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TikTok Deal Will Keep It Online in the US, but Your Experience of the App Might Change

TikTok has secured its future by agreeing to split the US app from the global business. But the deal will spark changes to the app’s algorithm.

TikTok has dodged a ban and secured its long-term future in the US by announcing a deal on Friday that will see a joint venture take over US operations of the popular social video app. The deal marks the conclusion of a protracted battle over the app’s continued presence in the US, which dates back to President Donald Trump’s first term in office.

TikTok in the US will now be run by TikTok USDS Joint Venture LLC, which was established by a White House executive order issued in September 2025. At its helm will be CEO Adam Presser, previously the head of operations, who led TikTok’s efforts to ensure that the data of the app’s US users was kept secure. Shou Chew, the CEO of TikTok’s international operations, will serve on the joint venture’s board of directors.

“TikTok USDS Joint Venture’s mandate is to secure US user data, apps and the algorithm through comprehensive data privacy and cybersecurity measures,” the company said in a statement. “It will safeguard the US content ecosystem through robust trust and safety policies and content moderation while ensuring continuous accountability through transparency reporting and third-party certifications.”

The venture has three managing investors — Silver Lake, Oracle and MGX — which each hold a 15% stake. Oracle also will be responsible for protection of US user data and of the freshly retrained algorithm, which will be specific to the US version of the app.

Presidents Trump and Joe Biden raised concerns over a potential national security threat posed by TikTok, because of its Chinese-owned parent company ByteDance, which will retain a 19.9% stake in the new joint venture. During both of his presidential terms, Trump has attempted to ban TikTok, but also delayed the ban’s implementation. 

The deal announced on Friday arrived moments before the deadline set by the White House for TikTok to comply with its September executive order. In a post on his social site Truth Social, Trump said he was “so happy to have helped in saving TikTok.”

“I only hope that long into the future I will be remembered by those who use and love TikTok,” said Trump. He also thanked China’s President Xi Jinping for working with the US and approving the deal. “He could have gone the other way, but didn’t, and is appreciated for his decision,” he said.

How TikTok might change for you

TikTok has more than 200 million users in the US, and if you’re one of them, the deal announced on Friday will allow you to continue using the app without the ongoing fear of it being banned.

It also won’t see you cut off from creators in China, or the rest of the world. People in the US will still be able to watch videos from Europe, such as last year’s viral “nothing beats a Jet2 holiday” trend. TikTok users outside of the US will still be able to follow their favorite American creators.

In the TikTok newsroom post, the company addressed interoperability, saying that the deal would “provide US users with a global TikTok experience, ensuring US creators can be discovered and businesses can operate on a global scale.”

Where the experience might change is in the content that is recommended to you. Under the terms of the deal, TikTok’s algorithm will be retrained, tested and updated based on US user data. This will have a knock-on impact on what you see on the platform, according to Kelsey Chickering, principal analyst at Forrester.

“TikTok’s power lies in its content graph — an algorithm that learns from thousands of user signals to deliver hyper‑relevant, highly addictive videos,” said Chickering. “With a US joint venture retraining that algorithm on domestic data, the experience will change — maybe for the better, maybe not. One thing’s certain: TikTok in America won’t be the same.”

In spite of the interoperability that will see US TikTok users connected to those across the globe, it does seem likely that the focus on US data will lead to a shift away from the global nature of the content that the algorithm currently serves up to you. 

“TikTok’s US algorithm will now be trained on US data, which means what trends — and what dominates feeds — will feel distinctly American,” said Chickering. “Global content will still appear, but its ranking will change.”

Exactly how this will look may differ from person to person, and will likely take some time to come into effect as the joint venture begins the retraining process. TikTok didn’t immediately respond to questions regarding how long it expects retraining the algorithm to take, when US TikTok users should expect to be impacted by changes and whether it will issue public updates about this process.

