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The Agony and the Ecstasy of Endless Gaming Crossovers

In navigating my own love-hate relationship with this phenomenon, I talked to some of the devs behind them to get a better sense of how these crossovers work and why companies pursue them.

When my friends want to play Magic: The Gathering, I wade through my two-dozen or so decks built for Commander — the card game’s casual, multiplayer format. I might choose the deck built around Elenda, the Dusk Rose, a vampire saint who can create legions of vampires. Maybe I’ll take my Narset, Enlightened master deck, which lets me cast powerful spells for free when she attacks. Both Elenda and Narset are original characters from Magic: The Gathering.

Or maybe I’ll grab my Lightning, Army of One deck, constructed around the Final Fantasy 13 character, so I can attack people for absurdly high amounts of damage. Maybe my Godzilla deck will engage in glorious combat against my friends’ decks led by characters from Dracula or Warhammer 40K. Would Eowyn from Lord of the Rings be a better match-up against the forces of the Imperium?

It’s a double-edged sword, this impulse toward crossovers. And it’s happening in games far beyond Magic: The Gathering.

Overwatch featured skins from Persona 5 in September, Halo armor and weapons showed up in Helldivers 2, and edgy looter shooter Borderlands 4 is showing up in
 golf game PGA Tour 2K25. The crossover crown lies eternally with Fortnite, thanks to its never-ending influx of skins from games, movies, comics and real-life celebrities — leading players using the Sabrina Carpenter skin to stop shooting each other and, say, hold impromptu concerts instead.

When the elements fit each other are handled with care, it’s a fun way for fans to engage with multiple interests simultaneously. But when it feels carelessly thrown-together or when the elements don’t mesh, it can feel like a cash grab that hollows out the original property. And what works for one player might feel egregious or immersion-breaking to another. 

“Am I the problem?” I ask myself, as I work on a fourth Magic deck built around a Final Fantasy character, after spending hundreds of dollars on cards and accessories from the set. 

I do realize that the money I spent on the release event and weekly drafts screamed to Hasbro, “It’s working!” At the same time, playing with cards from that Final Fantasy set was also the most fun I’ve had with Magic in several years. 

Corporations betting big on brand crossovers feels like the unavoidable consequence of a world in which players look more and more for customization and ways to show off their personalities and interests, which dovetails with companies looking for lucrative ways to attract new players and increase revenue in ongoing games. Is other media filtering into popular games about the joy of including familiar faces, or does it turn characters into digital bumper stickers, starved of their identity from their original context? 

The answer, like it or not, is both. 

Money is a big part of the motivation, but expanding reach and offering customization also factor in

Blending different properties together generally requires an intense collaboration between the property owners and the game inviting the crossover. So what makes these gaming collaborations worth it for those parties? 

There’s a financial incentive, to be certain, as Hasbro has made astonishingly clear. In its second-quarter 2025 earnings call, CEO Chris Cox noted that Magic: The Gathering’s Final Fantasy set made $200 million in revenue in one day, while it took the Lord of the Rings set six months to hit that milestone. To put those two collaborations in the context of original Magic: The Gathering sets, the bestselling Magic set before Lord of the Rings was Modern Horizons, which made $200 million over two years. 

Admittedly, $200 million in 24 hours is performance that Magic: The Gathering will likely struggle to replicate, even with the overabundance of outside properties coming next year: Teenage Mutant Ninja Turtles, The Hobbit, Star Trek and Marvel. Still, Cox said the company feels good about the collaborations set to launch next year in terms of pleasing players and bringing in revenue. And Final Fantasy ultimately points to the financial power of a good gaming crossover, one where the properties are handled thoughtfully and intentionally (even if some of that intention is making the collaboration more collectible).

To better understand how and why these crossovers happen, I talked with some of the people powering these gaming collaborations. 

There were “a lot of clues” both internally and externally that Magic could support these kinds of crossovers in the game, said Aaron Forsythe, Magic: The Gathering’s vice president of research and development.

