Technologies
AI Slop for Christmas: Why McDonald’s and Coca-Cola’s AI Holiday Ads Missed the Mark
Commentary: Two billion-dollar companies using AI for holiday ads isn’t giving me that holly jolly feeling.
I am completely exhausted by huge corporations like McDonald’s and Coca-Cola choosing to rely so heavily on AI for their holiday ads. McDonald’s made $25.9 billion in revenue in 2024, and Coca-Cola made $47.1 billion. Do these companies expect us to be OK with AI slop garbage when they could’ve spent a tiny fraction of that to hire a real animator or videographer?
In case you haven’t been inundated with these AI commercials, I’ll back up a bit. Both McDonald’s and Coca-Cola have launched holiday-themed commercials that are undeniably made with AI — each bragged about its use of AI, which they have probably come to regret. They’re very different, showing the full range of what’s possible with AI in advertising. But the backlash against both proves we don’t have the appetite for AI slop.
McDonald’s commercial features a series of holiday-themed mishaps, set to a parody of the song It’s the Most Wonderful Time of the Year, about how it’s actually the most terrible time of the year. The commercial is only 30 seconds long and intended only for the Netherlands, but it has already garnered so much hate online that the company removed the video from its pages. The marketing agency behind the spot, The Sweetshop Film, still has the video up on its website.
The McDonald’s ad is very clearly AI, with short clips stitched together with a bunch of hard jump cuts. The text isn’t nearly legible, fine details are off and it just has that AI look I’ve come to quickly recognize as an AI reporter. In a now-deleted social media post, the marketing agency’s CEO talked about how it used various AI tools to create it. By contrast, the Coca-Cola commercial is a little more put-together. A Coca-Cola truck drives through a wintry landscape and into a snowy town, and forest animals awaken to follow the truck and its soda bottle contents to a lit Christmas tree in a town square. But even this video has clearly AI-generated elements.
While disappointed, I wasn’t surprised when I saw the ad and the resulting backlash. There has been a surge in creative generative AI tools, especially in the past year, with numerous AI tools built specifically for marketers. They promise to help create content, automate workflows and analyze data. A huge proportion (94%) of marketers have a dedicated AI budget, and three-quarters of them expect that budget to grow, according to Canva’s 2025 Marketing and AI report. That’s partly why we’ve seen a massive increase of AI-generated content in our social media feeds. It’s no wonder Merriam-Webster selected ‘slop’ as its word of the year.
McDonald’s and Coca-Cola’s feel-good, festive commercials manage to hit upon every single controversial issue in AI, which is why they’re inspiring such strong reactions from viewers. AI content is becoming — has already become — normalized. We can’t escape chatbots online and AI slop in our feeds. McDonald’s and Coca-Cola’s use of AI is yet another sign that companies are plowing ahead with AI without truly considering how we’ll react. Like advertisements, AI is inescapable.
If AI in advertising is here to stay, it’s worth breaking down how it’s used and where we, as media consumers, don’t want to see it used.
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
Spotting the AI in Coca-Cola’s ad
McDonald’s now-removed ad was clearly AI, with its plastic-y people and jerky motions. Its format, a series of short clips stitched together with hard jump cuts, is another telltale sign since most AI video generators can only generate clips up to 10 or so seconds long. Coca-Cola’s ad was a little different, but the AI use was just as obvious.
The Holidays Are Coming ad is a remake of Coca-Cola’s popular 1995 ad. In a behind-the-scenes video, Coca-Cola breaks down how it was created. It’s obvious where AI was used to create the animals. But I’m not sure I believe the company went «pixel by pixel» to create its fuzzy friends.
Coca-Cola’s AI animals don’t look realistic; they look like AI. Their fur has some detail, but those finer elements aren’t as defined as they could be. They also aren’t consistent across the animal’s body. You can see the fur gets less detailed further back on the animal. That kind of detailed work is something AI video generators struggle with, but it’s something a (human) animator likely would’ve caught and corrected.
The animals make overexaggerated surprised faces when the truck drives past them, their mouths forming perfect circles. That’s another sign of AI. You can see in the behind-the-scenes video that someone clicks through different AI variations of a sea lion’s nose, which is a common feature of AI programs. There’s also a glimpse of a feature that looks an awful lot like Photoshop’s generative fill. Google’s Veo video generator was definitely used at least once.
