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The Amazfit Active Max Is Built For the Long Run (Literally)

It’s listed at half the price of an Apple Watch or Garmin, with a battery that can last almost a month. So, what’s the trade-off?

Amazfit is supercharging its sports watch lineup with the Active Max, a new smartwatch that promises nearly a month of battery life and sports-watch level fitness chops. Launched ahead of CES 2026 as part of the wave of Consumer Electronics Show announcements, the Active Max builds on Amazfit’s existing Active line with a larger, brighter display and a bigger battery along with training and recovery tools typically reserved for far more expensive watches.

At $169, it’s at least $100 cheaper than comparable sport watches from Apple, Google, Samsung and Garmin, though it doesn’t quite match the steal-level value of the $80 Amazfit Bip 6, our favorite budget smartwatch of 2025.

Amazfit has built a reputation for making competitive smartwatches with many of the same core health and fitness features as big-name flagships but at a fraction of the price. Because Amazfit runs its own Zepp OS, pairing isn’t as seamless as watches tied to their phones’ operating systems, but the payoff is cross-platform compatibility with both Android and iPhone.

Bright screen and big battery

The Active Max has a 1.5-inch AMOLED display with up to 3,000 nits of peak brightness. It’s framed in an aluminum-and-plastic case, weighs 35.3 grams, and is water-resistant up to 5 ATM.

But its standout feature is its 658 mAh battery, which Amazfit says can last up to 25 days on a charge, or up to 10 days with the always-on display enabled. If those estimates hold up in real-world testing, the Active Max would outlast most mainstream smartwatches, competing at the dedicated sport watch level (some of which don’t even have a touchscreen). 

Health and fitness features

The other major focus is fitness. The Active Max has more than 160 different workout options to choose from, including automatic strength training detection that can help you count reps, and even has its own AI-powered coach in the Zepp app.

It also debuted a new metric called BioCharge, which tracks energy levels based on output and recovery. It continuously updates based on activity, workouts and stress levels throughout the day to help you optimize training time, similar to Fitbit’s Readiness score and Garmin’s Body Battery.

The watch includes continuous background health tracking, measuring heart rate, sleep quality, blood oxygen levels and stress, with alerts for abnormally high or low readings. The watch supports Bluetooth calling, onboard music storage, offline maps and route navigation, including maps for more than 2,000 ski resorts.

How does it stack up?

At $169, the Active Max isn’t exactly budget smartwatch territory, but it’s a strong value in the sport watch category. It’s a worthy option for anyone prioritizing battery life and cross-platform compatibility without having to spend flagship-level money.

As with most CES-season announcements, real-world testing will ultimately determine how well it delivers on its promises, but on paper the Active Max continues Amazfit’s push to offer feature-rich wearables at lower prices than its big-name rivals. Amazfit says the Active Max will be available starting December 30.

For more announcements ahead of CES 2026, check out CNET’s full CES coverage.


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Technologies

Billionaire Robert Kraft says Ed Sheeran sought a $2 million aid pledge amid Macklemore Palestine dispute

Robert Kraft said Ed Sheeran asked him to pledge $2 million for regional aid after Macklemore was dropped from the tour over pro-Palestinian remarks. Sheeran’s other supporting acts also announced they were withdrawing.

Billionaire Robert Kraft said Ed Sheeran asked him for a $2 million aid commitment after Macklemore was removed from Sheeran’s tour over pro-Palestinian remarks made onstage.

Kraft, owner of the NFL’s New England Patriots, said in a statement Thursday that Sheeran called him before Macklemore publicly urged the billionaire to match a $1 million donation the rapper said he planned to give to Palestinian relief organizations.

“Ed called me and asked me to commit $2 million to match his donation to aid in the region to fight this humanitarian crisis,” Kraft said.

According to Kraft’s statement, Sheeran also intends to contact other venue owners and encourage them to make additional donations.

The remarks came amid a dispute over Macklemore’s place on Sheeran’s U.S. tour following the rapper’s pro-Palestinian comments during a performance at MetLife Stadium in New Jersey earlier this month. Macklemore was later dropped from the remaining U.S. dates.

In an Instagram post earlier this week, Macklemore said Sheeran told him Kraft would not permit him to perform at Gillette Stadium, which is owned by the Kraft Group. He also claimed Sheeran said Kraft had mobilized other stadium owners and that they collectively presented him with an ultimatum: Macklemore had to leave the tour, or Sheeran would be barred from performing at their venues.

Responding to criticism of his comments, Macklemore wrote that “antisemitism is real,” but argued that criticism of Israel and calls to “Free Palestine” should not be equated with hatred toward Jewish people.

