Technologies
TikTok Deal Will Keep It Online in the US, but Your Experience of the App Might Change
TikTok has secured its future by agreeing to split the US app from the global business. But the deal will spark changes to the app’s algorithm.
TikTok has dodged a ban and secured its long-term future in the US by announcing a deal on Friday that will see a joint venture take over US operations of the popular social video app. The deal marks the conclusion of a protracted battle over the app’s continued presence in the US, which dates back to President Donald Trump’s first term in office.
TikTok in the US will now be run by TikTok USDS Joint Venture LLC, which was established by a White House executive order issued in September 2025. At its helm will be CEO Adam Presser, previously the head of operations, who led TikTok’s efforts to ensure that the data of the app’s US users was kept secure. Shou Chew, the CEO of TikTok’s international operations, will serve on the joint venture’s board of directors.
“TikTok USDS Joint Venture’s mandate is to secure US user data, apps and the algorithm through comprehensive data privacy and cybersecurity measures,” the company said in a statement. “It will safeguard the US content ecosystem through robust trust and safety policies and content moderation while ensuring continuous accountability through transparency reporting and third-party certifications.”
The venture has three managing investors — Silver Lake, Oracle and MGX — which each hold a 15% stake. Oracle also will be responsible for protection of US user data and of the freshly retrained algorithm, which will be specific to the US version of the app.
Presidents Trump and Joe Biden raised concerns over a potential national security threat posed by TikTok, because of its Chinese-owned parent company ByteDance, which will retain a 19.9% stake in the new joint venture. During both of his presidential terms, Trump has attempted to ban TikTok, but also delayed the ban’s implementation.Â
The deal announced on Friday arrived moments before the deadline set by the White House for TikTok to comply with its September executive order. In a post on his social site Truth Social, Trump said he was “so happy to have helped in saving TikTok.”
“I only hope that long into the future I will be remembered by those who use and love TikTok,” said Trump. He also thanked China’s President Xi Jinping for working with the US and approving the deal. “He could have gone the other way, but didn’t, and is appreciated for his decision,” he said.
How TikTok might change for you
TikTok has more than 200 million users in the US, and if you’re one of them, the deal announced on Friday will allow you to continue using the app without the ongoing fear of it being banned.
It also won’t see you cut off from creators in China, or the rest of the world. People in the US will still be able to watch videos from Europe, such as last year’s viral “nothing beats a Jet2 holiday” trend. TikTok users outside of the US will still be able to follow their favorite American creators.
In the TikTok newsroom post, the company addressed interoperability, saying that the deal would “provide US users with a global TikTok experience, ensuring US creators can be discovered and businesses can operate on a global scale.”
Where the experience might change is in the content that is recommended to you. Under the terms of the deal, TikTok’s algorithm will be retrained, tested and updated based on US user data. This will have a knock-on impact on what you see on the platform, according to Kelsey Chickering, principal analyst at Forrester.
“TikTok’s power lies in its content graph — an algorithm that learns from thousands of user signals to deliver hyper‑relevant, highly addictive videos,” said Chickering. “With a US joint venture retraining that algorithm on domestic data, the experience will change — maybe for the better, maybe not. One thing’s certain: TikTok in America won’t be the same.”
In spite of the interoperability that will see US TikTok users connected to those across the globe, it does seem likely that the focus on US data will lead to a shift away from the global nature of the content that the algorithm currently serves up to you.Â
“TikTok’s US algorithm will now be trained on US data, which means what trends — and what dominates feeds — will feel distinctly American,” said Chickering. “Global content will still appear, but its ranking will change.”
Exactly how this will look may differ from person to person, and will likely take some time to come into effect as the joint venture begins the retraining process. TikTok didn’t immediately respond to questions regarding how long it expects retraining the algorithm to take, when US TikTok users should expect to be impacted by changes and whether it will issue public updates about this process.
One potential pitfall the company might want to avoid, Chickering said, is moderating the US version of TikTok in a way that tilts too far toward any one particular political viewpoint, or fails to curb misinformation. Elon Musk’s takeover of Twitter (now X) — and his subsequent algorithmic changes that alienated users and advertisers — is a cautionary tale in this regard. With Instagram Reels already vying to replace TikTok, the company will likely want to avoid making changes that could spark a mass exodus of people.
“For now, it’s speculation,” said Chickering. “It remains to be seen how new leadership will wield this power and whether moderation policies will evolve.”
Technologies
Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity
President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.
On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.
In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.
He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”
Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.
The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.
Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”
Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.
Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.
BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.
“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.
Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.
The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.
The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.
The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.
Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.
A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.
Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.
Technologies
Oil Prices Slide as Trump Halts Planned Iran Strike
Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.
Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.
Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.
The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.
Technologies
Oil Prices Drop as Trump Cancels Planned Attack on Iran
Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.
Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.
West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.
Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.
In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”
The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.
Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.
Tehran denied that talks were planned with Washington, according to state news outlet PressTV.
Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.
In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”
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