Technologies

We’re All Flailing With AI: I Tried Art That Pokes Back at the Chaos

A handful of moments at SXSW had me wondering: How much of AI is me playing a game and how much is it a game playing me?

Smack dab in the middle of this year’s SXSW festival in Austin, Texas, there was a huge dirt hole in the ground, blocks wide, where there used to be a convention center. The festival’s events continued around it in hotels, but the building’s absence was like a lurking symbol. Of chaos, of disruption. Of the world in 2026, dealing with AI and everything else.

I have no idea what the rest of 2026 will bring, but the vibe I felt at a vibe-filled show made me question how AI can work with our lives, our art and our existence. Instead of fighting it, the conference awkwardly embraced it and challenged it. I saw pockets of work all over the place and wondered about it. Conversations. And how to escape it.

Everyone’s trying to handle a world that’s suddenly way too overloaded with AI, generating documents, images, deepfakes and music, injecting assistant agents into our operating systems, even launching entire unleashed and interconnected agent systems all talking to each other on their own social networks. Job-threatening, constantly shifting, training on our data and aiming for our faces. Do we run from it, try to destroy it, or use art to question and challenge it?

SXSW gave me a lot of the latter, in different slices.

In my panel I was in at SXSW with Meow Wolf’s Vince Kadlubek and Niantic Spatial’s Dennis Hwang about their experiments overlaying tech into art in physical installations, Kadlubek discussed how AI’s infinite slop creative tool becomes uninteresting over time, while intentional art counteracts that. And that’s exactly how I felt moving through intentionally-made experiences that turned my thoughts about AI inside out, all in different ways.

AI seeping into our gaming chats, for better and worse

In a VR headset in a hotel ballroom, I chatted with cartoon fantasy characters in a whimsical game called Fabula Rasa: Dead Man Talking, made by game studio Arvore. I could make any request or beg as much as I wanted from my cage, where I was held prisoner for offending the King and kept dangling over a monster’s mouth for execution. Could I plead my case to them? The cartoonish VR characters responded, but via generative AI improvising off a script from a writing team, using Claude.

The chats were fun, ridiculous. I made myself an irresponsible magician and leaned into improv with the characters who approached me. None of them disappointed, which is a surprise for dialogue that’s somewhat AI-generated. Most interactions felt frazzled and absurd, but it worked for the style and the humor of it all. There was a bit of a delay for responses to kick in, though, standard-issue for a lot of AI conversations.

This was the best use of AI I saw. But what could it mean for future games, like RPGs? It’s an unsettling thought if you’re a writer…or, exciting. Indie games could end up finding ways to branch out responsive dialogue in ways that still feel custom-written and crafted. I don’t know.

On the less successful end was Love Bird, an interactive game show experience directed by Cameron Kostopoulos. I was wowed by the initial onboarding, where the “producers” called me on my phone to interview me. The producer was actually an AI chatbot with a surprisingly rapid response time. I convinced the AI to be a participant, and then was led into a room where I spoke via Xbox controller and headset microphone with a PC game on a monitor, where I was competing with others while carnivorous bird-people threatened to eat us. I’m not sure why, exactly. And I don’t know how it all ended, because my chats with the host and participants fell into broken loops that made us have to quit out early.

Love Bird was fast-paced and responsive, but also too chaotic and weird, even for someone like me who likes weird. It didn’t feel like it was really paying attention to me, and I didn’t feel like I had space to process. Maybe that’s by chaotic design, but after emerging, it just made me want to feel less AI-spammed and have games that didn’t flood me with as much conversation as this one did. I needed a quiet space. My favorite immersive experiences are often the quiet ones, not the chatty ones.

AI as a personal transformational lens

In one room, I stood at a podium and read a portion of New York Mayor Zohran Mamdani’s acceptance speech from November as, before me, video clips of crowds cheering played on a large video monitor, seemingly reacting to me. A few minutes later, I heard my voice delivering more of Mamdani’s speech, AI-generated in my voice, to film clips of inspirational moments of support. I saw my own face layered into the background of some of these clips, too.

The Great Dictator, directed by Gabo Arora, is a museum-style participatory exploration of the power of rhetoric, provocatively named for the Charlie Chaplin satire about Adolf Hitler. The three speeches you can choose from — Mamdani’s, President Ronald Reagan’s on taking down the Berlin Wall, and Malcolm X’s The Ballot or the Bullet speech — are all picked to represent powerful moments in history, and the exhibit is about embodying history and feeling the power of speech and rhetoric in a personal way — and relating to it from a new, personal, and maybe more empathetic angle. The voice AI was generated by ElevenLabs, and the video clips at the end were hand edited, but with AI overlays of my face handled by Runway. What surprised me was how much I ended up being in historical documents. Is this a deepfake? Is it embodiment? Is it both?

