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The Apple Watch Series 10 Is Still My Favorite Smartwatch, and It’s 30% Off for Prime Day

It’s not the newest in Apple’s lineup, but this sleek smartwatch comes with nearly all the same bells and whistles — and I love mine.

I’ve tested dozens of smartwatches over the years, and I’m always on the lookout for a hybrid watch that strikes the right balance between a traditional wristwatch and a smartwatch. Plenty of wearables I’ve tested have promised just that but failed to deliver. 

The Apple Watch Series 10, however, which is a CNET Editors’ Choice Award winner, strikes the right balance. It’s not the latest wearable in Apple’s lineup (that would be the Series 11). But we did an apples-to-apples comparison, and found that the newest edition comes with very few changes over the previous model. And right now, Amazon will sell you one for just $279 during its Prime Big Deal Days event. That’s 30% off its usual $399 list price.

Whenever I’m done with a review, I like to go bare-wristed for a few days to have a bit of a reset. But after I finished my review of the Apple Watch Series 10, I found that I didn’t want to take it off. And it’s been on my wrist ever since. Apple no longer sells the Series 10, but luckily you can still find new models from some retailers like Amazon while supplies last.

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Why I like the Apple Watch Series 10

For me, the Apple Watch Series 10 is the perfect combination of functionality and looks. That’s because of the LTPO 3 technology that lets the screen refresh at 1Hz and gives the Series 10 a ticking second hand on a few watch faces, even when the display isn’t actively being used. It makes Apple’s device feel like a regular watch when I’m not actively using it, which is different from any other smartwatch I’ve tested. 

I like being able to change up the look by switching between the Reflections watch face, with its sweeping “analog” second hand, and Activity Digital, with its digital seconds counter. I wish there were more watch faces that supported this ticking second hand. There is Flux, but I’ve found myself siding with Redditors who think it’s kind of goofy. (If you’ve found a color combination that makes it feel less comical, let me know!)

The ticking second hand isn’t just an aesthetic choice, or for the times when I’m anxiously checking to make sure I’m not too early for my next meeting. It’s also practical for folks in different professions, like health care workers who need to have a second hand even after the display times out.

More than the ticking second hand, it’s the display itself

I was skeptical that the Series 10’s wide-angle OLED display would make that much difference to the viewing experience. Apple says it’s up to 40% brighter than earlier watch displays when you’re looking at it off-axis. So of course I had to compare it to every other Apple Watch in my review cabinet, including the Series 9. 

When using my eyes alone I’m not able to quantify how much brighter it appears as a percentage, there’s no question the Series 10 is easier to see and looks brighter than other Apple Watch models with the same watch face. 

The Series 10 doesn’t have the same battery life or rugged construction, but I miss its display when I have to switch to the $799 Apple Watch Ultra 3. For more Apple deals, check out our roundup of the best deals on Apple products during Prime Day.

Apple Watch Series 10 specs

  • Case sizes: 42mm, 46mm
  • Battery life: Up to 18 hours
  • Screen: LTPO3 OLED Always-On Retina display
  • Refresh rate: 1Hz
  • Brightness: Up to 2,000 nits
  • Water resistance: Up to 50m

Why I never want to take it off 

It’s not just the display that’s made it hard for me to remove the Series 10 from my wrist. There’s almost every health and fitness tracking feature I could want, from a range of cycling tools to sleep apnea notifications.

Then there’s WatchOS 11, which brings helpful safety tools like Check In to my wrist, so I no longer have to manually send the “I’m home!” message to friends and family. If only it worked with recipients who don’t use iMessage: I truly hope Apple will add compatibility for RCS messaging for this indispensable safety tool, just like FaceTime works on Android through a web link.

I now understand what people mean when they say they feel naked when they leave their house without their phones. Except for me, it’s a watch.

The Apple Watch Series 10 with cellular connectivity is normally listed at $499, but you can get one for $170 off right now, thanks to Walmart’s competing anti-Prime Day sale. It’s a great time to snatch one up for yourself or to give as a gift. Prices vary quite a bit depending on case size, finish and band type, so be sure to click around to see all your options, and double-check the price of your selected configuration before finalizing your purchase. If you’re looking for more gift ideas, don’t miss our favorite tech gifts under $100. 

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Technologies

Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity

President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.

On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.

In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.

He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”

Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.

The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.

Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”

Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.

Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.

BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.

“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.

Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.

The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.

The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.

The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.

Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.

A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.

Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.

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Technologies

Oil Prices Slide as Trump Halts Planned Iran Strike

Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.

Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.

Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.

The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.

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Technologies

Oil Prices Drop as Trump Cancels Planned Attack on Iran

Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.

Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.

West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.

Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.

In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”

The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.

Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.

Tehran denied that talks were planned with Washington, according to state news outlet PressTV.

Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.

In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”

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