The company has been all-in on AI for a while, starting with a 2023 partnership with OpenAI. Even Coca-Cola’s advertising agency, Publicis Group, bragged about snatching Coca-Cola’s business with an AI-first strategy. It seems clear that the company won’t be swayed by its customers’ aversion to AI. (Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
All I want for Christmas is AI labels
There is exactly one thing Coca-Cola got right, and that’s the AI disclosure at the beginning of the video. It’s one thing to use AI in your content creation; it’s entirely another to lie about it. Labels are one of the best tools we have to help everyone who encounters a piece of content decipher whether it’s real or AI. Many social media apps let you simply toggle a setting before you post.
It’s so easy to be clear, yet so many brands and creators don’t disclose their AI use because they’re afraid of getting hate for it. If you don’t want to get hate for using AI, don’t use it! But letting people sit and debate about whether you did or didn’t is a waste of everyone’s time. The fact that AI-generated content is becoming indistinguishable from real photos and videos is exactly why we need to be clear when it’s used.
It’s our collective responsibility as a society to be transparent with how we’re using AI. Social media platforms try to flag AI-generated content, but those systems aren’t perfect. We should appreciate that Coca-Cola didn’t lie to us about this AI-generated content. It’s a very, very low bar, but many others don’t pass it. (I’m looking at you, Mariah Carey and Sephora. Did you use AI? Just tell us.)
AI in advertising
In June, Vogue readers were incensed when the US magazine ran a Guess ad featuring an AI-generated model. Models at the time spoke out about how AI was making it harder to get work on campaigns. Eagle-eyed fans caught J.Crew using «AI photography» a month later. Toys R Us made headlines last year when it ran a weird ad with an AI giraffe, though it did share that it was made with an early version of OpenAI’s Sora.
Something that really stung about the use of AI by Guess and J.Crew is how obvious it was that AI was used in place of real models and photographers. While Coca-Cola and Toys R Us’s use of AI was equally clear, the AI animals didn’t hit quite the same. As the Toys R Us president put it, «We weren’t going to hire a giraffe.» Points for honesty?
Even so, it’s more than likely that real humans lost out on jobs in the creation of these AI ads. Both commercials could’ve been created, and probably improved, if they had used animators, designers and illustrators. Job loss due to AI worries Americans, and people working in creative industries are certainly at risk. It’s not because AI image and video generators are ready to wholly replace workers. It’s because, for businesses, AI’s allure of cutting-edge efficiency offers executives an easy rationale. It’s exactly what just happened at Amazon as it laid off thousands of workers.
It’s easy to look at Coca-Cola’s and McDonald’s AI holiday ads and brush them off as another tone-deaf corporate blunder, especially when there are so many other things to worry about. But in our strange new AI reality, it’s important to highlight the quiet moments that normalize this consequential, controversial technology just as much as the breakthrough moments.
So this holiday season, I think I’ll drink a Pepsi-owned Poppi cranberry fizz soda instead of a Coke Zero.
Technologies
These Are the Weirdest Phones I’ve Tested Over 14 Years
These phones tried some wild things. Not all of them succeeded.
I’ve been a CNET journalist for over 14 years, testing everything from electric cars and bikes to cameras and, er, magic wands. But it’s phones that have always been my main focus and I’ve seen a lot of them come and go in my time here. Sure, we’ve had the mainstays like Apple and Samsung, but I’ve also seen the rise of brands like Xiaomi and OnePlus, while once-dominant names like BlackBerry, HTC and LG have vanished from the mobile space.
I’ve seen phones arrive with such fanfare that they changed the face of the mobile industry, while others simply trickled into existence and disappeared just as uneventfully. But it’s the weird ones that stick in my memory. Those devices that tried to be different, that dared to offer features we didn’t even know we wanted or simply the ones that aimed to be quirky for the sake of quirky. Like someone who thinks an interesting hat is the same as having a personality.
Here then are some of the weirdest phones I’ve come across in my mobile journey at CNET. Better yet, I still have them in a big box, so I was able to dig them out and take new photos — though not all of them still work. Let’s start with a doozy.
BlackBerry Passport
At the height of its power RIM’s BlackBerry was one of the most dominant names in mobile. It was unthinkable then that anything could unseat the goliath, let alone that it would fade into total nonexistence. The once juicy, ripe BlackBerry withered and died on the bush, but not without a few interesting death rattles on its way.
