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I Put AirTags on Everything — and Now You Can Get Them for as Low as $19 Each

I use AirTags for travel and tracking everything from my bike to my keys. If you want to stock up, you can get a four-pack for $75 right now.

Not long ago, as I waited at baggage claim after a trip to Paris, I became increasingly nervous as bag after bag dropped onto the carousel, none of them mine. I knew there was no need to panic, though. Back at Charles de Gaulle airport, I had dropped a sophisticated little tracking device into my trusty rolling suitcase before handing it over and heading to my gate. So, I pulled out my iPhone, and with just a few taps, I could see that my bag had never left the City of Light. (Merde!)

Over the years, I’ve come to depend on Apple’s AirTags to keep track of my easy-to-lose valuables. They’re not just good for luggage, I use them to track wallets, bikes, keys and even my car. I tell everyone who will listen that you can never have too many of these handy devices. 

And just because they’re an Apple product doesn’t mean they are super expensive, especially now. You can get a four-pack of AirTags for 25% off, bringing it down to $75. That comes out to just under $19 each. And if you want to buy a single one, that’s discounted by 25% too, down to $22. 

Here’s how the Apple AirTag (like the one that was in my suitcase on that fateful trip) works. It uses an ingenious method of tracking itself, detecting its location from nearby iPhones and using them to anonymously piggyback the coordinates to a secure server where I could look it up on my iPhone. Until just a few years ago, this would have seemed like a scene straight out of a spy movie.

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Instead of wondering if my belongings were stuck on an abandoned luggage cart or strewn across the tarmac, I could see in almost real time that my suitcase was still chilling at Charles de Gaulle airport in Paris. I was able to calmly tell the airline my bag didn’t make the flight, and it made arrangements to have it delivered to me a few days later.

Apple AirTags are all about peace of mind

By itself, an AirTag isn’t much. A smooth, round, 1.26-inch puck that looks like a glossy white breath mint, it sinks to the bottom of a bag or dangles from a key chain (with a compatible key ring, sold separately). It’s meant to disappear.

Activating the AirTag was a simple process of pairing with my iPhone. And then, because it obviously doesn’t really do anything out of the box, I forgot about it.

But the next time I couldn’t find my keys? Sorcery. My iPhone didn’t just tell me they were somewhere nearby — it walked me directly to them, thanks to the AirTag’s built-in Ultra Wideband chip. Suddenly, all that time I’d spent retracing my steps and overturning couch cushions in the past felt like ancient history.

Now I have AirTags in or attached to every significant item I’d want to keep track of: My everyday laptop bag, my camera backpack, the suitcase I use most when traveling, my key chain, my car and a smaller sling bag I take on walks. I can pull up the Find My app on any of my Apple devices (or sign in to iCloud on any web browser) and see where my items are and the last time the AirTags registered their locations.

AirTags aren’t just for my everyday items. People I know in the movie business tell me that AirTags are tossed into nearly every bag and Pelican crate, not solely to ensure that the valuable equipment inside doesn’t walk away but also to quickly differentiate equipment amid similar-looking containers. Some of my friends also attach AirTags to their pets’ collars (though experts say there are better ways to track your pets).

AirTags are also useful for things that you want to keep close by

Being able to detect my luggage a continent away provided a sense of relief, to be sure. But at the local level, my AirTags will also trigger an alert when I get too far away from them. For example, if I accidentally forget my camera bag in the car when I stop somewhere for lunch, a Find My notification appears telling me I’ve left it behind. It works the same for newer AirPods models as well.

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Sharing is now a big part of AirTag tracking

My family has two cars, and I wanted to be able to track them both. But it used to be inconvenient to pair the AirTag in the car my wife drives to her iPhone (and the one in my car to my iPhone).

To guard against unwanted tracking, an AirTag will notify nearby iPhones of its existence, so whenever I drove my wife’s car without her in it, I got a notification that an AirTag was traveling with me. (If the owner is near the AirTag, the alert does not appear.)

However, ever since the release of iOS 17, AirTags are shareable, which solves this problem. I shared my AirTag with my wife, and she with me, so regardless of which car I’m driving, I can find it more easily in a crowded parking lot without getting constant, unnecessary alerts. 