One potential pitfall the company might want to avoid, Chickering said, is moderating the US version of TikTok in a way that tilts too far toward any one particular political viewpoint, or fails to curb misinformation. Elon Musk’s takeover of Twitter (now X) — and his subsequent algorithmic changes that alienated users and advertisers — is a cautionary tale in this regard. With Instagram Reels already vying to replace TikTok, the company will likely want to avoid making changes that could spark a mass exodus of people.

“For now, it’s speculation,” said Chickering. “It remains to be seen how new leadership will wield this power and whether moderation policies will evolve.”

Technologies

Passengers and crew foil co-pilot’s apparent attempt to crash FlyDubai flight to Israel

One of the pilots on a FlyDubai flight headed for Israel stabbed the second pilot, according to Israeli Prime Minister Benjamin Netanyahu.

On-duty flight crew and passengers managed to foil a pilot’s apparent attempt to crash a FlyDubai flight, after reports emerged of a fight in the cockpit.

The incident on flight FZ1073 from Dubai to Tel Aviv happened when a co-pilot stabbed a pilot, according to Israeli Prime Minister Benjamin Netanyahu, who praised the victim’s quick thinking.

“Despite being stabbed and seriously injured, he fought back, resisted, opened the cockpit door, and enabled passengers and crew to overpower the attacker — preventing a catastrophic mid-air disaster. He saved the lives of 174 people, including Israeli citizens and other nationals,” Netanyahu wrote in a post on X.

FZ1073 was diverted to the Tabuk airport in Saudi Arabia, the airline said, after being successfully secured and diverted by flight crew.

FlyDubai in a statement said that an “altercation” occurred on the flight deck of the plane, but did not mention a stabbing.

However, the airline added that the underlying reasons and motives for the clash is currently unknown, urging all parties to refrain from speculation.

The injured pilot was identified by Netanyahu as Indian national Smit Machchhar. No details have been released on the identity of the attacker, except that he was being interrogated by Saudi authorities.

The Indian embassy in Riyadh said on X that Machchhar is in a hospital in Tabuk, and is reported to be in stable condition.

The Israeli Prime Minister also identified the passenger who broke into the cockpit as Yaniv Hayun, calling him a “hero” and adding he deserved “a global medal of honor.”

Flight data from tracking site FlightRadar24 showed that the plane had experienced extreme altitude fluctuations before broadcasting a “general emergency” squawk code.

FZ1073 had dropped from over 14,000 feet in just 29 seconds, and FlightRadar24 also added that vertical speeds ranging from approximately -30,000 to +10,000 feet per minute were observed from the transponder data.

For context, vertical speeds during normal operations rarely exceed plus or minus 4,000 feet per minute, it added.

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South Korean President Lee Reins In Alaska LNG Project Participation Following Trump’s Endorsement

South Korea’s proposed $200 billion U.S. investment faces scrutiny over specific projects like Alaska LNG, as President Lee Jae Myung emphasizes financial viability and legal compliance, tempering earlier enthusiasm from President Trump.

South Korea’s proposed $200 billion investment in the U.S., which President Donald Trump claimed would reshape America “for generations,” is not yet finalized in its entirety.

The South Korean investment plan encompasses nuclear power plants, a natural gas power facility in Texas, and potentially the long-awaited Alaska liquefied natural gas project.

Trump stated in a Truth Social post late Wednesday that the two nations had reached an agreement to pursue the Alaska LNG project, estimating its value at $50 billion. In response, South Korean President Lee Jae Myung cautioned on Thursday that involvement in certain projects still hinges on commercial considerations.

Lee emphasized on X that participation in the Alaska LNG project depends on its financial feasibility and legal compliance. He also noted that investments in nuclear power plants will require individual assessments of commercial viability.

The U.S.-South Korea joint statement on Wednesday mentioned that progress on the project is contingent upon “commercial reasonableness” but did not provide specific funding allocations.

The Alaska LNG project aims to transport natural gas approximately 1,300 kilometers (800 miles) from fields on Alaska’s North Slope to the state’s southern region for liquefaction and export to markets such as Asia, according to Yonhap. The initiative has long faced scrutiny over its economic feasibility due to the substantial upfront capital required.

