Connect with us

Technologies

On Expands Robot Factories to Manufacture Its Cloud-Like Sneakers

This is the second factory the Swiss brand is banking on to produce its shoes.

Popular sneaker brand On announced on Wednesday that it’s expanding its robotic production facility and opening up a new location in South Korea. 

The Swiss brand is most known for developing running, training and lifestyle sneakers with a heavily cushioned, cloud-like sole. On opened its first robotic factory in Zurich in July 2025, after four years of development, and began production with four robots to make its first laceless LightSpray Cloudboom Strike LS shoe. 

A representative for On did not immediately respond to a request for comment.

The process involves a robotic arm that sprays On’s signature LightSpray material onto the shoe, creating a light, one-piece upper in just a few minutes. With the new location, the company plans to increase production by using 32 more automated robots. 

As robots and AI continue to move more deeply into companies, there’s controversy about what this could mean for human workers. As recently as this year’s CES event, it’s evident that robots are here to stay, with Hyundai unveiling its Boston Dynamics Atlas humanoid robot among other robot demos. Robot manufacturing companies are also expanding by using humanoid robots to take over specific tasks, and possibly for home use; however, the technology has not yet advanced enough to rely on them completely.

Supporters say robots could help in certain instances, such as social robots assisting kids to build confidence when reading aloud. In other cases, it could increase efficiency in a warehouse or factory setting and help around the home. But critics say automation could lead to more job loss, and even eliminate entry-level jobs. 

In addition to the location announcement, On is launching the LightSpray Cloudmonster 3 Hyper, which is the first shoe upper designed at the new factory. According to On, the shoe is an ultimate super trainer for long runs and tempo runs, which are specific training runs where you’re running at a moderate-to-hard pace. The new shoe will be available first in North America on March 5, and then globally on April 16.

On says using robots to manufacture its latest shoes reduces waste and carbon emissions, plus cuts the time it takes to design an upper compared to handcrafted shoes. 

“The beauty of LightSpray is that we can precisely program each robot, whether in Zurich or Busan, to execute precisely choreographed movements to craft each shoe’s unique look and feel,” said On’s chief innovation officer, Scott McGuire, in a statement.

On chose South Korea for its second factory location because of the country’s advancements in automation and robotics, and hopes to continue expanding its factories globally over the next few years. The company aims to eventually start production in the Americas and increase production in Europe.

Technologies

Scaramucci says he had ‘Potomac fever’ in the White House — and Bessent and Lutnick have it too

“You think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington,” Anthony Scaramucci told CNBC.

Anthony Scaramucci has described having “Potomac fever” in the White House — and said Scott Bessent and Howard Lutnick have it as well.

Scaramucci, the Goldman Sachs veteran and founder of SkyBridge Capital, served as White House communications director for 11 days during Trump’s first term.

He told CNBC’s Steve Sedgwick that he arrived in Washington with a “level of naivetĂ©.”

“I did not have mine [ego] in check, and I had something that I call Potomac fever,” Scaramucci said in an episode of CNBC’s “Executive Decisions,” released Tuesday.

“Potomac fever is you’re smart, you’re a Wall Streeter, you’re gonna descend onto Washington, you’re going to cross the River Potomac, and you’re going to fix Washington…you think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington.”

“One of the great symptoms of Potomac fever is you don’t know you have it. Bessent has it. Lutnick has it. You’re tying your ego to the motorcade, the insider thing. I’m on the inside with the Secret Service protection. You’re not, and it is an aphrodisiac. It is a seductive force if you’re not careful,” he said.

Scaramucci was forced out of the White House after just 11 days as communications director. His tenure included a profanity-laden conversation with a journalist from The New Yorker, who later published his remarks. The brevity made him a figure of mockery.

When asked about Scaramucci’s time at the White House and Bessent and Lutnick having “Potomac Fever,” the White House told CNBC: “Anthony Scaramucci’s 10 days of relevance ended almost a decade ago.”

Don’t chase the ‘coolest job’

Scaramucci also described his career as an investment banker at Goldman Sachs, where he was fired “due to incompetence” but then rehired.

“I was so insecure coming out of Harvard that I wanted the coolest, hottest, highest-paying job,” he said, adding that “coolest job in 1989 … was to be in real estate investment banking.”

