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I Tested the New AirTag and Found That Apple More Than Doubled Its Range

Review: Apple’s “AirTag 2” gets better at its job. The familiar white and chrome disc is a little louder, higher-pitched and easier to find.

While nearly everyone I know has been freezing and shoveling snow, I spent the past few days under San Francisco’s sunny skies, hiding and finding Apple’s new AirTag. I’m happy to report that it succeeded at its main job: I was able to locate it every time. The second-generation Bluetooth tracker looks and acts identical to the original AirTag, which debuted in 2021, but internal upgrades make it even easier to find.

Over the past five years, the AirTag has become a popular way to track your luggage, keys, car, bike, pets (though you really shouldn’t clip one to Mr. Cupcakes) and nearly anything else you can attach the tiny white and silver disc to. The AirTag also sparked a conversation about privacy, specifically around Apple’s built-in safeguards that prevent it from being used to track someone unwillingly. Apple later expanded those features to protect both iPhone and Android phone owners.

Do we really need a new AirTag? No. But its new features are nice.

This isn’t your typical yearly tech upgrade, like a new phone with a faster processor. The first AirTag is already great. Yeah, it has shortcomings, like not having a hole for a key ring, which forces you to buy a holder to attach it to things. But its best feature is Apple’s Find My network, an encrypted, invisible service connecting over 1 billion devices, including iPhones, Macs and trackers. The AirTag is your key to the Find My kingdom.

In my time testing the second-gen AirTag, I discovered that the latest iteration is also great. It has shortcomings like that missing key ring hole, but the Find My network is still the star. Apple improved the tracker’s ability to be found. The chime is higher-pitched and louder.

When trying to locate it in the Find My app, Precision Finding picked up the new AirTag over twice as far away as it did the old AirTag. The AirTag 2, as we’ve nicknamed it, also supports Precision Finding on my Apple Watch, though setting it up isn’t straightforward.

The second-gen AirTag is on sale now: $29 for one and $99 for a four-pack. And just like the OG version, if you order online directly from Apple, you can get it engraved.

AirTag 1 vs. AirTag 2

When I first unboxed the second-gen AirTag, I was surprised to see that it had the same bulbous Mento design as the original. This allows the new AirTag to be used with the gazillion accessories people already have. But there are differences. The white shell’s resin is now made of 85% recycled plastic. I’m curious to see whether the white casing scuffs as easily as the original.

(That fine print etched on the back? That’s how you can identify a second-gen AirTag from an original: The new one has its text printed in ALL CAPS — except “AirTag,” because Apple presumably wants to keep the intercap.)

If you have the original AirTag, there’s no reason to get rid of it and buy the new version. I can see swapping out an existing AirTag with a second-gen one if you frequently use Precision Finding for important items like keys and everyday bags — and especially if you want to access that feature on your Apple Watch.

If you can choose between the second-gen AirTag and the first-gen model at a discount, I’d go with the discounted original for most items. The first AirTag model does nearly everything the new one can do.

The new AirTag can be found farther away

The new tracker has upgraded Bluetooth connectivity, making it more discoverable to nearby iPhones, which can piggyback its location information anonymously back to its owner. A second-generation Ultra Wideband chip gives the new AirTag a longer range for Precision Finding.

CNET’s Social Media Producer Faith Chihil and I made the trek to Salesforce Park, a green space atop a San Francisco bus station, to run an AirTag test. I gave Faith my old AirTag that I use for traveling, aptly named Patrick’s Luggage, and the new one, named New AirTag. I then walked a few hundred feet away and opened the Find My app on my iPhone 17 Pro Max. I looked for the New AirTag first. I hit the Find button and then got to walking. My iPhone started picking it up 110 feet away. The green “you’re going the right way” screen with an arrow appeared 85 feet away from the new AirTag.

I repeated the test with the Patrick’s Luggage AirTag, and my iPhone started picking it up 42 feet away, and the green screen appeared 37 feet away. In this simple test, the second-gen AirTag was findable at over twice the distance away as my first-gen Apple tracker.

I should note that there are a lot of factors that come into play when trying to find your AirTag. Our range testing was done around lunchtime, so there were a lot of people with iPhones walking by to pick up the tag’s initial location so that my phone could use the Find My network to zero in on it. Also, we were outdoors along a walking path, so we didn’t have walls, rugs or furniture to contend with for the Precision Finding.

The new AirTag supports Precision Finding on the Apple Watch

The second-gen Ultra Wideband chip on the new AirTag also supports Precision Finding for the first time on certain Apple Watch models running WatchOS 26.2.1 or later:

  • Apple Watch Series 9
  • Apple Watch Series 10
  • Apple Watch Series 11
  • Apple Watch Ultra 2
  • Apple Watch Ultra 3

But getting it set up isn’t straightforward.