Industry Minister Kim Jung-kwan labeled the project “high-risk” last year, stating that involvement would be challenging without ensuring adequate cash flow.

Overall, the investment package includes $22.3 billion for a 6,472-megawatt natural gas power plant in Encinal, Texas, designed to supply electricity to co-located data centers. The project will be spearheaded by developer Related Cos. and U.S. energy company NextEra Energy.

Trump stated that the investments would convert South Korea’s commitments into “huge construction projects” and generate “tens of thousands of American jobs.”

“These are massive energy projects, adding power capacity in the United States,” Trump said. “This is new construction, new manufacturing, and great jobs for American workers.”

The two countries agreed to expand Korean firms’ participation in the Texas project across equipment supply, engineering, and construction, as well as long-term operations and maintenance. The U.S. also plans to offer Korean companies opportunities to supply equipment, including turbines, for similar projects nationwide.

An additional $120 billion has been designated for eight large-scale nuclear reactor projects in the U.S. Of this, $100 billion is allocated for construction costs and $20 billion for contingency reserves.

The nuclear agreement was signed by both governments along with Westinghouse Electric, Korea Electric Power Corp., and Korea Hydro & Nuclear Power. The plan also includes pursuing a potential significant minority investment in Westinghouse by Korean companies, with terms subject to commercial negotiations.

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Technologies

SEC Advances Crypto Custody Rules as Major Legislation Languishes in Congress

The SEC has proposed new crypto custody rules for investment advisers and funds while comprehensive legislation remains stalled in Congress, creating a regulatory pathway for digital asset holdings.

The U.S. Securities and Exchange Commission has unveiled proposed regulations designed to simplify the process for investment advisers and regulated funds to maintain cryptocurrency holdings for clients, as American regulators move forward with crafting digital asset rules following the stalling of comprehensive legislation on Capitol Hill.

The proposal, revealed Thursday, would create a specialized framework governing how registered investment advisers, investment companies, and business development companies maintain custody of crypto assets.

The modifications aim to update decades-old custody requirements and eliminate regulatory obstacles that the SEC says have restricted advisers’ capacity to provide crypto-related investment options.

Under the proposed regulations, crypto assets could be held in self-custody under “certain circumstances,” while state trust companies could also function as custodians for crypto assets belonging to clients and regulated funds.

The changes could also grant regulated funds expanded authority to offer investors crypto-related investment strategies, according to the SEC.

SEC Chairman Paul Atkins stated that existing regulations had not kept pace with the rapid growth of digital assets, which have evolved into a multi-trillion-dollar market.

“Today’s proposal would provide a clear regulatory framework for the custody of crypto assets, giving investment advisers and funds a compliant pathway where none existed before,” Atkins said.

The proposal arrives as U.S. regulators advance the construction of a crypto rulebook under their existing authority after the Clarity Act, a comprehensive crypto market structure bill, stalled in the Senate in September.

This represents another step in the SEC’s broader initiative to reshape the U.S. regulatory framework for digital assets under Atkins, and will be open for public comment for 60 days following its publication in the Federal Register.

With broader crypto legislation stalling in Congress, regulators are exercising their existing powers to address individual segments of the market, said Jeff Ko, chief analyst at blockchain infrastructure service provider ViaBTC.

“What we’re increasingly seeing is the SEC using the authority it already has to solve individual bottlenecks one by one, issuance, tokenization, trading exemptions and now custody,” he told Verum via email.

The changes could also intensify competition among crypto custodians, potentially reducing the cost and complexity of investing in digital assets, he said, adding that institutional custody has historically been concentrated among a relatively small number of providers.

The regulatory push also coincides with crypto markets showing signs of renewed momentum following a volatile start to the year. Bitcoin has rebounded over 40% from its July low, as improving risk appetite has helped revive demand for digital assets.

The recovery follows a prolonged downturn from late 2025 into the first half of 2026.

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