn your head if you have head-tracking turned on (you can also use Spatial Audio in «fixed» setting).
Apple AirPods Pro 2 voice-calling performance
The original AirPods Pro were mostly excellent for making voice calls and these are even slightly better. As I said, the microphones have been upgraded, and there are two beamforming microphones for calls — one on the outside of the bud and one at the bottom of the stem, both of which have some mesh covering them to help reduce wind noise. When you’re using the buds to make a FaceTime call over Wi-Fi instead of a call over a cellular voice network where the audio gets compressed, people may be able to notice a bigger difference in the clarity of your voice compared with what they would hear with the original AirPods Pro. (You can listen to a test call on the Verizon cellular network in my companion video review, at the top of this page.)
The one thing I noticed when comparing the AirPods Pro 2’s voice calling with that of the Bose QuietComfort Earbuds 2 is that when you’re having a conversation, the AirPods Pro 2 let more background noise in, but your voice sounds clearer to callers. When you’re not talking, the Bose earbuds completely silence the background noise — it only bleeds in a bit when you start talking. The AirPods Pro 2 don’t try to silence the background noise; they just reduce it to lower levels. There’s something quite impressive about the Bose almost completely silencing the background noise, but the overall experience for callers (the people you’re talking to) seems to be better with the AirPods Pro 2, because your voice does sound clearer and they can hear you well over the reduced background noise.
I made calls with noise canceling on as well calls with the adaptive transparency on. People you’re talking with can’t hear a difference, but there will be a big difference on your end, particularly if you’re in a noisy environment, where you’ll want to turn the noise canceling on (there’s just enough sidetone to hear your voice in the buds with noise canceling on). In less noisy environments, it’s better to turn transparency on because you can hear your voice as it sounds and you won’t talk too loud. And the transparency does make you feel as if you’re not wearing headphones, though you may still feel them in your ears.
You can use one bud independently — with noise canceling on if you want — and leave the other in the case to charge. It doesn’t matter which one you use when making calls; with the Bose QuietComfort Earbuds it appears that you can only use the right bud for calls if you want to use only a single bud.
Apple AirPods Pro 2 buried features
I’ve spent most of this review focusing on the AirPods Pro 2’s top-level features and the things that people care about most, such as sound quality, noise-canceling and voice-calling performance. But the AirPods Pro do have a number of extra features and settings buried within iOS 16 under the Accessibility setting that allow you to tweak the buds, play masking sounds and even create a custom audiogram. And for those who have slight to moderate hearing loss, there’s a Conversation Boost that turn the buds into hearing amplifiers.
These features aren’t unique to the AirPods Pro 2 — they’re available for all the latest AirPods. But they’re worth exploring, and I suspect we’ll see more features added in the future. For instance, there was some chatter about new health features coming to the AirPods Pro 2. Those haven’t materialized, but you never know what could get added. For example, Spatial Audio didn’t come to the AirPods Pro until well after their initial release, and Apple never even hinted at when it originally launched the headphones.
Another nice little bonus: In addition to charging via Lightning, MagSafe or standard Qi wireless pads, the AirPods Pro 2 can even be juiced up with an Apple Watch magnetic charger.
Apple AirPods Pro 2 compared to other top earbuds
As I said at the beginning, it’s hard to put an exact number on just how much better the new AirPods Pro 2 are than their predecessor. But I’m going to go with somewhere around 40%.
The fact is that when the AirPods Pro came out almost three years ago, it was really their compact size, comfortable fit and Apple-only features like auto switching between all the devices on your iCloud account that were their big selling points. That’s all here still, but now the sound and noise canceling, which were good but not great before, are what you’d expect from a $249 set of buds.
Audio quality is subjective, and some people may slightly prefer the sonic traits of buds like the Bose I mentioned earlier or the Sony WF-1000XM4 or Sennheiser Momentum True Wireless 3, all of which have equalizer options in their companion apps. But others may actually prefer the AirPods Pro 2’s sound; it really does stack up well against what you get with other premium earbuds in this price range.
Final take on Apple AirPods Pro 2
While the AirPods Pro 2 will pair with Android devices, you do lose a lot of their special features, including Spatial Audio, so Android users are better off with buds like Google’s very good Pixel Buds Pro, Samsung’s excellent Galaxy Buds 2 Pro or the Bose QuietComfort Earbuds 2 that I mentioned earlier. And you may find that other buds like the Bose or even Apple’s own Beats Fit Pro, which don’t sound quite as good or offer as good noise canceling or voice calling performance, may fit your ears more securely, which is an important factor when buying wireless earbuds.
