Technologies

Apple Reportedly Planning Cheaper Macs to Compete With Budget Chromebooks, PCs

Apple doesn’t market its machines as affordable, but that could be changing.

Apple may release more affordable Mac laptops to compete with Chromebooks and budget-friendly Windows laptops as early as 2026.

Bloomberg’s Mark Gurman reports the company has plans to roll out a machine for «well under $1,000.» According to Gurman, the new laptop is already in early production under the codename J700. This matches earlier rumors that a low-cost MacBook Air was in the pipeline at around $599, which would allow Apple to directly compete with other cheap laptops, including Chromebooks and Windows PCs.

A representative for Apple did not immediately respond to a request for comment.

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According to the report, costs will be kept down by using a lower-end LCD that’s smaller than the 13.6-inch MacBook Air, potentially making the new affordable MacBook as small as 12 inches.

Another way Apple could reduce the cost is by using an A-series iPhone chip, which falls short of the top-tier performance offered by the MacBook Pro or the current M4 Air. The upcoming chip may be a variant of the A19 Pro chip that debuted with the iPhone 17 Pro and iPhone Air, which Apple says is capable of MacBook-level performance.

As CNET senior editor Matt Elliott noted, the promise is a bold one. He speculates that the rumored $599 MacBook Air may get the same smartphone processor, or an M-series chip based on that architecture.

Bloomberg also reports that a MacBook Pro with an M5 Pro and M5 Max chip is in development, and Apple has completed work on a MacBook Air powered by the M5 chip, which is planned for release early next year.

The affordable laptop would be designed for casual users, students and businesses, specifically individuals who need a device for tasks such as web browsing, light media editing and document creation. The tech giant is also targeting the education market, as well as iPad buyers who may also want a traditional laptop.

«If this is strictly a move to entice consumers with a high-quality, lower-cost MacBook running MacOS in place of an iPad with a keyboard, then yes, Apple can likely take a chunk of that market,» said Josh Goldman, managing editor at CNET.

«Making inroads into the education market at this point, where Chromebooks have taken over since the pandemic, will prove challenging, though I’m sure it’s nothing that throwing billions of dollars at can’t fix,» CNET’s Goldman said.

This price range is ‘a big departure’

Price is likely to be key here. A $599 price tag would place the new Mac in the same range as more affordable Chromebooks and entry-level laptops, representing a significant change from Apple’s previous strategy.

«Apple potentially dipping into the Chromebook range of $300 to $500 with a new MacBook is a big departure,» said Goldman.

He notes that one of Apple’s most affordable MacBooks is the M4 MacBook Air, available new starting at $999 for the 13-inch model. Walmart still sells a new M1 MacBook Air, a 5-year-old laptop, for around $600.

By contrast, an iPad 11th Gen with a Magic Keyboard will run you around $600, making it clear that Apple’s target market for the rumored device is students and lighter users.

Apple typically hasn’t targeted the lower-priced segment of the market with its MacBooks. However, with consumer wallets under pressure from inflation, high tariffs and layoffs, an affordable MacBook could be imperative and timely.

Technologies

You Can Now Watch Mini Dramas on TikTok’s Standalone ‘PineDrama’ App

Single Dad Hunt, Cohabitating Romance and other bite-size sugar fixes have earned their own app.

TikTok looks like it’s doubling down on the «pine» in its mini dramas with the new PineDrama app, now available on both the Apple App Store and Google Play. It’s free, likely until the company has amassed a large enough content library worth paying for.

At the moment, everything looks like romantic potboilers, but since microdramas are popular and getting more so even as I type, that’s bound to change. You’ve probably seen microdramas and the various apps with which you watch them in your social media ads — they’re short movies or TV shows that last one or two minutes per episode.

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The PineDrama app is fairly basic. There’s a central Home screen with your feed and trending videos, along with access to your history and all videos. Discover offers just slightly larger thumbnails for browsing all or trending videos. Inbox is for system and new follower notifications, and a Profile view shows you your favorites, how many people you’re following, and your followers and likes.

Though a standalone app, PineDrama uses the main TikTok sign-in system, so you still need a TikTok account to access it. Given that the content looks a little like what’s available in the TikTok app, anyone who wants to use PineDrama probably has an account anyway.

Personally, I’m not a fan of miniseries. I’ve never been able to read comics until they’ve been collected into volumes, and can’t stream shows until an entire season — sometimes every season — is out. (None of which makes sense, given I’ve got the attention span of a cat in a room full of laser pointers.)

But sometimes you need a dopamine hit, and PineDrama lets you watch every single episode sequentially. And viewing just the first frame of each is kind of mesmerizing: From kiss to post-coital to packing a suitcase in just three swipes.

We reached out to TikTok for comment, but didn’t immediately hear back.

Technologies

Today’s NYT Mini Crossword Answers for Saturday, Jan. 17

Here are the answers for The New York Times Mini Crossword for Jan. 17.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? You’ll have to know your regional food specialties in order to solve 8-Across. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: «It’s just so-so»
Answer: MEH

4A clue: «Impression, Sunrise» painter
Answer: MONET

6A clue: Ca on the periodic table
Answer: CALCIUM

8A clue: City that’s famous for its lemon pepper wings
Answer: ATLANTA

9A clue: Reality show episode in which cast members gather again to bicker
Answer: REUNION

10A clue: Common wall coverings in a dorm room
Answer: POSTERS

11A clue: Boxing bout enders, for short
Answer: KOS

Mini down clues and answers

1D clue: Snail, clam or squid
Answer: MOLLUSK

2D clue: 2021 Disney movie with the hit song «We Don’t Talk About Bruno»
Answer: ENCANTO

3D clue: Tushes
Answer: HEINIES

4D clue: San ___, city between San Francisco and Palo Alto
Answer: MATEO

5D clue: Private teacher
Answer: TUTOR

6D clue: Complain
Answer: CARP

7D clue: «Dogs are a ___ best friend»
Answer: MANS

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Technologies

ChatGPT Ads Coming Soon for Free and New $8 Go Tier Users

OpenAI says that it won’t serve ads based on sensitive topics like mental health or politics.

OpenAI has announced that it’s testing ads for its free tier and new $8-per-month Go memberships, and the ads will be based on a user’s current conversation.

OpenAI says the ads will be clearly marked and appear at the bottom of ChatGPT answers «when there’s a relevant sponsored product or service based on your current conversation.»

Meanwhile, the company says the new Go tier enables 10 times as many messages, file uploads, and image creations as the free tier, and also remembers more details about you over time. The new $8 Go tier joins ChatGPT Plus at $ 20 per month and ChatGPT Pro at $ 200 per month.

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The company says it won’t show ads on «sensitive or regulated topics like health, mental health or politics.» It also said it won’t show ads to users who tell the chatbot they are under 18 or to users the system predicts are minors. Furthermore, the company says it will keep individual conversations private from advertisers and never sell user data to advertisers.

The company also says that users can turn off personalization and can clear the data used for ads at any time.

Last week, OpenAI announced a new ChatGPT Health service, which enables users to upload their health data. However, privacy experts warned that the company wasn’t covered by a health provider’s privacy protections.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)