Technologies
Oura’s CEO Has Some Chill Advice for Avoiding Health-Tracking Anxiety
For the leading smart ring maker, «calm tech» seems to be the winning strategy.
When I sit down with Oura’s CEO, Tom Hale, in a quiet wooden booth on the outskirts of the Web Summit technology conference in Lisbon, I notice that he’s wearing two smart rings. Is he conducting competitor analysis? No, it turns out. Both of the rings are his own company’s devices.
One, he explains, is his personal ring, which contains all his data from the past four years. The second is linked to his beta account and shows him what’s coming in the next software update.
For Hale, wearing two rings that run two sets of software allows him to be plugged into every minuscule variation in data. This type of hyperfocus, essential for his job with the world’s leading smart ring maker, enables him to understand the ever-evolving experience of Oura customers before they do.
But being on high alert is not what he wants for the rest of us. Quite the opposite, in fact.
«Our philosophy very much is about being in the background,» says Hale. «We think of ourselves as calm tech.»
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Calm tech is a departure from the majority of other wearable devices on the market, and it seems to be resonating. Over the past year, smart rings, which primarily measure activity and sleep, have surged in popularity, with sales more than doubling to 1.8 million units in 2024, and expected to hit around 4 million units this year, according to Omdia.
Many of us are choosing them over the best fitness trackers. Smart rings accounted for 75% of all fitness tracker revenue in the US this year, up from 46% the previous year, according to Circana.
Unlike standard fitness trackers, smart rings can’t provide real-time feedback, stats and coaching on your wrist. Instead, they record and synthesize your activity and sleep data for viewing on your phone at a later time. That’s enough for most people. The trade-off is especially worth it for those of us who want to nurture a less anxious attachment style to our personal tech and prioritize a real-world focus.
The majority of other wearables on the market aren’t conducive to this «passive» relationship. Smartwatches — and, for the most part, smart glasses — are body-worn screens, contributing to the ever-increasing and omnipresent information overload that tech subjects us to.
Easing health tech anxiety
Smart rings are, by their very nature, screen-free devices, and Oura wants to keep it that way. The Oura Ring 4 doesn’t include any flashing lights and indicators (it does have LEDs on the inside for measuring heart rate and blood oxygen). That decision was geared toward maintaining peace of mind, according to Hale.
«A lot of the most engaging and demanding applications are ones notifying you and creating anxiety where it doesn’t need to be there,» he says. «‘Oh, your heart rate’s elevated. You’re dying.’ Who needs that message? I don’t need that message.»
I don’t need it either. I’m far from alone in feeling that unfettered health tracking can quickly descend into an anxiety-inducing nightmare that causes more harm than good. Obsessing over not getting enough sleep has been known to induce insomnia. Intensive calorie tracking can cause people to disregard their bodies’ signals and ignore hunger cues.
This, Hale tells me, is what Oura strives to avoid. When the company introduced meal tracking into its app earlier this year, it was careful about how it framed the feedback, focusing on «gentle» advice.
The feature allows you to upload a picture of your food and input a brief description, before it’s scanned by AI and given a rating: nutritious, good, fair or limited. I raise my eyebrow at the inclusion of «good» as a rating. It could read as assigning a moral value to the food you’ve eaten. But Oura chose not to include a «bad» rating, which takes some of the sting out of it.
Oura also tries to steer people away from focusing on assigning a numerical value to their food, «which I think lends itself to sort of obsessive behaviors,» says Hale. You can see caloric intake if you wish, but Oura also offers a switch to let you turn off any mention of calories.
«For some people, counting calories is really triggering,» says Hale. «We try to be very sensitive to that, because we don’t want to create an unhealthy relationship with it, and we don’t want to shame people.»
For Oura customers to get the most out of their ring and subscription, Hale’s No. 1 tip is not to put too much value on a single health metric, but instead to take a holistic approach to the information to guide their actions. (Oura provides data on 40 different activities under its $6/£6 per month fee. By contrast, the Samsung Ring offers more limited tracking, free of charge.)
Hale says the company is not focused on measuring bodies. «We’re in the behavior-change business,» he says.
In the case of food, this might work by observing how your body reacts to what you’re eating and then examining how that reaction intersects with other factors, such as whether you’re rested, stressed or have exercised earlier that day.
Hale shows me a picture of the Portuguese flan he’d eaten the night before while in Lisbon. «Shocker,» he says, «look at my blood sugar spike.»
There’s nothing wrong with having the flan — it certainly doesn’t seem to have subdued Hale, who is animated and full of energy throughout our conversation. But seeing the impact of a rich, sugar-heavy meal late in the evening after a busy day at a tech event might help you understand how you feel, or even nudge you into eating differently the next day to balance things out.
‘It’s going to be OK’
Oura’s goal is to build context around why your body might be behaving a certain way, and increasingly, provide personalized, generative AI support via an LLM-powered chatbot that you can talk to about injuries and offer tailored advice. This, too, can help relieve any stress you might be feeling about your health, says Hale.
«One of the things that we try to do is strike a supportive tone in the AI, to kind of be like: ‘You had a bad night’s sleep, but it’s going to be OK.'» he says.
The AI Oura Advisor, which the company launched in summer 2024, can prompt the kind of behavior change Hale wants for Oura customers, such as suggesting you take a walk after a heavy meal to aid digestion. It even takes into account one frequently overlooked element of long-term health — social connection — and will prompt you to spend time with friends and family.
Over the past few years, there has been an explosion in longevity culture, with people investing money in products and services, like supplements and wellness services, that promise to extend their life and health spans.
The «moral hazard» of these products, says Hale, is that there’s no accountability. «If it works, great,» he says. «If it doesn’t work, you’re not gonna call me. You know why? Because you’re dead.»
Oura doesn’t exclude itself entirely from the conversation around longevity. Back in May, it released an ad that Hale calls «cheeky,» featuring older adults wearing Oura rings and living their best lives. But it didn’t promise we’d all become centenarians.
«Our premise is not: Hey, buy our supplement because you want to live forever,» says Hale. «Our premise is: Change your behavior today to make healthy choices, because then you’ll live a better life.»
It’s a convincing pitch, which might explain why Oura surpassed 5.5 million total rings sold back in September, putting it on track to hit $1 billion in revenue for the first time this year. According to the latest stats shared by the International Data Corporation, published in 2024, the company boasted an 80% market share.
Last month, the company scored a «decisive victory» in a patent infringement lawsuit against two of its competitors, Ringconn and Ultrahuman. So when Hale tells me he doesn’t test rivals’ rings «as much as he used to» because they’re «copying us,» I know it’s more than bravado.
Thanks to its intellectual property and growing troves of health data that enable it to refine its software, Oura has a clear competitive advantage in this rapidly growing market.
«I’m looking not for other things that other people are doing,» Hale says. «I’m looking for the stuff that we should do that’s really innovative.»
Disclosure: Katie Collins traveled to Lisbon as a guest of Web Summit to serve as a panel moderator. Her reporting from the event was independent of that role.
Technologies
Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis
Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.
The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.
Technologies
Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth
Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.
Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.
U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.
Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.
Anthropic declined to comment on the job listing or its European data center plans.
This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.
Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.
Securing AI infrastructure
The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.
Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.
The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.
Anthropic is also hiring for a similar role based in Australia.
The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.
Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.
In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.
Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.
Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.
Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.
Technologies
Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk
Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.
<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>
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