Technologies

AI Is Eating the Internet, but Many Are Hopeful Human-Made Content Will Win Out

Publishers, including CNET’s owner, are taking a wide range of approaches to try to make it through AI’s changes.

With AI encroaching on all corners of the internet, from bogus articles to Instagram Reels, there’s concern that human-made content is under threat, and as a result, so are the film, music and publishing industries.

There are AI actresses, AI-generated music filling up Spotify and AI answers at the top of Google Search, above the 10 blue links.

But consumers of news and media remain uncomfortable with the idea of fully AI-generated content. A recent Reuters Institute survey of people in six countries, including the US, found that only 12% of people are comfortable with fully AI-generated news, compared to 62% who prefer their news entirely human-produced.

That desire for human-made content has some publishing executives optimistic, including Vivek Shah, CEO of CNET owner Ziff Davis. He said as much in a recent episode of the podcast Channels with Peter Kafka.

«The narrative around is that the declines in search traffic somehow are existential and I just don’t see it that way,» said Shah.

«I still think we prefer words and sounds and videos from humans,» he added. «Do I think that the robots will eat into some of that? I do.»

Internet search and content analysts see the same preferences among consumers.

«I also agree that as Google continues to roll out new AI search features like AI Overviews and AI Mode, users will continue to seek authentic content from real humans,» said Lily Ray, vice president of SEO strategy and research at Amsive, a marketing agency, «and when the AI answer isn’t sufficient to meet those needs, they will continue to search for content that provides that sense of real human connection.»

As AI is rapidly shifting how people find information online, publishers are moving quickly to strike deals. News Corp, Axel Springer and Future PLC have signed content licensing deals with OpenAI, for example. Other companies are taking on AI companies directly.

AI models are trained on the entire corpus of information found online, which includes published journalistic content. Recently, Penske Media, which owns Variety and Rolling Stone, sued Google over its use of AI Overviews, which gives AI-generated answers at the top of search. Penske alleges that Google is abusing its monopoly power in online search and that AI Overviews steals Penske content, circumventing the need for readers to click on articles directly.

Ziff Davis, along with the New York Times, has sued ChatGPT creator OpenAI for scraping journalistic content to train AI models rather than signing a licensing deal. Shah told Kafka that OpenAI rebuffed Ziff Davis’ attempts to negotiate a licensing deal.

OpenAI didn’t immediately respond to a request for comment. Ziff Davis said Shah was unavailable for comment.

The strong response from publishers comes as Wall Street rewards Google, chipmaker Nvidia and OpenAI partner Microsoft with record valuations even as the publishing industry is contracting. There have been major drops in traffic across the internet in 2025. This year, too, the publishing industry has seen layoffs at CNN, Vox Media, HuffPost, the LA Times and NBC.

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Another way publishers are fighting back is by trying to block AI crawlers from scraping their content for free. Along with blocks in robots.txt, a file on a website that lays out certain permissions from online crawlers, Ziff Davis has signed on to the RSL standard, which is a more robust layer of tech that can block AI bots for sucking up content. The hope is that if enough publishers sign on, it can be enough of a united front to better bargain with Big Tech.

Despite the growing popularity of AI, Shah feels that ultimately people prefer «words and sounds and videos from humans.» He also notes that brands are increasingly trying to get their products to fill up AI search results, which isn’t good for objective purchasing decisions.

«If you start to look into citations in LLM chatbots, you’re going to see that sources have gone from journalism sources to marketing sources,» said Shah. «And so, someone’s got to measure this because I am amazed at how many citations are not publisher.com but a brand.com.»

Technologies

Today’s NYT Strands Hints, Answers and Help for Dec. 31 #668

Here are hints and answers for the NYT Strands puzzle for Dec. 31, No. 668.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands puzzle could be a challenge. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: One good turn deserves another.

If that doesn’t help you, here’s a clue: A merry-go-round does this.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

CIRCLER, LORD, TOUT, TOUR, ROUND, WHAT, RIOT

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

CIRCLE, SPIN, ORBIT, WHIRL, PIROUETTE, ROTATE

Today’s Strands spangram

Today’s Strands spangram is ROUNDANDROUND. To find it, start with the R that’s three rows in from the far left, down three letters and wind around.

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Technologies

Today’s NYT Mini Crossword Answers for Wednesday, Dec. 31

Here are the answers for The New York Times Mini Crossword for Dec. 31.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

It’s New Year’s Eve, and today’s Mini Crossword offers a couple of fun clues looking back at the past year. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Many a participant in the 2025 «6-7» trend
Answer: KID

4A clue: Like 2025, to the French?
Answer: FINI

5A clue: The last one was minted in 2025
Answer: PENNY

6A clue: The O’s in XOXO
Answer: HUGS

7A clue: «Real» ones became required in 2025
Answer: IDS

Mini down clues and answers

1D clue: No ___ (2025 protest)
Answer: KINGS

2D clue: Travelers’ lodgings
Answer: INNS

3D clue: Home project inits.
Answer: DIY

4D clue: Drake and Kendrick Lamar had a high-profile one
Answer: FEUD

5D clue: The 2025 Super Bowl champion Eagles, on scoreboards
Answer: PHI

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Dec. 31, #464

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Dec. 31, No. 464.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

It’s New Year’s Eve, and two of today’s Connections: Sports Edition categories look back on the past year in sports. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Lights, camera, sports!

Green group hint: Best in their sport.

Blue group hint: College sports sites.

Purple group hint: Team names are hidden.