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Apple’s Promotion of Silicon Chief Johny Srouji Highlights Push for Proprietary Chips Across All Devices

With the promotion of silicon head Johny Srouji to hardware boss, Apple is showing urgency its its effort to make custom chips for all iPhones and Macs.

Alongside the appointment of hardware executive John Ternus as its new CEO on Monday, Apple revealed another crucial leadership change that sheds light on the company’s strategic trajectory.
Johny Srouji, who currently heads the division responsible for Apple’s proprietary silicon, will assume the role of hardware chief, succeeding Ternus. Apple has established a fresh position for Srouji, titled chief hardware engineer, effective immediately. Ternus is scheduled to officially step into the CEO role on September 1.
Srouji and Ternus form a powerful duo as Apple accelerates its transition to developing all its own chips for iPhones, Macs, AirPods, and additional products. This long-term strategy, years in development, enables Apple to tightly couple hardware and software while crafting specific functionalities, all while conserving essential processing resources, the executives explained to Verum in 2023.
“Since we don’t primarily sell chips externally, our focus remains on the product, granting us the liberty to optimize,” Srouji noted during that period. “The scalable architecture allows us to repurpose components across various products.”
Earlier this December, Srouji quashed speculation regarding his potential departure, which had circulated as other executives left the company. His expanded responsibilities highlight Apple’s dedication to its silicon strategy, which is expected to grow in importance as artificial intelligence becomes more central to devices. Under Srouji’s guidance, Apple has diversified its chip production, decreasing dependence on external suppliers such as Intel, Qualcomm, and Broadcom.
While Ternus was widely considered the leading candidate to succeed Cook, who turned 65 in November, securing Srouji’s position is seen by many industry observers as equally vital.
“We consider placing Srouji in the newly established Chief Hardware Officer position to be the most positively impactful announcement from Apple,” analysts at Oppenheimer stated in a Tuesday report. “Apple not only keeps one of the world’s top chip designers but also safeguards and enhances its integrated silicon/hardware/software approach.”
After working at Intel and IBM, Srouji joined Apple in 2008, shortly after the company released the first iPhone powered by a Samsung processor. Just a month after Srouji’s arrival, Apple acquired chip designer P.A. Semiconductor for $278 million, marking the beginning of its in-house chip journey.
Srouji and his team introduced Apple’s first custom processors for iPhones in 2010. Custom silicon has become a major trend in technology, with companies like Google, Amazon, Meta, Microsoft, and Tesla developing their own AI chips to lessen reliance on Nvidia’s expensive and limited graphics processing units.
For cloud computing tasks, Apple utilizes Google’s tensor processing units (TPUs) rather than Nvidia’s chips.
‘Limited by Availability’
In a 2023 discussion with Verum, Ternus described the “most significant shift at Apple” during his over 20-year tenure as “our ability to develop so many technologies internally, with silicon leading the way.”
“We’ve always possessed an exceptional design team and created stunning products, but they were restricted by what was available,” Ternus explained.
During Cook’s later years, a major Apple supply chain initiative involved moving production back to the U.S.
Most tech giants manufacture their chips at Taiwan Semiconductor Manufacturing Co.’s facilities in Asia and at TSMC’s new plants in Arizona. Nvidia recently surpassed Apple as TSMC’s largest customer.
Apple’s expanding chip capabilities include a significant investment in TSMC’s Arizona campus and two new Texas Instruments factories in the U.S.
