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After Cutting Down on ‘Side Quests,’ OpenAI Bought a Talk Show

The AI giant recently said it would end its Sora image generator and put off a planned ChatGPT “adult mode” indefinitely.

OpenAI has spent the last few weeks seemingly trying to refocus on using AI for business instead of what execs dubbed “side quests,” dumping its AI video generator and its plans for an adult-themed chatbot. So this week, of course, the company announced it’s jumping into the media business.

OpenAI said it was acquiring Technology Business Programming Network, better known as TBPN, which runs a 3-hour show streamed on weekdays that delves into the biggest topics — and brings in the biggest names — in tech business.

(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

OpenAI said it added TBPN to “help create a space for a real, constructive conversation about the changes AI creates,” Fidji Simo, CEO of AGI deployment at OpenAI, wrote in a message to employees shared by OpenAI. Simo said the company also wanted to take advantage of TBPN’s marketing prowess. “They have a strong pulse on where the industry is going, their comms and marketing ideas have really impressed me,” Simo said.

TBPN launched in October 2024 and has been compared to ESPN in how it covers tech — two guys at a big desk with news, analysis, commentary and banter about topics such as AI, crypto, startups and the defense industry. The show’s two hosts and co-founders, Jordi Hays and John Coogan, have had some of tech’s biggest names in studio — OpenAI’s Sam Altman, Meta’s Mark Zuckerberg, Microsoft’s Satya Nadella, entrepreneur Mark Cuban and Salesforce’s Marc Benioff, to name some.

The show is streamed live from 11 a.m. to 2 p.m. PT Monday through Friday on YouTube and X from the Ultradome, a studio on a Hollywood film lot. The show has 70,000 viewers daily and looks set to make more than $30 million in revenue this year, according to the Wall Street Journal.

TBPN co-host Hays acknowledged in a statement that the show has been “critical” of the AI industry.

“After getting to know Sam and the OpenAI team, what stood out most was their openness to feedback and commitment to getting this right,” Hays said. “Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us.”

In an era of fast-moving media consolidation, it’s a fair question — can TBPN keep saying what they really think, even if that ruffles OpenAI’s feathers? In her statement, Simo said OpenAI wants the show to maintain its “editorial independence.”

“TBPN will continue to run their programming, choose their guests, and make their own editorial decisions,” she said. “That’s foundational to their credibility, and it’s something we’re explicitly protecting as part of this agreement.”

Altman, OpenAI founder, echoed that sentiment with a posting on X. also calling TBPN his “favorite tech show.”

“We want them to keep that going and for them to do what they do so well,” Altman posted. “I don’t expect them to go any easier on us, am sure I’ll do my part to help enable that with occasional stupid decisions.”

The acquisition prompted some criticism and concern on social media as people wondered whether TBPN could really maintain editorial independence.

“Reporters doing accountability journalism are getting mowed down by mass layoffs & are now almost extinct — while the targets of their accountability reporting are giving hundreds of millions of dollars to pundits,” David Sirota, a longtime columnist and founder of the investigative news outlet The Lever, posted on X. “What stage of the media dystopia is this?”

TBPN will be under the supervision of OpenAI’s Chief Global Affairs Officer Chris Lehane, who joined the company in October 2024 and is the company’s main strategist in working with government officials. Decades ago, he worked in the White House of President Bill Clinton — helping to handle the Whitewater and Monica Lewinsky investigations — and as press secretary to Vice President Al Gore. Lehane also set up a procrypto super PAC called Fairshake that helped defeat anticrypto candidates during the 2024 elections and helped Airbnb battle housing regulations.

Technologies

Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity

President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.

On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.

In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.

He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”

Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.

The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.

Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”

Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.

Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.

BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.

“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.

Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.

The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.

The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.

The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.

Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.

A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.

Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.

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Technologies

Oil Prices Slide as Trump Halts Planned Iran Strike

Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.

Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.

Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.

The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.

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Technologies

Oil Prices Drop as Trump Cancels Planned Attack on Iran

Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.

Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.

West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.

Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.

In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”

The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.

Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.

Tehran denied that talks were planned with Washington, according to state news outlet PressTV.

Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.

In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”

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