Many of us have smartwatches as they’re helpful for so many tasks, like tracking your steps or making phone calls — all without taking your phone out of your pocket. Parents also often find that they make great alternatives to their kids’ mobile phones. While they tend to be rather expensive, you can find discounts throughout the year. 

This Prime Day, you can score a Fitbit Ace LTE smartwatch for its lowest price ever at only $114, which is perfect if you want to start shopping early for the holidays. Slashing the cost by almost 40% off its regular price of $180, this is a record-low deal that you won’t want to miss. And since Prime Day ends tonight, this deal isn’t going to stick around much longer. 

The Fitbit Ace LTE is equipped with 4G for connectivity on the go, and it’s designed to be set up as a standalone device without the need to be paired to a phone — ideal for parents who want to be able to communicate with or track younger kids who aren’t ready for a mobile phone of their own. It does require a subscription to enable the call and text service via the Fitbit Ace app, as well as location tracking and on-device games. The watch offers some innovative features, including games that encourage kids to move and watch bands that unlock different features.

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The watch is designed to make movement more sustainable for kids. According to former CNET Editor Lisa Eadicicco, «With the Fitbit Ace LTE, Google is trying to strike a balance of encouraging kids to move without pushing them to overexercise. Activity rewards hit a limit each day to prevent kids from exercising too much just to unlock new content.» With a battery life of up to 16 hours, kids can enjoy their games and stay in touch with family during school and other activities. Other features like Tap to Pay via supported kids’ debit cards are also super useful for kids on the go.

Don’t want to shop at Amazon? That’s fine, this deal along with many others is available at Walmart, too. 

Why this deal matters

Smartwatches don’t come cheap, whether they’re for you or your child. Fitbit is one of the first ones in the game, making top trusted fitness watches for everyone. Amazon Prime Day has knocked the price down to a record low we haven’t seen before. During Amazon’s last Prime Day event, we saw this watch go to a record low of $171. This is a much better deal. But since Prime Day ends today, don’t spend too long thinking about it.