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AI Slop for Christmas: Why McDonald’s and Coca-Cola’s AI Holiday Ads Missed the Mark

Technologies

AI Slop for Christmas: Why McDonald’s and Coca-Cola’s AI Holiday Ads Missed the Mark

Commentary: Two billion-dollar companies using AI for holiday ads isn’t giving me that holly jolly feeling.

I am completely exhausted by huge corporations like McDonald’s and Coca-Cola choosing to rely so heavily on AI for their holiday ads. McDonald’s made $25.9 billion in revenue in 2024, and Coca-Cola made $47.1 billion. Do these companies expect us to be OK with AI slop garbage when they could’ve spent a tiny fraction of that to hire a real animator or videographer?

In case you haven’t been inundated with these AI commercials, I’ll back up a bit. Both McDonald’s and Coca-Cola have launched holiday-themed commercials that are undeniably made with AI — each bragged about its use of AI, which they have probably come to regret. They’re very different, showing the full range of what’s possible with AI in advertising. But the backlash against both proves we don’t have the appetite for AI slop.

McDonald’s commercial features a series of holiday-themed mishaps, set to a parody of the song It’s the Most Wonderful Time of the Year, about how it’s actually the most terrible time of the year. The commercial is only 30 seconds long and intended only for the Netherlands, but it has already garnered so much hate online that the company removed the video from its pages. The marketing agency behind the spot, The Sweetshop Film, still has the video up on its website.

The McDonald’s ad is very clearly AI, with short clips stitched together with a bunch of hard jump cuts. The text isn’t nearly legible, fine details are off and it just has that AI look I’ve come to quickly recognize as an AI reporter. In a now-deleted social media post, the marketing agency’s CEO talked about how it used various AI tools to create it. By contrast, the Coca-Cola commercial is a little more put-together. A Coca-Cola truck drives through a wintry landscape and into a snowy town, and forest animals awaken to follow the truck and its soda bottle contents to a lit Christmas tree in a town square. But even this video has clearly AI-generated elements.

While disappointed, I wasn’t surprised when I saw the ad and the resulting backlash. There has been a surge in creative generative AI tools, especially in the past year, with numerous AI tools built specifically for marketers. They promise to help create content, automate workflows and analyze data. A huge proportion (94%) of marketers have a dedicated AI budget, and three-quarters of them expect that budget to grow, according to Canva’s 2025 Marketing and AI report. That’s partly why we’ve seen a massive increase of AI-generated content in our social media feeds. It’s no wonder Merriam-Webster selected ‘slop’ as its word of the year.

McDonald’s and Coca-Cola’s feel-good, festive commercials manage to hit upon every single controversial issue in AI, which is why they’re inspiring such strong reactions from viewers. AI content is becoming — has already become — normalized. We can’t escape chatbots online and AI slop in our feeds. McDonald’s and Coca-Cola’s use of AI is yet another sign that companies are plowing ahead with AI without truly considering how we’ll react. Like advertisements, AI is inescapable.

If AI in advertising is here to stay, it’s worth breaking down how it’s used and where we, as media consumers, don’t want to see it used.

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Spotting the AI in Coca-Cola’s ad

McDonald’s now-removed ad was clearly AI, with its plastic-y people and jerky motions. Its format, a series of short clips stitched together with hard jump cuts, is another telltale sign since most AI video generators can only generate clips up to 10 or so seconds long. Coca-Cola’s ad was a little different, but the AI use was just as obvious.

The Holidays Are Coming ad is a remake of Coca-Cola’s popular 1995 ad. In a behind-the-scenes video, Coca-Cola breaks down how it was created. It’s obvious where AI was used to create the animals. But I’m not sure I believe the company went «pixel by pixel» to create its fuzzy friends.

Coca-Cola’s AI animals don’t look realistic; they look like AI. Their fur has some detail, but those finer elements aren’t as defined as they could be. They also aren’t consistent across the animal’s body. You can see the fur gets less detailed further back on the animal. That kind of detailed work is something AI video generators struggle with, but it’s something a (human) animator likely would’ve caught and corrected.