I’m among those who wish Apple had made the AirPods Pro 2 look a little different than the originals. (I really do want them to come in more color options.) But if you’re an Apple user, they’re hard to beat so long as they fit your ears. While they may not quite be perfect, they feel like a much more fully evolved, refined product that packs not only an impressive set of features but top-notch performance in a very small design.
Editors’ note: This review was originally published on Sept. 22, 2022 and updated in December to reaffirm our continued positive experience with the headphones and add an Editors’ Choice designation.
Technologies
Don’t Buy an iPhone Until You See How Tariffs Could Double the Price. We Do the Math
Apple may spread higher costs across all products and services, says this expert. Here’s how to save if you need a phone.








President Donald Trump backed down from his sweeping «reciprocal tariffs» this week, but he upped the tax on goods from China to 125% and left the 10% tariff on other imports from other countries. Experts say you should expect to pay more for your next iPhone.
Trump announced the 90-day pause on his social media platform for all countries because they didn’t retaliate with their own tariffs. The lone exception was China, where Apple produces most of its products, which has responded to each of Trump’s tariff hikes this year by increasing tariffs on US products. The White House announced a 125% tariff on Wednesday, then clarified on Thursday that this is on top of the 20% tariffs imposed since February, increasing this year’s tariffs on China to 145%.
If Apple passed the China tariff costs on to customers, the iPhone 16 Pro Max with 1TB of storage could increase from $1,599 to nearly $3,600 — assuming that the previously imposed20% tariff was already incorporated into the current price.
That kind of sticker shock would cause many of us to reconsider purchasing a new iPhone, especially amid economic uncertainty. But Apple has ways to offset the impact of tariffs through its services — including its music, news and data plans — according to supply chain expert Joe Hudicka.
«Apple will likely absorb some of the tariff costs up front to keep sticker prices stable, then pass the rest on to consumers gradually through service bundles, device longevity and ecosystem upgrades,» he said. «Consumers will still pay, just not all at once.»
Apple has started to move some of its manufacturing to other countries, including India and Vietnam. Those countries were originally hit with their own «reciprocal tariffs» yesterday — Vietnam with a 46% hike and India a 26% increase — but were among the reprieved. However, they still face the 10% baseline tariff that went into effect last week.
And though experts don’t expect costs to rise on a 1-to-1 basis with tariffs on goods from China — and other countries — you should expect increases. It’s unclear, however, exactly how much of an impact the tariffs will actually have on prices. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.
If you’re in the market for a new Apple device or an imported gaming system, like the Nintendo Switch 2 or PlayStation 5 Pro, here’s how tariffs could raise prices, and what you should do to prepare.
How much could iPhone prices go up with tariffs? We do the math
If the full cost of tariffs were passed on to shoppers, we’d see a 125% increase in prices on Apple products produced in China. Apple has moved some of its production to other countries, but most iPhones are still manufactured in China.
Here’s how it could affect the cost of an iPhone if the full tariffs were applied:
How could tariffs increase iPhone prices?
Current price | China (125%) | Other country (10%) | |
---|---|---|---|
iPhone 15 (128GB) | $699 | $1,573 | $769 |
iPhone 15 Plus (128GB) | $799 | $1,798 | $879 |
iPhone 16e (128GB) | $599 | $1,348 | $659 |
iPhone 16 (128GB) | $799 | $1,798 | $879 |
iPhone 16 Plus (128GB) | $899 | $2,023 | $989 |
iPhone 16 Pro (128GB) | $999 | $2,248 | $1,099 |
iPhone 16 Pro Max (256GB) | $1,199 | $2,698 | $1,319 |
iPhone 16 Pro Max (1TB) | $1,599 | $3,598 | $1,759 |
But there’s a lot more that goes into the price of an iPhone than simply where it’s manufactured. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesn’t necessarily mean prices will go up by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower.
«It won’t be as high as one-to-one in terms of the tariff increases,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables. «The math isn’t as clear cut as that on the tariffs.»
Will other tech products also see price hikes?
Smartphones aren’t the only devices expected to increase prices because of tariffs. Best Buy and Target warned consumers last month to expect higher prices for everything after the latest round of tariffs went into effect. February’s tariff hike had already prompted Acer to announce that it was raising prices on its laptops.
Apple announced a $100 price cut on its new MacBook Air last month, a day after the last round of tariffs took effect. In what was widely viewed as an attempt to persuade Trump to «carve out» an exemption from the latest tariffs, Apple announced in February that it would spend more than $500 billion in the next four years to expand manufacturing operations in the US.
«They already committed $500 billion to US manufacturing, and there was no carve out for Apple,» Patti Brennan, a certified financial planner and CEO of Key Financial, said in an email. «Expect the prices to double for their products.»
