Technologies

McDonald’s CEO Burger Video: Ketchup With This Bizarre New Meme

The executive tentatively took a bite of his company’s new «product,» and now even McDonald’s own social media is relishing the mockery.

Corporate executives: They’re absolutely nothing like us. You might be seeing memes and jokes on social media mocking what appears to be some random man’s wimpy bite into a burger. Here’s the big-mouthed backstory.

On Tuesday, McDonald’s launched its Big Arch burger, and a month before that, McDonald’s CEO Chris Kempczinski posted an Instagram video tasting it. But instead of digging into the double-patty, sauced-up and sloppy, 1,020-calorie burger, he … well, delicately nibbles at it? Like the late Queen Elizabeth II might have genteely sampled a cucumber sandwich at afternoon tea?

Kempczinski sings the praises of the Big Arch and then takes the world’s tiniest chomp at it, insisting he took «a big bite, for a Big Arch.»

Does he know what «big» means?

Not only that, but the CEO also says, patting the burger container awkwardly, «I love this product.» As if it’s an IKEA desk. This is America, Chris, we say «burger» here.

Kempczinski’s video came out a month before the burger’s release, and some commenters started grilling the big burger boss right away. But with this week’s release of Big Arch, the internet rediscovered the video.

Comedian Cat Sullivan re-creates the CEO’s video with an even stronger reluctance to taste the food, using the word «product» constantly.

Other restaurant chains especially sank their teeth into the joke. Burger King’s official account cracked, «We couldn’t finish it either» and slammed up an Instagram of its president, Tom Curtis, eating a BK Whopper with a lot more, uh, relish.

Wendy’s created a LinkedIn video showing its president, Pete Suerken, making and enjoying a Wendy’s burger, and he even got in a dig at McDonald’s famously often-broken ice cream machines. Suerken helps himself to a Frosty dessert and announces, «Oh, wait! Our machines are always working.»

Other brands piled on the original post.

«Gonna start test driving our cars 1 metre at a time,» posted car company Mini.

«Is the big bite in the room with us?» cracked the Instagram account for WingStop Canada.

«We do love a square,» wrote Wendy’s UK.

But at least the McDonald’s social media account tried to make fun of its own big boss. The company posted a photo of the Big Arch, using the same awkward term for it that the CEO did, with the caption, «Take a bite of our new product.»

The caption from the McDonald’s Instagram account is at least gamely self-aware, reading «can’t believe this got approved.»

Technologies

The Fourth Episode of the VERUM AI Mini-Series Is Out

Verum Messenger has released the fourth episode of its AI mini-series SHADOWS, created using Verum AI. The new episode, titled “No Borders,” continues the story of a team trying to stay out of the OMEGA corporation’s sight.

Following the events of the previous episodes, the team moves between cities and countries while OMEGA continues its search. The new episode puts particular emphasis on Verum Messenger’s capabilities that allow users to conceal their location.

“No Borders” is another chapter in a story about privacy, freedom of communication, and technologies that erase borders between people.

The VERUM AI mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 4 is now available. Stay tuned for the next chapter.

Watch on YouTube
Watch on Instagram

Technologies

Verum Messenger Introduces Built-In Verum Chess

Verum Messenger has released a new update for iOS, iPadOS, and macOS, adding another feature to its growing ecosystem — Verum Chess. Users can now play chess directly inside the messenger without switching between different applications.

The new feature allows users to start a game in just a few taps while reinforcing Verum’s vision of a unified digital environment where communication and everyday services come together in a single platform.

Verum Messenger continues to evolve into a multifunctional ecosystem that combines secure chats and calls, AI tools, a built-in VPN, anonymous email, eSIM, financial services, cryptocurrency features, and offline communication. With the introduction of Verum Chess, the platform now also offers a new way for users to interact and spend time together without leaving the app.

The update is now available for iPhone, iPad, and Mac on the App Store.

Technologies

Episode 3 of the VERUM AI Mini-Series Is Now Available

Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.

The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.

Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.

The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 3 is now available. Stay tuned for the next chapter.

Watch on Instagram
Watch on YouTube