The animals make overexaggerated surprised faces when the truck drives past them, their mouths forming perfect circles. That’s another sign of AI. You can see in the behind-the-scenes video that someone clicks through different AI variations of a sea lion’s nose, which is a common feature of AI programs. There’s also a glimpse of a feature that looks an awful lot like Photoshop’s generative fill. Google’s Veo video generator was definitely used at least once.

The company has been all-in on AI for a while, starting with a 2023 partnership with OpenAI. Even Coca-Cola’s advertising agency, Publicis Group, bragged about snatching Coca-Cola’s business with an AI-first strategy. It seems clear that the company won’t be swayed by its customers’ aversion to AI. (Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

All I want for Christmas is AI labels

There is exactly one thing Coca-Cola got right, and that’s the AI disclosure at the beginning of the video. It’s one thing to use AI in your content creation; it’s entirely another to lie about it. Labels are one of the best tools we have to help everyone who encounters a piece of content decipher whether it’s real or AI. Many social media apps let you simply toggle a setting before you post.

It’s so easy to be clear, yet so many brands and creators don’t disclose their AI use because they’re afraid of getting hate for it. If you don’t want to get hate for using AI, don’t use it! But letting people sit and debate about whether you did or didn’t is a waste of everyone’s time. The fact that AI-generated content is becoming indistinguishable from real photos and videos is exactly why we need to be clear when it’s used.

It’s our collective responsibility as a society to be transparent with how we’re using AI. Social media platforms try to flag AI-generated content, but those systems aren’t perfect. We should appreciate that Coca-Cola didn’t lie to us about this AI-generated content. It’s a very, very low bar, but many others don’t pass it. (I’m looking at you, Mariah Carey and Sephora. Did you use AI? Just tell us.)

AI in advertising

In June, Vogue readers were incensed when the US magazine ran a Guess ad featuring an AI-generated model. Models at the time spoke out about how AI was making it harder to get work on campaigns. Eagle-eyed fans caught J.Crew using «AI photography» a month later. Toys R Us made headlines last year when it ran a weird ad with an AI giraffe, though it did share that it was made with an early version of OpenAI’s Sora.

Something that really stung about the use of AI by Guess and J.Crew is how obvious it was that AI was used in place of real models and photographers. While Coca-Cola and Toys R Us’s use of AI was equally clear, the AI animals didn’t hit quite the same. As the Toys R Us president put it, «We weren’t going to hire a giraffe.» Points for honesty?

Even so, it’s more than likely that real humans lost out on jobs in the creation of these AI ads. Both commercials could’ve been created, and probably improved, if they had used animators, designers and illustrators. Job loss due to AI worries Americans, and people working in creative industries are certainly at risk. It’s not because AI image and video generators are ready to wholly replace workers. It’s because, for businesses, AI’s allure of cutting-edge efficiency offers executives an easy rationale. It’s exactly what just happened at Amazon as it laid off thousands of workers.

It’s easy to look at Coca-Cola’s and McDonald’s AI holiday ads and brush them off as another tone-deaf corporate blunder, especially when there are so many other things to worry about. But in our strange new AI reality, it’s important to highlight the quiet moments that normalize this consequential, controversial technology just as much as the breakthrough moments.

So this holiday season, I think I’ll drink a Pepsi-owned Poppi cranberry fizz soda instead of a Coke Zero.

Technologies

Samsung S26 Ultra’s Privacy Display Makes Shoulder Surfing a Thing of the Past

You can scroll on the subway in peace.

Picture this: You’re wedged into the middle seat while cruising at 38,000 feet, half watching the clouds and half scrolling through messages you probably should have answered already. The cabin lights are dimmed. The stranger rubbing shoulders next to you adjusts in their seat. Out of the corner of your eye, you notice their gaze flicker toward your screen.

That is a moment when the new Samsung S26 Ultra’s Privacy Display, announced during the company’s Galaxy Unpacked 2026, can quietly step in.