However, regardless of the exact amount, expect tariffs on goods from China and other countries to translate into higher prices for consumers. That means the tech you use daily, like imported smartphones, tablets, laptops, TVs and kitchen appliances, could get even more expensive this year.
What’s going on with tariffs?
Trump announced a 10% baseline tariff on all imports plus «reciprocal tariffs» on imports from more than 180 countries on April 2, which he dubbed «Liberation Day.» He’s long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trump’s announcement as markets reacted poorly to the sweeping tariffs.
Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% in tariffs, then announced last week a 34% tariff on goods from China. Earlier this week, he added another 50% tariff before landing yesterday on the 125% tariff against China. China has responded with its own tariffs after each of Trump’s announcements.
Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.
Should you buy tech now to avoid tariffs later?
If you were planning to buy a new iPhone, gaming console, MacBook or other tech, buying it now could save you money.
But if you don’t have the cash on hand and need to use a credit card or buy now, pay later plan just to avoid tariffs, experts say to make sure you have the money to cover the costs before you start accruing interest. With credit cards’ average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings you’d get by buying before prices go up because of tariffs.
«If you finance this expense on a credit card and can’t pay it off in full in one to two months, you’ll likely end up paying way more than a tariff would cost you,» said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. «I would recommend that you pause on any big purchases until the economy is more stable.»
One way to save on Apple products, even if prices go up, is to buy last year’s model instead of the newest release or a used one.
«Apple has leaned into that with its Certified Refurbished program, much like the auto industry’s used car model,» Hudicka said. «This program helps extend the lifespan of devices, keeping customers in the Apple ecosystem longer while distributing the cost impact over time.»
Technologies
Today’s NYT Mini Crossword Answers for Saturday, April 12
Here are the answers for The New York Times Mini Crossword for April 12.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Today’s NYT Mini Crossword just about took me out. I needed more than 11 minutes to solve it, and many of the clues were mystifying. So take your time, and scroll down for help as needed. And be sure to notice the big question mark the puzzle-makers designed into the shape of the puzzle. Nice one, New York Times.
Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get at those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Do, re, mi, fa, ___, la …
Answer: SOL
4A clue: Still up in the air, for short
Answer: TBD
7A clue: With 14-Across, «?????»
Answer: THATS
9A clue: ___ Grande
Answer: RIO
10A clue: Bone connecting the elbow and wrist
Answer: ULNA
11A clue: Things issued by the D.M.V.
Answer: IDS
12A clue: Elaborate hairstyle
Answer: COIF
13A clue: Part of the eye that contains the iris
Answer: UVEA
14A clue: See 7-Across
Answer: CONFUSING
15A clue: «Sure, whatever you say …»
Answer: OKAY
16A clue: 24 cans of beer
Answer: CASE
Mini down clues and answers
1D clue: Plaster wall coating
Answer: STUCCO
2D clue: «Hey, check it out!»
Answer: OHLOOK
3D clue: Weather phenomenon that translates to «the girl»
Answer: LANINA
4D clue: It’s full of questions
Answer: TRIVIA
5D clue: White House family during the 2020s
Answer: BIDENS
6D clue: Medicinal amount
Answer: DOSAGE
8D clue: Chewy candy
Answer: TAFFY
13D clue: Sch. that plays home football games at the L.A. Coliseum
Answer: USC
How to play more Mini Crosswords
The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.
Technologies
Report Hints at Improved Siri This Fall After Inner Apple Turmoil
We may yet see Siri improvements this fall, but how far they go is still unknown.

According to a report by The New York Times, the first round of Siri improvements could arrive as soon as this fall to shore up the struggling digital assistant, which is supposed to be a linchpin of Apple Intelligence.
In an article about Apple challenges, which ranges from US tariffs on China to strife among the executives and teams responsible for advancing Siri, writer Tripp Mickle included this tidbit: «The company plans to release a virtual assistant in the fall capable of doing things like editing and sending a photo to a friend on request, three people with knowledge of its plans said.»
That description is still a far cry from the interconnected smart assistant teased at WWDC 24 and during the launch of the iPhone 16 series, where Siri would be able to pull context from texts and emails about family members arriving on incoming flights. In fact, it doesn’t seem to address that the current state of Siri appears to be regressing.
In a rare move by the secretive company, Apple acknowledged in a March statement to Daring Fireball from spokeswoman Jacqueline Roy, that its efforts to usher in a smarter Siri digital assistant as part of Apple Intelligence are «going to take us longer than we thought» and that the company «anticipate(s) rolling [these features] out in the coming year.» Now the Times report says we could see improvements as early as the fall.
Basic queries shouldn’t be difficult
Siri and Apple Intelligence have taken several knocks lately. Behind the scenes, Apple shook up its executive ranks and removed John Giannandrea from his role overseeing Siri, a transition detailed in the Times article as well as a more detailed behind-the-scenes look published by The Information (and summarized well at MacRumors).
