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DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online. 

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta. 

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch. 

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo? 

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you. 

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog. 

DuckDuckGo search pageDuckDuckGo search page

The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode. 

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing. 

A blocked tracking notification on DuckDuckGoA blocked tracking notification on DuckDuckGo

When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from. 

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo. 

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

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Technologies

White House Joins TikTok With New Account. Here’s What It’s Posted So Far

An official White House account has shown up on TikTok, with one video featuring the caption: ‘We’re so back’.

The White House has officially joined TikTok, even as the administration is trying to help determine the future of the platform in the US.

So far, the TikTok account has four videos, a mix of videos of President Donald Trump speaking, footage of the White House itself over music and the caption: «We’re so back.» There’s also a video of Press Secretary Karoline Leavitt responding with hostility to a press conference question from a New York Times reporter, which is one way to set the tone early doors. As of this writing, the account had more than 123,000 followers so far.

The tagline for the account is: «Welcome to the Golden Age of America.»

After a move to ban TikTok in the US due to its Chinese ownership, the administration has delayed a shutdown as it seeks to help the company’s owner ByteDance, transfer ownership to a US company. There are expectations that new ownership could be announced as early as September as the company works on a US-only version of the TikTok mobile app. 

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Technologies

ROG Xbox Ally: Release Date, Specs, Price and How It Compares to Steam Deck

Can Microsoft and Asus give Valve some handheld competition?

The Steam Deck has yet to find a real competitor in the PC handheld gaming device battle. Other hardware companies, including Asus, Lenovo and MSI, have tried, but so far, their devices keep falling short. Asus plans to try to take another swipe at the crown, though, this time with the help of Microsoft.

In June, the two revealed their partnership for a new handheld device: the ROG Xbox Ally. This handheld will come in two variants and will attempt to bring the Xbox console experience to a portable device. Microsoft confirmed the release date for the Xbox Ally of Oct. 16 on Wednesday, but there are still some questions about the handheld. 

Will the Xbox Ally outdo the Steam Deck, or will it wind up being just another wannabe?

How much will the Xbox Ally cost?

Neither Microsoft nor Asus has confirmed an official price yet. One thing for sure is that the Xbox Ally won’t be cheap.

Multiple leaks suggest the price will be 599 euros for the Xbox Ally and 899 euros for a higher-end version, the Xbox Ally X. That does leave the question of what the price will be in the US. Most likely, the price will be the same just in dollars, as that is the typical practice for gaming hardware prices.

Discount social media poster Wario64 tweeted Best Buy listings for the Xbox Ally, Xbox Ally X, charger dock, and case on Wednesday. There’s no pricing on the site for the devices, just a button to be notified when preorders become available. However, Wario64 states the pricing on the back end shows the Xbox Ally at $550 and the Xbox Ally X at $900, while the charging dock is listed on the site $100 and case for $70. The dock and case prices are on Best Buy and are accurate. It’s unclear if Microsoft changed plans at the last minute. 

Microsoft didn’t immediately respond to a request for comment about the post. 

The uncertainty about the price of the Xbox Ally is likely due to tariffs. Microsoft recently increased the prices of its Xbox Series consoles and Asus has done the same with its laptops and its current ROG Ally lineup.

When does the Xbox Ally come out?

Microsoft did confirm the release date of the Xbox Ally on Oct. 16. This date was mentioned in previous leaks regarding the handheld device’s price. 

When can I preorder the Xbox Ally? 

Preorders are not available as of yet. In the blog post about the release date, Microsoft says preordering and pricing will be announced sometime in the future. Best Buy does have the listings for the Xbox Ally, Xbox Ally X, charging dock and case, and those interested can request to be notified when preorders become available. 

What’s the difference between the Xbox Ally and Xbox Ally X?

There are two versions of the Xbox Ally: the lower-priced Xbox Ally and the higher-priced Xbox Ally X.

The key differences between the two are in their processors, storage and memory. The Xbox Ally will have the AMD Ryzen Z2 A Processor, while the Xbox Ally X will use the faster AMD Ryzen AI Z2 Extreme Processor. Memory will be different, with the lower-priced Xbox Ally having 16GB of LPDDR5X-6400 and the higher-cost handheld coming with 24GB LPDDR5X-8000. Both will come with SSD storage but the Xbox Ally will have 512GB and the Xbox Ally X will have 1TB. The Xbox Ally X will also come with a bigger battery but with a faster processor and more memory. It’s not clear if that difference in capacity translates to a longer battery life.