Unlike old-fashioned screen protectors that darken your display permanently, the new feature is built directly into the Galaxy S26 Ultra (starting at $1,300) panel. It is not a film you stick on top; it’s a part of the hardware itself, working seamlessly with the software.

During the Unpacked event, Samsung brought out Miles Franklin from MilesAboveTech to demo the feature: to Miles, looking straight at the screen, everything remained crisp, bright and color-accurate. To anyone trying to peek from the side, like those of us watching the demo, the content fades into shadow. From this perspective, the screen might as well be off.

«It’s seriously one of the coolest features I’ve seen on a phone in years,» Franklin said while onstage at Unpacked.

How Privacy Display works

Under the hood, the technology relies on a combination of directional backlighting and an adaptive pixel layer that controls how light is emitted across angles. Traditional displays spread light broadly so multiple people can see the screen at once. The S26 Ultra does the opposite when privacy mode is active. It funnels light forward in a tighter beam, limiting lateral visibility without sacrificing clarity for the primary user.

Sensors play a role, too. Using the front-facing camera and ambient awareness algorithms, the device can recognize when additional faces appear within viewing range. If it senses someone hovering nearby or glancing from the side, it can automatically trigger enhanced privacy mode. You can also have the process automate when certain notifications pop up or when opening specific apps, like those for banking or social media.

Back on the plane, you can now continue typing. The stranger next to you adjusts again — perhaps curious, perhaps bored. It doesn’t matter. Your screen remains yours.

Technologies

This One Killer Feature Sets the Samsung Galaxy S26 Ultra Apart From All Other Phones

Commentary: Samsung needed to give us a reason to be excited about its latest flagship. It delivered.

There are so many reasons not to buy a new phone in 2026. For starters, our existing phones last longer than ever if we take care of them. Plus, most new phones are way too similar, not only to each other, but to last year’s batch. Finally, most of us won’t have our heads easily turned by yet another AI sales pitch.

But on Wednesday, at Samsung’s Galaxy Unpacked event in San Francisco, the company gave us a genuinely compelling reason to consider upgrading to its new top-end flagship, the Galaxy S26 Ultra. Its killer feature has nothing to do with AI (although Samsung is still beating that drum as loudly as every phone-maker out there).

In fact, it has nothing to do with software at all. Instead, it’s an innovation in hardware: Privacy Display, which offers pixel-level privacy that prevents anyone beside you from seeing what’s on your screen.

Privacy Display works in both portrait and landscape, with the pixels dispersing light in a way that will darken parts of the screen if you’re not looking at it straight on. You can choose whether to apply it to specific apps, to notifications or for when you’re inputting PINs or passwords. Access from Quick Settings makes it easy to turn on and off on the go, like when you suspect someone on the bus is reading over your shoulder, for example.

The reason the Privacy Display is such a compelling feature is that it’s simple to demonstrate, and it offers benefits that are easy to understand, said Ben Wood, CMO and chief analyst at CCS Insight. «Unlike a secondary-market privacy screen protector affixed to the phone’s display, it is not an ‘all or nothing’ solution,» he added.

On the surface, privacy doesn’t feel especially sexy as tech features go. But it is important to people. You only need to observe how central Apple has made privacy to its entire brand to see that people place significant value in technology they feel they can trust.

For Samsung, placing privacy front and center may be a winning strategy, giving its latest flagship a genuine edge over competitors that they can’t match simply by pushing out a software update. Privacy Display also elevates the Ultra even within Samsung’s own wide stable of phones, and it goes some way (although perhaps not all the way) toward justifying that $1,300 price tag.

«At face value, the Galaxy S26 Series devices differ little from [Samsung’s] predecessors launched just over a year ago,» Wood said. «Without this capability, the Galaxy S26 Ultra would have been an extremely tough sell.»

But Samsung may want to capitalize on this competitive advantage while it can. «I also expect this to become a benchmark feature over the next few years on all premium smartphones and other products, such as laptops,» Wood said.

That’s something to look forward to if you plan to upgrade in 2027 or beyond, but for now this is an Ultra exclusive, so you’ll need to be feeling flush if you plan to be a Privacy Display early adopter.