A more recent feature is the ability to temporarily share an AirTag’s location with someone I trust. In my luggage example above, if the suitcase was in the airport with me, but the airport’s staff hadn’t yet been able to locate it (not uncommon during peak travel times), I could share its location with an attendant who could quickly retrieve it from areas inaccessible to the public.

Apple AirTag specs

  • Diameter: 1.26 inches (31.9 mm)
  • Height: 0.31 inches (8 mm)
  • Weight: 0.39 ounces (11 g)
  • Splash, water and dust resistance: Rated IP67 (maximum depth of 1 meter up to 30 minutes)
  • Connectivity: Bluetooth 5.0
  • Battery: Replaceable CR2032 coin cell battery

The only minor annoyance about AirTags

An AirTag includes Bluetooth, the U1 Ultra Wideband chip and an NFC chip to share basic details when it’s in Lost Mode. That’s all powered by a CR2032 coin cell battery, which in my experience lasts roughly a year before I need to replace it.

I get notified when a battery is starting to get low, although there’s no gauge to see how much is left until it goes into the red. And it’s easy to change batteries. But my small fleet of AirTags means I need to swap multiple ones each year. I buy them in packs of 20 that I slowly work through.

AirTags also make great gifts

Apple AirTags consistently appear in our gift guides throughout the year because you can always find another use for one. They’re often reduced in price when sold in packs of four. And there’s an ever-growing ecosystem of ways to mount them, from sturdy vaults that adhere to a car to discrete fabric holders that will keep your favorite classic bomber jacket from flying away. Whenever I show someone how I use AirTags on a bag or keychain, I kind of wish I had a pocket full of AirTags to hand out because once someone sees how it works, they’re sold.

When will this deal expire?

We don’t know how long this deal will last. So if you know you want to pick some up, I recommend placing your order while you can be sure to get this price, because I’m confident you’ll find new uses for them once you have a few.

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Technologies

NBA commissioner Adam Silver says league could introduce ‘smart ball’ technology as soon as next year

Commissioner Adam Silver says the NBA could begin using a new “smart ball” in games as soon as next year, potentially transforming how officials make calls.

NBA Commissioner Adam Silver says the league could begin using a new “smart ball” in games as soon as 2027, potentially transforming how officials make calls on the basketball court.

In an interview with CNBC’s Contessa Brewer, Silver revealed that the NBA is working with official basketball manufacturer Wilson to develop a ball embedded with a tiny microchip Bluetooth sensor that can track movement, spin and changes in trajectory.

“We’re experimenting with putting a small chip in the ball that weighs roughly a gram,” Silver said.

The technology has already been tested in the NBA’s G League, Summer League, and some preseason games, where players used basketballs both with and without the chip. Silver said players have been pleased with the results.

“Nobody could tell the difference. So that’s a good sign,” he said.

The chip weighs just one gram, compared with the roughly 620-gram or 1.4 pound basketball. Silver said the league wanted to ensure that even the most experienced players wouldn’t notice a change in how the ball feels or bounces.

One of the most immediate applications could be officiating.

Silver said the technology could help referees determine whether a player touched the ball before it went out of bounds by detecting subtle changes in its spin. It could also help identify whether a shot’s trajectory was altered.

“I think you could see as soon as next year us using it for officiating in our games,” Silver said.

Beyond officiating, Silver sees a significant opportunity to bring the technology to consumers, allowing basketball players of all ages to analyze and evaluate their shooting mechanics.

For example, a player taking hundreds of shots could use data collected by the chip to understand which shooting angles and ball rotations are most likely to result in a basket.

“You’ll then see the graph, and you’ll see for which the angle of the shots that went in, they’re more likely to go in,” Silver said.

While the officiating application could arrive as soon as next year, Silver said a consumer version may take longer.

“I think the consumers version [of the smart ball] is a few years away, but it’s a really exciting opportunity.”

NBA players’ union raises concerns over wearables

The league is also exploring the use of wearable technology during games, but negotiations with the National Basketball Players Association have yet to produce an agreement.

