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Don’t Call It a Sock. It’s Apple’s $230 iPhone Pocket, Thank You Very Much

A wee woolly mankini, maybe? It’s from the same designer who created Steve Jobs’ iconic black turtlenecks.

Remember the iPod socks? Those pricey, brightly colored woolly wraps that swaddled your iPod like it was an infant? Apple’s decided it’s time we bring the knitwear back — but this time, for the latest iPhones.

Meet the iPhone Pocket: a glorified yarn sling for your phone and whatever else you can cram in there without stretching the poor thing into oblivion. It looks a bit like a sweater you shrank in the wash and then tried to stretch out. Or maybe a mankini.

If Dr. Seuss were involved, we’d be calling it a thneed.


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A woolly iPhone sling? Really?

Designed in collaboration with fashion brand Issey Miyake, it’s got all the hallmarks of high fashion minimalism… apparently. I’m no fashion expert. But fashion writer Tiffany Lo is, and she told me that «the design embodies Issey Miyaki’s signature pleat pattern and the idea of crafting it from a single piece of fabric — it’s instantly recognizable.»

Issey Miyake, by the way, is the designer behind Steve Jobs’ endless supply of black turtlenecks. And an Apple employee uniform that almost happened.

The iPhone Pocket is a stretchy, 3D-knitted pouch with ribbed textures that hugs your iPhone. You can wear it draped around your body as you see fit. It’s see-through when you tug at it, so you can glimpse your lockscreen.

But Apple doesn’t just want you to put your iPhone in this accessory. You’re encouraged to slip in AirPods, lip balm, a key fob, breath mints or any other pocketable item.

It comes in two lengths: short and long. The short one is more like a wristlet bag, while the long one turns your phone into a crossbody accessory. The wearable tech pouch is certainly a fashion statement if you drape it across your torso. Perhaps like a sash of questionable decisions. Whether you carry it in-hand, tie it to your bag, or sling it on like a fashion-forward postman, you’ll definitely get some looks. Perhaps confused ones.

As for the colors, you’ve got options. The short strap version comes in eight options: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon and black. The long strap comes only in those latter three colors.

Who’ll want this? Lo says the iPhone Pocket «could appeal to younger generations thanks to the design that allows users to wear it as a crossbody.» Given that Apple released crossbody straps for all its iPhones earlier this year, maybe it has some insights into what Gen Z really wants.

If you’re itching to get your hands on the iPhone Pocket — for your Secret Santa circle of gifting — you’ll be able to buy it from Friday, online and at select Apple stores in posh locales (think SoHo in New York, Marché Saint-Germain in Paris, Orchard Road in Singapore). The short strap design will set you back $150, while the long strap version costs $230. A far cry from the $29 an iPod sock went for back in the day.

Technologies

The Fourth Episode of the VERUM AI Mini-Series Is Out

The Fourth Episode of the VERUM AI Mini-Series Is Out

Verum Messenger has released the fourth episode of its AI mini-series SHADOWS, created using Verum AI. The new episode, titled “No Borders,” continues the story of a team trying to stay out of the OMEGA corporation’s sight.

Following the events of the previous episodes, the team moves between cities and countries while OMEGA continues its search. The new episode puts particular emphasis on Verum Messenger’s capabilities that allow users to conceal their location.

“No Borders” is another chapter in a story about privacy, freedom of communication, and technologies that erase borders between people.

The VERUM AI mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 4 is now available. Stay tuned for the next chapter.

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Technologies

Verum Messenger Introduces Built-In Verum Chess

Verum Messenger Introduces Built-In Verum Chess

Verum Messenger has released a new update for iOS, iPadOS, and macOS, adding another feature to its growing ecosystem — Verum Chess. Users can now play chess directly inside the messenger without switching between different applications.

The new feature allows users to start a game in just a few taps while reinforcing Verum’s vision of a unified digital environment where communication and everyday services come together in a single platform.

Verum Messenger continues to evolve into a multifunctional ecosystem that combines secure chats and calls, AI tools, a built-in VPN, anonymous email, eSIM, financial services, cryptocurrency features, and offline communication. With the introduction of Verum Chess, the platform now also offers a new way for users to interact and spend time together without leaving the app.

The update is now available for iPhone, iPad, and Mac on the App Store.

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Technologies

Episode 3 of the VERUM AI Mini-Series Is Now Available

Episode 3 of the VERUM AI Mini-Series Is Now Available

Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.

The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.

Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.

The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 3 is now available. Stay tuned for the next chapter.

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