Sets like Lord of the Rings and Final Fantasy can also help funnel new players into a game that has been around since 1993.

“With Final Fantasy, we have seen a marked increase in play participation, especially among players who haven’t previously participated in our Organized Play programs,” said Rebecca Shepard, the vice president of franchise for Magic: The Gathering. That participation also extends after the launch of sets based on the other properties, which Magic brands Universes Beyond.

She noted that Universes Beyond releases also lead to increased interest in older products, demonstrating the crossovers’ ability to drive interest in the game’s original creations.

Magic’s designers have spent decades creating multiple in-game worlds or “planes” with their own lore, characters and mechanics. To a certain degree, crossovers are baked into its premise. 

But what about something with a considerably smaller scope, like the hero shooter Overwatch 2? The team-based game is set in nearish future Earth, where other Blizzard games like Diablo and Starcraft are minimal parts of the world as references and outfits. But aside from a small Lego crossover, other external properties were mostly only winked at
 until the game introduced skins from the popular manga and anime One-Punch Man back in 2023.

The game’s collaborations started out as infrequent events, but now show up roughly every season.

The Overwatch team was nervous for its first collaboration and took a cautious approach, said Aimee Dennett, Overwatch’s associate director of product management. Devs wanted to ensure that heroes were still recognizably Overwatch characters while also maintaining the integrity of the game’s lore. The solution was described as “our characters are cosplaying,” meaning that the Overwatch heroes maintain the iconic parts of their visual identity, while incorporating elements that are recognizable as the characters from the crossover properties.

There are also internal motivations for these opportunities.

“We’ve found that it has such a positive effect on the team,” said Overwatch’s Art Director, Dion Rogers. People who work on the game are also fans of these properties, and the opportunity to design those crossovers can be a creative spark for the developers. 

Fortnite didn’t start the party, but it did invite basically everyone

Fortnite is the de facto example of crossovers in gaming. It represents an astonishing evolution of a concept that kicked off decades ago. 

Video game publishers were firmly protective of their properties to keep their games unique, but gaming website Giant Bomb asserts that crossovers started in earnest with 1992’s Battle Soccer, where Godzilla could take the pitch against giant mech Gundams and superheroes from Japanese TV. A few years later, Marvel’s X-Men faced off against Street Fighter characters in a move that would eventually spawn the Marvel vs. Capcom series of fighting games.

Crossovers ramped up in the 2000s with Sonic the Hedgehog and Solid Snake as the first two characters not owned by Nintendo to show up in Smash Bros. Brawl, a few years before horror movie villain Freddy Krueger first appeared in a Mortal Kombat game. Thematically, these all make some sense — but Fortnite took crossovers to another level. 

The crossovers started with the Infinity Gauntlet limited-time mode, where players could transform into Thanos, the villain of the 2019 film Avengers: Infinity War. It was quickly followed by the first Marvel-themed skins for Black Widow and Star-Lord that any player could wear. That kicked off a wave of Fortnite crossovers that would grow beyond Marvel to also include DC Comics, Star Wars, celebrities and various other games.

More have followed in Fortnite’s wake. The jump to include characters from other media besides video games has proven popular, with games like Mortal Kombat bringing in the villainous superhuman Homelander from The Boys, and the asymmetrical PVP horror game Dead by Daylight leaning heavily into killers and survivors from various games and movies — and also Nicolas Cage as himself, delivering some truly amazing voice lines.

Still, when it comes to bringing in everything from everywhere, nothing tops Fortnite, where crossover events feel less like guest stars and more like the first stop for major franchise promotion. And the cumulative results are, for lack of a better word, bonkers. Now a squad of Ariana Grande, Billie Eilish, Lady Gaga and Sabrina Carpenter can face off against a squad made up of Darth Vader, the Joker, Thanos and Mortal Kombat’s Sub-Zero
 and then perform *NSYNC’s Bye Bye Bye dance on the villains’ corpses.