Another art experience embedded me into the work: Spectacular, by Jonathan Yeo. Yeo is an artist from London whose portrait work includes King Charles III, President George W. Bush and designer Jony Ive of Apple renown and has played with tech in many of his installations. This gallery at SXSW, replicated from an exhibit that was in Paris before, used Snap Spectacles AR glasses to melt the real portraits with augmented effects and voice narration from Yeo. And, later on, the portraits began overlaying my own face, transformed in art styles that matched Yeo’s using generative AI trained on his work. At the end, I got a printout of my portrait, “signed” by Yeo himself.

I spoke with Yeo in Austin after experiencing his work. He admitted that AI is a provocation here, but that he wants to own the process that AI is trying to take from our own data everywhere. And he’s trying to apply AI and AR in ways that feel intentional and subtle as ways to help play with and bring the art to life, in museums and elsewhere. But again, like with The Great Dictator, I wondered: How much will “permanent” documents of art and history begin to melt over time with AI? What will be kept intact, and who will enforce the line?

AI as broken manipulator

Wearing a pair of Meta Oakley smart glasses, I stood in a room full of objects on shelves as a voice directed me to open a drawer, find a dollar bill there and put it in a shredder filled with bill fragments. I did it. The AI remarked with pleasant surprise at how compliant I was. From there, I “competed” tasks to prove my value as human labor, graded by an AI that saw my actions through the glasses camera and showed my stats on a TV screen, along with a deepfaked dancing version of myself.

Body Proxy, by Tender Claws, applies Meta’s glasses camera feed into its own art AI app on a phone to explore how AI could make us proxies for physical labor. It’s weird and satirical like some of their other VR work (the game Virtual Virtual Reality, among others), but also pushes at a much bigger question: How much is AI breaking us or manipulating us? How much are we willing to be manipulated?

Escape The Internet (Part One), an interactive game I played in a movie theater at the Alamo Drafthouse, turned similar ideas of manipulation into a social experiment. Created by Lucas Rizzotto, another VR/AR provocateur artist, it involved no headsets or glasses. Instead, everyone in the theater used their own phones to connect to a private server that “ran” the game and gave us little personal avatars, feeding us surveys to collect our personal tendencies and then having us play social voting games to see how we’d polarize on decisions like, for instance, who to kill: one person who shared our political views, or five who didn’t?

It’s all absurd and funny and guided by Rizzotto’s in-person guidance at the front of the theater, and along the way, I thought about how social platforms manipulate us with algorithms. Here, in this room together, we’re encouraged to find each other, recognize each other and love each other. The experience has branching paths and can be replayed, and could re-emerge in future conferences and events. But, again, I asked myself: How much of AI is a game that’s playing me, instead of me playing it?

Design for AI is still unfinished (or nonexistent)

In some of the panels I sat in on, and in conversations I had, I got a creeping sense that AI is moving too fast for artists or ethicists — or anyone else, really — to stop and properly process. One panel exploring The Future Design Language of Robots, with Olivia Vagelos of the Design for Feelings Studio, and Savannah Kunovsky, managing director of Ideo’s emerging technology division, tapped into the assumptions we make about robots. I teamed up with someone next to me to try to dream up ideas to break my assumptions and think freshly about what robots could be.

Kunovsky and Vagelos both agreed that designing for AI presents similar challenges right now, particularly because the tech is moving too fast for design to properly attend to it. But sadly, my attempt to record what they said as a quote was sabotaged by my AI-enabled Meta Ray-Ban glasses, which activated as the microphone when I tried recording a voice memo from the panel on my phone, muting the audio completely because of noise cancellation. Wearables are still broken, too.

Another panel, called Generative Ghosts: AI Afterlives and the Future of Memory, led in part by two Google DeepMind researchers, discussed many fascinating angles on how we can responsibly handle archiving our lives via AI as memories in the future, and who controls that ability. The panel had no specific answers but plenty of questions. And, as my own attempt at recording it was also erased by my activated smart glasses, it gave me an additional level of absurd friction which made me wonder: Will these archived memories eventually be lost, too, from big tech companies that sunset services or introduce noncompatible formats, memory-holing the memories?