My pick from the company’s end days is the Passport from 2014, notable not just for its physical keyboard but its almost completely square design. The rationale behind this, according to its maker, was that business types just really love squares. A Word document, an Excel spreadsheet, an email — all square (ish) and all able to be viewed natively on the Passport’s 4.5 inch display with its 1:1 aspect ratio. Let’s not forget that all Instagram posts at that time were also square so it had that going for it too. YouTube, not so much.
In theory it’s a sound idea. In practice the square design made it awkward to use, as the physical keyboard was too wide and narrow. Its BlackBerry 10 software, especially the app availability, lagged behind what you’d get from Android at the time. BlackBerry quickly ditched the new shape. After trying to claw back some credibility with its Android phones — including the stupidly named Priv, a phone I quite liked — and by bringing on singer Alicia Keys as Global Creative Director (because BlackBerry phones had keys, get it?) the company stopped making its own phones in 2016.
YotaPhone 2
You’d be forgiven for having never heard of this phone or its parent company, Yota. Based in Russia, Yota made two phones: the creatively named YotaPhone in 2012 and the similarly inspired YotaPhone 2 in 2014, pictured above. Both were unique in the mobile world for their use of a second display on the rear. From the front, these phones looked and operated like any other generic Android phone. Flip them over though and you’d get a 4.3-inch E Ink display.
The idea was that you’d use your Android phone as normal for things like web browsing, gaming or watching videos, but you’d switch to the rear display if you wanted to read ebooks or simply have it propped up to show incoming notifications. E Ink displays use almost no power, so it made a lot of sense to preserve battery life by viewing «slow» content on the back.
The reality though is that beyond ebooks — which aren’t great to read on such a tiny screen anyway — there’s very little anyone might want to use an E Ink display for when out and about. It was difficult to operate, too, thanks to a slow processor and clunky software. After just two generations of YotaPhones, the company went into liquidation.
HTC ChaCha
Remember when Facebook was the cool place to be instead of just the place your parents and their friends go to publicly air their most troubling of opinions? When I was at university, instead of trading phone numbers when you met someone, the default thing was to add each other on Facebook and then begin poking each other. Facebook was so ubiquitous at the time that it was simply the way every single person I knew communicated.
Keen to capitalise on Zuckerberg’s social media success, HTC brought out the ChaCha in 2011. The phone came with an utterly ludicrous name and a dedicated Facebook button on the bottom edge. Tapping this would immediately bring up your Facebook page, allowing you to post the lyrics to Rebecca Black’s Friday, ask what Fifty Shades of Grey is about or do whatever else it was we were all up to in 2011.
Facebook might still be around in one form or another, but HTC abandoned its phone-making business back in 2018. Unsurprisingly, phones with dedicated hardware buttons tied to social media haven’t caught on.
Sirin Labs Finney U1
«Bro!» I hear you shout, all-too loudly. «BRO! You’ve got to check out what my Bitcoin is doing!» You’d then show me your phone and I’d watch while your crypto account plummeted, rebounded and plummeted again over the course of 12 seconds. The phone you’d be showing me, of course, would be the Sirin Labs Finney, a 2019 phone specifically targeted at crypto bros who wanted a device that would perfectly match their high-living, high-fiving crypto-trading lifestyle.
At its core, the Finney is just another Android phone, but a hidden second screen pops up from the back of the phone, with the sole purpose of giving you secure access to your crypto wallet. The phone had a whole host of security features to ensure that only you could access your Bitcoin or Etherium, and it allowed you to send and receive cryptocurrency without having to use a third-party online platform. Apparently that was a good thing.
If you were entrenched in the crypto world, this phone might have been the dream. But the wallet wasn’t easy to use and the phone was expensive, thanks to the cost of that second screen. Sirin Labs stopped making phones soon after and the mobile industry learned an important lesson about not developing hyper-niche devices that aren’t even that well-suited for the handful of customers that might be interested.
Planet Computers Gemini PDA
Half phone, half laptop, all productivity. The Gemini PDA by UK-based mobile startup Planet Computers was a clamshell device in 2018 with a large (at the time) 5.99-inch display and a full qwerty keyboard. It was basically a slightly more modern interpretation of a PDA, like 1998’s Psion 3MX, in that it was effectively a tiny laptop that would fold up and fit in your pocket. The full keyboard allowed you to type away comfortably on long emails or documents while the regular Android software on the top half meant it also functioned like any other phone — apps, games, phone calls, whatever.