The NBA says officials experimented with wrist wearables in select preseason and summer league games this year in a “successful pilot program,” but it will not extend into the season. The technology allowed the referees to communicate with the replay center about reviews, scoring changes and clock malfunctions.

Silver said players routinely use wearable devices off the court to monitor everything from sleep to physical performance, but concerns remain over how data collected during games could be used by teams.

“I think we have to come to some agreement on exactly how the information is used. But it seems everybody wants that information,” Silver said.

The biggest sticking point is whether that information could affect contract negotiations, Silver said.

“If you could see a player was slowing down or something like that, they’re worried that that could get used in bargaining, and I get that,” he said.

Silver acknowledged those concerns and said the league needs to reach an agreement with the players’ union on how the information would be used.

Still, he suggested that allowing wearables during games is a logical next step as athletes increasingly rely on technology to monitor their performance.

“I think the players are in a position right now where they’re essentially wearing wearables 22 hours a day, and the only time they’re not wearing them is when they’re playing in the game,” Silver said. “So that can’t make sense.”

“We’ll work something out with them,” he added.

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AI’s quiet safety gatekeepers are stepping into the spotlight

The intensifying AI safety debate is bringing a small group of third-party evaluators into the center of a multitrillion-dollar industry.

Two months ago, independent evaluators occupied a relatively sleepy corner of the multitrillion-dollar artificial intelligence industry. Now they’re being asked to come to its rescue.

While Anthropic and OpenAI are the heart of a fierce debate over whether they can safeguard their advanced models and grow their businesses simultaneously, the companies are seeking support from a handful of small third-party groups like Model Evaluation and Threat Research (METR), Apollo Research and Transluce.

The evaluators, which mostly operate as nonprofits, are still finding their footing in an industry where capital is flowing at historic levels and new models are rolling out faster than ever. Their primary role has been to assess AI model capabilities and risks, and to call attention to instances where the technology behaves badly.

In the absence of a federal push for regulations, evaluators have taken on outsized importance. Anthropic CEO Dario Amodei pledged to embed independent evaluators in his company last month – a move that OpenAI CEO Sam Altman quickly endorsed.

President Donald Trump supported the idea, as did most of the largest U.S. tech companies. But left unanswered are questions about how those third parties should be funded, what level of access they will have and what the reporting structure will ultimately look like.

“To a degree, the problem, as always, is money,” Suresh Venkatasubramanian, a computer science professor at Brown University, told CNBC in an interview. “Who is paying for these companies to do their work? How are they going to support them? You need an ecosystem, you need a viable business model for this.”

Right now, Anthropic, OpenAI and the infrastructure partners that are profiting from the AI boom are writing the rules. Critics say that’s like asking the biggest banks to protect us from a financial crisis or allowing pharmaceutical companies to put drugs on the market without regulatory clearance.

President Trump recently lauded AI executives for their “tremendous self-policing,” and signaled that he intends to leave companies to their own devices, unwilling to impede the growth of the industry that’s driving the economy and stock market. Trump encouraged AI companies to “partner with an independent external auditor or evaluator” as part of a voluntary accord he presented in late September.

It’s a conversation that Amodei kicked off In his viral essay last month, when he called for a “slower pace” in advanced model development after researchers left his company and voiced their concerns about the existential threats the technology poses.

As the AI labs move to put evaluators in place, friction is already starting to emerge.

OpenAI fired three employees last week for “violating our policies on accessing and handling sensitive company information,” according to a spokesperson. Two of those employees, Mikita Balesni and Tomek Korbak, said they believe they were dismissed because of how they communicated with third-party evaluators.

“My former colleagues are telling me they are confused about what to believe,” Balesni wrote in a post on X on Thursday. “They also are afraid to speak, and worry their personal phones will be searched for messages to us and third parties. I worry the pervading fear to speak up and engage with third parties will mean OpenAI will cut corners on safety behind closed doors.”

OpenAI disputed that characterization and said in a post on Friday that it’s “actively finalizing contracts with third-party safety assessors and will announce details in the coming weeks.”