Epic Games, the makers of Fortnite, declined to comment for this story. 

Convenience and customization
 at a cost

While crossovers with other properties help bring revenue and new players into games, they also risk alienating players whose primary interest is in their games’ original concepts and who may feel the crossovers move the game away from its identity.

“We listen and learn more than folks realize but at the same time, our goal of making Magic for everyone — because it is — can also frustrate our existing players,” said Shepard in response to a question about the feedback to Universes Beyond and the seemingly polarized responses online.

You can see that frustration in videos from prominent Magic creators, with titles like “The Problems With Universes Beyond — Even if You’re NOT a Hater” and “Half of Magic: The Gathering Will Not Be Magic: The Gathering.” The discussions in those videos touch on multiple elements, but center around the proportion of and execution of Universes Beyond sets and how those sets do or don’t gel with the rest of the game. 

That tension exists with most gaming crossovers. I wasn’t initially a fan of Overwatch’s move into collaborations. For me, the image of Doomfist in a yellow suit and flowing cape cheapened a character who’s supposed to be a surly big bad in the Overwatch universe. To me, it felt tonally mismatched with his identity, and I feared Overwatch feeling less like Overwatch as a result.

But the response I saw was largely positive. A change being celebrated doesn’t mean it’s necessarily good for the game, nor does outcry mean a change is bad. But there were clearly people who wanted the customization and expression of anime skins, highlighting the tension inherent in gaming collaborations like this.

Magic’s Aaron Forsythe acknowledged the competing interests, saying, “Players that have been with us for a while don’t feel the need for a change of this magnitude, and I appreciate how this hits them. But we’re doing this both because we want to grow the game — and we are — and because we think it’s another really fun way to enjoy it.”

For longstanding fans who have played the game for years, perhaps even decades, it may feel like the resources for the game’s original ideas are being diverted to fuel crossovers. 

There are degrees, though. In the case of Magic: The Gathering, one-time Secret Lair drops like Sonic the Hedgehog that mostly show up in casual multiplayer formats may not seem as disruptive. But over the course of next year, Magic will release four more sets based on outside properties, bringing the total to seven such sets in two years. More than any individual card or set, that density of outside properties might feel particularly unwelcome, contributing to the feeling that it’s just Fortnite now.

Everyone is here (and here to stay)

I think a lot of the response to crossovers comes down to two things: how well the concept fits and how good the execution is. Fortnite itself has become a conglomeration of various game types — from Battle Royale to Lego to Ballistic, festivals and Creative modes — so the game featuring skins from all kinds of movies, games and celebrities sort of fits into that “everything for everyone” idea. 

Something like Dead by Daylight is an example of using crossovers with a narrower focus, incorporating horror icons that fit its gameplay and lore. Resident Evil characters trying to escape from Halloween’s Michael Myers doesn’t make total sense, but there’s enough of an internal logic in the genres of slasher films and survival horror games for it to work. 

And, despite my initial reservations about Overwatch’s collaborations, I was immediately enthralled when I saw Kiriko’s Suki skin from Avatar: The Last Airbender. In addition to giving me a new outlet for my favorite character from the show, it just fit the visual identity and the concept of the Overwatch hero, a protector in her own right.

The people behind the games acknowledge how much that matters. “If we don’t do this right,” Overwatch’s Rogers told me, “the fans will call us out.” Players have their own ideas of what fits and what doesn’t, and they aren’t shy about voicing those feelings. But Rogers said that getting it right instead helps maintain the identity of the game’s heroes.

Similarly, Magic’s Shepard said one step in the process of evaluating potential crossovers is feeling out whether it feels like “an authentic relationship” for the game and its players. The challenge, however, is that each player’s mileage will vary when it comes to that authenticity. 

