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TikTok Signs Agreements With US Investors. What’s Next for Creators and Users?

The moves are being made so that the popular app can continue operating in the US.

Three major new investors, including two American groups, signed agreements with popular video app TikTok on Thursday, according to The New York Times. The app’s Chinese parent company, ByteDance, maintains a minority stake. The ramifications could be huge for the millions of creators and fans of the immensely popular short-video app. But at the moment, any future changes to the app are mostly unknown.

The part-American, part-global investor group includes tech giant Oracle, a California-based private equity fund called Silver Lake and the United Arab Emirates investment firm MGX. The joint venture will be governed by a new seven-member board of directors, with a majority of American members.


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The changes come as an attempt to comply with a federal law that would ban the app if it did not reduce its Chinese ownership. ByteDance was facing a Jan. 23 deadline. President Donald Trump had repeatedly delayed the enforcement of the ban.

For years, the US government has raised concerns about potential Chinese government access to data through TikTok’s parent company. In 2023, TikTok CEO Shou Chew said, “TikTok has never shared, or received a request to share US user data with the Chinese government. Nor would TikTok honor such a request if one were ever made.”

In a memo obtained by media outlets this week, Chew told employees, “The US joint venture will be responsible for US data protection, algorithm security, content moderation, and software assurance. It will also have the exclusive right and authority to provide assurances that content, software, and data for American users is secure.”

It’s estimated that TikTok has more than 170 million American users, as well as millions of creators, some of whom earn their living by making videos on the app.

Roll for the algorithm?

One of those creators is Jacob Pauwels, of the immensely popular “Roll for Sandwich” videos, where he rolls dice, Dungeons & Dragons-style, to determine what kind of sandwich he’s going to make. Millions of people regularly watch his videos on TikTok, YouTube, Instagram and other platforms.

Pauwels said it was “stressful’ not knowing if TikTok — his largest platform — was going to be banned in the US. Now that the app’s fate seems a bit more secure, he said he still has concerns about American majority ownership of the brand.

“I do worry about possible issues with censorship that could arise,” Pauwels told CNET. “So many of the digital privacy concerns that have been cited as reasoning for the TikTok ban and forced sale of the platform can absolutely be applied to American companies like Meta, so I feel like there are definitely some other motivations driving those who have wanted to shut down the platform or shift its ownership.”

When it seemed a possibility that TikTok could be banned in the US, Pauwels made the decision to share his videos on other platforms.

“I have made a conscious effort to diversify my earnings across multiple platforms to ensure I am not overly reliant on the income stream from any particular one,” he said. “As ownership of TikTok changes, there is no guarantee that things will continue being the same status quo, but even if something like TikTok’s Creator Program were to go away, while it would be a substantial hit to my income and livelihood, it would no longer be career-ending.”

US consumers will have to adjust

Kelsey Chickering, principal analyst at global research and advisory firm Forrester, said TikTok’s algorithm definitely will change for US consumers. 

“One of the most important questions in this deal has always been whether the algorithm would come with the sale, and the answer is ‘yes and no,'” Chickering said in a statement. “This US joint venture will have to retrain the recommendation algorithm on US user data — meaning the experience will feel different, and users will very likely notice.”

Simply stated, an algorithm is a method for predicting the type of content that consumers will enjoy. If you watch a number of TikTok recipe videos, the app will likely recommend more of those to you. TikTok and other content platforms use machine learning to analyze the content you like and then display more of that, aiming to keep you engaged on the app for as long as possible.

With US investors becoming involved in the US version of TikTok, Chickering said the data that the app analyzes will be different.

“While the algorithm may be the same in the US version, the data inputs are not,” Chickering told CNET. “If the US joint venture trains this US algorithm on US-only data, not global data, the content mix will naturally shift. Users might find their feeds feel less culturally edgy and far less globally minded.

“The algorithm is the heartbeat of TikTok’s addictive experience, and the jury’s out on whether a US-only TikTok will replicate the magic of the original experience,” she said. “If it doesn’t, creators and consumers may flock to YouTube Shorts and Instagram Reels.”

Technologies

Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity

President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.

On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.

In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.

He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”

Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.

The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.

Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”

Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.

Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.

BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.

“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.

Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.

The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.

The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.

The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.

Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.

A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.

Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.

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Technologies

Oil Prices Slide as Trump Halts Planned Iran Strike

Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.

Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.

Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.

The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.

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Technologies

Oil Prices Drop as Trump Cancels Planned Attack on Iran

Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.

Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.

West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.

Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.

In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”

The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.

Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.

Tehran denied that talks were planned with Washington, according to state news outlet PressTV.

Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.

In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”

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