“We are committed to embedding external assessors and continue to make close collaboration with independent safety organizations a core part of our safety work,” OpenAI wrote.

An OpenAI spokesperson said in an emailed statement that its upcoming work with evaluators “builds on existing collaboration with independent safety organizations,” including METR and Redwood Research.

Anthropic didn’t respond to CNBC’s request for comment.

‘I’ve never seen an issue move so fast’

The AI evaluator ecosystem consists mostly of small organizations, including METR and Apollo Research, and larger accounting and auditing firms like Accenture.

AI labs have been working with evaluators in limited capacities, but Andrew Freedman, CEO of policy nonprofit Fathom, said the field is quickly maturing.

“I’ve worked in politics and policy for the last 20 years of my life, and I’ve never seen an issue move so fast on so many different political spectrums,” Freedman told CNBC in an interview. He said he expects an “influx of capital” to flow into the ecosystem.

Rayan Krishnan, CEO of independent evaluator Vals AI, said his for-profit startup, which builds benchmarks to measure how AI models perform on industry-specific tasks, has grown from eight employees to roughly 30 this year, and in August announced a $40 million funding round.

METR, a nonprofit, announced in August that it had raised commitments of around $71 million over the last six months. That’s up from total 2024 contributions of $13.6 million, according to the group’s most recent filing with the Internal Revenue Service.

By late that month, METR’s profile had risen further. OpenAI enlisted two of its employees and a contractor to put together a postmortem report detailing how the company’s models escaped containment, accessed the open internet and breached open-source developer platform Hugging Face. METR said it did not accept payment from OpenAI for the assessment.

Kevin Werbach, faculty director of the Wharton Accountable AI Lab at the University of Pennsylvania, said the ecosystem is “not robust enough right now.” METR, for example, employs fewer than 50 full-time staffers, according to its website.

The power imbalance between the small evaluators and the leading labs that have raised tens of billions of dollars and employ thousands of people raises questions surrounding potential conflicts.

“If you want true third-party evaluation, you need true independence financially and otherwise,” said Venkatasubramanian. “It’s not just a matter of not getting paid, it’s a matter of, will there be consequences if I am an auditor and I put out a report that looks unfavorable to this company? Is my business going to dry up?”

Anthropic acknowledged the complexity in a blog post last month, as it announced it will embed employees from Faculty, Accenture’s specialist AI business, to test safeguards and assess whether models will behave in line with human values. Anthropic said that “given the importance and urgency of this work,” it will fund Accenture’s contributions directly.

“There are, as yet, no standards for what information embedded evaluators should have access to, or how they should report what they find. There is also no settled system for funding independent evaluation,” Anthropic said. “Long-term, we think funding should come from pooled or government sources.”

Anthropic said it’s in discussions with METR and other nonprofit evaluators that are planning to use their own funding to pilot “elements” of embedded evaluation.

Will the government step in?

In June of last year, Fathom introduced a marketplace framework for Independent Verification Organizations, or IVOs. These groups would be licensed by the government and authorized to test whether AI companies are meeting various safety criteria.

Freedman, the group’s CEO, said government oversight is key because otherwise third-party evaluators can become beholden to the large AI labs for revenue, incentivizing them to “start rubber stamping stuff” to maintain favor.

Some lawmakers are on board.

IVOs are a key provision of the ″Frontier Risk Oversight, National Transparency, Independent Evaluation, and Reporting” (FRONTIER) Act, which Reps. Lori Trahan, D-Mass., and Jay Obernolte, R-Calif., introduced in July. Fathom helped draft language and provided technical expertise for the bill, Freedman said.

OpenAI global affairs chief Chris Lehane told reporters in September that he sat down with one of the bill’s sponsors on Capitol Hill to express support for the IVO provision.

“It was important for them to hear that and hear it from us, and we wanted to be really clear about that,” Lehane said, according to reports.

Meanwhile, lawmakers in California, Connecticut and Virginia have taken steps to implement IVOs, and states like Massachusetts are weighing independent safety evaluations more broadly.

