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Want Fashion-Forward Smart Glasses? This Company Could Easily Make It So

Commentary: If there’s one company capable of making genuinely stylish wearable tech, it’s British indie darling Nothing.

Are smart glasses cool yet? In certain circles, the answer would likely be yes, but there are still plenty of people who’ll need more convincing (and yes, I’m one of them).

This week, we got a hint of a possible new entrant to the smart glasses market — one with the potential to put a stylish new twist on tech specs. British tech company Nothing is best known for making smartphones and headphones, but according to Bloomberg, it’s considering branching out into smart glasses.

The company is hoping to launch the glasses in the first half of 2027, said Bloomberg, citing people familiar with the matter. The glasses will reportedly feature cameras, microphones and speakers, and have AI capabilities that will largely be handled off-device. Nothing declined to comment on the rumors.

Smart glasses are booming as a product category, with Counterpoint Research identifying 139% year-over-year growth for the segment in the second half of 2025. The market is dominated by Meta, making it ripe for a disruptive challenger — ideally a relative renegade — to come in with a fresh approach.

I’m a bit of a smart glasses skeptic, but I’d enjoy seeing a fashion-forward tech brand like Nothing branch out into eyewear. With the company’s emphasis on design, it seems like a natural fit for it to tackle wearable tech and hopefully put a unique spin on it that might persuade people like me that smart specs are indeed the way forward.

Here are three things I think Nothing could do to make a splash and set itself apart.

A continuation of the company’s transparent aesthetic

Nothing has built its brand around a transparent design language that exposes the underlying circuitry and wires inside its products. It’s nostalgic, bold and imaginative — and crucially would translate easily and effectively to eyewear.

Transparent frames are already very much a thing in the world of glasses, and even Meta has experimented with them. But I feel confident that Nothing could apply its signature aesthetic sensibilities in a way that would be distinctive and original. It could play with color — the blue and pink seen on the Nothing Phone 4A and 4A Pro, for example. 

When I think back to my conversation last month at Mobile World Congress with Nothing’s chief brand officer, Charlie Smith, it strikes me that branching out into wearables feels not only like a natural next step for Nothing, but something the brand is much better placed to tackle than its less stylish competitors. 

Smith, fresh off the boat from luxury fashion brand Loewe, spoke of being impressed by Nothing’s “rebellious creativity” and the much-needed spirit of fun it was injecting into an industry long been dominated by minimalism. “There’s something about this kind of retrofuturism, this nostalgia that we’re tapping into — people are loving it,” Smith said. 

“Personal technology is actually a lot about self-expression,” he continued. “Our devices are really like an extension of us.” 

Bonus points from me if Nothing finds a way to incorporate elements of its glowing glyph interface into the glasses.

A collaboration with a British indie brand

In a market flooded with devices made by massive corporations based in the US, South Korea and China, UK-based startup Nothing feels like the closest thing the phone industry has to an indie darling. What better way to cement that status than by collaborating with another British independent brand?

Meta’s collaborations with Ray-Ban and Oakley have been a winning formula in its own bid to establish smart glasses as a mainstream product category. But there’s also something predictable about a large company collaborating with another large company. Wayfarers might be timeless and easily wearable by anyone with a face, but they don’t exactly scream original thinking or a strong sense of personal style.

It would be much more exciting for Nothing to work with up-and-coming British designers (it did, after all, host a launch event last month at iconic London design school Central Saint Martin’s). Equally, it could opt to join forces with a more established designer, such as JW Anderson. Sure, the resulting glasses might not be a lowest-common-denominator product worn by every Silicon Valley executive, but that’s not really Nothing’s vibe.

Fortunately, there’s precedent for Nothing picking independent British brands to work with rather than hitting up the industry’s most recognizable names. Its audio collaboration with KEF has already yielded some of the most distinctive headphones on the market. I’m confident it can do the same with glasses.

A major focus on audio and music

Let’s not forget that before Nothing was a smartphone company, it was a headphones company. 

The expertise it has established in audio over the past few years might just give it a competitive edge over most companies currently making smart glasses. Many people have been surprised by how good the sound quality can be on existing smart specs, including Meta’s, but Nothing has an opportunity to take it to the next level.

Encouragingly, Nothing’s audio credentials were another thing Smith brought up in our conversation.

“The audio side of the business is really important to us because of the connection to music culture,” he said. “We love the idea of [our community] being tech and music and fashion
 like this next generation of creatives all coming together around the brand.”

Embracing music culture could be a key differentiator for Nothing and help make smart glasses a more compelling product for people who are yet to be sold on video capture and AI features.

In the past, I’ve argued that headphones are the ultimate AI wearable, but I’m prepared to revise my opinion if those headphones happen to be inside a pair of glasses I genuinely love to wear.

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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