AI is threatening, but often not successful in fulfilling its promises (or threats). Self-driving Waymo cars flooded Austin during SXSW, with my Uber app often pushing them on me instead of human drivers. I gave in and took a few for amusement, but they usually took longer to get where I was going. And, one unfortunate evening, my Waymo took a weird roundabout route that ended up dropping me off a half mile from my destination on the wrong side of the highway.

My favorite SXSW memory was making an old-fashioned collage out of magazine clippings with friends at an art gallery over wine, something that involved no tech at all. We worked our magic with intuition, scissors, old magazines and good conversation. Was it perfect? No. But it cost a lot less than generative AI. Which also makes me wonder if all these AI tools being offered to enhance or supplant creativity are necessary, or whether we’ll just rediscover that we had more tools than we realized all along.

Technologies

Buffett’s decade-long acquisition finally pays off after years of struggle

Warren Buffett’s confidence in a decade-old acquisition finally pays off as Precision Castparts’ complex products become essential for engine turbine blades, while Berkshire Hathaway’s stock shows modest gains despite Wall Street declines.

Buffett’s decade-long acquisition finally pays off after years of struggle

Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”

While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.

In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.

It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.

As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.

They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.

This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.

Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.

Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.

It’s also nearly three times the 2016 purchase price.

In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.

His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”

Berkshire bounces a bit as Wall Street sells off

Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.

Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.

Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.

Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.

Nebraska candidate moves to replace ad that included Buffett’s image

The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.

In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”

He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”

In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.

She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.

“It implies that my dad endorses him. He did not have permission to use it.”

The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”

The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”

A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.

The commercial now running does not show or mention Buffett.

BUFFETT & BERKSHIRE AROUND THE INTERNET

Some links may require a subscription:

Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines
Financial Times: The day Warren Buffett saved Salomon Brothers

HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE

The effects of 9/11 on Berkshire and the insurance industry (2002)

Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.

AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?

WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.

And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.

And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…

In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.

And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.

We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.

Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.

We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.

The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.

And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.

I mean, that was a huge amount of damage done without nuclear, chemical, or biological.

But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.

And if we had coverage on that, it would destroy us as well.

BERKSHIRE STOCK WATCH

Four weeks

Twelve months

BRK.A stock price: $766,000.00

BRK.B stock price: $510.37

BRK.B P/E (TTM): 12.83

Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)

Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)

Berkshire repurchased $4.5 billion of its shares in Q2 2026.

BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026

Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.

Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:

Mitsubishi, which is as of April 30, 2026

The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

QUESTIONS OR COMMENTS

Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.

— Alex Crippen, Editor, Warren Buffett Watch

Technologies

Houthis reportedly advance to key Red Sea island, further threatening crucial oil choke point

The advance raises the threat to shipping near the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden to global markets.

The Iran-backed Houthis reportedly advanced to Yemen’s strategic Perim Island on Friday, delivering a major boost to the militant group’s push to take control of one of the world’s most important shipping choke points.

The capture of Perim Island, which was reported by several news agencies, citing multiple Yemeni government sources, comes just one day after the Houthis seized Yemen’s port city of Mokha on the Red Sea coast. CNBC could not independently confirm the report.

The rapid ground offensive is seen as a severe setback to Saudi Arabia and the Yemeni forces it backs and puts Iran and its proxies on course to exercise control over two critically important oil choke points on either side of the Arabian Peninsula: the Bab el-Mandeb Strait and the Strait of Hormuz.

Perim Island is a small and rocky area of land that divides the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden and to global markets.

There are concerns that the Houthis’ advance toward the Bab el-Mandeb Strait could have significant ramifications for global trade, particularly if the militant group ratchets up threats or attacks on Red Sea shipping.

The Houthi advance prompted Saudi Crown Prince Mohammed bin Salman to personally press President Donald Trump for U.S. military intervention, MS NOW reported later Friday, according to a person familiar with the conversations.

The crown prince spoke with Trump twice Thursday and urged him to strike the Iranian-backed group as it closed in on the Bab el-Mandeb. Trump declined, saying the U.S. does not plan to widen its regional military campaign to include the Houthis, according to the person, who was granted anonymity because of the sensitive nature of the conversations. Axios first reported the calls.

A senior administration official told CNBC the U.S. remains focused on protecting core national security interests, including freedom of navigation in the Red Sea, “while empowering our regional partners to take the lead in managing and resolving regional security challenges.”