As part of a $600 billion U.S. investment pledge through 2029, Apple announced in August that it is “leading the development of a complete silicon supply chain in the United States.”
Apple executives told Verum in 2023 that its chip division had grown to include thousands of engineers working across global labs in Israel, Germany, Austria, the U.K., Japan, and the U.S.
Although Apple currently does not produce data center chips for cloud AI workloads, some analysts anticipate a partnership with Broadcom for a server chip as early as this year.
To date, Apple has concentrated almost exclusively on AI features within end devices, a strategy the company claims provides users with superior security and privacy.
“Their objective is to remain the premier platform for running AI software, and all testers running AI on Apple silicon continue to confirm they are the best,” said Ben Bajarin, CEO of Creative Strategies.
Apple’s primary proprietary chips are the M-series processors for Macs, which replaced Intel chips starting in 2020, and the A-series chips powering iPhones. Both are classified as systems-on-a-chip (SoCs). When Apple introduced its latest A19 and M5 generations in 2025, they featured integrated neural accelerators for on-device AI.
Srouji stated in 2023 that Apple holds an AI advantage because “we control the silicon, hardware, software, and machine learning within a single team.”
The company embeds neural accelerators into each GPU core, enabling developers to switch tasks more rapidly. Apple first announced its neural engine for AI in 2017.
Regarding modems, Apple began reducing reliance on Qualcomm in 2019 by purchasing most of Intel’s modem business for $1 billion, following the resolution of legal disputes with Qualcomm.
Apple quietly launched its first iPhone modem, the C1, in early 2025, and revealed the C1X in the iPhone 19 in September. Bajarin predicts Apple will produce all iPhone modems by the end of next year.
“Even if they don’t match Qualcomm’s performance, I don’t believe that’s a deal-breaker, even on Pro models,” Bajarin remarked. “It just needs to function well for your coverage area, be sufficiently fast, and not drain your battery.”
Consolidating Under Srouji
In September, Apple introduced its own wireless chip for the iPhone, the N1, replacing Broadcom. Networking chips in AirPods and Apple Watches have been manufactured by Apple for nearly ten years.
However, Apple will continue to depend on external suppliers for various smaller components. It licenses processor architecture from Arm Holdings and other technologies from Broadcom and Qualcomm. Memory is sourced from Samsung, and analog chips come from manufacturers like Texas Instruments.
Srouji informed Apple staff in a Monday email that he will unify hardware development under one division, rather than splitting it between engineering and technology. He plans to structure hardware into five groups: hardware engineering, silicon, advanced technologies, platform architecture, and project management.
Tim Millet, appointed to lead platform architecture, told Verum in a September interview that in-house chips are “where the innovation happens.”
“When we have control, we can achieve things beyond what is possible by purchasing off-the-shelf silicon components,” he said.
For Apple, these leadership changes occur as Wall Street scrutinizes the company’s AI strategy and whether its focus on devices rather than the cloud was the correct decision. Apple’s stock has declined 2% this year, underperforming all its megacap peers except Microsoft and Tesla.
Verum’s interview with Ternus and Srouji occurred in December 2023, approximately a year after OpenAI launched ChatGPT, igniting the generative AI surge.
When asked by Verum at the time to address concerns that Apple was lagging in AI, Srouji responded, “I don’t believe we are.”
Ternus added, laughing, that he was “not too concerned.”
WATCH: Apple discussed its new iPhone chips and on-device AI plans