To use Precision Finding on the iPhone, you go to the Items tab in the Find My app and select your AirTag. But when I went to the Find Items app on the watch, I could select the new AirTag, but there wasn’t a Precision Finding option.

A quick online search later, I found an Apple Support page that explained how the Apple Watch uses the Control Center to do it. I had to add a new Find Items button, called Find AirTag, to the Control Center and then tap it to put my watch into Precision Finding mode. Indoors, it found my AirTag from 65 feet away. It might go farther, but our office isn’t that big.

My Apple Watch doesn’t have cellular data, so when I was indoors on Wi-Fi, it worked fantastic. When I was outdoors, connected to my iPhone, it worked mostly fine, but at times it took longer to update my AirTag’s location.

The new AirTag is louder

If you’ve ever used the AirTag’s Play Sound feature through the iPhone’s Find My app, you know that Apple “I’m over here” chime. The new AirTag plays the same tune but is higher-pitched and louder, making it easier to find.

I tested the second-gen AirTag’s chime against the first one using an iPhone audio meter app (not the most scientific, but I wanted to visualize the difference). The original AirTag’s chime peaked at 67.3 dBA, while the new AirTag’s hit 77.5 dBA, more than twice as loud as the old model (remember, decibels are logarithmic).

The new AirTag final thoughts

When I set out to test the AirTag, I was concerned there wouldn’t be much to talk about. But after my time with it, I’ve discovered a lot to share. Namely, I’m a fan. I was already a fan of the first one, and that’s the key. Apple kept all the best aspects of the original AirTag while adding slight improvements. There was no dramatic redesign or price increase. It’s just the familiar white and chrome disc that is a little louder, higher-pitched and easier to find from quite a bit farther away.

I know some people hoped Apple would launch a credit card-style AirTag or one in different colors. It seems that Apple is more than happy to have other companies do that and participate in its Works with Apple Find My program. And I’m OK with that, too.

Technologies

U.S. diesel price tops $6 per gallon, a record high as Ukraine and Iran wars ripple through economy

U.S. diesel prices hit their highest level ever as fuel supply disruption stemming from the Ukraine and Iran wars lifts transportation costs.

U.S. diesel prices hit $6 per gallon on Friday for the first time ever, as fuel supply disruptions triggered by the Ukraine and Iran wars raises transportation costs across the entire economy.

Truckers and farmers are paying about 63% more to fill up their semis and tractors than they did at this time last year, according to data from AAA. The average price nationwide is now about $6.06 per gallon.

Prices are even higher in California, the biggest agriculture state in the U.S., at $7.98 per gallon.

Fuel costs are rising as crude oil prices have surged in response to a sharp escalation in fighting between the U.S. and Iran this month. U.S. crude oil futures topped $100 per barrel on Thursday for the first time since May. The contract has gained about 20% in September.

Diesel is the real lifeblood of the economy even though consumers tend to pay more attention to retail gasoline prices, said Bob McNally, president of Rapidan Energy, in an interview with CNBC’s “The Exchange” on Tuesday.

Higher diesel prices are passed down to consumers in what they pay for food, consumer goods and energy. Diesel fuels the trucks, trains and ships that bring goods to market. It powers the machinery that farmers use to plant and harvest food. And it heats homes and generates electricity in some cases.

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“It’s the more insidious, more costly, and more impactful fuel,” McNally said. “As we climb higher, it is a real concern.”

Diesel prices at these levels will be a “silent killer” for the economy, said Patrick De Haan, head of petroleum analysis at GasBuddy, in an interview with CNBC’s “Power Lunch” Tuesday.

Gasoline prices, meanwhile, have never been this high this late in the year, De Haan said. Prices at the pump hit a Labor Day record of $4.15 per gallon earlier this week. Americans are spending about $700 million more per day on gas and diesel than they did a year ago, the analyst said.

“There’s sticker shock there for consumers,” De Haan said.

Fuel costs are rising as the Iran and Ukraine wars have disrupted global supplies. Kyiv has pounded Russian refineries, forcing Moscow to ban diesel exports. Iran and its militant Houthi allies in Yemen have also hit the refineries of U.S. Gulf allies. Fuel exports through the Strait of Hormuz are constrained due to the Iranian attacks on tankers.

The wars in Eastern Europe and the Middle East have shut down refineries with about 5 million barrels per day of capacity, said Valero Chief Operating Officer Gary Simmons on the U.S. refiner’s July 30 earnings call.

The world has lost nearly 8% of its diesel supply with little spare refining capacity available to make up the shortfall, said Andy Lipow, president of Lipow Oil Associates, in a Wednesday note.

