Technologies
Tom Cruise and Brad Pitt Trade Blows in Latest AI Slop Video, and Hollywood Won’t Stand for It
While some Hollywood icons are feeling doom and gloom over the AI-generated clip, labor unions are fighting back with legal threats.
Brad Pitt and Tom Cruise are trading blows in a viral AI-generated clip on social media, sparking backlash from the film industry. Chinese company ByteDance’s new video generation model, Seedance 2.0, allowed people to create fictional videos of real likenesses with short prompts. Irish filmmaker Ruairi Robinson used two lines to generate the clip of Pitt and Cruise fighting.
If ByteDance sounds familiar to you, it’s because the company also owns TikTok internationally, though it recently sold its US ownership of the social media and video-sharing platform to US companies. Oracle, MGX and Silver Lake each hold a 15% stake.
The actors in this latest viral AI slop video still don’t look like perfect re-creations — close-up shots of the fake Brad Pitt’s face, especially, have an «uncanny valley,» dreamlike AI look where the cuts blend into his flesh a little too smoothly. However, a CNET survey from earlier Tuesday showed that while 94% of US adults believe they encounter AI slop on social media, just 44% say they’re confident they can tell real videos from AI-generated ones.
One of the most inflammatory parts of the Pitt-Cruise video is the dialogue, as the computerized facsimiles of the actors fight over a supposed assassination plot regarding Jeffrey Epstein, the convicted sex offender who maintained ties to rich and powerful people worldwide. The two actors’ likenesses became a vehicle to push conspiracy theories that have been picking up steam as the millions of pages of redacted emails, receipts and other documents that make up the Epstein files continue to trickle out of the US Department of Justice.
Hollywood is fighting back as AI-generated content consumes and spits out actor likenesses and copyrighted content alike. Major studios and their labor forces alike have united to push back against the precedent set by the viral AI video.
According to The Hollywood Reporter, the Motion Picture Association demanded that ByteDance «immediately cease its infringing activity» through Seedance. SAG-AFTRA, the labor union that represents Hollywood performers, released a statement on Friday saying it «stands with the studios» in condemning the Seedance video generation model.
The Screen Actors Guild specifically pointed to Seedance’s unauthorized use of members’ faces, likenesses and voices as a threat that could put actors out of work.
«Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent,» the actors’ guild said in its statement.
Representatives for the MPA and SAG-AFTRA didn’t immediately respond to a request for comment.
Similar videos generated by Seedance have depicted Star Wars characters dueling with lightsabers as well as Marvel superheroes Spider-Man and Captain America brawling. Disney issued a cease-and-desist order to ByteDance on Friday in response to these videos, which it alleges constitute copyright infringement, according to the BBC.
A representative for ByteDance didn’t immediately respond to CNET’s request for comment, but issued a statement to the BBC saying it is «taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users.»
Following the viral incident, ByteDance updated its tool to prevent people from uploading images of real people for AI-generated content, but it remains to be seen how effective that policy will be. Certainly, it won’t curb the output of videos depicting fictional masked or anthropomorphic characters like Spider-Man or Mickey Mouse.
As AI models continue to create mediocre copies of cultural icons, this won’t be the first — or last — legal battleground for AI video generation.
Technologies
Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance
Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.
Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.
The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.
Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.
Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.
Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.
The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»
Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.
Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.
At Monday’s close, the stock had dropped 14% year-to-date.
Technologies
OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report
OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.
OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.
Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.
‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’
Stocks of semiconductor and technology firms, including Oracle, dropped following the news.
The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.
Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.
This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.
Read the full report from The Wall Street Journal.
Technologies
OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift
OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.
Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).
AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.
‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.
Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.
OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.
‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’
A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.
Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’
On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.
OpenAI and Amazon have been getting closer in other ways.
In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.
Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.
The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.
‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’
WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know
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