California Governor Gavin Newsom recently signed two bills involving IVOs, one establishing a “first-in-the-nation framework,” and the other creating a state registry for AI auditors. Anthropic threw its support behind both bills in August, and OpenAI formally endorsed them last month, the same day Newsom signed them into law.

Lehane wrote in a blog post at the time that “we prefer independent technical assessments to be required at the federal level,” but in the absence of federal action, “California can help establish the rules of the road.”

Freedman said he thinks it will be “really difficult” for companies like OpenAI and Anthropic to work out how to engage with independent evaluators on their own. However, with the government’s role unclear, “it’s a muscle worth developing in the interim,” he said.

For now, the closest thing the industry has to a set of standards is what Trump called a “morally binding” agreement at a luncheon he hosted for tech leaders at the White House late last month.

The one-page accord says that “every company is responsible for developing its own technology safely and in a way that builds trust with customers and the public.” It also encourages signees to work with an “independent external auditor or evaluator to carry out independent assessments.”

The document was signed by top execs at Anthropic, Google, Meta, OpenAI, SpaceX and Nvidia, a rare show of solidarity between leaders who have shared conflicting views on addressing AI’s risks. The executives still have to chart their own paths forward.

“It was a performance of an attempt to show action when in fact no action actually happened,” Venkatasubramanian said. “The things that they promise to do are things they should have been doing already, and, in fact, have claimed that they were doing in the past.”

Amodei, in his September essay, said Anthropic will equip evaluators with desks, access badges, company laptops, and permissions that are “mostly comparable” with internal risk assessment teams. Additionally, evaluators will be supported with contracts that give them “the right to publish key findings,” with Anthropic reserving “the narrow ability” to redact certain security-sensitive or confidential information.

“This is an unusual step for a company, but we think it is important to prove out the concept of embedded external reviewers,” Amodei wrote.

OpenAI published its own proposal days later, and said evaluators should work on “scoped and mutually agreed upon claims for assessment,” clearly explain their methodology and standards, demonstrate relevant technical expertise and disclose conflicts of interest.

The AI Evaluator Forum, which includes METR, the AI Verification and Evaluation Research Institute (AVERI), and other groups, published a public letter last month titled, “Minimum Conditions for Embedding Evaluators.”

The letter said evaluators should be transparent, shielded from retaliation and granted access equivalent to AI companies’ “own highly privileged employees.”

“Embedded evaluations cannot address all oversight needs and should be treated as a complement to, rather than a replacement for, broader efforts by frontier AI companies to expand external oversight,” the letter said.

Freedman said he’s seen a shift in posturing out of OpenAI and Anthropic in recent months, largely because they’ve realized they won’t be able to roll out their advanced systems without the public’s trust.

“I don’t think you need to trust that they’ve suddenly turned altruistic or that there’s anything but corporations acting like corporations,” Freedman said.

That underscores perhaps the central problem, Werbach said. OpenAI and Anthropic are, first and foremost, competing with each other as they march toward the public markets and seek trillion-dollar-plus valuations.

“There is a tremendous amount of personal distrust between those two companies,” Werbach said. “Even though there’s also tremendous agreement about the need for this kind of evaluation to happen.”

WATCH: Bradley Tusk on Anthropic IPO: Why add public market pressure if safety is your top priority?

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Trump says he is ‘going to look at’ joining Saudi Arabia in the fight against Iran-backed Houthis after deadly airport strike

U.S. military involvement in the fight against the Houthis would stretch resources in the Middle East already committed to fighting Iran, analysts said.

President Donald Trump said he is considering joining Saudi Arabia in its retaliation against Tehran-backed Houthis in Yemen after a deadly attack on Riyadh’s main airport, a move that could draw the U.S. further into a second front in the Iran war.

“We may. We’re going to look at it,” Trump told reporters outside the White House on Saturday when asked if the U.S. would back Saudi Arabian strikes. “We just found out about the recent attack. So, we’ll make a decision. We move very quickly.”

Two Saudi Arabian government officials told MS NOW that the kingdom is requesting “urgent defense support” from the U.S. following the attacks.