There’s no putting these crossovers back in the box, for better and worse. We’ll continue to have more options to play as our favorite characters across a variety of games. Right now, if I wanted to, I could fire up Street Fighter 6 and play a game as Chun-Li in the context of her original series. I could then swap over to Fortnite and run around sniping people as Chun-Li before logging into Overwatch and playing as Juno in her Chun-Li skin, healing people with a Martian mediblaster. And then over the weekend, I could play Magic: The Gathering with my friends and pull out a deck built around a Chun-Li character card.

For Chun-Li superfans, that’s great. At the same time, my Magic opponents may be sick of playing against characters from Stranger Things, Jurassic Park and Marvel, which might break the immersion of the game for them. 

The demand is there and the complaints are valid. Companies will follow the money. But each game’s developers have to find their own way of squaring the crossover — justifying (or not) how another creative world collides with theirs. 

For Overwatch’s Dennett, as the game grows and changes, so does the team’s philosophy about collaborations — because pushing the boundaries of what’s possible in the hero shooter sparks the imaginations of its player base. 

“It’s sort of a self-reinforcing cycle, where our players grow and change so much, and so do the types of collaborations, and the types of collaborations change, which grows and changes our players.”


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Technologies

NBA commissioner Adam Silver says league could introduce ‘smart ball’ technology as soon as next year

Commissioner Adam Silver says the NBA could begin using a new “smart ball” in games as soon as next year, potentially transforming how officials make calls.

NBA Commissioner Adam Silver says the league could begin using a new “smart ball” in games as soon as 2027, potentially transforming how officials make calls on the basketball court.

In an interview with CNBC’s Contessa Brewer, Silver revealed that the NBA is working with official basketball manufacturer Wilson to develop a ball embedded with a tiny microchip Bluetooth sensor that can track movement, spin and changes in trajectory.

“We’re experimenting with putting a small chip in the ball that weighs roughly a gram,” Silver said.

The technology has already been tested in the NBA’s G League, Summer League, and some preseason games, where players used basketballs both with and without the chip. Silver said players have been pleased with the results.

“Nobody could tell the difference. So that’s a good sign,” he said.

The chip weighs just one gram, compared with the roughly 620-gram or 1.4 pound basketball. Silver said the league wanted to ensure that even the most experienced players wouldn’t notice a change in how the ball feels or bounces.

One of the most immediate applications could be officiating.

Silver said the technology could help referees determine whether a player touched the ball before it went out of bounds by detecting subtle changes in its spin. It could also help identify whether a shot’s trajectory was altered.

“I think you could see as soon as next year us using it for officiating in our games,” Silver said.

Beyond officiating, Silver sees a significant opportunity to bring the technology to consumers, allowing basketball players of all ages to analyze and evaluate their shooting mechanics.

For example, a player taking hundreds of shots could use data collected by the chip to understand which shooting angles and ball rotations are most likely to result in a basket.

“You’ll then see the graph, and you’ll see for which the angle of the shots that went in, they’re more likely to go in,” Silver said.

While the officiating application could arrive as soon as next year, Silver said a consumer version may take longer.

“I think the consumers version [of the smart ball] is a few years away, but it’s a really exciting opportunity.”

NBA players’ union raises concerns over wearables

The league is also exploring the use of wearable technology during games, but negotiations with the National Basketball Players Association have yet to produce an agreement.

The NBA says officials experimented with wrist wearables in select preseason and summer league games this year in a “successful pilot program,” but it will not extend into the season. The technology allowed the referees to communicate with the replay center about reviews, scoring changes and clock malfunctions.

Silver said players routinely use wearable devices off the court to monitor everything from sleep to physical performance, but concerns remain over how data collected during games could be used by teams.

“I think we have to come to some agreement on exactly how the information is used. But it seems everybody wants that information,” Silver said.

The biggest sticking point is whether that information could affect contract negotiations, Silver said.

“If you could see a player was slowing down or something like that, they’re worried that that could get used in bargaining, and I get that,” he said.

Silver acknowledged those concerns and said the league needs to reach an agreement with the players’ union on how the information would be used.