It had 4G connectivity for fast data speeds and a later model even got an update to 5G. But, like the BlackBerry Passport, its focus on business-folk and productivity above all else meant it was a niche product that failed to garner enough appeal to succeed. It didn’t help that it was utterly enormous and fitting it in a jeans pocket was basically impossible, so it didn’t impress either as a laptop or as a phone.
LG G5
LG remains a huge name in the tech industry today thanks to its TVs and appliances, but it also tried to be a big player in the phone world, too. I liked LG’s phones — they were quirky and often tried weird things which kept my days as a reviewer interesting, perhaps none more so than the LG G5 in 2016.
LG called the G5 «modular,» meaning that the bottom chin of the phone snapped off allowing you to attach different modules such as a camera grip or an audio interface. Like many items on this list I can say that it’s a nice idea in theory, but in practice the phone fell short. Swapping out modules meant removing the battery, which of course meant restarting your phone every time you wanted to use the camera grip.
It was an inelegant solution to a problem that never needed to exist. But its bigger issue was that the camera grip and audio interface were the only two modules LG actually made for the phone. It’s as though the company had this fun notion in creating a phone that can transform according to your needs but then forgot to assign anyone to come up with any ideas on what to do with it. As a result, the end product was uninspiring, over-engineered and expensive.
Samsung Galaxy Note
Samsung’s Galaxy Note series helped transform the mobile industry. It literally stretched the boundaries of phones, encouraging larger and larger screens — even creating the unpleasant and mercifully short-lived term «phablet.» But the first-generation model in 2011 was controversial, mostly due to what was then considered its enormous size.
At 5.3 inches, it was significantly bigger than almost any other phone out there, including Samsung’s own Galaxy S2 — which, at a measly 4.3 inches, paled into insignificance against the mighty Note. It was mocked for being so huge, with memes appearing online poking fun at people holding it up when making calls. And while times have changed and we now have Samsung’s 6.9-inch Galaxy S25 Ultra, the original Note’s boxy aspect ratio meant it was actually wider than the S25 Ultra. So even by today’s standards it’s big.
It was also among the first phones to come with its own stylus shoved into its bottom. It’s a feature that few mobile companies have mimicked, but Samsung kept it as a differentiator on its later Note models before incorporating it into its flagship S line starting with the S22 Ultra.
Nokia Lumia 1020
Nokia’s Lumia 1020 was my absolute favorite phone for quite some time after its launch in 2013. And it’s because of its weirdness.
Nokia had an amazing history of bonkers mobiles — 2004’s 7280 «lipstick phone,» for example — and while the Lumia range was much more sedate, the 1020 had a few things that made it stand out. First, it ran Windows Phone, Microsoft’s brief and unsuccessful attempt to launch a rival to Android and iOS. A rival that I happened to quite like.
It was also made of polycarbonate, with a smoothly rounded unibody design that strongly contrasted the angular metal, plastic and glass designs of almost all other phones launching at that time. Its look was unlike anything else on sale, and I loved it.
But the main thing I loved was its camera. With a 41-megapixel sensor, Carl Zeiss lens, raw image capture and optical image stabilization, the Lumia 1020 packed the best camera specs of any phone I’d ever seen. It made the phone a true standout product, especially for photographers like me who wanted an amazing camera with them at all times, but didn’t want to have to carry both a phone and a compact digital camera.
While incredible image quality from a phone is a given in almost all camera phones in 2026, the Lumia 1020 was an early pioneer in what could be achieved from a phone camera.
LG G4
LG, twice in one list? Oh yes, my friend, because the G5 seen above was not the first time LG went weird. Launched in 2015, the LG G4 had two main features that raised a few eyebrows. Most notably was LG’s decision to wrap the phone in real leather. Yes, real actual leather. Like what you’d get when you peel a cow. It even had stitching down the back, making it look like a handbag or a boot.
While it’s not a phone for vegans, I actually liked the look, especially as real leather — even the really thin stuff LG used on the G4 — naturally wears over time, gaining scuffs and scratches that give each phone a unique patina. It’s why I love my old leather Danner boots, and it’s why a vintage, worn-in leather jacket will almost always look better than a brand new one. Still, with leather being an expensive — and arguably controversial — material to use on a phone, it’s no surprise LG didn’t return to this idea.
