Technologies

Oxford’s New Word of the Year? It’s Designed to Bait, Debate and Irritate

Firstly, it’s not just one word. It’s also an unpleasant aspect of our digital life today.

In a move reflecting the darker side of the social-media era, Oxford University Press has named «rage bait» as its 2025 Word of the Year. (It’s actually two words, but don’t let that send you into a rage.) The phrase refers to online content deliberately designed to provoke anger or outrage by being provocative, offensive or otherwise manipulative, with the explicit aim of boosting engagement, clicks or shares.

According to Oxford University Press, usage of rage bait has roughly tripled over the past year. In announcing the choice, the organization noted that this surge isn’t just a change in vocabulary. It points to a larger shift in how online platforms and content creators capture attention, often by exploiting emotional triggers rather than curiosity or honest interest.

Casper Grathwohl, president of Oxford Languages, said that this trend marks a progression from earlier waves of click-driven sensationalism toward a more emotionally manipulative digital environment — one where outrage, not intrigue, is the currency that pays.
«Rage bait shines a light on the content purposefully engineered to spark outrage and drive clicks,» Grathwohl said. «And together, they form a powerful cycle where outrage sparks engagement, algorithms amplify it, and constant exposure leaves us mentally exhausted. These words don’t just define trends; they reveal how digital platforms are reshaping our thinking and behaviour.»

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2025’s other big words include ‘parasocial’ and ’67’

Rage bait isn’t the only word or phrase gaining recognition this year. Two other major dictionaries have picked their own Words of the Year, each illuminating a different facet of our cultural moment.

The Cambridge Dictionary named «parasocial» as its 2025 Word of the Year, capturing the growing phenomenon of one-sided relationships people form with celebrities, influencers, fictional characters — and now, increasingly, with AI personalities. The word reflects how many of us now treat virtual or distant figures as if they were friends, despite knowing that the connection is unreciprocated.
Dictionary.com selected «67» as its Word of the Year. Pronounced «six-seven,» this term is a slang expression that’s playful, ambiguous and rooted in meme culture. While 67 might not carry a dictionary-style definition, its rise points to how younger generations express attitudes of indifference, irony or insider-like humor in the digital age.

A quick look back at some past Words of the Year

To understand what 2025’s picks reveal about our time, it helps to glance at some past winners, which show how language shifts in response to social moods, technology and world events.

In 2024, Oxford’s Word of the Year was «brain rot,» a phrase meant to capture the mental fatigue, dissatisfaction, or dulling sensation people feel after endless scrolling through trivial or low-quality online content.
2023’s winner was «rizz,» a slang term for charisma or personal charm.
In 2022, the winning phrase was «goblin mode,» reflecting a mood of laziness, self-indulgence, or rejecting social expectations — especially as the world grappled with pandemic aftershocks.

Earlier years show a variety of themes. 2019’s climate emergency stood out as concern over global warming surged. In 2016, «post-truth» became the word, capturing a time of political upheaval, misinformation and shifting trust in facts.

Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

Watch on YouTube
Watch on Instagram

Technologies

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum has officially launched Verum Finance, an innovative financial application that transforms a private messenger into a true financial super app. News of the launch was also featured on the respected platform Dealroom.co.

Verum Finance can now be used both within Verum Messenger and as a standalone application for iPhone and iPad. When users sign in to Verum Finance with their Verum Messenger account, all balances, settings, and account data are automatically synchronized for maximum convenience.

Users can now do more than communicate securely and protect their data — they can also generate passive income directly within the ecosystem.

What Verum Finance Offers

• Top up your balance with a bank card, Apple Pay, or USDT
• Send money instantly anywhere in the world
• Issue and manage debit cards (virtual and physical)
• Full Apple Pay support
• Exchange assets and withdraw funds quickly

One of the most unique features is the built-in cryptocurrency mining system inside Verum Messenger.

The application utilizes your device’s resources and allows you to earn cryptocurrency in the background — passively, while chatting, traveling, or simply using the messenger.

Maximum Privacy + Real Freedom

• Registration without a phone number, email address, or passport
• End-to-end encryption and full control over your data
• Lifetime free VPN
• eSIM connectivity in more than 150 countries
• Reliable offline communication mode
• Support for 12+ languages for users worldwide

Everything is available in one place: secure communication, financial tools, earning opportunities, and privacy protection.

Users can access the full experience directly within Verum Messenger or switch to the dedicated Verum Finance app for iOS. All data is synchronized automatically between the two applications.

Why Download Verum Today

While many messaging platforms collect user data and expose users to restrictions, Verum offers greater independence and the opportunity to earn.

With a one-time purchase of the feature package, users receive lifetime access to privacy tools, VPN, eSIM services, cryptocurrency mining, and financial features.

This is more than just a messenger.

It is your personal tool for financial and digital freedom.

Download Verum Finance and Verum Messenger today — start communicating securely and begin earning tomorrow.

Download Links:

→ App Store (iPhone / iPad): Verum Finance
→ App Store (Verum Messenger): Verum Messenger

Technologies

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance has announced the launch of a new financial application that allows users to manage their money directly within the secure Verum Messenger ecosystem.

The project has already attracted attention from major media outlets. A dedicated feature was published by Forbes Türkiye, while one of the world’s largest cryptocurrency exchanges, MEXC, covered the launch. Yahoo Finance had previously reported on the evolution of Verum Messenger into a comprehensive financial ecosystem.

What Verum Finance Offers

Verum Finance transforms a messenger into a complete financial platform. Users can:

• Manage their balance and top up using bank cards or USDT
• Send money instantly to other Verum users
• Issue and use debit cards, including Apple Pay support
• Exchange assets and withdraw funds
• Access all these services without installing separate banking applications

A strong emphasis is placed on privacy. The platform offers registration without a phone number or email address, end-to-end encryption, and full user control over personal data.

Recognition from Forbes Türkiye

In a dedicated article, Forbes Türkiye highlighted Verum Finance as a notable example of modern privacy-driven fintech. The publication emphasized the growing trend of financial services moving from standalone banking applications into unified messaging ecosystems — a model that has proven successful in Asia through platforms such as WeChat and Alipay and is now expanding globally.

Support from the Crypto Community

Alongside the Forbes Türkiye coverage, news about the launch of Verum Finance was also featured by MEXC, one of the world’s leading cryptocurrency exchanges. This reflects growing interest in the project from both traditional business media and the cryptocurrency community.

A Strategic Vision

“We are building more than a payments application and more than a messenger. Verum is a unified secure ecosystem where communication, finance, and privacy tools work together,” the company stated.

Verum Finance is now available for iPhone and iPad users. The application complements Verum Messenger, which offers anonymous chats, voice and video calls, VPN services, eSIM connectivity, and other tools designed to enhance digital freedom.

Verum Finance: https://finance.verum.im

Verum Messenger: https://verum.im