Still, he suggested that allowing wearables during games is a logical next step as athletes increasingly rely on technology to monitor their performance.

“I think the players are in a position right now where they’re essentially wearing wearables 22 hours a day, and the only time they’re not wearing them is when they’re playing in the game,” Silver said. “So that can’t make sense.”

“We’ll work something out with them,” he added.

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AI’s quiet safety gatekeepers are stepping into the spotlight

The intensifying AI safety debate is bringing a small group of third-party evaluators into the center of a multitrillion-dollar industry.

Two months ago, independent evaluators occupied a relatively sleepy corner of the multitrillion-dollar artificial intelligence industry. Now they’re being asked to come to its rescue.

While Anthropic and OpenAI are the heart of a fierce debate over whether they can safeguard their advanced models and grow their businesses simultaneously, the companies are seeking support from a handful of small third-party groups like Model Evaluation and Threat Research (METR), Apollo Research and Transluce.

The evaluators, which mostly operate as nonprofits, are still finding their footing in an industry where capital is flowing at historic levels and new models are rolling out faster than ever. Their primary role has been to assess AI model capabilities and risks, and to call attention to instances where the technology behaves badly.

In the absence of a federal push for regulations, evaluators have taken on outsized importance. Anthropic CEO Dario Amodei pledged to embed independent evaluators in his company last month – a move that OpenAI CEO Sam Altman quickly endorsed.

President Donald Trump supported the idea, as did most of the largest U.S. tech companies. But left unanswered are questions about how those third parties should be funded, what level of access they will have and what the reporting structure will ultimately look like.

“To a degree, the problem, as always, is money,” Suresh Venkatasubramanian, a computer science professor at Brown University, told CNBC in an interview. “Who is paying for these companies to do their work? How are they going to support them? You need an ecosystem, you need a viable business model for this.”

Right now, Anthropic, OpenAI and the infrastructure partners that are profiting from the AI boom are writing the rules. Critics say that’s like asking the biggest banks to protect us from a financial crisis or allowing pharmaceutical companies to put drugs on the market without regulatory clearance.

President Trump recently lauded AI executives for their “tremendous self-policing,” and signaled that he intends to leave companies to their own devices, unwilling to impede the growth of the industry that’s driving the economy and stock market. Trump encouraged AI companies to “partner with an independent external auditor or evaluator” as part of a voluntary accord he presented in late September.

It’s a conversation that Amodei kicked off In his viral essay last month, when he called for a “slower pace” in advanced model development after researchers left his company and voiced their concerns about the existential threats the technology poses.

As the AI labs move to put evaluators in place, friction is already starting to emerge.

OpenAI fired three employees last week for “violating our policies on accessing and handling sensitive company information,” according to a spokesperson. Two of those employees, Mikita Balesni and Tomek Korbak, said they believe they were dismissed because of how they communicated with third-party evaluators.

“My former colleagues are telling me they are confused about what to believe,” Balesni wrote in a post on X on Thursday. “They also are afraid to speak, and worry their personal phones will be searched for messages to us and third parties. I worry the pervading fear to speak up and engage with third parties will mean OpenAI will cut corners on safety behind closed doors.”

OpenAI disputed that characterization and said in a post on Friday that it’s “actively finalizing contracts with third-party safety assessors and will announce details in the coming weeks.”

“We are committed to embedding external assessors and continue to make close collaboration with independent safety organizations a core part of our safety work,” OpenAI wrote.

An OpenAI spokesperson said in an emailed statement that its upcoming work with evaluators “builds on existing collaboration with independent safety organizations,” including METR and Redwood Research.

Anthropic didn’t respond to CNBC’s request for comment.

‘I’ve never seen an issue move so fast’

The AI evaluator ecosystem consists mostly of small organizations, including METR and Apollo Research, and larger accounting and auditing firms like Accenture.

