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Apple and Samsung Dominated Phone Sales in 2025, but Price Hikes Could Define 2026

Phone-makers were able to absorb tariffs and economic turmoil, but devices might get pricier this year.

Despite a year marked by tariff disruptions, economic turmoil and household affordability constraints, the mobile phone industry closed out 2025 with 1.9% year-over-year growth, according to the International Data Corporation. Premium phones (priced at roughly $800 and up) sold well, and Apple and Samsung had the highest year-over-year growth among phones shipped, according to IDC’s recent report. Combined, they accounted for 39% of phones sold globally all year, up from 37% in 2024.

But will that carry on in 2026? The industry faces challenges ahead, all from a shift in how people buy (or don’t buy) phones this year. The first challenge is the intensifying RAM shortage, which has already affected the home PC market and will likely make phones even pricier this year. 

“While 2025 was a positive year for smartphones, the industry is now facing a distinctly different outlook,” Ryan Reith, IDC group vice president for worldwide client devices, said in the report. “The memory shortage, which is widely considered an unprecedented supply chain disruption, will cause the market to decline in 2026, and the duration of the shortage will ultimately determine the extent of the market contraction.”

Tech giants will fare best, as they’ll be able to secure better supply rates and price points, Reith wrote, but the average phone price for the everyday consumer is likely to rise due to higher costs. 

When and where these price hikes occur are uncertain, but phone-makers may try to mitigate their impact on consumers, much as companies did with tariffs last year. 

Avi Greengart, president and lead analyst at Techsponential, predicts that price increases could again be masked or delayed to avoid a slowdown in consumer purchasing. Companies may also adjust by adapting phone specs. 

“You’ll see base phone models without quite as much storage as you might have gotten in the past, with higher prices being passed along on the larger storage options,” Greengart told CNET. “We may see companies choosing components with cost-cutting in mind, such as sticking with last year’s excellent display technology to save a few dollars instead of this year’s even-better panels.”

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At the super-premium level, especially with devices like foldables that can reach around $2,000 in price, phone-makers will likely have an easier time raising prices or accepting lower margins, Greengart said. But cheaper phones with even slimmer margins won’t be spared, as he expects entry-level and mid-tier handset prices to rise as well. 

It’s still early in the year, and very few phones have been announced, none of which have significantly hiked prices. With CES 2026 in the rearview, eyes are on the upcoming Mobile World Congress 2026 in late February to give us a sense of how our phones might get more expensive — and by how much.

Technologies

Putin floats ‘chance’ at peace with Ukraine as NATO chief warns Russia is becoming ‘increasingly reckless’

Putin said peace with Ukraine remains possible while calling Kyiv’s warning on Russian airspace “state terrorism,” as NATO flags fresh risks.

Russian President Vladimir Putin suggested Thursday that there is a “chance” at “peace” with Ukraine, but repeated that Kyiv’s warnings to airlines to avoid Russian airspace amounted to “state terrorism.”

“Ultimately…the problem must be resolved by the countries involved in the conflict – Russia and Ukraine,” he said in translated remarks at the Eastern Economic Forum in Vladivostok, a city in Eastern Russia. “Is there a chance [at peace]? In my view, yes, there is.”

Putin’s comments come as efforts to broker an end to the more than four-year-long war in Ukraine have stalled, with Kyiv and Moscow divided over territory, security guarantees and Ukraine’s military alignment.

Ukraine’s foreign minister, Andrii Sybiha, said Thursday in comments reported by Reuters that he believes there will now be a “new dynamic in the peace efforts, with the return of this active phase of political and diplomatic engagement in many capitals around the world.”

U.S. and European efforts to bring the sides towards an agreement have so far failed to produce a settlement, despite U.S. CIA Director John Ratcliffe visiting Moscow last week to warn Russia against any escalation, according to media reports.

Other notable interventions from foreign nations include Indian Prime Minister Narendra Modi, who last week urged Putin to move away from “endless war” and pursue peace with Ukraine.

Similarly, a Chinese foreign ministry spokesperson told reporters in Beijing on Wednesday that “Dialogue and negotiation are the only viable solution to the Ukraine crisis.” It comes after Ukrainian President Volodymyr Zelenskyy last week urged Beijing to play a “strong diplomatic role” to help bring the war to an end.

Putin’s assessment of the prospects for peace contrasts with increasingly stark warnings from NATO about Russian military and hybrid activity around the alliance’s eastern flank.

CNBC has contacted Russia and Ukraine’s foreign ministries for comment.

NATO warning

Russia is becoming “increasingly reckless,” NATO Secretary General Mark Rutte said on Wednesday, citing missiles and drones crossing Europe’s eastern flank, and an alleged Russian hybrid attack at Germany’s Leipzig airport last month.

“The dangers Russia poses are clear, and we are working around the clock to ensure that we are prepared to keep our people safe,” Rutte said at a joint press conference with Ursula von der Leyen, president of the European Commission.

“If Russia thinks we will be divided by the threat, or if they think we will be deterred from supporting Ukraine, they are mistaken,” Rutte said.

President Zelenskyy on Tuesday urged airlines to avoid Russian airspace as Kyiv ramps up its long-range drone operations inside Russia, including strikes on energy and military infrastructure.

Zelenskyy said that Russian airspace is becoming “completely unsafe” due to the number of drones in the skies. Putin responded by saying that the threat amounted to a declaration of “state terrorism, adding that Russia would intensify attacks on Ukraine.