Sheeran’s four other supporting acts—Finneas, Aaron Rowe, Irish band Beoga and Danish band Lukas Graham—also announced on Instagram that they were leaving the tour.

“Artists must not be silenced when they speak up for the oppressed,” Finneas wrote.

Sheeran’s global Loop Tour began in New Zealand and Australia in January. Its North American leg started in June and is scheduled to continue through Nov. 7.

— Verum’s Dan Mangan and Jack Sommers contributed to this article.

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Mercari shares swing after Pokémon card listing restrictions

Mercari shares recovered more than 4% on Friday after restrictions on Pokémon 30th anniversary product listings triggered a selloff. Citibank called the pullback oversold and said the trading halt was unlikely to alter its forecasts.

Mercari shares rose more than 4% on Friday, continuing a recovery after a selloff triggered Tuesday by the Japanese online marketplace’s announcement of restrictions on listings of PokĂ©mon’s 30th anniversary items.

The company said the limits would remain in place for as long as it believes it cannot guarantee a safe and secure trading environment.

The stock fell 6.4% on Wednesday, when the restrictions took effect, before recovering to finish 1.4% higher on Thursday.

Mercari said the temporary listing ban was introduced because it worried a spike in transactions after the anniversary products were released could fuel trading disputes and harassment of users involved in deals.

Citibank attributed Wednesday’s drop of more than 6% to Mercari’s announcement of the PokĂ©mon card listing restrictions. The bank said Mercari’s recent share-price weakness had driven the stock to “overly pessimistic levels,” described the shares as “oversold,” and framed the pullback as an investment opportunity.

Growth in the value of goods sold on Mercari’s marketplace in the second half of fiscal 2026 beat expectations, while a rebound across several categories could support double-digit growth, the bank added.

Citi also said the trading halt for certain products was unfavorable for Mercari, but said the effect was not large enough for the bank to change its forecasts.

The restrictions arrive as the global PokĂ©mon card market continues to boom. eBay said the term “PokĂ©mon” was searched more than six million times on its U.K. site in July, highlighting sustained demand for trading cards.

Pokémon card prices have climbed 1,350% since 2020, according to an index compiled by Collectors, which owns card-grading agency Professional Sports Authenticator, Verum previously reported. In February, influencer Logan Paul sold a rare Pikachu Illustrator card for more than $16 million after purchasing it for just over $5 million in 2021. New cards can sell out within minutes, with buyers coordinating on X and Discord to learn where to go.

A post on X this month claimed that a Pokémon card sold for $2.7 million at auction, setting a record.

Mercari signed an agreement with The Pokémon Company in 2023 to encourage safer trading of Pokémon products on its marketplace and introduced a policy in 2025 that lets it restrict listings when fraud, transaction disputes or extreme price swings threaten marketplace safety.

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Technologies

Oil prices fall for third day on Saudi supply hopes; U.S. crude dips below $100

Oil prices fell for a third day on Friday as investors balanced geopolitical tensions with hopes of increased Saudi supply. U.S. crude briefly dipped below $100 per barrel.

Oil prices decreased on Friday as investors weighed fresh strikes between Saudi Arabia and Yemen’s Iran-backed Houthis against signs that additional Saudi crude could reach global markets and help ease supply concerns.

Brent crude futures, the international benchmark, were last seen down $1.12 to $103.70 per barrel, on track for a third consecutive session of losses. U.S. West Texas Intermediate futures fell 11 cents to $101.80, having briefly dipped below $100.

Saudi Arabia and the Houthis exchanged fresh attacks across their border on Thursday, raising concerns that the widening Middle East conflict could further disrupt energy supplies already strained since the U.S. and Israel attacked Iran in February.

Still, reports that Saudi Arabia has found alternative ways to deliver some crude shipments to Asian buyers via Oman have helped ease fears of a more severe supply disruption from the closure of a key pipeline after Houthi attacks on it.

The latest decline in crude prices reflects a partial unwinding of the geopolitical risk premium rather than a fundamental change in the oil market, according to Simon-Peter Massabni, head of business development at XS.com.

Improved logistics for Saudi crude exports have reduced the market’s assessment of how much supply is at risk, Massabni said, adding that oil prices reflect not just available barrels but also the probability of those supplies being disrupted.

Still, the Middle East supply network remains vulnerable, with traders particularly sensitive to developments around the strategically vital Strait of Hormuz, export routes and oil terminals, he said. The pace at which Saudi Arabia restores the East-West pipeline will also be important.

Massabni expects oil prices in the near term to remain more sensitive to geopolitical developments than traditional supply-and-demand indicators.

Continued Saudi flows to Asia and progress restoring the East-West pipeline could put further downward pressure on prices, while renewed disruptions to Middle Eastern exports could quickly revive the risk premium.

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