AI labs have been working with evaluators in limited capacities, but Andrew Freedman, CEO of policy nonprofit Fathom, said the field is quickly maturing.

“I’ve worked in politics and policy for the last 20 years of my life, and I’ve never seen an issue move so fast on so many different political spectrums,” Freedman told CNBC in an interview. He said he expects an “influx of capital” to flow into the ecosystem.

Rayan Krishnan, CEO of independent evaluator Vals AI, said his for-profit startup, which builds benchmarks to measure how AI models perform on industry-specific tasks, has grown from eight employees to roughly 30 this year, and in August announced a $40 million funding round.

METR, a nonprofit, announced in August that it had raised commitments of around $71 million over the last six months. That’s up from total 2024 contributions of $13.6 million, according to the group’s most recent filing with the Internal Revenue Service.

By late that month, METR’s profile had risen further. OpenAI enlisted two of its employees and a contractor to put together a postmortem report detailing how the company’s models escaped containment, accessed the open internet and breached open-source developer platform Hugging Face. METR said it did not accept payment from OpenAI for the assessment.

Kevin Werbach, faculty director of the Wharton Accountable AI Lab at the University of Pennsylvania, said the ecosystem is “not robust enough right now.” METR, for example, employs fewer than 50 full-time staffers, according to its website.

The power imbalance between the small evaluators and the leading labs that have raised tens of billions of dollars and employ thousands of people raises questions surrounding potential conflicts.

“If you want true third-party evaluation, you need true independence financially and otherwise,” said Venkatasubramanian. “It’s not just a matter of not getting paid, it’s a matter of, will there be consequences if I am an auditor and I put out a report that looks unfavorable to this company? Is my business going to dry up?”

Anthropic acknowledged the complexity in a blog post last month, as it announced it will embed employees from Faculty, Accenture’s specialist AI business, to test safeguards and assess whether models will behave in line with human values. Anthropic said that “given the importance and urgency of this work,” it will fund Accenture’s contributions directly.

“There are, as yet, no standards for what information embedded evaluators should have access to, or how they should report what they find. There is also no settled system for funding independent evaluation,” Anthropic said. “Long-term, we think funding should come from pooled or government sources.”

Anthropic said it’s in discussions with METR and other nonprofit evaluators that are planning to use their own funding to pilot “elements” of embedded evaluation.

Will the government step in?

In June of last year, Fathom introduced a marketplace framework for Independent Verification Organizations, or IVOs. These groups would be licensed by the government and authorized to test whether AI companies are meeting various safety criteria.

Freedman, the group’s CEO, said government oversight is key because otherwise third-party evaluators can become beholden to the large AI labs for revenue, incentivizing them to “start rubber stamping stuff” to maintain favor.

Some lawmakers are on board.

IVOs are a key provision of the ″Frontier Risk Oversight, National Transparency, Independent Evaluation, and Reporting” (FRONTIER) Act, which Reps. Lori Trahan, D-Mass., and Jay Obernolte, R-Calif., introduced in July. Fathom helped draft language and provided technical expertise for the bill, Freedman said.

OpenAI global affairs chief Chris Lehane told reporters in September that he sat down with one of the bill’s sponsors on Capitol Hill to express support for the IVO provision.

“It was important for them to hear that and hear it from us, and we wanted to be really clear about that,” Lehane said, according to reports.

Meanwhile, lawmakers in California, Connecticut and Virginia have taken steps to implement IVOs, and states like Massachusetts are weighing independent safety evaluations more broadly.

California Governor Gavin Newsom recently signed two bills involving IVOs, one establishing a “first-in-the-nation framework,” and the other creating a state registry for AI auditors. Anthropic threw its support behind both bills in August, and OpenAI formally endorsed them last month, the same day Newsom signed them into law.

Lehane wrote in a blog post at the time that “we prefer independent technical assessments to be required at the federal level,” but in the absence of federal action, “California can help establish the rules of the road.”