The officials, including a senior member of the Ministry of Foreign Affairs, did not want to be identified because of the matter’s sensitivity. They added that the U.S. needs to intervene “as soon as possible” to help the Saudi-led coalition in Yemen fight the Houthis.

The White House did not immediately respond to a CNBC request for comment.

The Saudi General Authority of Civil Aviation said the attack on King Khalid International Airport in Riyadh killed 12 people and injured 309 others, the country’s official Saudi Gazette media outlet reported.

Colonel Turki Al-Maliki, the spokesman for the Saudi-led Coalition to Support Legitimacy in Yemen, which has been leading the fight against the Houthis, described the attack as a “war crime.”

“Therefore, the Joint Forces Command of the Coalition will respond decisively to this terrorist attack in accordance with the Customary International Humanitarian Law,” Al-Maliki said in a post on X.

It was the second deadly assault on Riyadh’s airport in less than a week.

Three Saudi nationals, including a pilot, were killed in attacks on the facility by Iran-backed Houthi militants on Thursday.

Following Saturday’s attack, the Houthis renewed their warning against using Saudi airports.

“We renew our warning to all airlines, experts, employees, workers and travellers against using Saudi airports and airspace, as they are vulnerable to attack and have become a theatre of operations for our forces, with the exception of the airports in (the holy cities of) Mecca and Medina,” the Houthis said in a post on X.

Saudi Arabia, a key U.S. ally in the Middle East, intervened in Yemen’s civil war between the Houthis and its internationally recognized government after the group seized the Yemeni capital Sanaa in 2014.

Last month, the Trump administration approved the potential $24.3 billion sale of nearly 50 F-35 warplanes to Saudi Arabia in what was seen as a major boost for the kingdom as it faces intensifying attacks from the Houthis. The sale is under congressional review.

International energy conference still on

The Saudi energy ministry said a long-planned international energy conference will still take place in Riyadh on Sunday, Reuters reported.

The five-day WPC Energy Congress is taking place at a convention center near King Khalid airport. State television told Reuters that more than 70 ministers, 300 company executives and representatives of more than 25 international energy organizations have confirmed their attendance, though it was not clear whether the participants would attend in person or virtually.

Reuters said a ministerial meeting of the International Energy Forum is also set to take place, with its plenary session to be held behind closed doors.

Energy choke points

In addition to attacks on civil aviation, the Houthis have also been trying to choke off oil tanker traffic through the Bab el Mandeb strait, a key entry point to the Red Sea, as Iran has effectively done in the Strait of Hormuz to the north of the Arabian Peninsula.

Earlier this month, Yemeni government forces said they reclaimed the strategic port city of Mokha from the Houthis.

Energy prices have soared since the start of the Iran war, which began with U.S. and Israeli airstrikes on Iranian targets on Feb. 28, putting pressure on consumers globally.

The surge in domestic fuel prices has been a key issue for voters ahead of next month’s U.S. midterm elections.

But that support would be expensive militarily.

“Potential U.S. involvement in the Saudi-Yemeni government air campaign to degrade Houthi ballistic missile capabilities would mark the first direct U.S. military action against the group since the conclusion of Operation Rough Rider in May 2025,” according to the Critical Threats Project, part of the American Enterprise Institute think tank.

The offensive aimed to suppress the Houthis’ capabilities, but recent attacks show the group has regrouped.

“After seven months of war, there are questions about the U.S. capacity to wage a sustained campaign against the Houthis, return to combat against Iran if necessary, and prepare for contingencies in other parts of the world, notably East Asia,” Steven Cook, an expert on Arab and Turkish politics at the Council on Foreign Relations think tank, wrote last month.

Meanwhile, the United Kingdom’s defense secretary said his government is also examining how to support Saudi Arabia.

“I’ve spoken to my Saudi counterpart [Khalid bin Salman] on a number of occasions in recent weeks to look at what more we can do to support Saudi Arabia, and I’m afraid last night explains precisely why we are providing that support,” Wes Streeting said in an interview on BBC television on Sunday.

Streeting said the U.K. is not getting involved in offensive operations “at this stage.”

“We’ve always been clear that there isn’t a military solution to this conflict,” Streeting added.

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