Black Friday deal alert: If you’re looking for a new pair of noise-canceling earbuds, there are some good deals on Apple AirPods right now, but you might be able to spend half as much to get similar performance. I’ve found that the Air Pro 4 earbuds from Earfun are legitimate contenders to the AirPods, at a much lower price. Right now at Amazon for Black Friday, you can get the Air Pro 4s for a steal — they’re 34% off, which drops their price down to $53.

In short, they’re great, and the black ones are currently available on Amazon for $53, near the lowest price we’ve ever seen them sell for. The other colors are also on sale; the glossy white and royal blue are both $68.

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How these earbuds silence the noise around you

I prefer in-ear headphones because they offer active, electronic and passive noise cancellation. Passive noise cancellation basically consists of plugging your ears with the rubbery tips included with the earbuds.

The Earfuns fit well for me when I use the second-largest of the five swappable ear tip sizes, and they stay sealed and comfortable for hours. Sometimes I have to reseal one after I yawn or something, but that’s the case with other in-ear headphones, too.

For reading, I prefer Earfun’s «Strong ANC» noise-canceling mode, which makes a big difference when blocking out the noise around you, but there are a bunch of other noise-cancellation options. The Ambient Sound function is good for when I want to pay attention to my surroundings.

Overall, I found the app easier to use than Sony’s and just as capable. The main difference is that Sony’s app has a variable slider for ambient sound.

The Earfun app also includes a white noise section in the app. Normally, I prefer Spotify for white noise (and I download my favorite playlists for offline listening) but this feature is useful for people who don’t have another music service. It includes birdsong, waves and rainfall, all of which are short clips that repeat automatically.

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Why I chose these earbuds over AirPods

These headphones have every other feature I’d expect, including the ability to connect to two devices simultaneously and programmable touch-sensitive controls on the buds. Plus, battery life has been more than ample for me, even after a marathon reading session. 

There’s also a finder function if you misplace either earbud (unlike Apple FindMy, however, they have to be connected and in Bluetooth range). For actual music and voice calling quality, they sound fine, albeit not as good as my big Sonys.

I have an iPhone and briefly thought about buying Apple AirPods, but I didn’t want to spend the money. The AirPods 4 with noise cancellation cost $115 more than these Earfuns and have an open-ear design, so they rely entirely on the electronic (not passive) method. The AirPods Pro 2 are in-ear and superb, but I didn’t want to spend $250 on a pair of secondary headphones. 

Yes, I could probably save some money on an even less expensive pair of in-ear noise-cancelling headphones, but I’m not sure I’d be as happy with their fit, long-term comfort, battery life and noise-cancellation performance. The Earfun Pro 4 buds help me relax and concentrate on my book, and for me that’s priceless.

For more headphone savings, check out our roundup of all the best deals on headphones, or find bargains of all kinds in our roundup of the best Amazon Prime Day deals going on now.