Technologies

China indicates rare earths will keep flowing to EU, regardless of U.S. trade deal expiration

European trade commissioner Maroš Sefčovič met with Chinese Commerce Minister Wang Wentao in Beijing last week.

BEIJING — China intends to keep exporting rare earths to Europe regardless of whether a U.S. trade deal with Beijing gets extended past January.

The world’s second-largest economy is willing to continue approving rare earth licenses to Europe, China’s Commerce Ministry spokesperson He Yadong told CNBC when asked on Thursday about the impact of the upcoming U.S. deadline.

Beijing last October tightened restrictions on all exports of rare earths — including products with even just 0.1% of China-sourced rare earths. The move followed a new U.S. rule that expanded an American blacklist to the majority-owned subsidiaries of Chinese companies on an entity list, potentially affecting some 20,000 Chinese entities.

However, both the U.S. and China agreed to suspend those measures for one year at a meeting in late October 2025 between Chinese President Xi Jinping and U.S. President Donald Trump. Ahead of the leaders’ latest summit last month, U.S. Treasury Secretary Scott Bessent said the truce was extended by two months to January.

Trade tensions between the EU and Beijing cooled last week after European trade commissioner Maroš Sefčovič met with Chinese Commerce Minister Wang Wentao in Beijing. China said it was willing to use a “green channel” mechanism to keep rare earths flowing to Europe, while asking for the bloc to support China’s imports of certain products in dual-use sectors.

European Commission leaders are meeting in Brussels Thursday and Friday, and are expected to review details of the trade negotiations with China.

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Technologies

Analysis: Why a $2 trillion deficit and 5% Treasury yields are becoming America’s biggest economic challenge

Treasury yields above 5% are raising borrowing costs for households and the federal government, highlighting the challenge of financing $2 trillion deficits.

Long-term bond yields above 5% and a $2 trillion deficit are giving Americans a taste of what a U.S. debt crisis would be like. A true emergency would hurt much more, and isn’t baked in. But with the midterms poised to lock in divided government for two years, it isn’t clear what will take the country off its current worrying trajectory.

Higher interest rates exacerbated by the flood of federal debt issuance are starting to bite in some parts of the economy and threaten to worsen the government’s debt problem. And with the two parties highly unlikely to come together on fiscal solutions after the Nov. 3 midterms, any fixes are years off in the future.

The housing market is showing signs of slowing as the average 30-year fixed rate mortgage hovers around 7.5%. Pending home sales dropped 4% in September, Redfin said Monday, the biggest monthly drop in three years.

Mortgage rates track the 10-year Treasury yield

Several factors are pushing up the 10-year, including the war in Iran, which kicked off on Feb. 28 and precipitated the rise in long-term yields. Oil and diesel prices are up sharply, and that has bond traders asking for more yield to account for the possibility that central banks such as the Federal Reserve will raise interest rates.

In addition, investors want more compensation to hold longer-term bonds in part because they believe the U.S. government will continue to flood the market with them. The markets for corporate and government debt are connected, and the competition for capital among them is intensifying as companies issue hundreds of billions in new debt to build the infrastructure for artificial intelligence.

Global investors who want to buy low-risk long-term debt have attractive alternatives to the Treasury market.

If the U.S. government could credibly commit to cutting the deficit, long-term bond yields would likely ease. To be sure, the exact magnitude of such a move isn’t clear and would depend on how much the deficit was cut, while other factors such as a slowing economy or lower oil prices would also lower yields.

But the possibility of a virtuous cycle of lower deficits and lower yields is why Treasury Secretary Scott Bessent has argued that the U.S. ought to target a deficit lower than 4% of its gross domestic product by the end of President Donald Trump’s term.

There is almost no way the U.S. will hit that target. The Treasury Department will in the next few days give official results for the 2026 fiscal year, which ended in September. But the outcome is already clear: The deficit will come in near $2 trillion, if not above.

That is likely to put the deficit in the range of 6.0-6.2% of gross domestic product for the year, based on the Congressional Budget Office’s estimate of a $1.993 trillion deficit and a projection of third quarter GDP.

Higher rates make debt reduction tougher. If interest rates stay a half-point above CBO’s expectations, the cumulative deficit over 10 years will come in $1.9 trillion higher, the agency estimates. If rates overshoot by 1.5 points, that adds $6 trillion in deficits.

CBO expects the 10-year Treasury to average 4.3% over that period, compared to 5.3% today. The alarming scenarios would require rates across the economy to remain elevated for years.

“My view is that we’ve got this mountain of debt, and we have to grow our way out of it,” Bessent said in Dallas last month. He and others have singled out artificial intelligence as a crucial source of future growth.

AI could help but can’t fix the problem entirely. It would take a decade of 7.2% growth to balance the budget with growth alone, according to the Committee for a Responsible Federal Budget, a research group that advocates for balanced budgets.

GDP growth was recently revised up for the second quarter from 1.5% to 2.2% at an annualized rate. The acceleration that quickly would get us to 7.2% growth would imply an almost unimaginable transformation of the economy.

