Technologies

Amazon Will Pay $2.5 Billion for Misleading Customers Into Amazon Prime Subscriptions

Amazon settles its FTC lawsuit, and agrees to pay billions for «tricking» customers into Prime subscriptions.

In September, Amazon settled its case with the Federal Trade Commission over whether it had misled customers who signed up for Amazon Prime. The $2.5 billion settlement is one of the largest consumer protection settlements in US history, and while Amazon did not admit to wrongdoing, it’s still changing things.

The FTC said $1.5 billion will go into a fund to repay eligible subscribers, with the remaining $1 billion collected as a civil penalty. The settlement requires Amazon to add a «clear and conspicuous» option to decline Prime during checkout and to simplify the cancellation process.

«Amazon and our executives have always followed the law, and this settlement allows us to move forward and focus on innovating for customers,» Mark Blafkin, Amazon senior manager, said in a statement. «We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world.»

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Why was the FTC suing Amazon?

The FTC filed suit against Amazon in 2023, accusing it of using «dark patterns» to nudge people into Prime subscriptions and then making it too hard to cancel. The FTC maintained Amazon was in violation of Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act.

«Specifically, Amazon used manipulative, coercive or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions,» the FTC complaint states.

Who is eligible for Amazon’s big payout?

Amazon’s legal settlement is limited to customers who enrolled in Amazon Prime between June 23, 2019, and June 23, 2025. It’s also restricted to customers who subscribed to Prime using a «challenged enrollment flow» or who enrolled in Prime through any method but were unsuccessful in canceling their memberships.

The FTC called out specific enrollment pages, including Prime Video enrollment, the Universal Prime Decision page, the Shipping Option Select page and the Single Page Checkout. To qualify for a payout, claimants must also not have used more than 10 Amazon Prime benefits in any 12-month period.

Customers who signed up via those challenged processes and did not use more than three Prime benefits within one year will be paid automatically by Amazon within 90 days. Other eligible Amazon customers will need to file a claim, and Amazon is required to send notices to those people within 30 days of making its automatic payments.

Customers who did not use a challenged sign-up process but instead were unable to cancel their memberships will also need to file claims for payment.

How much will the Amazon payments be?

Payouts to eligible Amazon claimants will be limited to a maximum of $51. That amount could be reduced depending on the number of Amazon Prime benefits you used while subscribed to the service. Those benefits include free two-day shipping, watching shows or movies on Prime Video or Whole Foods grocery discounts.

Technologies

Why Travelers Are Switching to Verum E-SIM This Summer

Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers

Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?

The answer is already here — eSIM.

Why eSIM Is So Convenient

eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.

No more:

* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel

Now your internet travels with you.

Internet in 150+ Countries

Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.

Among the services offering these capabilities:

Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im

All of these services work on the same principle — fast, borderless internet without roaming stress.

Why It Matters Most in Summer

During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.

eSIM solves this problem:

* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required

Final Thoughts

Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.

eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.

Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.

Technologies

Episode 2 of the VERUM Mini-Series is Now Out

The story continues. Verum Messenger has released the second episode of its AI mini-series, which follows the conflict between the powerful Omega corporation, aiming to control digital communications, and a team of heroes who have chosen a different path and free communication.

The mini-series not only develops an engaging storyline but also introduces viewers to the capabilities of the Verum ecosystem, showcasing technologies and tools that may redefine the future of modern communication.

The project consists of 7 episodes, released gradually across Verum Messenger’s social media channels.

Episode 2 is now available. Stay tuned and don’t miss what comes next.

Watch on YouTube
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Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

Watch on YouTube
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