Picture this: You’re wedged into the middle seat while cruising at 38,000 feet, half watching the clouds and half scrolling through messages you probably should have answered already. The cabin lights are dimmed. The stranger rubbing shoulders next to you adjusts in their seat. Out of the corner of your eye, you notice their gaze flicker toward your screen. 

That is a moment when the new Samsung S26 Ultra’s Privacy Display, announced during the company’s Galaxy Unpacked 2026, can quietly step in. 

Read also: This One Killer Feature Sets the Samsung Galaxy S26 Ultra Apart From All Other Phones

Unlike old-fashioned screen protectors that darken your display permanently, the new feature is built directly into the Galaxy S26 Ultra (starting at $1,300) panel. It is not a film you stick on top; it’s a part of the hardware itself, working seamlessly with the software.

During the Unpacked event, Samsung brought out Miles Franklin from MilesAboveTech to demo the feature: to Miles, looking straight at the screen, everything remained crisp, bright and color-accurate. To anyone trying to peek from the side, like those of us watching the demo, the content fades into shadow. From this perspective, the screen might as well be off.

«It’s seriously one of the coolest features I’ve seen on a phone in years,» Franklin said while onstage at Unpacked. 

How Privacy Display works

Under the hood, the technology relies on a combination of directional backlighting and an adaptive pixel layer that controls how light is emitted across angles. Traditional displays spread light broadly so multiple people can see the screen at once. The S26 Ultra does the opposite when privacy mode is active. It funnels light forward in a tighter beam, limiting lateral visibility without sacrificing clarity for the primary user.

Sensors play a role, too. Using the front-facing camera and ambient awareness algorithms, the device can recognize when additional faces appear within viewing range. If it senses someone hovering nearby or glancing from the side, it can automatically trigger enhanced privacy mode. You can also have the process automate when certain notifications pop up or when opening specific apps, like those for banking or social media. 

Back on the plane, you can now continue typing. The stranger next to you adjusts again — perhaps curious, perhaps bored. It doesn’t matter. Your screen remains yours.

There are so many reasons not to buy a new phone in 2026. For starters, our existing phones last longer than ever if we take care of them. Plus, most new phones are way too similar, not only to each other, but to last year’s batch. Finally, most of us won’t have our heads easily turned by yet another AI sales pitch.

But on Wednesday, at Samsung’s Galaxy Unpacked event in San Francisco, the company gave us a genuinely compelling reason to consider upgrading to its new top-end flagship, the Galaxy S26 Ultra. Its killer feature has nothing to do with AI (although Samsung is still beating that drum as loudly as every phone-maker out there).