Freedman said he thinks it will be “really difficult” for companies like OpenAI and Anthropic to work out how to engage with independent evaluators on their own. However, with the government’s role unclear, “it’s a muscle worth developing in the interim,” he said.

For now, the closest thing the industry has to a set of standards is what Trump called a “morally binding” agreement at a luncheon he hosted for tech leaders at the White House late last month.

The one-page accord says that “every company is responsible for developing its own technology safely and in a way that builds trust with customers and the public.” It also encourages signees to work with an “independent external auditor or evaluator to carry out independent assessments.”

The document was signed by top execs at Anthropic, Google, Meta, OpenAI, SpaceX and Nvidia, a rare show of solidarity between leaders who have shared conflicting views on addressing AI’s risks. The executives still have to chart their own paths forward.

“It was a performance of an attempt to show action when in fact no action actually happened,” Venkatasubramanian said. “The things that they promise to do are things they should have been doing already, and, in fact, have claimed that they were doing in the past.”

Amodei, in his September essay, said Anthropic will equip evaluators with desks, access badges, company laptops, and permissions that are “mostly comparable” with internal risk assessment teams. Additionally, evaluators will be supported with contracts that give them “the right to publish key findings,” with Anthropic reserving “the narrow ability” to redact certain security-sensitive or confidential information.

“This is an unusual step for a company, but we think it is important to prove out the concept of embedded external reviewers,” Amodei wrote.

OpenAI published its own proposal days later, and said evaluators should work on “scoped and mutually agreed upon claims for assessment,” clearly explain their methodology and standards, demonstrate relevant technical expertise and disclose conflicts of interest.

The AI Evaluator Forum, which includes METR, the AI Verification and Evaluation Research Institute (AVERI), and other groups, published a public letter last month titled, “Minimum Conditions for Embedding Evaluators.”

The letter said evaluators should be transparent, shielded from retaliation and granted access equivalent to AI companies’ “own highly privileged employees.”

“Embedded evaluations cannot address all oversight needs and should be treated as a complement to, rather than a replacement for, broader efforts by frontier AI companies to expand external oversight,” the letter said.

Freedman said he’s seen a shift in posturing out of OpenAI and Anthropic in recent months, largely because they’ve realized they won’t be able to roll out their advanced systems without the public’s trust.

“I don’t think you need to trust that they’ve suddenly turned altruistic or that there’s anything but corporations acting like corporations,” Freedman said.

That underscores perhaps the central problem, Werbach said. OpenAI and Anthropic are, first and foremost, competing with each other as they march toward the public markets and seek trillion-dollar-plus valuations.

“There is a tremendous amount of personal distrust between those two companies,” Werbach said. “Even though there’s also tremendous agreement about the need for this kind of evaluation to happen.”

WATCH: Bradley Tusk on Anthropic IPO: Why add public market pressure if safety is your top priority?

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Trump says he is ‘going to look at’ joining Saudi Arabia in the fight against Iran-backed Houthis after deadly airport strike

U.S. military involvement in the fight against the Houthis would stretch resources in the Middle East already committed to fighting Iran, analysts said.

President Donald Trump said he is considering joining Saudi Arabia in its retaliation against Tehran-backed Houthis in Yemen after a deadly attack on Riyadh’s main airport, a move that could draw the U.S. further into a second front in the Iran war.

“We may. We’re going to look at it,” Trump told reporters outside the White House on Saturday when asked if the U.S. would back Saudi Arabian strikes. “We just found out about the recent attack. So, we’ll make a decision. We move very quickly.”

Two Saudi Arabian government officials told MS NOW that the kingdom is requesting “urgent defense support” from the U.S. following the attacks.

The officials, including a senior member of the Ministry of Foreign Affairs, did not want to be identified because of the matter’s sensitivity. They added that the U.S. needs to intervene “as soon as possible” to help the Saudi-led coalition in Yemen fight the Houthis.

The White House did not immediately respond to a CNBC request for comment.