Specs for Xbox Ally and Xbox Ally X

ROG Xbox Ally ROG Xbox Ally X
Operating System Windows 11 Home Windows 11 Home
Controls and grip Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort. ABXY buttons / D-pad / L & R Hall Effect analog triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort, complete with impulse triggers for enhanced control.ABXY buttons / D-pad / L & R impulse triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU
Processor AMD Ryzen Z2 A Processor AMD Ryzen AI Z2 Extreme Processor
Memory 16GB LPDDR5X-6400 24GB LPDDR5X-8000
Storage 512GB M.2 2280 SSD for easier upgrade 1TB M.2 2280 SSD for easier upgrade
Display 7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection 7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection
I/O Ports 2x USB-C (2 x DP 2.1, PD 3.0), 1x microSD, 1x analog audio 2x USB-C (1x USB4, 1x USB 3.2 both w/ DP 2.1, PD 3.0), 1x micro SD, 1x analog audio
Network and Communication Wi-Fi 6E (2 x 2), Bluetooth 5.4 Wi-Fi 6E (2 x 2), Bluetooth 5.4
Dimensions 29.1×12.2×5.1 cm 29.1×12.2×5.1 cm
Weight 670g 715g
Battery 60Wh 80Wh
Included ROG Xbox Ally 65W charger Stand ROG Xbox Ally X 65W charger Stand

What makes the Xbox Ally different from the Steam Deck?

The most notable difference between the Xbox Ally and the Steam Deck is the operating system. Like the ROG Ally, the Xbox Ally will also use Windows 11, while the Steam Deck uses Valve’s SteamOS.

Even though every PC game works with Windows, handheld gaming devices running Windows have had serious issues, as the OS implementation has been a bit buggy. Portable consoles like the ROG Ally, MSI Claw and Lenovo Legion Go simply don’t run well with full Windows because the OS is designed for laptops and desktops and not handheld devices. SteamOS, however, is designed to run almost every game on Steam without issues and regardless of device size.

The Xbox Ally changes that by giving it an Xbox interface. This would be similar to how the Xbox app on PCs works for running games. It would also be able to download Xbox games directly to it, remote play them off a console or stream them via Xbox Cloud.

Another big difference is the hardware. The Steam Deck came out in 2022 and it was the first mass-produced handheld gaming device for PC. At the time, Valve had to use custom AMD processors but since then, AMD has produced more processors for handheld devices, which are now much more powerful in just a few years. The Xbox Ally would also have faster RAM. Both the improvement in processors and RAM should significantly increase the number of games the Xbox Ally can run versus the Steam Deck, which is already struggling to run newer games at 30fps.

Externally, the Xbox Ally will come with the same size 7-inch display but it will have a higher refresh rate of 120Hz, a brighter screen at 500 nits and increased resolution at 1080p. There will also be some slight differences in the physical size of the Xbox Ally, which will be a little bigger and heavier. Another difference from the Steam Deck is that the Xbox Ally controls will be more similar to the Xbox controller.

Microsoft and Asus have a large hill to climb if they plan to have the Xbox Ally dethrone the Steam Deck. It will be especially tough if Valve decides to announce the Steam Deck 2 soon. 

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Technologies

Sony Raises Prices of PlayStation 5 consoles

Starting Thursday, you can expect to pay more for a new PlayStation, thanks to «a challenging economic environment.»

Sony will increase the prices of its PlayStation 5 consoles in the US, starting Thursday, Aug. 21. This follows the trend of console manufacturers such as Microsoft and Nintendo raising prices for their hardware in response to tariffs. 

The PlayStation-maker posted about the pricing on Wednesday. The jump in price is $50 more than the current price for each model.

The new prices are:

«Similar to many global businesses, we continue to navigate a challenging economic environment,» Sony said in a post about the price increase. 

Back in March, Microsoft increased the price of the Xbox Series consoles back in May, and Nintendo hiked the original Switch console price and Switch 2 accessories earlier this month.

While the companies didn’t point to the tariffs instituted by President Donald Trump as the reason for the hardware price jump, it would explain the trend in recent months. 

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