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How to Get the Most Out of Apple AirTags: A Comprehensive User Guide

Apple’s tiny trackers have become invaluable additions for travel as well as keeping tabs on everyday items. Here’s how to make them work best for you.

The last thing you want to deal with when traveling is lost luggage. In the past, you were at the mercy of the overburdened airlines to find a missing bag, but that’s all changed now. I consider Apple AirTags essential everyday items — small enough to stash in a bag or purse, battery life you can forget about for months and able to give you peace of mind when something goes missing, even if that’s just your keys inside the house.

Apple’s portable Bluetooth trackers are quickly becoming nearly ubiquitous. They’re so popular that major airports and airlines are now plugged in to Apple’s Find My service and can help you pinpoint a bag that could be wending its way through an airport’s luggage system or was left behind where you started your trip.

I already use Apple’s Find My service to keep tabs on devices, such as the iPad I frequently leave in my living room, as well as where family members are via their iPhones. For other items like my keys and everyday bag, I’ve come to rely on several Apple AirTags that fit into or onto almost anything I want to track. Apple’s tracker depends on the crowdsourced Find My network to help you pinpoint your items, from keys you’ve misplaced at home to a bag you may have left in the office.

Here’s all you want to know about AirTags. For more, learn about why you shouldn’t put an AirTag on a pet and discover five unexpected places to stash an AirTag.

What’s an Apple AirTag?

An AirTag is an individual tracking device that securely broadcasts its location using Bluetooth wireless networking. It’s a small glossy white puck not much larger than a US quarter and about the height of three stacked coins. A CR2032 coin cell battery keeps the AirTag powered for roughly a year.

Once the AirTag is paired with an iPhone or iPad, you can essentially forget about it. Hang it on a keychain or drop it into a bag —anything you want to be able to track or find later.

How much do AirTags cost and where can I buy them?

A single AirTag retails for $29 direct from Apple, and can be bought for around $24 from most outlets that sell electronics.

However, it’s always more economical to buy AirTags in packs of four — once you find a use for a solitary AirTag you’ll soon think of other things you want to track. Apple sells the set for $99 and some retailers, such as Amazon

Best Buy and Walmart, have them for around $75, bringing the per-item cost down below $20. AirTags are also frequently reduced for big sales such as Black Friday and Prime Day.

If you do order from Apple, you can engrave initials, numbers and emoji for free, which can help you tell the AirTags apart (or just add a personal spin).

Is it difficult to set up a new AirTag?

In typical Apple fashion, activating a new AirTag is easy. Initially, a plastic tab slipped in between the electronics and battery keeps the AirTag inert. Once you pull that tab and the pieces make contact, the AirTag starts broadcasting its presence. When you bring it close to an iPhone or iPad, a dialog box appears, giving you the option to connect the AirTag.

When you tap Connect, choose a description of what the tag will be associated with, such as «Handbag» or «Luggage»; you can also enter a custom name. Choose an emoji to represent the AirTag in the Find My app and tap Continue. The AirTag is linked to your Apple ID.

How do I locate an AirTag?

In the Find My app on your iPhone, iPad or Mac, tap the Items button to view the AirTags you’ve activated. On an Apple Watch, open the Find Items app.

Tap the item you want to locate. If you think it’s close by, the easy option is to tap the Play Sound button, which makes the AirTag emit a high-pitched trill. However, if you have an iPhone 11 or later (not counting the iPhone SE), tapping Find uses the iPhone’s Ultra Wideband (UWB) chip to locate the AirTag with more precision —not just estimating the distance, such as «1.5 ft nearby,» but also point you in the right direction as you move around.

If the item is not in your general vicinity, the Find button becomes a Directions button that will hand off the location to the Maps app for driving, walking, transit or cycling routes.

What if I forget items while I’m heading out?

Being able to find something I’ve lost is invaluable, but it would be better if I didn’t forget it in the first place. For every AirTag, you can enable Notify When Left Behind, an option that sends a notification if you and an AirTag that was with you are no longer together.

That could be as simple as forgetting a bag at a restaurant or — more alarming —if someone swiped the item and is making a getaway.

What’s the secret to how AirTags work?

You know how in many thrillers and spy movies someone plants a tracker on a person and is then able to pinpoint the target’s location no matter where they are? That always seemed far-fetched to me — what sort of range would a tiny piece of electronics have, really? — but an AirTag is essentially that.