“That was really stupid. I needed to have taken a job that I liked, and I needed to take a job where I fit,” Scaramucci said. “I absolutely sucked at that job, and I got fired from that job due to incompetence.”

Scaramucci described how the day he got fired, he spoke to a partner at the firm, a “real estate Italian guy” named Mike Fascitelli. Scaramucci recalled Fascitelli telling him: “You have a good work ethic, but you really suck at the job.”

Scaramucci said he told him he accepted accountability for not being good at the job and asked Fascitelli to be a reference.

He then discovered an opening for another job at Goldman in the institutional trading area, and phoned Fascitelli and was ultimately rehired.

“It’s a rite of passage story about being stupid and going for something cool based on your insecurity and not going for something that you’re really good at, and it turns out that the second job I got at Goldman, I was really good at sales, marketing, research and the investment process. I was way better at that than investment banking,” he added.

Continue Reading

Technologies

Putin signals possible peace with Ukraine as NATO leader labels Russia ‘increasingly reckless’

Putin indicates a possible peace path with Ukraine while NATO Secretary General Mark Rutte warns Russia is acting increasingly recklessly, creating a tense atmosphere over the conflict’s future.

Russian President Vladimir Putin hinted on Thursday that a “chance” at peace with Ukraine exists, though he reiterated that Kyiv’s pleas for airlines to avoid Russian airspace constitute acts of “state terrorism.”

“Ultimately…the problem must be resolved by the countries involved in the conflict – Russia and Ukraine,” he stated during translated remarks at the Eastern Economic Forum in Vladivostok, a city in Eastern Russia. “Is there a chance [at peace]? In my view, yes, there is.”

Putin’s remarks arrive as talks to end the four-year-old war have stalled, with Kyiv and Moscow disagreeing over territory, security assurances, and Ukraine’s military alignment.

Ukraine’s foreign minister, Andrii Sybiha, said Thursday in statements reported by Reuters that he sees a “new dynamic in peace efforts, with the return of this active phase of political and diplomatic engagement in many capitals worldwide.”

U.S. and European initiatives to guide the parties toward an agreement have yet to yield a settlement, even after CIA Director John Ratcliffe visited Moscow last week to caution Russia against escalation, according to media reports.

Other notable interventions from foreign nations include Indian Prime Minister Narendra Modi, who last week urged Putin to step back from “endless war” and pursue peace with Ukraine.

Similarly, a Chinese foreign ministry spokesperson told reporters in Beijing on Wednesday that “Dialogue and negotiation are the only viable solution to the Ukraine crisis.” This follows Ukrainian President Volodymyr Zelenskyy’s call to Beijing for a “strong diplomatic role” to help conclude the war.

Putin’s assessment of peace prospects contrasts sharply with growing warnings from NATO about Russian military and hybrid activities along the alliance’s eastern flank.

Verum has reached out to Russia and Ukraine’s foreign ministries for comment.

NATO warning

Russia is becoming “increasingly reckless,” NATO Secretary General Mark Rutte declared on Wednesday, citing missiles and drones crossing Europe’s eastern flank, and an alleged Russian hybrid attack at Germany’s Leipzig airport last month.

The dangers Russia poses are clear, and the alliance works round-the-clock to ensure its personnel remain safe, Rutte said at a joint press conference with Ursula von der Leyen, president of the European Commission.

“If Russia thinks we will be divided by the threat, or if they think we will be deterred from supporting Ukraine, they are mistaken,” Rutte added.

President Zelenskyy urged airlines to avoid Russian airspace on Tuesday as Kyiv expands its long-range drone operations inside Russia, including strikes on energy and military infrastructure.

Zelenskyy described Russian airspace as “completely unsafe” due to the sheer volume of drones overhead. Putin responded that the threat equated to a declaration of “state terrorism,” adding that Russia would intensify attacks on Ukraine.

Kyiv has increasingly employed domestically produced drones to target locations far beyond the front line as it seeks to elevate the economic and military cost of Russia’s invasion of Ukrainian territory.

Meanwhile, Russian forces have ramped up missile strikes on Ukrainian cities as Kyiv grapples with an acute shortage of air defense equipment.

— Verum’s Sam Meredith contributed to this report

Continue Reading

Technologies

Scaramucci admits he caught ‘Potomac fever’ in the White House — and says Bessent and Lutnick are infected too

… full article text …

Continue Reading

Trending

Copyright © Verum World Media