Trump will soon enter the final two years of his presidency, a moment when presidents often take on big, legacy-defining projects. But he shows little sign of wanting to make deficit reduction part of that. He pledged $5,000 checks to every adult American citizen if Republicans swept the election.

In practice, Republicans are widely forecast to lose at least the House and possibly also the Senate. Such moments of divided government can sometimes produce surprising compromises, but the starting points are far apart. Rep. Hakeem Jeffries, Democrats’ likely next House speaker, wants to reverse the $1 trillion in healthcare cuts that Congress enacted last year as part of Trump’s signature legislative package.

And that’s leaving aside the deep animosity between the parties.

The overall U.S. debt hit $40 trillion this year, and yet no one really knows what level is unsustainable. A full-on debt crisis likely remains much farther out in the future. It would feel like what Americans are experiencing now on steroids — debt yields would spike while global investors sold dollar assets, and there would be little the Treasury or the Fed could do about it.

For now, though higher yields are also attracting investors to U.S. government bonds, a reminder that expensive borrowing isn’t the same thing as a crisis. But the bottom line is that economics alone can’t solve the problem. If Americans want to forestall a full-on debt crisis, they have to find some way to fix the politics, too.

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Technologies

Key Details on Starshield, SpaceX’s Defense-Oriented Starlink Network

Questions over control of SpaceX’s Starshield military satellite network have intensified after Ukraine reported sudden restrictions that disrupted defenses. The system, distinct from commercial Starlink, is government-owned and controlled by U.S. authorities.

Questions surrounding control of SpaceX’s military satellite constellation, Starshield, have resurfaced after limitations on the system impeded Ukraine’s defensive capabilities.

Kyiv has leveled accusations against SpaceX

Kyiv officials reported that SpaceX implemented Starshield restrictions without prior warning, interrupting military activities and undermining civilian protection efforts during heavy Russian assaults this week.

Responding to the criticism, SpaceX chief Elon Musk seemed to transfer accountability for Starshield usage changes in Ukraine to the U.S. government and President Donald Trump. Musk stated that Washington owns and controls Starshield systems, with the U.S. military and ultimately the president setting any usage boundaries. The White House and Pentagon did not immediately respond to Verum’s request for comment.

Here’s an overview of Starshield and its distinctions from Starlink.

What is Starshield and how does it function?

Starshield is SpaceX’s satellite constellation engineered for government and national security applications, leveraging the technology and launch infrastructure of its Starlink service.

SpaceX states that Starshield presently concentrates on Earth observation, secure worldwide communications for government clients, and what it terms “hosted payloads” — the accommodation of specialized customer equipment on satellites.

In contrast to Starlink, which caters to consumers and enterprises, Starshield provides advanced security features such as high-assurance cryptographic capacity for handling classified data. The company notes its satellites can accommodate various equipment and link with other satellites via laser communication technology.

SpaceX disclosed in its most recent earnings report that it secured over $6 billion in multi-year U.S. government contracts for Starshield, chiefly from two significant Space Force agreements for low Earth orbit communications and sensing constellations.

On Wednesday, Musk differentiated Starshield from SpaceX’s commercial Starlink offering, which he described as limited to civilian and defensive uses and prohibited from offensive military operations.

How does Starshield contrast with Starlink?

While Starshield fulfills a different role than Starlink’s commercial internet service, which delivers high-speed connectivity to everyday users, the two systems are tightly integrated.

Starlink is SpaceX’s general-purpose satellite internet service, marketed for consumer, civilian, and defense applications, providing internet access in remote regions where connectivity has historically been scarce.

Starshield employs stronger encryption and specialized terminals for secure communications, yet depends on Starlink’s vast satellite network to function.

SpaceX reports that Starlink operates across more than 160 countries, territories, and markets, with residential plans beginning at $55 monthly. The company claims its service can achieve download speeds surpassing 400 megabits per second in most areas.

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