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As Black Friday Week Begins, Amazon’s AI Shopping Tool Can Buy for You When Prices Drop

Get ready to find all the best Black Friday and Cyber Monday deals.

Black Friday isn’t just a single shopping day anymore. Amazon calls it Black Friday Week, but it actually runs for almost two weeks: from Thursday, Nov. 20, through Monday, Dec. 1. And this year, Amazon is continuing to incorporate Rufus, its built-in AI shopping assistant. The company says Rufus can track prices, personalize recommendations and automatically buy items when they reach your set target price.


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Read also: Winning Black Friday 2025: How to Score Sales Early

Rufus is Amazon’s AI assistant

Rufus, Amazon’s AI shopping assistant, can play a significant role in your shopping experience. You can ask Rufus what’s trending, what fits your set budget or what matches your buying interests. It can surface personalized picks based on your shopping habits, wish lists and browsing patterns.

Rufus can also help you track prices. If there’s an item you’re waiting to buy at a specific discount, Rufus can monitor its price — checking frequently throughout the day — and automatically purchase it once it hits the threshold you’ve set. That means you won’t have to worry about missing lightning deals or losing items in your cart.

Shoppers can also use Rufus for product discovery. The AI assistant can provide tailored gift suggestions or compare products side by side. Because it’s embedded in the Amazon shopping experience, you can ask follow-up questions, refine your preferences or switch categories without having to start over.

Read more: CNET Readers Love Tech Products. Here Are Their Top 100 for 2025

How to save more while you shop this Black Friday

You don’t need a spreadsheet and a stopwatch to survive Black Friday, but a little strategy goes a long way. Here’s how to stay smart:

  • Plan ahead: Start by making a short list of items you genuinely want or need. It’s the easiest way to avoid getting pulled into flashy “half-off” deals that aren’t actually planned purchases. 
  • Create a wish list: Add items early and monitor their pricing throughout the week, as Amazon refreshes deals and inventory daily.

  • Check membership perks: Prime members receive an extra layer of savings with faster shipping options.
  • Timing matters: If you’re shopping across categories, keep an eye on rotating daily deals, since some of the steepest discounts only last a few hours. 
  • Set a budget before shopping: Above all, set a firm budget and stick to it. The best Black Friday win is scoring deals without overspending.

Best Black Friday deals this season

Here’s a quick look at some of the discounts Amazon announced:

  • Amazon devices: Up to 50% off Echo devices, Fire TV devices, Blink security systems and more.
  • Home and holiday decor: Discounts on artificial Christmas trees, ornaments and seasonal decor.
  • Grocery deals: Holiday dinner specials, including turkeys and bundled meal savings.
  • Electronics: Markdowns on products from Bose, JBL, Canon, Acer, Asus and TVs from LG, Hisense and TCL.
  • Home and kitchen appliances: Up to 55% off Shark appliances, plus discounts on Ninja, Vitamix, Nespresso and Staub.
  • Fashion and beauty items: Up to 50% off brands like Levi’s, GAP, NAADAM, Theory, AllSaints and premium beauty products.
  • Books and travel: Up to 80% off Kindle books, print book discounts, and savings on hotels, cruises and car rentals.
  • Prime Visa and Prime Store card perks: Eligible cardholders can earn extra cash-back rewards during the sale. 

Technologies

Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity

President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.

On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.

In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.

He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”

Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.

The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.

Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”

Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.

Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.

BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.

“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.

Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.

The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.

The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.

The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.

Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.

A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.

Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.

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Technologies

Oil Prices Slide as Trump Halts Planned Iran Strike

Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.

Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.

Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.

The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.

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Technologies

Oil Prices Drop as Trump Cancels Planned Attack on Iran

Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.

Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.

West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.

Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.

In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”

The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.

Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.

Tehran denied that talks were planned with Washington, according to state news outlet PressTV.

Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.

In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”

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