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Think Black Friday Spam Was Out of Control? You Have No Idea

Big retail names such as CB2, Anthropologie and Victoria’s Secret are among the worst offenders.

During the holidays, you expect a surge of spam emails, especially if you’re shopping online. But it may be even worse than you suspected. 


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On Wednesday, Proton, an encrypted email service, released its spam watch report, which audited marketing emails sent over 28 days, including the Black Friday weekend. The report showed that 80% of retailers are embedding hidden trackers into their marketing emails that tell them whether you open the email, the device you’re using to view it, and if you click on any of the links. If you open up one of these emails, you’re setting yourself up for more spam.

The report raises questions about consumer privacy and how retailers are using our data. 

Hunting for embedded tracking links

Proton created an inbox specifically to capture marketing emails between Nov 4 and Dec 1. Before the email is displayed, it goes through Proton Mail’s servers, which scan the message code against a database known for detecting domains and pixel signatures. Proton also used its own enhanced tracking protection feature to block retailers from collecting extra information. It examined 50 of the largest retailers that have both online and brick-and-mortar locations, analyzing the timestamp, sender, subject line, and whether such an email carried an embedded tracking link or pixel.

Proton researchers combined the data with loyalty-program membership counts, each retailer’s US market share, and the number of emails sent by similar retailers. Proton broke down these companies into four groups. The retailers they dubbed “worst of the worst” are those that email frequently and include the most tracking links. Some stores actually managed not to bombard their customers with emails containing trackers, and Proton labeled them the “most respectful” senders. 

Specific stores, and where they ranked

The worst of the worst list included CB2, Anthropologie, Victoria’s Secret, VS Pink, and Crate and Barrel.

“These brands represent the highest daily frequency across the full study window — the ones constantly vying for attention,” the study noted.

But Nike, Bass Pro Shops, H&M, New Balance and Burlington scored in the most respectful group, sending no emails with trackers during the time Proton monitored the email.

“The Spam Watch findings confirm a harsh reality: the inbox has become a high‑volume, high‑noise channel where brands battle for attention while silently gathering data on every open,” said Anant Vijay Singh, Head of Product at Proton Mail, in a statement. “This is not accidental–it is an engineered assault on your attention and your privacy.”

Do this to reduce spam emails

Maintaining your private data from third parties is a genuine concern for many people. This latest report further supports fears consumers have about how corporations are using their personal data. 

In some cases, to protect yourself, you can opt for data removal services such as Operty. 

You can reduce spam marketing emails by using email protection services similar to DuckDuckGo or — yes, the company that ran the study — Proton. 

iPhone users who pay for iCloud Plus have access to a Hide My Email feature, which can also help minimize spam.

Technologies

Passengers and crew foil co-pilot’s apparent attempt to crash FlyDubai flight to Israel

One of the pilots on a FlyDubai flight headed for Israel stabbed the second pilot, according to Israeli Prime Minister Benjamin Netanyahu.

On-duty flight crew and passengers managed to foil a pilot’s apparent attempt to crash a FlyDubai flight, after reports emerged of a fight in the cockpit.

The incident on flight FZ1073 from Dubai to Tel Aviv happened when a co-pilot stabbed a pilot, according to Israeli Prime Minister Benjamin Netanyahu, who praised the victim’s quick thinking.

“Despite being stabbed and seriously injured, he fought back, resisted, opened the cockpit door, and enabled passengers and crew to overpower the attacker — preventing a catastrophic mid-air disaster. He saved the lives of 174 people, including Israeli citizens and other nationals,” Netanyahu wrote in a post on X.

FZ1073 was diverted to the Tabuk airport in Saudi Arabia, the airline said, after being successfully secured and diverted by flight crew.

FlyDubai in a statement said that an “altercation” occurred on the flight deck of the plane, but did not mention a stabbing.

However, the airline added that the underlying reasons and motives for the clash is currently unknown, urging all parties to refrain from speculation.

The injured pilot was identified by Netanyahu as Indian national Smit Machchhar. No details have been released on the identity of the attacker, except that he was being interrogated by Saudi authorities.

The Indian embassy in Riyadh said on X that Machchhar is in a hospital in Tabuk, and is reported to be in stable condition.

The Israeli Prime Minister also identified the passenger who broke into the cockpit as Yaniv Hayun, calling him a “hero” and adding he deserved “a global medal of honor.”

Flight data from tracking site FlightRadar24 showed that the plane had experienced extreme altitude fluctuations before broadcasting a “general emergency” squawk code.

FZ1073 had dropped from over 14,000 feet in just 29 seconds, and FlightRadar24 also added that vertical speeds ranging from approximately -30,000 to +10,000 feet per minute were observed from the transponder data.

For context, vertical speeds during normal operations rarely exceed plus or minus 4,000 feet per minute, it added.

