Technologies
Super Bowl LX: Here Are the AI-Related Ads Coming to the Big Game
Freaky robots get their drink on, a furniture designer turns to AI for a website, and more.
Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi’s Stadium in Santa Clara, California, on Feb. 8. (Here’s how to watch.)
For fans of the Hawks (like me!) and Pats, the actual game is what matters. But like with every Super Bowl, everything around it also garners attention, from the Bad Bunny-led halftime show to the iconic commercials. Because 2026 is shaping up to be the year of AI, artificial intelligence will play a big part in Sunday’s Super Bowl ads.
This isn’t new. AI ads were part of last year’s Super Bowl, too, with everyone from actor Walton Goggins to The Muppets promoting AI in some form.
Some of the AI-related Super Bowl ads have already been released, or the companies making them are talking about them. Here’s what we know is coming so far, and we’ll add more as it’s revealed.
For more, check out our broad roundup of Super Bowl commercials. Not all of them involve AI.
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robot knocks on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called the Fembot (which makes me think of the Bionic Woman villain, but I am GenX). The company says the ad was «created by humans in partnership with robots (aka artificial intelligence).» The robots are freakishly smooth and scary; they take over the dance floor from the humans, and when the male one (BroBot) actually drinks the vodka, it pours out red liquid that looks like he’s hemorrhaging from his throat, and then he also… catches on fire?
Wix: Making websites with AI
Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix Harmony to help her make a website for her handmade furniture business, which seems like exactly the kind of job AI will eliminate.
OpenAI: Who knows?
OpenAI, the artificial intelligence company behind ChatGPT and the text-to-video maker Sora, will run a Super Bowl commercial, according to The Wall Street Journal. But with just days until the big game, the ad hasn’t been released yet. Last year’s OpenAI Super Bowl ad used dots to create images of iconic inventions and discoveries, from fire and the wheel to trains, jets and the moon landing, with the tagline, «All progress has a starting point.»
(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Meta: Oakley glasses
You might think your smartphone already gives you a camera in your pocket at all times, but maybe you want to wear that camera on your face? Meta, the owner of Facebook, has released a short teaser video for its 2026 Super Bowl ad, which will promote Oakley-branded AI glasses. These aren’t being pitched to capture your baby’s first steps; everyone in this ad is apparently an X Games-style superjock. If this seems vaguely familiar, it is. During the 2025 Super Bowl, Meta ran an ad showing actors Chris Pratt and Chris Hemsworth wearing AI glasses to view Kardashian mom Kris Jenner’s art collection.
Technologies
Google races to put Gemini at the center of Android before Apple’s AI reboot
Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.
Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal
Technologies
Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’
Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.
Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle
Technologies
Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge
Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.
Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.
Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.
The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.
The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.
Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.
Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.
Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.
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