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April Fools’ Day 2026: The Good, the Bad and the Bizarre of This Year’s Corporate Jokes

T-Mobile releases a cologne that smells like a phone (not really), Fortnite allows llama riding (yes, really), Warhammer: The Musical and more.

If you’re online at all in 2026, you know it can feel like April Fools’ Day every day. You’ve almost certainly come across videos and content, often created with AI, and had to stop and ask yourself if what you’re looking at is true or made up. 

Some are obvious. You mean, there aren’t really beds made of kittens, cotton candy and rubies? And I wasn’t really offered a job guarding a spooky funeral home where I might hear tapping coming from the morgue freezer at 3 a.m.? (Both of these are TikTok videos, and the AI is scarily good — and also just scary.)

As brands roll out their April Fools’ Day jokes for this year, I keep thinking that in an AI-heavy world, the jokes seem less surprising, the faked-up art less novel. Here are some highlights from this year’s list of April 1 corporate and tech jokes.

Dyson beauty tools for pets

PSA: Do not use a styling tool, especially a heated one, on your poor pets. That said, this April Fools’ Day prank promoting a fictional Dyson Air Wrap for pets is pretty cute. That horse, cat and dog look pretty elegant with their new curls. There’s a fun YouTube Short, too.

PlayStation Project Playmo

Why have your own fun when you can outsource it? IGN created an April Fools’ Day prank involving a fake PlayStation controller dubbed Project Playmo with Al Copilot. The joke is that it can not only play games for you, but will override your wishes and do a lot of embarrassing or dumb things, like change your online ID to something humiliating or play back your Voice Chat recordings at the worst possible times.

Snap gets Real

Snap, the parent company of Snapchat, poked fun at Instagram Reels and TikTok with a joke video announcing that it is renaming Snapchat’s Spotlight feed to “Reals.” Co-founder and CEO Evan Spiegel pops up in a social-media video where he describes “Reals” as a place where “real people share real moments. Really.” It’s a pointed reference to the fact that Snap originally popularized vertical short-form content with Stories long before many of its competitors copied the format.

Fortnite: Big heads and llama riding

Here’s an April Fools’ prank that’s more than a joke, it’s real — but only temporary. Fortnite players can try out a 24-hour-only April Fools’ Day game update that throws some truly wacky changes into the popular game. Players get enormous heads, can ride on other players’ shoulders, can use finger guns that go “pew, pew,” make a splat sound when landing after a fall, and, perhaps best of all, rideable llamas have appeared.

Warhammer: The Musical

Hey, if Broadway can make a musical about Alexander Hamilton, or a bunch of cats, surely they can make one about the Warhammer universe? That’s the joke behind this trailer for The Emperor Protects: A Warhammer 40,000 Musical, the April 1 joke from Games Workshop, creator of the popular game world. The 2.5-minute trailer, with impressive costumes and music, really sells it.

Traeger: AI-powered grilling glasses

This April 1 joke seems like it could maybe be a practical, real thing. Traeger makes wood-pellet grills, and this year’s joke is their claim to offer AI-powered grilling eyeglasses. “With smart guidance, thermal imaging, night‑vision, and hands‑free photo and video capture, MEAT‑AI lets you command every cook like never before,” the site touts. Hmm, I wouldn’t actually mind a pair of glasses that could look down at my grill and tell me whether my steak is done or how much more time it needs to cook. Get on that, Traeger.

T-Mobile cologne

Want to smell like your cellphone? What does that even mean? Wireless tech giant T-Mobile’s prank is Metro by T-Mobile CALLoGNE, combining call, as in phone call, with cologne. The company touts its April 1 joke as “the world’s first luxury fragrance inspired by the unmistakable scent of a brand-new phone.” Metro is T-Mobile’s prepaid brand, formerly known as MetroPCS. 

Timekettle British translation

They say the US and UK are two nations separated by a common language. You may already know some British phrases, including “boot” for what Americans call a car trunk, and “bonnet” for what we call the hood of a car. Timekettle makes AI-powered translation products, and its April 1 prank is a British-to-American language translation update for its translation devices. Cheerio, old chap.

Whisker cat hair clothing

If you own a cat, cat hair is already on everything in your closet. So Cataire (like couture, I guess), a line of designer clothing made out of real cat hair, doesn’t seem that far off. Whisker, the company behind the Litter-Robot litter box, is taking this April 1 prank to the meowy max. They’ve actually used real cat hair from adoptable cats at a Michigan animal shelter to adorn three sweaters that will later be sold on eBay. Each eBay listing doubles as an adoption profile for a real shelter cat.

Yahoo’s Scrƍll Stoppr

Those who spend too much time on their phones might appreciate the idea behind Yahoo’s prank, Scrƍll Stoppr. It’s described as “a delightfully absurd finger accessory that physically blocks your thumb from touching your phone screen.” I hate to break it to Yahoo, but I discovered this myself years ago when I cut my thumb slicing onions for Thanksgiving and had to wrap it in a Band-Aid. Yahoo says you can actually buy this — it will be available for $5 on Yahoo TikTok Shop on April 1 and will be delivered in a box that sounds off with the Yahoo signature yodel. If it sells out, just put on a Band-Aid for the same results. BYO yodel.

Omaha Steaks pocket steak

Need a spot of protein on the go? Omaha Steaks is best known for sending giant crates of beef as gifts, but the company’s April 1 product is “the world’s first pocket-sized steak.” It gets beefier: The company jokes that the steak is cooked by motion-activated technology. A rare deal indeed, if well done.

Baskin-Robbins ice cream soup

Baskin-Robbins has always had creative ice cream flavors, but for April 1, the company is hyping… ice cream soup. Not real, of course, but they’re promoting the faux frozen dessert in hopes that people will be inspired to take advantage of a buy-one-get-one 50% off deal on pre-packed quarts April 1-2 for Baskin-Robbins Rewards Members. Slurp ’em if you got ’em.

Baby Bottle Pop, supplement style

Grown-ups don’t get any of the fun kid candy, but instead are stuck taking vitamins and supplements. Baby Bottle Pop Candy, which is exactly what it sounds like, candy in a baby-bottle container, is pretending for April 1 that it now comes in adult flavors. Is protein a flavor? Is fiber? Salmon is, but candy salmon is too much, even for this Seattleite. Thankfully, it’s just for April Fools’ Day.

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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