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Technologies

South Korean President Lee resists Alaska LNG project after Trump highlights Seoul’s involvement

South Korean President Lee Jae‑myung has conditioned his country’s participation in the Alaska LNG project on financial viability and legal compliance, pushing back against President Trump’s push for the $50‑billion venture while other $200‑billion U.S. investments move forward.

South Korea’s $200 billion investment in the United States, which President Donald Trump said would transform America “for generations,” is not yet finalized in full.

The South Korean investment blueprint includes nuclear power plants, a natural‑gas power facility in Texas, and potentially the long‑planned Alaska liquefied natural gas project.

Trump posted on Truth Social late Wednesday that the two nations had agreed to move forward on the Alaska LNG venture, estimating its value at $50 billion. This prompted a response from South Korean President Lee Jae‑myung, who stressed that participation in some projects remains tied to commercial considerations.

In an X post Thursday local time, Lee said that involvement in the Alaska LNG project hinges on its financial viability and legal compliance. He added that investments in nuclear power plants would also require a plant‑by‑plant assessment of commercial feasibility.

The US‑South Korea joint statement Wednesday also noted that work on the project is contingent on “commercial reasonableness,” without detailing allocations toward the venture.

The Alaska LNG project aims to move natural gas roughly 1,300 km (800 miles) from fields on Alaska’s North Slope to the state’s southern region, where it would be liquefied for export to markets including Asia, according to Yonhap. The initiative has long faced scrutiny over its economics, given the substantial upfront capital required.

Industry Minister Kim Jung‑kwan labeled it “high‑risk” last year and said participation would be challenging unless the project could generate sufficient cash flow.

Overall, the investment package allocates $22.3 billion for a 6,472‑megawatt natural‑gas power plant in Encinal, Texas, which will supply electricity to nearby data centers. The venture will be led by developer Related Cos. and U.S. power provider NextEra Energy.

Trump said the investments would turn South Korea’s commitments into “huge construction projects” and create “tens of thousands of American jobs.”

“These are massive energy projects, adding power capacity in the United States,” Trump remarked. “This is new construction, new manufacturing, and great jobs for American workers.”

The two countries said they would seek to broaden Korean firms’ involvement in the Texas project across equipment supply, engineering, construction, and long‑term operations and maintenance. The U.S. also plans to give Korean companies opportunities to supply equipment, including turbines, for similar projects domestically.

Another $120 billion has been earmarked for plans to build eight large‑scale nuclear reactors in the United States. Of that sum, $100 billion is designated for construction costs and $20 billion for contingency reserves.

The nuclear accord was signed by both governments as well as Westinghouse Electric, Korea Electric Power Corp., and Korea Hydro & Nuclear Power. The plan also calls for Korean firms to pursue a potential significant minority stake in Westinghouse, with terms subject to commercial negotiations.

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Technologies

Washington’s big crypto bill is stuck. The SEC is pushing ahead anyway

The SEC has proposed new rules that would make it easier for investment advisers and regulated funds to hold cryptocurrencies on behalf of clients.

The U.S. Securities and Exchange Commission has proposed new rules that would make it easier for investment advisers and regulated funds to hold cryptocurrencies on behalf of clients, as U.S. regulators push ahead with writing crypto rules after a sweeping legislation stalled in Congress.

The proposal, announced Thursday stateside, would establish a tailored framework governing how registered investment advisers, investment companies and business development companies hold custody of crypto assets.

The changes are aimed at modernizing decades-old custody requirements and removing regulatory barriers that the SEC says have limited advisers’ ability to offer crypto-related investments.

Under the proposed rules, crypto assets could be held in self-custody under “certain circumstances,” while state trust companies could also serve as custodians for crypto assets belonging to clients and regulated funds.

The changes could also give regulated funds greater scope to offer investors crypto-related investment strategies, according to the SEC.

SEC Chairman Paul Atkins said existing regulations had failed to keep pace with the rapid expansion of digital assets, which have grown into a multi-trillion-dollar market.

“Today’s proposal would provide a clear regulatory framework for the custody of crypto assets, giving investment advisers and funds a compliant pathway where none existed before,” Atkins said.

The proposal comes as U.S. regulators push ahead with building out a crypto rulebook under their existing authority after the Clarity Act, a sweeping crypto market structure bill, stalled in the Senate in September.

That marks another step in the SEC’s broader effort to rewrite the U.S. regulatory framework for digital assets under Atkins, and will be open for public comment for 60 days after it is published in the Federal Register.

With broader crypto legislation stalling in Congress, regulators are exerting their existing powers to address individual parts of the market, said Jeff Ko, chief analyst at blockchain infrastructure service provider ViaBTC.

“What we’re increasingly seeing is the SEC using the authority it already has to solve individual bottlenecks one by one, issuance, tokenization, trading exemptions and now custody,” he told CNBC via email.

The regulatory push also comes as crypto markets show signs of renewed momentum following a volatile start to the year. Bitcoin has rebounded over 40% from its July low, as improving risk appetite have helped revive demand for digital assets.

The recovery follows a prolonged downturn from late 2025 into the first half of 2026.

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