Technologies
AI Is Eating the Internet, but Many Are Hopeful Human-Made Content Will Win Out
Publishers, including CNET’s owner, are taking a wide range of approaches to try to make it through AI’s changes.
With AI encroaching on all corners of the internet, from bogus articles to Instagram Reels, there’s concern that human-made content is under threat, and as a result, so are the film, music and publishing industries.
There are AI actresses, AI-generated music filling up Spotify and AI answers at the top of Google Search, above the 10 blue links.Â
But consumers of news and media remain uncomfortable with the idea of fully AI-generated content. A recent Reuters Institute survey of people in six countries, including the US, found that only 12% of people are comfortable with fully AI-generated news, compared to 62% who prefer their news entirely human-produced.Â
That desire for human-made content has some publishing executives optimistic, including Vivek Shah, CEO of CNET owner Ziff Davis. He said as much in a recent episode of the podcast Channels with Peter Kafka.
“The narrative around is that the declines in search traffic somehow are existential and I just don’t see it that way,” said Shah.Â
“I still think we prefer words and sounds and videos from humans,” he added. “Do I think that the robots will eat into some of that? I do.”
Internet search and content analysts see the same preferences among consumers.Â
“I also agree that as Google continues to roll out new AI search features like AI Overviews and AI Mode, users will continue to seek authentic content from real humans,” said Lily Ray, vice president of SEO strategy and research at Amsive, a marketing agency, “and when the AI answer isn’t sufficient to meet those needs, they will continue to search for content that provides that sense of real human connection.”
As AI is rapidly shifting how people find information online, publishers are moving quickly to strike deals. News Corp, Axel Springer and Future PLC have signed content licensing deals with OpenAI, for example. Other companies are taking on AI companies directly.Â
AI models are trained on the entire corpus of information found online, which includes published journalistic content. Recently, Penske Media, which owns Variety and Rolling Stone, sued Google over its use of AI Overviews, which gives AI-generated answers at the top of search. Penske alleges that Google is abusing its monopoly power in online search and that AI Overviews steals Penske content, circumventing the need for readers to click on articles directly.Â
Ziff Davis, along with the New York Times, has sued ChatGPT creator OpenAI for scraping journalistic content to train AI models rather than signing a licensing deal. Shah told Kafka that OpenAI rebuffed Ziff Davis’ attempts to negotiate a licensing deal.Â
OpenAI didn’t immediately respond to a request for comment. Ziff Davis said Shah was unavailable for comment.
The strong response from publishers comes as Wall Street rewards Google, chipmaker Nvidia and OpenAI partner Microsoft with record valuations even as the publishing industry is contracting. There have been major drops in traffic across the internet in 2025. This year, too, the publishing industry has seen layoffs at CNN, Vox Media, HuffPost, the LA Times and NBC.Â
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Another way publishers are fighting back is by trying to block AI crawlers from scraping their content for free. Along with blocks in robots.txt, a file on a website that lays out certain permissions from online crawlers, Ziff Davis has signed on to the RSL standard, which is a more robust layer of tech that can block AI bots for sucking up content. The hope is that if enough publishers sign on, it can be enough of a united front to better bargain with Big Tech.Â
Despite the growing popularity of AI, Shah feels that ultimately people prefer “words and sounds and videos from humans.” He also notes that brands are increasingly trying to get their products to fill up AI search results, which isn’t good for objective purchasing decisions.
“If you start to look into citations in LLM chatbots, you’re going to see that sources have gone from journalism sources to marketing sources,” said Shah. “And so, someone’s got to measure this because I am amazed at how many citations are not publisher.com but a brand.com.”
Technologies
Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity
President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.
On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.
In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.
He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”
Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.
The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.
Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”
Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.
Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.
BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.
“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.
Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.
The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.
The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.
The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.
Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.
A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.
Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.
Technologies
Oil Prices Slide as Trump Halts Planned Iran Strike
Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.
Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.
Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.
The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.
Technologies
Oil Prices Drop as Trump Cancels Planned Attack on Iran
Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.
Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.
West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.
Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.
In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”
The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.
Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.
Tehran denied that talks were planned with Washington, according to state news outlet PressTV.
Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.
In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”
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