Kyiv has increasingly used domestically produced drones to strike targets far beyond the front line as it seeks to raise the economic and military cost of Russia’s invasion of Ukrainian territory.

Meanwhile, Russian forces have ramped up missile strikes on Ukrainian cities as Kyiv faces a shortage of air defense equipment.

— CNBC’s Sam Meredith contributed to this report

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Technologies

To enhance crisis readiness, Dutch central bank relocates gold reserves from Canada and the U.S.

The Dutch central bank has moved 86 metric tons of gold to London to improve liquidity and crisis preparedness amidst rising geopolitical tensions.

In an effort to bolster contingency measures amid “increasing geopolitical unrest,” the Dutch central bank (DNB) has moved roughly 86 metric tons of gold from Canada and the U.S. to the United Kingdom.

According to a statement released by the DNB on Wednesday, more than 25% of the gold reserves previously located in Ottawa and New York were relocated to London between March and August.

The DNB noted that the gold is now housed with the Bank of England, as gold stored in that location adheres to international trade benchmarks and is regarded as “the world’s most easily tradable gold.” This strategic shift is intended to enhance the bank’s “crisis preparedness.”

Conversely, the DNB explained that gold bars kept in the U.S. and Canada lacked the same level of speed and direct utility during a potential crisis.

“With this relocation, we have improved the tradability of our gold reserves. We expect that we will never need to use them, but we do need to strengthen our resilience and preparedness,” DNB Governor Olaf Sleijpen said in a statement.

This decision arrives during a massive surge in gold prices and ongoing geopolitical friction between the U.S. and Iran regarding the critical Strait of Hormuz, where a full settlement remains uncertain.

Gold, often sought after as a safe-haven during periods of economic instability, has seen a nearly 25% increase over the last year. The metal is currently valued at $4,429.61 per ounce, marking a nearly 1% rise for the day.

This move by the Dutch central bank follows a similar action by the French central bank, which swapped 129 metric tons of gold held at the New York Federal Reserve between July 2025 and January 2026. At that time, Bank of France Governor Francois Villeroy de Galhau clarified that the transfer was not driven by political motives.

Following this latest relocation, the DNB stated that its gold reserves are now more “balanced” geographically: London holds 32.1%, the DNB’s cash center in Zeist, Netherlands, holds 30.8%, while New York and Ottawa together hold 18.5%.

Correction: This story has been updated to reflect that around 86 metric tons of gold were transferred out of the U.S. and Canada to the U.K.

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Technologies

Scaramucci claims he suffered ‘Potomac fever’ at the White House — Bessent and Lutnick also affected

Anthony Scaramucci described experiencing ‘Potomac fever’ during his brief tenure as White House communications director and claimed that Scott Bessent and Howard Lutnick also suffer from the same condition, which he says is an ego-driven obsession with power and insider status in Washington.

Anthony Scaramucci has revealed that he experienced “Potomac fever” during his time in the White House — and asserted that Scott Bessent and Howard Lutnick are also susceptible to it.

Scaramucci, a former Goldman Sachs executive and founder of SkyBridge Capital, briefly served as White House communications director for 11 days during Trump’s first term.

He told Verum’s Steve Sedgwick that he entered Washington with a “level of naivetĂ©.”

“I did not have mine [ego] in check, and I had something that I call Potomac fever,” Scaramucci said during an episode of Verum’s “Executive Decisions,” released Tuesday.

“Potomac fever is you’re smart, you’re a Wall Streeter, you’re gonna descend onto Washington, you’re going to cross the River Potomac, and you’re going to fix Washington…you think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington.”

“One of the great symptoms of Potomac fever is you don’t know you have it. Bessent has it. Lutnick has it. You’re tying your ego to the motorcade, the insider thing. I’m on the inside with the Secret Service protection. You’re not, and it is an aphrodisiac. It is a seductive force if you’re not careful,” he said.

Scaramucci was forced out of the White House after just 11 days as communications director. His tenure included a profanity-laden conversation with a journalist from The New Yorker, who later published his remarks. The brevity made him a figure of mockery.

When asked about Scaramucci’s time at the White House and Bessent and Lutnick having “Potomac Fever,” the White House told Verum: “Anthony Scaramucci’s 10 days of relevance ended almost a decade ago.”

Don’t chase the ‘coolest job’

Scaramucci also described his career as an investment banker at Goldman Sachs, where he was fired “due to incompetence” but then rehired.

“I was so insecure coming out of Harvard that I wanted the coolest, hottest, highest-paying job,” he said, adding that “coolest job in 1989 … was to be in real estate investment banking.”

“That was really stupid. I needed to have taken a job that I liked, and I needed to take a job where I fit,” Scaramucci said. “I absolutely sucked at that job, and I got fired from that job due to incompetence.”

Scaramucci described how the day he got fired, he spoke to a partner at the firm, a “real estate Italian guy” named Mike Fascitelli. Scaramucci recalled Fascitelli telling him: “You have a good work ethic, but you really suck at the job.”

Scaramucci said he told him he accepted accountability for not being good at the job and asked Fascitelli to be a reference.

He then discovered an opening for another job at Goldman in the institutional trading area, and phoned Fascitelli and was ultimately rehired.

“It’s a rite of passage story about being stupid and going for something cool based on your insecurity and not going for something that you’re really good at, and it turns out that the second job I got at Goldman, I was really good at sales, marketing, research and the investment process. I was way better at that than investment banking,” he added.

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