The AirTag itself does not have that sort of range, but it has something better: millions of devices carried by Apple customers surrounding it. On a regular interval, the AirTag sends out a low-power Bluetooth signal containing an encrypted ID. Any nearby iPhone, iPad or Mac picks up the signal, adds its location coordinates (if it knows them) and sends that to Apple servers in a secure background transmission.

That’s how, when my luggage chose to spend an extra day in Europe without me, I knew it was still in the airport in France. Likely an iPhone owned by a traveler or employee picked up the ID of the AirTag in my bag and relayed that to Apple. When I opened the Find My app on my iPhone in Seattle, it queried the servers and presented the AirTag’s last known location.

All of this happens in the background — no personal information is sent, and the impact to the relaying device’s performance and battery is negligible.

What about privacy? Can a hidden AirTag track me?

Just as you can use an AirTag to track your personal objects, it is possible that someone could drop an AirTag into your bag or coat pocket to try to track your movements. Apple has put a few safeguards in place to try to prevent that type of situation.

If your iPhone or iPad detects an unknown AirTag in your vicinity that is persistently near you, a notification appears that says «AirTag Found Moving With You.» When you ransack your belongings and find it, open the Find My app on your iPhone or iPad, tap Items and then tap Identify Found Item. Place the AirTag against the back of the device at the top until you see a notification. When you tap that, you’re taken to a web page with the tag’s serial number and, optionally, contact information.

If it turns out a family member’s AirTag fell out of a bag, no worries. If it’s one that’s unfamiliar, you can follow instructions for how to disable the tag.

For more, see how to protect yourself from being tracked.

What if I suspect that my AirTag is stolen?

You’ve looked everywhere, used the Find feature to scan for it, but your item containing an AirTag is nowhere to be found. Now what?

In the AirTag’s details in the Find My app, scroll down to Lost AirTag and tap Show Contact Info. If someone finds the tag and checks it as described just above, you can have a phone number or email displayed, plus an optional message, when they look up its information.

The other option is to choose Share Item Location, which creates a link you can send to someone identifying where the tag is. The link is active for just one week, which is hopefully more than enough time to let someone track it down. For example, suppose your bag is swiped: You could give the shared link to the police so they can track it down. (For safety reasons, don’t confront someone who’s stolen your property.)

When the item and its AirTag are returned, a notification appears that you’ve been reunited. Or, you can make the tag’s whereabouts hidden at any point by tapping Stop Sharing Item Location in the same screen, which invalidates the shared link.

How can I share an AirTag with someone I trust?

An AirTag is linked to your Apple Account, but for years that presented a problem: AirTags assigned to other people in my household would trigger the «AirTag Found Moving With You» warning — not great on family trips when we’d take my wife’s car.

Now, fortunately, it’s possible to share an AirTag’s location with up to five people. Tap a tag in the Find My app and under Share AirTag tap Add Person. Tap Continue on the screen explaining what will happen, then select a contact and tap Share.

In that person’s Find My app, they can accept the shared item. Note that all people you add can track the location.

How long does the battery last and how do I replace it?

In my experience, the CR2032 coin battery in each AirTag lasts about a year. When the level dips below about 10% remaining, you’re alerted that the battery is low and a red indicator appears in the Find My app.

To replace the battery, turn the silver back counter-clockwise to release its latches. Lift the existing battery out and replace it with a new one, making sure the battery’s identifying markings are facing you. Then align the tabs of the metal portion with the slots in the plastic piece, press lightly and turn clockwise. The AirTag will chirp when the electronics and battery are securely in contact.

Can I use AirTags with an Android phone?

AirTags are not directly compatible with Android phones — there’s no app that ties into Apple’s Find My network. To get the same tracking functionality, look into the Chipolo One Point tracker that uses Google’s Find My Device network.

Apple once offered an Android app called Tracker Detect that would let you identify a found AirTag, but that’s not available for newer Android devices — an app with that name in the Google Play store is from a separate developer. However, for phones with NFC chips installed, you can place a found AirTag against the back of the device to view information about it.

For more, learn about this year’s best AirTag accessories and everything about Apple Intelligence.

Your iPhone Wants These 11 Essential Accessories in the New Year

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Technologies

Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis

Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.

The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.

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Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth

Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.

Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.

U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.

Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.

Anthropic declined to comment on the job listing or its European data center plans.

This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.

Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.

Securing AI infrastructure

The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.

Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.

The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.

Anthropic is also hiring for a similar role based in Australia.

The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.

Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.

In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.

Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.

Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.

Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.

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Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk

Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.

<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&amp;P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>

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