Rising diesel prices pose an “enormous challenge” for the Trump administration, said Helima Croft, head of global commodity strategy at RBC Capital Markets, in a Sept. 4 interview with CNBC’s “Power Lunch.”

“U.S. refineries are running at 98% utilization rates — there is just no spare capacity,” Croft said.

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Technologies

Buffett’s confidence in troubled decade-old acquisition finally pays off

Warren Buffett has said he paid too much for Precision Castparts in 2016. Now its complex metal castings are in high demand.

(This is the Warren Buffett Watch newsletter, news and analysis on all things Warren Buffett and Berkshire Hathaway. You can sign up here to receive it every Friday evening in your inbox.)

Buffett’s confidence in troubled decade-old acquisition finally pays off

Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”

While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.

In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.

It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.

As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.

They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.

This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.

Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.

Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.

It’s also nearly three times the 2016 purchase price.

In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.

His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”

Berkshire bounces a bit as Wall Street sells off

Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.

Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.

Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.

Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.

Nebraska candidate moves to replace ad that included Buffett’s image

The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.

In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”

He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”

In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.

She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.

“It implies that my dad endorses him. He did not have permission to use it.”

The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”

The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”

A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.

The commercial now running does not show or mention Buffett.

BUFFETT & BERKSHIRE AROUND THE INTERNET

Some links may require a subscription:

– Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines

– Financial Times: The day Warren Buffett saved Salomon Brothers

HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE

The effects of 9/11 on Berkshire and the insurance industry (2002)

Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.

AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?

WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.

And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.

And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…

In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.

And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.

We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.

Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.

We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.

The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.

And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.

I mean, that was a huge amount of damage done without nuclear, chemical, or biological.

But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.

And if we had coverage on that, it would destroy us as well.

BERKSHIRE STOCK WATCH

Four weeks

Twelve months

BRK.A stock price: $766,000.00

BRK.B stock price: $510.37

BRK.B P/E (TTM): 12.83

Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)

Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)

Berkshire repurchased $4.5 billion of its shares in Q2 2026.

BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026

Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.

Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:

– Mitsubishi, which is as of April 30, 2026

The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

QUESTIONS OR COMMENTS

Please send any questions or comments about the newsletter to me at alex.crippen@cnbc.com. (Sorry, but we don’t forward questions or comments to Buffett himself.)

If you aren’t already subscribed to this newsletter, you can sign up here.

Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.

— Alex Crippen, Editor, Warren Buffett Watch

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Technologies

Wall Street firm warns AI stock rally may be nearing its end: key reasons

Capital Economics says that while the S&P 500 may keep rising this year, the AI‑driven rally shows multiple bubble indicators and is expected to peak within months, with a projected decline to 6,500 by late 2027.

Various signs of a market bubble indicate that although the S&P 500’s rally can continue this year, its medium‑term outlook appears weak because the market has become overly frothy, according to Capital Economics.

James Reilly, senior market economist at Capital Economics, noted on Thursday that most indicators point to the AI equity rally being close to its end.

Since mid‑2023, Capital has been more optimistic than most about the stock market, viewing AI as a transformative technology.

The firm’s year‑end 2026 S&P 500 forecast has consistently exceeded consensus estimates.

Nevertheless, Capital maintains that the AI‑driven rally is a bubble destined to burst.

To identify a late‑stage bubble, Reilly examines eight metrics: valuations, earnings, index concentration, equity issuance, and foreign interest in U.S. stocks.

Several of these metrics are already at or near levels seen before past market peaks.

While earnings expectations appear aligned with a market top, measures such as volatility and leverage are somewhat less concerning.

Earnings are the most significant warning sign.

S&P 500 earnings growth expectations are hovering at levels only seen at the dot‑com bubble peak, and long‑term EPS forecasts have reached a record high.

Reilly argues that the tech sector’s heavy concentration of this growth means any weakness in tech earnings will heavily drag on the index.

Additional warning signals are also emerging.

Index concentration is approaching dot‑com era extremes, net equity issuance has turned positive, and foreign ownership of U.S. stocks is at a record level.

Reilly warns that another wave of IPOs and share sales could be especially significant, as past issuance booms have historically coincided with market peaks.

He adds that, based on history, the bubble’s end is likely just months away, not years.

Leverage measures are not yet alarming compared with other factors, though the analyst cautions they are moving in a concerning direction.

Volatility indicators resemble those of a mid‑stage bubble, but constituent‑level volatility is not as extreme as at the dot‑com bust’s end.

Reilly expects the S&P 500 to rise from roughly 7,650 now to about 8,250 by the end of 2026, but ultimately projects a decline to 6,500 by the end of 2027.

These projections imply an 8% gain this year and a 21% drop in 2027.

Most signs point to the AI equity rally being close to its conclusion, Capital Economics senior market economist James Reilly stated on Thursday in a note.

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