But Siri also seems to lack context for basic queries. Apple did fix an earlier problem where if you asked Siri, «What month is it?» the answer was a curt, «Sorry, I don’t understand.» Still, when I ask that same question now, I don’t get the month; I get the current full date. And when I phrase the question as, «What is the current month?» I’m told, «It was Tuesday, April 1, 2025.» (If I wasn’t aware of Siri’s issues, I might wonder if the digital assistant was trying to play an April Fools’ joke on me.)
Parsing a basic question like that doesn’t seem to be a heavy request. Perhaps it never came up because it’s the kind of question only someone waking from a coma or being rescued from a deserted island would ask.
All of this is frustrating for shareholders, journalists (though we’ve grudgingly gotten accustomed to it) and customers, especially when they expect a level of assistant competency from Apple that just isn’t there. And the secrecy invites the same kind of months-long drumbeat of «Apple is falling behind on AI» that led up to the reveal of Apple Intelligence.
By taking the unusual (for Apple) step of responding to investor and media pressure — and announcing features that aren’t close to ready — the company may have made things worse by confirming that analysts, reporters and fans were right.
The smart play would be for Apple to adhere to its secretive ways, not previewing its features and capabilities until they’re much closer to being ready to ship. This week’s leak suggests the company might be getting the message.
Apple’s inflated expectations
Apple’s approach to product development has been to work on projects secretly, over years if needed, until they’re ready to see the light. They’re often not 100% baked at release, but when they’re ready to be introduced to the public, the core features and functions are there.
I could cite plenty of examples. It’s a valid argument that the Vision Pro is not a successful product — it’s expensive, it hasn’t been broadly adopted by customers or developers, it’s uncomfortable and so on — but the essential elements such as processing power, micro-OLED screens and VisionOS are all there as a solid foundation.
When a product’s existence is heavily leaked ahead of time, Apple typically unveils a finished version — even if it’s still limited in functionality. It was generally expected leading up to Macworld Expo in 2007 that Apple would announce a phone — particularly following the embarrassment of the Motorola ROKR E1 phone. But no one expected it to break from other smartphones of the time with its large screen, lack of physical keyboard and full web browser.
What’s different this time is that Apple’s promise for an advanced Siri, to anchor Apple Intelligence, seems to be in reaction to investors, the media and early-adopters obsessed with not just the presence of AI but also the immediacy of AI. Apple needs to be seen as an active player in the AI space with competitive features — and that those are just around the corner.
Also around that corner? The yearly iPhone refresh. Apple, like other phone-makers, sees AI as an important driver of new phone sales, since only its iPhone 15 Pro and iPhone 16 series models have the processing power to run Apple Intelligence. And that’s how we got a WWDC keynote in 2024 focused on Apple Intelligence and promising that very soon Siri would become an intelligent agent that can pull data from every corner of your iPhone to respond to queries such as «What time does my mom’s flight arrive?»
LLMs don’t follow a traditional release model
Large language models (LLMs) such as ChatGPT are advancing at a record pace. They’re now much more naturally conversational and can summarize large amounts of information well. Real-time audio transcription, for example, is game-changing for someone like me who has always struggled to hand-write notes.
At the same time, these AI technologies are not making the kinds of gains that tech giants like Google and OpenAI expect. Apple isn’t the only company hanging its AI future on intelligent agents that know everything about us.
Perhaps Apple, like Google, saw the brain-bending pace of advancement in LLMs’ capabilities and figured the bumps and stumbles it’s facing now could be solved with a few quick bug fixes and AI model recompiles. With those smoothed over, connecting the pieces and presenting them as the next generation of Siri would take a few months.
But that’s not how it’s playing out. AI hallucinations and bad data are still a problem — are you getting your recommended dietary requirement of rocks?
I suspect Apple is smarting not just from having to delay its Siri plans, but from being forced to do so publicly. And yet, even if Future Siri doesn’t make an appearance in the near future, there are plenty of opportunities coming up to continue improving Apple Intelligence features. Work on iOS 19 and iPhone 17 models, plus preparations for WWDC 2025 are no doubt well under way. Now that there are fewer expectations for the stalwart assistant, perhaps Siri’s year will improve from here.
-
Technologies2 года ago
Tech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies2 года ago
Best Handheld Game Console in 2023
-
Technologies2 года ago
Tighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года ago
Verum, Wickr and Threema: next generation secured messengers
-
Technologies4 года ago
Google to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies3 года ago
Olivia Harlan Dekker for Verum Messenger
-
Technologies3 года ago
Black Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 года ago
iPhone 13 event: How to watch Apple’s big announcement tomorrow