The Saudi General Authority of Civil Aviation said the attack on King Khalid International Airport in Riyadh killed 12 people and injured 309 others, the country’s official Saudi Gazette media outlet reported.

Colonel Turki Al-Maliki, the spokesman for the Saudi-led Coalition to Support Legitimacy in Yemen, which has been leading the fight against the Houthis, described the attack as a “war crime.”

“Therefore, the Joint Forces Command of the Coalition will respond decisively to this terrorist attack in accordance with the Customary International Humanitarian Law,” Al-Maliki said in a post on X.

It was the second deadly assault on Riyadh’s airport in less than a week.

Three Saudi nationals, including a pilot, were killed in attacks on the facility by Iran-backed Houthi militants on Thursday.

Following Saturday’s attack, the Houthis renewed their warning against using Saudi airports.

“We renew our warning to all airlines, experts, employees, workers and travellers against using Saudi airports and airspace, as they are vulnerable to attack and have become a theatre of operations for our forces, with the exception of the airports in (the holy cities of) Mecca and Medina,” the Houthis said in a post on X.

Saudi Arabia, a key U.S. ally in the Middle East, intervened in Yemen’s civil war between the Houthis and its internationally recognized government after the group seized the Yemeni capital Sanaa in 2014.

Last month, the Trump administration approved the potential $24.3 billion sale of nearly 50 F-35 warplanes to Saudi Arabia in what was seen as a major boost for the kingdom as it faces intensifying attacks from the Houthis. The sale is under congressional review.

International energy conference still on

The Saudi energy ministry said a long-planned international energy conference will still take place in Riyadh on Sunday, Reuters reported.

The five-day WPC Energy Congress is taking place at a convention center near King Khalid airport. State television told Reuters that more than 70 ministers, 300 company executives and representatives of more than 25 international energy organizations have confirmed their attendance, though it was not clear whether the participants would attend in person or virtually.

Reuters said a ministerial meeting of the International Energy Forum is also set to take place, with its plenary session to be held behind closed doors.

Energy choke points

In addition to attacks on civil aviation, the Houthis have also been trying to choke off oil tanker traffic through the Bab el Mandeb strait, a key entry point to the Red Sea, as Iran has effectively done in the Strait of Hormuz to the north of the Arabian Peninsula.

Earlier this month, Yemeni government forces said they reclaimed the strategic port city of Mokha from the Houthis.

Energy prices have soared since the start of the Iran war, which began with U.S. and Israeli airstrikes on Iranian targets on Feb. 28, putting pressure on consumers globally.

The surge in domestic fuel prices has been a key issue for voters ahead of next month’s U.S. midterm elections.

But that support would be expensive militarily.

“Potential U.S. involvement in the Saudi-Yemeni government air campaign to degrade Houthi ballistic missile capabilities would mark the first direct U.S. military action against the group since the conclusion of Operation Rough Rider in May 2025,” according to the Critical Threats Project, part of the American Enterprise Institute think tank.

The offensive aimed to suppress the Houthis’ capabilities, but recent attacks show the group has regrouped.

“After seven months of war, there are questions about the U.S. capacity to wage a sustained campaign against the Houthis, return to combat against Iran if necessary, and prepare for contingencies in other parts of the world, notably East Asia,” Steven Cook, an expert on Arab and Turkish politics at the Council on Foreign Relations think tank, wrote last month.

Meanwhile, the United Kingdom’s defense secretary said his government is also examining how to support Saudi Arabia.

“I’ve spoken to my Saudi counterpart [Khalid bin Salman] on a number of occasions in recent weeks to look at what more we can do to support Saudi Arabia, and I’m afraid last night explains precisely why we are providing that support,” Wes Streeting said in an interview on BBC television on Sunday.

Streeting said the U.K. is not getting involved in offensive operations “at this stage.”

“We’ve always been clear that there isn’t a military solution to this conflict,” Streeting added.

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