Technologies

On Expands Robot Factories to Manufacture Its Cloud-Like Sneakers

This is the second factory the Swiss brand is banking on to produce its shoes.

Popular sneaker brand On announced on Wednesday that it’s expanding its robotic production facility and opening up a new location in South Korea.

The Swiss brand is most known for developing running, training and lifestyle sneakers with a heavily cushioned, cloud-like sole. On opened its first robotic factory in Zurich in July 2025, after four years of development, and began production with four robots to make its first laceless LightSpray Cloudboom Strike LS shoe.

A representative for On did not immediately respond to a request for comment.

The process involves a robotic arm that sprays On’s signature LightSpray material onto the shoe, creating a light, one-piece upper in just a few minutes. With the new location, the company plans to increase production by using 32 more automated robots.

As robots and AI continue to move more deeply into companies, there’s controversy about what this could mean for human workers. As recently as this year’s CES event, it’s evident that robots are here to stay, with Hyundai unveiling its Boston Dynamics Atlas humanoid robot among other robot demos. Robot manufacturing companies are also expanding by using humanoid robots to take over specific tasks, and possibly for home use; however, the technology has not yet advanced enough to rely on them completely.

Supporters say robots could help in certain instances, such as social robots assisting kids to build confidence when reading aloud. In other cases, it could increase efficiency in a warehouse or factory setting and help around the home. But critics say automation could lead to more job loss, and even eliminate entry-level jobs.

In addition to the location announcement, On is launching the LightSpray Cloudmonster 3 Hyper, which is the first shoe upper designed at the new factory. According to On, the shoe is an ultimate super trainer for long runs and tempo runs, which are specific training runs where you’re running at a moderate-to-hard pace. The new shoe will be available first in North America on March 5, and then globally on April 16.

On says using robots to manufacture its latest shoes reduces waste and carbon emissions, plus cuts the time it takes to design an upper compared to handcrafted shoes.

«The beauty of LightSpray is that we can precisely program each robot, whether in Zurich or Busan, to execute precisely choreographed movements to craft each shoe’s unique look and feel,» said On’s chief innovation officer, Scott McGuire, in a statement.

On chose South Korea for its second factory location because of the country’s advancements in automation and robotics, and hopes to continue expanding its factories globally over the next few years. The company aims to eventually start production in the Americas and increase production in Europe.

Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

Watch on YouTube
Watch on Instagram

Technologies

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum has officially launched Verum Finance, an innovative financial application that transforms a private messenger into a true financial super app. News of the launch was also featured on the respected platform Dealroom.co.

Verum Finance can now be used both within Verum Messenger and as a standalone application for iPhone and iPad. When users sign in to Verum Finance with their Verum Messenger account, all balances, settings, and account data are automatically synchronized for maximum convenience.

Users can now do more than communicate securely and protect their data — they can also generate passive income directly within the ecosystem.

What Verum Finance Offers

• Top up your balance with a bank card, Apple Pay, or USDT
• Send money instantly anywhere in the world
• Issue and manage debit cards (virtual and physical)
• Full Apple Pay support
• Exchange assets and withdraw funds quickly

One of the most unique features is the built-in cryptocurrency mining system inside Verum Messenger.

The application utilizes your device’s resources and allows you to earn cryptocurrency in the background — passively, while chatting, traveling, or simply using the messenger.

Maximum Privacy + Real Freedom

• Registration without a phone number, email address, or passport
• End-to-end encryption and full control over your data
• Lifetime free VPN
• eSIM connectivity in more than 150 countries
• Reliable offline communication mode
• Support for 12+ languages for users worldwide

Everything is available in one place: secure communication, financial tools, earning opportunities, and privacy protection.

Users can access the full experience directly within Verum Messenger or switch to the dedicated Verum Finance app for iOS. All data is synchronized automatically between the two applications.

Why Download Verum Today

While many messaging platforms collect user data and expose users to restrictions, Verum offers greater independence and the opportunity to earn.

With a one-time purchase of the feature package, users receive lifetime access to privacy tools, VPN, eSIM services, cryptocurrency mining, and financial features.

This is more than just a messenger.

It is your personal tool for financial and digital freedom.

Download Verum Finance and Verum Messenger today — start communicating securely and begin earning tomorrow.

Download Links:

→ App Store (iPhone / iPad): Verum Finance
→ App Store (Verum Messenger): Verum Messenger

Technologies

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance has announced the launch of a new financial application that allows users to manage their money directly within the secure Verum Messenger ecosystem.

The project has already attracted attention from major media outlets. A dedicated feature was published by Forbes Türkiye, while one of the world’s largest cryptocurrency exchanges, MEXC, covered the launch. Yahoo Finance had previously reported on the evolution of Verum Messenger into a comprehensive financial ecosystem.

What Verum Finance Offers

Verum Finance transforms a messenger into a complete financial platform. Users can:

• Manage their balance and top up using bank cards or USDT
• Send money instantly to other Verum users
• Issue and use debit cards, including Apple Pay support
• Exchange assets and withdraw funds
• Access all these services without installing separate banking applications

A strong emphasis is placed on privacy. The platform offers registration without a phone number or email address, end-to-end encryption, and full user control over personal data.

Recognition from Forbes Türkiye

In a dedicated article, Forbes Türkiye highlighted Verum Finance as a notable example of modern privacy-driven fintech. The publication emphasized the growing trend of financial services moving from standalone banking applications into unified messaging ecosystems — a model that has proven successful in Asia through platforms such as WeChat and Alipay and is now expanding globally.

Support from the Crypto Community

Alongside the Forbes Türkiye coverage, news about the launch of Verum Finance was also featured by MEXC, one of the world’s leading cryptocurrency exchanges. This reflects growing interest in the project from both traditional business media and the cryptocurrency community.

A Strategic Vision

“We are building more than a payments application and more than a messenger. Verum is a unified secure ecosystem where communication, finance, and privacy tools work together,” the company stated.

Verum Finance is now available for iPhone and iPad users. The application complements Verum Messenger, which offers anonymous chats, voice and video calls, VPN services, eSIM connectivity, and other tools designed to enhance digital freedom.

Verum Finance: https://finance.verum.im

Verum Messenger: https://verum.im