But it’s not the only weird thing about the phone — the G4 was among a small number of phones released around that time that experimented with curved displays. It’s gently bent into a banana shape, the theory being that it makes watching videos more immersive, as is the case with curved screens in movie theaters. The problem is that movie screens are immense, so that curve makes sense. On a 5.5 inch phone like the G4, that curve is barely noticeable and only really served to push the price up.
Motorola Moto X and Moto Maker
I’ve just pointed out how weird the LG G4 was for using leather and now I’m pointing out another phone that, as you can see in the image above, is also wrapped in leather. But the weird thing here isn’t that the Motorola Moto X came in leather — it’s that I personally got to choose that it came in leather.
With the Moto X in 2013, Motorola launched a service called Moto Maker that allowed you to customize your phone in a wild variety of ways. From different-colored backs and multicolored accents around the camera and speakers through to using materials including leather and even various types of wood, there were loads of options to make your Moto X look unique. Each phone would then be made to order and you could even have it personalised with lazer etching and provide your Google account for it to be prelinked on arrival.
If custom-making phones with a vast number of potential options en mass sounds like an absolute logistical nightmare then you’re on the same page as Motorola eventually found itself. Moto Maker only existed for a few years before the company retired its customization service.
Samsung Galaxy Fold
I’m ending on a wildcard addition with the original Galaxy Fold. It’s a wildcard because Samsung’s Fold and Flip range are now up to number seven and we’ve got foldable devices from almost all major Android manufacturers. Though still not Apple.
While the original Fold might have kicked off the foldable revolution, there’s no question it was a weird phone. I was among the first to test it in the world when it launched in 2019 and while I was certainly impressed by the bendy display, its hinge felt weird and «snappy» to use. The outer display was, let’s face it, terrible.
On paper its 4.6-inch size is reasonable, but it’s so tall and narrow that it was borderline unusable for anything more than checking incoming notifications. Trying to type on it meant whittling down your thumbs to pointy nubs so I spent most of my time interacting with the phone’s much bigger internal screen. Cut to today when the Galaxy Z Fold 7’s outer screen measures a healthier 6.7 inches and as a result can function like any regular smartphone, with the bigger inside screen only required when you want more immersive content.
Looking back at the original Fold and its bizarre proportions, it’s honestly a surprise that Samsung persisted with the format. But I’m glad it did.
Technologies
How Verum Ecosystem Is Rethinking Communication
David Rotman — Founder of the Verum Ecosystem
For David Rotman, communication is not a feature — it is a dependency that should never rely on a single point of failure.
As the founder of the Verum Ecosystem, Rotman developed a communication platform designed to function when internet access becomes unreliable or unavailable.
Verum Messenger addresses real-world challenges such as network outages, censorship, and infrastructure failures. Its 2025 update introduced a unified offline-capable messaging system, moving beyond Bluetooth-based or temporary peer-to-peer solutions.
Verum’s mission is simple: to ensure communication continuity under any conditions.
Technologies
Today’s NYT Mini Crossword Answers for Sunday, Feb. 1
Here are the answers for The New York Times Mini Crossword for Feb. 1
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? Some of the clues are kind of tricky, but I was able to fill in enough of the others to get them all answered. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Spot to shop
Answer: MART
5A clue: Pounded sticky rice sometimes filled with ice cream
Answer: MOCHI
6A clue: ___ Chekhov, «Three Sisters» playwright
Answer: ANTON
7A clue: Like many dive bars and bird feeds
Answer: SEEDY
8A clue: Jekyll’s evil counterpart
Answer: HYDE
Mini down clues and answers
1D clue: What makes the world go ’round, per «Cabaret»
Answer: MONEY
2D clue: Performed in a play
Answer: ACTED
3D clue: __ Island (U.S. state)
Answer: RHODE
4D clue: Itty-bitty
Answer: TINY
5D clue: Squish to a pulp, as potatoes
Answer: MASH
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
-
Technologies3 года agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies3 года agoBest Handheld Game Console in 2023
-
Technologies3 года agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies5 лет agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies5 лет agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies4 года agoOlivia Harlan Dekker for Verum Messenger
-
Technologies4 года agoiPhone 13 event: How to watch Apple’s big announcement tomorrow