The official added that the U.S. is “in continuous dialogue with Saudi Arabia.”

The capture of Mokha marked a “major blow” to Saudi Arabia as it raises the possibility of the group exerting a tighter grip on the Bab el-Mandeb Strait, according to Hamish Kinnear, principal Middle East and North Africa analyst at risk intelligence company Verisk Maplecroft.

Mokha is situated about 75 kilometers (46 miles) north of the Bab el-Mandeb Strait.

“The Houthis were already threatening Saudi shipping from previous positions, but their capture of Mocha opens up the possibility of further advances towards the Bab el-Mandeb coastline and a tighter grip on the chokepoint,” Kinnear said in a research note.

As the war continues, Kinnear said both Tehran and Washington believe time is on their side, making a new truce unlikely for now.

“Oil and gas prices, and more specifically refined products such as diesel, will continue to tick upwards while that remains the case – even if US convoys and Strait of Hormuz export alternatives cushion the price impact,” Kinnear said.

The strategic importance of the Bab el-Mandeb Strait has grown significantly since the start of the U.S. and Israel’s war against Iran in late February, with the waterway emerging as an alternative route for crude moving toward Asia.

What next for oil prices?

Oil prices traded sharply lower on Friday, but both major benchmarks could still end the week above $100 per barrel for the first time since mid-May.

International benchmark Brent crude

The resilience of the oil market is being tested by a clearer recognition of the mounting threat to regional supply, strategists at ING said, with energy market participants seen repricing both the duration and severity of the conflict.

Even as flows continue through the Strait of Hormuz, ING’s strategists said flows remain well below prewar levels, underlining how fragile the situation has become.

“Saudi energy infrastructure and crude oil exports from the Red Sea are increasingly at risk, with the Houthis in Yemen targeting Saudi Arabia,” ING’s Warren Patterson and Ewa Manthey said in a research note published Friday.

“As the Houthis have taken control of the Red Sea port of Mokha in Yemen, recent events increase the threat to shipping around the Bab al-Mandeb Strait,” they added.

— Luke Fountain contributed to this report.

Technologies

Wall Street firm believes the AI stock market boom is ‘nearing an end.’ Here’s why

Stretched earnings expectations, extreme concentration and surging equity issuance point to growing bubble risks.

A range of equity market bubble indicators show that while the S & P 500 ‘s rally has further to run this year, its medium-term prospects look poor given how frothy the market has become, according to Capital Economics. “Most indicators suggest the AI equity boom is nearing an end,” Capital Economics’ senior market economist James Reilly said Thursday in a note. Capital has been more bullish than most on the stock market since mid-2023, reflecting a view that AI will be a transformative technology. Its year end-2026 S & P 500 forecast has consistently been above consensus. But the firm has also maintained that the AI-driven rally is a bubble that will eventually burst. To assess and spot a late-stage market bubble, Reilly looks at eight indicators including valuations, earnings, index concentration, equity issuance and foreign interest in U.S. equities. Some of those measures are already at or near levels that preceded previous stock market peaks. The analysis shows that while market variables such as earnings expectations look consistent with a market top, others such as volatility and leverage look slightly less alarming. Earnings stand out as the biggest warning sign. Expectations for S & P 500 earnings growth are around levels seen only at the peak of the dot-com bubble, while long-term EPS growth forecasts have surged to a record high. According to Reilly, the heavy concentration of this expected growth in the tech sector means that any signs of weakness in the tech firms’ earnings will weigh heavily on the index. Other indicators are also flashing warning signs. Index concentration is around dot-com-era extremes, net equity issuance has turned positive and foreign ownership of U.S. stocks is at a record high. Reilly said another wave of IPOs and share sales could be particularly significant, since similar issuance booms have historically coincided with market peaks. “On past form, this suggests that the end of the bubble is just months away, rather than years,” he said. Measures of leverage are not yet alarming compared to other factors, though the analyst warns that they are heading in a “concerning direction.” While volatility metrics look consistent with a mid -stage bubble, Reilly notes that constituent -level volatility isn’t as extreme as it was near the end of the dotcom boom. “While we continue to think that the S & P 500 will rally from around 7,650 now to 8,250 by end-2026 , we ultimately forecast it to fall back to 6,500 by end -2027,” he wrote. Those assumptions would equate to 8% upside this year and a 21% slide in 2027.

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– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

– Measure advertising performance 908 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

– Understand audiences through statistics or combinations of data from different sources 573 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

– Develop and improve services 680 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.

Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.

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