The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon’s upcoming Super Bowl ad featuring Chris Hemsworth. Let’s look at how our phones and smart speakers are getting this smart voice assistant upgrade.

I’ve been reviewing beta Alexa Plus over the past year and found the AI upgrade to be highly conversational and more capable than the old Alexa, bringing new ties to third-party apps like Uber and Ticketmaster. Starting on Tuesday, Amazon has completed its rollout and made Alexa Plus available to anyone who wants to try it in the US.

It’s no wonder Hemsworth got worried at just how responsive the voice assistant could be. The rogue AI scenarios in the Super Bowl ad playfully acknowledge people’s fears over inviting generative artificial intelligence into their private lives as the Australian actor gets hacked by a garage door, drowned in his pool and mauled by an Alexa-ordered bear.

Amazon makes it clear that no damage was ultimately done. 

«By casting Chris Hemsworth, the last guy on the planet you’d expect to be scared of anything, we were able to lean into the conversation and put people at ease through humor,» said Jo Shoesmith, Amazon’s global chief creative officer.

Alexa Plus arrives with a free version and more

So, what does this new Alexa Plus expansion — available now — include? The most interesting part is several tiers of the AI’s service, starting with a free version that anyone can use as long as they have the Alexa app downloaded or visit the web portal Alexa.com (which we’ve also tried).

You won’t get any advanced Amazon Echo capabilities that way, but you will be able to test out Alexa’s conversational AI and see how similar it is to talking to a human. Alexa Plus errs on the side of chatty, but its ability to summarize answers, stop in mid-conversation and answer follow-up questions is welcome. As I’ve said before, it feels like what voice assistants were always supposed to be like.

«Alexa Plus is built to make customers’ lives meaningfully easier — and that starts with conversation. Because Alexa Plus lives in the middle of everyday life, it has to be natural and trustworthy,» Panos Panay, senior vice president at Amazon Devices & Services, tells CNET. «The Super Bowl is the perfect moment to introduce this evolution at scale.»

Two other Alexa AI tiers exist. The first comes when you subscribe to Amazon Prime for $15 per month. That unlocks not only Prime’s own content but also all Alexa Plus capabilities across all compatible devices. This includes Echo smart speakers and AI video summaries for Ring security cameras, among other tricks. You can try telling your Echo device to «Upgrade to Alexa Plus» to get started.

The final option is paying $20 per month to unlock all Alexa Plus capabilities across all devices, independent of an Amazon Prime subscription. Alexa won’t be able to interact with Prime content like videos or Amazon Music, but it can connect with everything else the AI upgrade offers. Since you need an Amazon account either way, this tier is for specific people who want to avoid Prime content.

Is the new Alexa AI worth your time?

If you’re wondering whether Alexa Plus is worth it compared to alternatives like Gemini for Home or whatever Apple is cooking up with Siri, I found my experience with the voice assistant to be the most positive I’ve had overall. Sometimes a little too positive — as we’ve seen with chatbots, Alexa Plus can be very willing to agree with you and promise to do anything, even if it can’t.

Also, if you use an Echo, it will send your voice recordings to Amazon for automatic analysis; there’s no getting around that privacy concession if you want Alexa on a smart device.

Those issues aside, Alexa Plus as part of Amazon Prime for $15 is an excellent deal, especially if you already use Prime for ordering, catching up on Fallout, etc. If you’re not sure how talking to the new and vivacious Alexa feels like, all you need is an Amazon account to try it out online.  

The 2025 Beats Powerbeats Fit is on our list of the best workout earbuds and headphones, and right now you can get yourself these powerful Beats Powerbeats Fit earbuds for $180. That’s a $20 discount and brings them back down to their all-time low price. They’re worth it at full price, so if you want them, now’s a fantastic chance to pick them up for less. The only issue is that Amazon’s limited-time deals don’t last long, so you’ll need to be quick if you want to secure them at this price.

The upgrades on the Powerbeats Fit are mostly cosmetic and concern ear fit, so they’re a better fit for people who don’t currently own another pair of Beats in the Powerbeats family. In his review, CNET’s audio expert David Carnoy said, «The design upgrades to the wingtips and case do improve the buds, which remain quite appealing for those looking for secure-fitting earbuds for workouts and everyday use.»

The Powerbeats Fit includes ear tips in four sizes, including extra small, so that everyone can find a secure fit. They can last up to 30 hours when carrying around their charging case, and they offer active noise cancellation that comes in handy when you’re getting your reps in. Both the earbuds and the case are IPX4 water and sweatproof, which means your workout won’t get in the way of your music or audiobooks.

Need more ideas for your next pair of earbuds upgrade? We’ve got a list of the best wireless earbuds you can check out so you can make the most of your holiday cash gifts.

Why this deal matters

Like other audio gear from Beats, the Powerbeats Fit earbuds offer excellent sound, a comfortable fit and decent noise cancellation. However, they usually command a price of $200. This modest Amazon discount of $20 brings them down to $180 for a limited time, their best price to date across several colors.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle is kind of tough. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Star-spangled signs.

Green group hint: Smash into.

Blue group hint: Not green or red.

Purple group hint: Same surname.

Answers for today’s Connections groups

Yellow group: Cultural symbols of the US.

Green group: Collide with.

Blue group: Blue things.

Purple group: Lees of Hollywood.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is cultural symbols of the US. The four answers are American flag, apple pie, bald eagle and baseball.

The green words in today’s Connections

The theme is collide with. The four answers are bump, butt, knock and ram.

The blue words in today’s Connections

The theme is blue things. The four answers are jeans, lapis lazuli, ocean and sky.

The purple words in today’s Connections

The theme is Lees of Hollywood. The four answers are Ang, Bruce, Christopher and Spike.